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September 15 – 17, 2010

Amarillo College, Business & Industry Center 1314 S. Polk

Business Boot Camp is Powered by:

Bank of America Merrill Lynch Amarillo Chamber of Commerce Amarillo College Amarillo EDC Amarillo Hispanic Chamber of Commerce Ambassador Hotel Pampa EDC Commission Planning Regional Panhandle 10 Channel New Bank State Happy Borger EDC Dumas EDC First Bank Southwest Development Center Perryton CDC Suddenlink Texas Tech School of Pharmacy Underwood Law Firm WTAMU Enterprise Center WTAMU Small Business

Join us for a Kick-Off Celebration

Featuring keynote speaker Don Powell, successful local entrepreneur and former FDIC Chair

“Business Success in the 21st Century” Monday, September 13, 2010

5:30pm Private Networking Reception 7:00pm Keynote Presentation 8:00pm Adjourn

To buy tickets, please visit

Happy State Bank Building, Patterson Auditorium 701 S. Taylor, Lower Level Admission: $10/person* or call


*Two free tickets are included in each Boot Camp registration, including a private networking reception with Don Powell

Keynote Speaker:

Don Powell

Donald E. Powell was named by President Bush as the Federal Coordinator of Gulf Coast Rebuilding on November 1, 2005. He has been tasked with developing a long-term rebuilding plan for the region in the aftermath of Hurricanes Katrina, Rita and Wilma, coordinating the federal efforts and helping state and local officials reach consensus on their vision for the region. Prior to his new appointment, Mr. Powell served as the 18th Chairman of the Federal Deposit Insurance Corporation (FDIC). He served in that role from the date of his Senate confirmation on August 29, 2001 until November 15, 2005. A life-long Texan, Powell has close to 40 years of experience in the financial services industry. Prior to becoming FDIC Chairman, Powell was President and CEO of The First National Bank of Amarillo, which he started in 1997. He began his banking career in 1963 as Loan Officer and Secretary at the First Federal Savings & Loan of Amarillo. In 1971, he joined Boatmen’s First National Bank of Amarillo, where he became Chairman,

President and CEO. He left Boatmen’s to start The First National Bank of Amarillo. He has served on a variety of boards, including Chairman of the Board of Regents of the Texas A&M University System, Advisory Board Member of the George Bush School of Government and Public Service, and Chairman of the Amarillo Chamber of Commerce. Powell also has a long history of community service, ranging from the City of Amarillo Housing Board to the Franklin Lindsay Student Aid Fund and Cal Farley’s Boys Ranch. He also has served on the boards of High Plains Baptist Hospital and the Harrington Regional Medical Center. Powell received his Bachelor of Science degree in economics from West Texas State University and is a graduate of The Southwestern Graduate School of Banking at Southern Methodist University. Powell was born on May 2, 1941, in Perryton, TX. He and his wife, Twanna, have two grown sons and four grandchildren.

VICTORY on the battleground

begins with preparation on the training ground. Business is NO different. Prepare Your Business for Victory at this powerful two-and-a-half day seminar! Experience world-class training, cutting-edge business strategies, valuable networking opportunities, and practical insights from some of the region’s most successful entrepreneurs. The Business Boot Camp includes 15 power-packed sessions that blend academic theory and real-world experience to successfully build, accelerate and sustain your business.

Topics Include:

Business Idea Evaluation Management Growth & Expansion Long-Term Business Strategy

Leadership Marketing Finance Technology

You’ll also have the opportunity to: Spend one-on-one time with local successful business owners Network and gain insight from peers, and participate in peer forums Network with service providers and learn more about non-profit agency assistance Identify prospective mentors and build business advisory boards

Choose from 2 Tracks: Start-Up Track

for aspiring entrepreneurs and new small business owners. This tracks covers topics such as the entrepreneur lifestyle, market research, finance, personnel, marketing and management.

Growth Track

for established small business owners who are interested in growing and expanding their business. This track covers topics such as discovering your vision, evaluating growth opportunities, strategic development, finance, marketing, and operations management.

