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bodoni


Elyssa Turner

bodoni


•Bodoni: A History •Bodoni: A Typeface

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• Bodoni is a serif type family originally designed by Italian typographer Giambattista Bodoni in 1789. Bodoni, who designed principally for the Italian and French royal courts, was inspired by the typographic works of John Baskerville and François Didot. When it was first created, Bodoni was a very controversial font. Bodoni has been both praised and ostracized for it’s dramatically thin serifs and vast contrast between the thick and thin strokes. As Bodoni is such an old font, it has been adapted and reworked many times by many different designers. The font was revived by Morris Fuller Benton in 1910. Benton drew different elements from many of Bodoni’s original fonts, creating the composite version of Bodoni that is known today. Many foundries (such as “Adobe, ITC, Bauer... FontFont,” Font Bureau, Linotype and Berthold) have their own versions of Bodoni today. 6

• The font generally features “extreme contrast between thick and thin strokes,” “flat, unbracketed serifs” that are nearly perpendicular to the vertical strokes, an upright uppercase and an “overall geometric construction.” • The “very pronounced contrast between thick and thin strokes” make the font ideal as a poster font or for logos and headlines. Book versions of Bodoni are ideal for bodies of text. Bodoni looks best well-leaded on white, glossy paper. The font is also susceptible to “shimmer,” which is when the thin strokes appear to disappear or are hard to see; this can be corrected with proper spacing adjustments. • Recently, versions of Bodoni have been used by Hilton Hotels, in Nirvana’s logo, by Brandeis and Carnegie Melon Universities and in Lady Gaga’s logo.

Bodoni : A History 7


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Bodoni

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123 456 789 Bodoni

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“If you don’t know where you are going, any road will get you there.” -Lewis Carroll

= Bodoni Std Roman 14

= “If you don’t know where you are going, any road will get you there.”

Bodoni Std Italic 15


“Those who mind don’t matter and those who matter don’t mind.”

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4 “Those who mind don’t matter and those who matter don’t mind.” -Theodor Geisel

“Those who mind don’t matter and those who matter don’t mind.”

Bodoni Std Bold 16

Bodoni Std Bold Italic

Bodoni Std Bold Condensed 17


“Flying is learning how to throw yourself at the ground and miss.”

" “Flying is learning how to throw yourself at the ground and miss.”

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-Douglas Adams

Bodoni Std Book 18

Bodoni Std Book Italic 19


“Brevity is the soul of wit.” “Brevity is the soul of wit.”

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-William Shakespeare

“Brevity is the soul of wit.”

6 Bodoni Std Poster 20

Bodoni Std Poster Italic

Bodoni Std Poster Compressed 21


• Font: Bodoni Std • Author/Designer: Elyssa Turner • http://www.rightreading.com/typehead/ bodoni.htm • http://www.fonts.com/NR/ rdonlyres/268D6C02-E923-44B9-957DB1DA81F27B15/0/ILBodoni.pdf • http://en.wikipedia.org/wiki/Bodoni

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Bodoni Type Specimen