Program Schedule

Monday, September 13 5:30 PM

Kick Off Event Don Powell, successful local entrepreneur and former FDIC Chair

Wednesday, September 15 8:00 AM

Opening Session Speaker - John Marmaduke

Start-up Track 9:00 AM

Growth Track

Exploring Entrepreneurship • Personal vision based on personal and professional goals • Business concept management • Comparison of business concept with personal vision

Sizing Up Your Business • Personal definition of entrepreneurial success • SWOT analysis • Core values, mission statement, three-year vision • Goals of the business and specific goals for this program • Understanding the planning process and its value

Identifying and Meeting Market Needs • Strategies for recognizing and evaluating potential market opportunities • Basic market research on their business concept • Evaluation on whether business concept meets market need

Exploring Growth Opportunities • Assessment of business’ readiness for growth • Skills to identify and analyze growth opportunities • Evaluation of opportunities to grow the business • Skills to conduct market research

10:15 AM Break

Combined Sessions 10:30 AM

Setting Financial Goals • Personal financial goals • Estimated start-up costs • Schedule of potential funding sources • Understanding of key financial concepts and terminology • Evaluation of business concept statement

Making Strategic Decisions • Strategy for achieving business and personal goals and techniques for monitoring changes that impact strategy • Competitive advantage • Potential changes to business model to support strategy • Exit strategy that supports business and personal goals

12:00 PM Lunch Brad Martin, Chairman Amarillo EDC Board of Directors 1:00 PM

Planning for a Profitable Business • Sales and expenses estimates • Inventory estimates and their impact on Cost of Goods Sold • Three-Year Financial Statements • Skills to read financial statements to monitor profitability • Ability to maximize profitability through financial planning

2:30 PM


2:45 PM

Planning the Product/Service • Description of product/service focused on benefits to customers • Business model • List of intellectual property associated with their product/service • Awareness of governmental regulations’ impact on their business • Product/service Plan

4:00 PM to 6:00 PM

Site Visits

6:00 PM

Reception at WTAMU Enterprise Center

Hastings Retail Store, Sage Oil Vac, MicroFour

Using Financial Tools • Awareness of the impact of strategic decisions on the budget • Recognition of the benefits of designing a preliminary forecast • A three-year budget with projected financial statements • Ability to question and verify the accuracy of a budget • Ability to use financial statements to make financial decisions

Strengthening the Product/Service • Product/Service features and benefits linked • List of potential intellectual property and how to protect it • Strategies for pricing products/services • Product/Service Plan • Marketing Plan – Pricing • Financial projections for the Product/Service Plan

Program Schedule Thursday, September 16 8:00 AM

9:45 AM

Combined Sessions

Researching and Analyzing the Market • Analysis of the industry, competition, and market • Ideal target market for product/service • Market position • Pricing strategy • Marketing Plan – Industry Profile, Competitive Analysis, Market Analysis, Pricing Break

10:00 AM Reaching the Market • Brand that appeals to their target market • Sales/service process to sell their products/services • Marketing strategies to effectively reach the target market • Marketing Plan to promote their products/services 12:00 PM 1:30 PM

3:00 PM

Seizing the Market • Understanding the marketing cycle • Strategies and tactics to reach target markets • Marketing Activities Schedule • Marketing Plan • Marketing financial implications

Business Panel / Lunch Have lunch and “pick the brains” of successful area entrepreneurs and service providers Building the Organization and Team • Factors affecting the selection of legal form of business • Management team decisions • Critical management issues and ways to balance risk • Strategy for using employees and outside contractors • Management and Organization Plan

Leading the Organization • Strong leadership skills • Revision of management competencies • Evaluation of appropriateness of current legal structure • Job Descriptions for entrepreneur and management team • Management and Organization Plan • Management and Organization Plan financial projections

Break Managing Operations and Growth • Operational systems workflow • Key success measurements • Performance standards for entrepreneur • Operations Plan

3:15 PM

4:45 PM


6:00 PM

Dinner Reception

Friday, September 17 8:00 AM

9:00 AM

Representatives from area banks and other lending sources in a facilitated discussion on sources of financing and preparing to get funding

Start-up Track

Growth Track

Monitoring Cash Flow and Seeking Funds • Ability to monitor cash flow • Projected cash flow for the business • Funding needs for operation and growth • Potential funding sources • Strategies to strengthen cash flow • Financial Plan

Charting Financial Performance • Specific changes to improve profitability based on the Three-Year Projected Income Statement • Specific changes to strengthen financial performance based on the Three-Year Projected Balance Sheet • Specific changes to increase the business’ overall wealth based on the company’s financial ratios • List of short-term and long-term cash flow needs based on the Three-Year Projected Cash Flow Report • Skills to maximize the internal sources of cash available to support the business • List of external sources of cash to support operations and growth and a plan to request

Implementing Next Steps • Evaluation of the plan to determine if they should start the business, modify the plan, or seek other opportunities • Assessment of next steps and action plan

Making It Happen • Strategies for immediate action in high priority areas of the business • Focus on the ongoing role of the entrepreneur and team in identifying changes and needed support • Skills to communicate the Business Plan 12:30 PM

Graduation Luncheon Speaker - Dr. Paul Matney

John Marmaduke - President & Chief Executive Officer, Hastings

John H. Marmaduke has served as President and Chief Executive Officer of Hastings since July 1976 and as Chairman of the Board since October 1993. Mr. Marmaduke served as President of Hastings’ former parent company, Western Merchandisers, Inc. from 1982 through June 1994, including the years 1991 through 1994 when Western was a division of Wal-Mart Stores, Inc. Mr. Marmaduke also serves on the board of directors of the Interactive Entertainment Merchants Association. Mr. Marmaduke has been active in the entertainment retailing industry with Hastings and its predecessor company for over 30 years.

Brad Martin

- President & Board Chariman of Scottco Board Chairman of Amarillo EDC Brad Martin is the President and Chairman of the Board of Directors for Scottco. He has served as the National President of Nexstar (formerly Contractors 2000), and is a founder of the Nexstar Legacy Foundation. He is a member of the American Society of Heating, Air Conditioning and Refrigeration Engineers, Construction Specifications Institute, and Air Conditioning Contractors of America. He is the Vice-President of the Eveline Rivers Sunshine Cottage Board of Directors. In the past, Martin served as President of the Amarillo Executive Association where he is a current member. Martin is a mechanical engineering graduate of Texas Tech University and holds a professional engineer license in the states of Texas and Oklahoma.

Dr. Paul Matney

- President, Amarillo College Dr. Paul Matney was named the 13th President of Amarillo College last summer by the AC Board of Regents after serving as Acting President for 14 months. Previously, Dr. Matney served as Vice President and Dean of Instruction at Amarillo College for four years. Dr. Matney has worked at AC for 31 years. For many years he enjoyed teaching mass communication and speech communication in addition to serving as Chairman of the Division of Language, Communication, and Fine Arts.

Debra McCartt

- Mayor, City of Amarillo Debra McCartt served as City Commissioner from 2001-2005. She was elected Mayor of Amarillo in 2005. Since that time, Debra has taken an active role in her position as Mayor. She is employed by Texas Tech School of Medicine as the Senior Director of Community Relations. She is the 20082009 President-Elect of the Texas Municipal League; a member of the Texas Municipal League Board of Directors; Texas Department of Information Resources Board; Laura W. Bush Women’s Advisory Board; Center City of Amarillo board member; Eveline Rivers board member, Amarillo Chamber of Commerce member; Amarillo College Community Links Board, Panhandle Regional Planning Commission board, and the Panhandle Workforce Development Consortium’s Governing Body. She is married to Joe Bob McCartt.

“Mentoring is a brain to pick, Enjoy a power-packed lunch with some of the area’s most successful entrepreneurs anandear to listen, service providers. This is an opportunity for soldiers-in-training to spend valuable one-on-one time with “experts inthe their field.” This is a great time to get your specific and a push in questions answered and network with leaders in our area. Below is a list of the tabletop right direction.” presenters and their respective topics.: ~John Crosby

Business Panel / Lunch Enjoy a power-packed lunch with some of the area’s most successful entrepreneurs and service providers. This is an opportunity for soldiers-in-training to spend valuable one-on-one time with “experts in their field.” This is a great time to get your specific questions answered and network with leaders in our area. Below is a list of the tabletop presenters and their respective topics.:

Topics Exploring Entrepreneurship

Sizing Up Your Business

Indentifying and Meeting Marketing Needs

Leading the Organization

Setting Financial Goals Making Strategic Decisions Building the Organization and Team Exploring Growth Opportunities

Managing Operations and Growth Planning the Product/Service Importance of Community Involvement/Networking Legal Issues



In addition to the invaluable training, support and networking opportunities you will receive as a soldier in the 2010 Business Boot Camp, the partners of Entrepreneur Alliance are offering all sergeants (graduates) an unprecedented post seminar value package, with an estimated value of $800! This package not only covers your enrollment in Boot Camp, it will give you a year of access to discounted training and support to help your business succeed!

The Business Boot Camp 2010-2011Post Seminar Value Package includes: • $150 off your (or your business associate’s or employee’s) enrollment in the 2011 Business Boot Camp • Free admission to Entrepreneur Alliance’s quarterly “Entrepreneur Champions” events ($40 value) • Free admission to the WT Small Business Development Center’s (SBDC) “Introduction to Business Ownership” seminar ($10 value) • 25% off your enrollment in any of WT SBDC’s seminars, including strategic marketing, QuickBooks, business law, tax law or any 2010-2011 seminar ($100 value) • Two (2) free admission passes for two individuals to any WT Enterprise Center “Enterprising Ideas” quarterly training ($200 value) • Amarillo College is pleased to offer the opportunity for Fall 2010 Business Boot Camp graduates to compete for a $350 Continuing Education Scholarship for the Spring 2011 Entrepreneurship: A Way of Life course. • 50% off one of the specialized packages listed on pages 8 and 9, provided by Dreamco.

All sergeants (graduates) will receive 50% off the following business packages: FOR STARTING A BUSINESS – Everything you need in one place. Formation Package $1,500

The complete legal setup for your business which includes all required documents and filings, and a separate business checking account at the bank of your choice. Included: • Consultation on legal forms of business • All needed Assumed Name Filings • Business Checking Account

• Creation of an LLC, S-Corp, or General Partnership (your choice) • Company Agreement, Bylaws, or Partnership Agreement • Up to 10 hours of one-on-one consultation

Marketing Package $2,500

A total identity package and Marketing Plan for your business which coordinates all aspects of your marketing activities using a consistent application of brand image. This package will be specifically designed to match your industry and your business’s individual personality. Included: • Business Name Consultation & Development • Creation of Professional Logo • E-mail newsletter or Social Media setup • Results Measurement System

• Tag Line Consultation & Development • 500 Business Cards • Custom Marketing Plan • Up to 10 hours of one-on-one consultation.

Online Package $1,500 - Everything needed to get your business online. Included: • Internet Domain • Email address • Up to 10 hours of one-on-one consultation.

• 5 page basic website • Email signature

Financing Package $1,500

A complete package of information for bankers or investors designed to improve your chances of getting financed. Included: • Financial Projection and Analysis • Analysis of all known funding opportunities • Up to 10 hours of one-on-one consultation.

• Personal Credit Score and Report • Custom Business Plan

QuickBooks Setup Package $500

Get your books set up right from the very beginning. QuickBooks is the most popular bookkeeping software in the world, which means it can be understood by bankers, accountants, and consultants. Includes: • Customized Chart of Accounts • Creation of Customer List • Set up of Sales Tax • Set up of Payroll

• Creation of Vendor List • Set up of Bank Accounts • Set up of Inventory • Up to 10 hours of one-on-one consultation.

FOR RUNNING A BUSINESS – Daily tasks taken care of. DreamCo Back-office Services - Priced According to Services Utilized

Basic business operations in the real world. Student interns with adult mentors perform all the necessary daily work in the areas below, freeing you to concentrate on management, strategy, and goals. Available Services: • Bookkeeping – daily entries, monthly financial statements, monthly results review • Marketing – daily upkeep (website, newsletter, social marketing), monthly results review • Technology – installation of software, daily monitoring of computers, updates and fixes as necessary • Payroll – payroll checks, payroll reports, payroll tax payments

FOR GROWING A BUSINESS – Action Plans through Professional Analysis. Future Profit Projection $1,500

A comprehensive projection of what your business will look like in 3 years based on a professional analysis of how it is performing today. Includes written recommendations to help you take advantage of future potential, as well as, minimize future problems. Includes: • Trend Analysis of Profit and Cash Position • Comparison to industry standards • Future sales projections • Custom Plan of Action • Up to 10 hours of one-on-one consultation.

Website Audit $2,500

A third-party evaluation of how well your website is supporting your business. Includes: • Third-party analysis of your company website. • Written report detailing strengths, possible improvements, opportunities, and recommendations. • Up to 10 hours of one-on-one consultation.

Complete Operational Audit $2,500

A total and comprehensive look at your business operations from an unbiased source. Includes: • On-site, comprehensive review of all business operations. • Written report detailing strengths, possible improvements, opportunities, and recommendations. • Up to 10 hours of one-on-one consultation.

Marketing Roundtable $2,000

Get the expert advice of 6 marketing professionals in one meeting. Ask our group any question you want about marketing your business. Includes: • An evaluation of how your current marketing program compares to industry standards. • Best strategy for meaningful improvement. • Specific recommendations for your problem areas. • Tips and tricks for effectively using your marketing dollars.

Amarillo College Special Thanks to Our Host The partners of Entrepreneur Alliance would like to thank the Amarillo College Business & Industry Center for providing our venue for the Business Boot Camp. The Amarillo College Business & Industry Center houses a 215-seat auditorium, an exhibit hall and classrooms providing state-of- the-art facilities with smart classrooms for seminars, short courses, and computer training. This 31,215 square-foot facility is dedicated to business and industry development in the Amarillo area.

“The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as long as we live.� ~Mortimer Adler

Entrepreneur Alliance Partners*

*Entrepreneur Alliance is partially funded by the United States Economic Development Administration.









“Whenever you see a successful business, someone once made a courageous decision” ~Peter F. Drucker



Regular Tuition: $795

Early-bird registration (before August 31, 2010): $595 Includes two complimentary ticket to the public kick-off event, registration for 2½ day seminar, and all meals.

(Partial scholarships available on a first-come, first-served basis. Visit for details.)

Visit or call 806.322.0032 today to find out more!

Three Easy Ways to Register: Online By Fax By Mail

Visit Credit card information must be complete for online registrations to be processed. Fax this form with credit card information to 806.372.5261. Send this form with complete payment information to: Entrepreneur Alliance 701 S. Taylor, Ste. 118 Amarillo, TX 79101

Questions: Call 806.322.0032 or e-mail A confirmation letter will be mailed within 10 days after Entrepreneur Alliance receives registration information. Please contact Entrepreneur Alliance if you do not receive this letter. Cancellations and Refunds: All cancellations must be received in writing. Cancellations received at the Entrepreneur Alliance office on or before August 31, 2009, will receive a full refund minus a $75 administrative charge. There will be no refunds for no-shows. Entrepreneur Alliance is not responsible for cancellations mailed or faxed but not received. All refunds will be issued by September 30, 2009. Please write legibly or type, as we generate name tags and registration materials from this form. All workshops have limited enrollment. Registrations will be processed on a first-come, first-served basis. Name Start-Up Track

Growth Track

Preferred name on name tag Title Mailing Address City

E-mail address State


Zip Fax

We want to tailor Business Boot Camp to meet your needs. Please provide the following information as completely as you can: Name of Business Please provide a brief description of the product(s) or service(s) offered by your business

Number of employees (or anticipated) What information do you hope to gain during Business Boot Camp? What are your greatest issues/concerns regarding your business? Is there any other information you want to tell us about your business?

Payment Information: Credit card (check one) Card account #

Check (payable to Entrepreneur Alliance) Visa MasterCard American Express



Name on account (print) Signature

Full payment in U.S. currency must accompany all registration forms. Registration requests will not be processed until payment Is received. By registering for this event, you agree that photos taken during all events associated with Entrepreneur Alliance’s Business Boot Camp may be used by Entrepreneur Alliance for marketing purposes.

701 S. Taylor, Suite 118 Amarillo, TX 79101

Business Boot Camp is Powered by: Amarillo Chamber of Commerce Amarillo College Amarillo EDC Amarillo Hispanic Chamber of Commerce Ambassador Hotel Bank of America Merrill Lynch Borger EDC Dumas EDC First Bank Southwest Happy State Bank New Channel 10 Panhandle Regional Planning Commission Pampa EDC Perryton CDC Suddenlink Texas Tech School of Pharmacy Underwood Law Firm WTAMU Enterprise Center WTAMU Small Business Development Center

2010 Business Boot Camp Brochure  

Brochure for the 2010 Business Boot Camp hosted by the Entrepreneur Alliance and it's member organizations. Business Boot Camp provides tra...

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