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ENTREPRENEUR

T HE

Thi nki ngSus t ai nabl y Thef eel i ngwegotaboutay earagowhenusandourgr oupmat ess eat edbef or et hr eepeopl ewasunf or get t abl e. I twasv er yl i k el yt os ayt hatourf ai t h, at t hatt i me, wasi nt hei rhands . What ’ sv er yner v er ac k i ngi nt hatwhol eex per i enc ewast hati fs omeofus , wer en’ tabl et opas si nt hes ubj ec ti t s el f , wegett o t ak et hewhol es ubj ec tal l ov eragai n. Thati s , t ak i ngi tagai ndur i ngt hes ummer ; i f , wor s ec as es c enar i of ai l ; t hes ec onds emes t er abac kl ogofoney ear t hen. Anot hert hi ngt hatwasmak i ngusuneas ywast hatahugepar tofourgr adeswer ej udgedbas edont hedef ens ei t s el fandont hef i nal paper . Ohwel l , we oughtt opar t l ybl ameour s el v esf orwhatwewer edur i ngt hedef ens e. Thos ear es omeoft hebi t sf r om ev er y t hi ng. Whatwewer er eal l yc onc er nedabouti st hei mpl ement at i ont heex per i enc ef r om t hepl annedc ont ex t . Thi ss ubj ec t , i ndeed, i sawel l t houghtmat t er . “ S ome”ofusdi s c er nabi tofs uper i or i t yc ons i der i ngt hatouruni v er s i t yget st ohav eas ubj ec tt hatc oul dr eal l y honet heent r epr eneur i al s k i l l sofs t udent st hr oughahands onac t i v i t y . Thent hef eel i ngbec amemor ewhenaf ac i l i t ywasputupf ort heex c l us i v eus eof s t udentent r epr eneur s . Wedogeti tt hatt hi ss ubj ec ti sf ort hebenef i toft hos ec onc er ned. Butunder s t andt hi s , t her ear es t i l l i s s uesi nt hev al ue. Wek now t hatt hi sex per i enc ei sal l aboutt hemak i ngsofat r ueent er pr i s e. Butwhatwedok now, t hati nt heend, t heques t i oni swhet hert hebus i nes si s f eas i bl eornot . Tr uet hatt her ei swhatt heyc al l i tt hepl anni ngs t age. Her e, s t udent sc ompos eabus i nes spl anabl uepr i ntonhow t heyr unt hebus i nes sand t hepos s i bl er es ul t si ni mpl ement i ngt hepl an. Howev er , i nj udgi ngt hef i nal paper , i ts houl dbet ak enofnot et hat , al l t hi ngst hes ame, t her ei ss t i l l t hatl ev el of unc er t ai nt y . Themeas ur eoff eas i bi l i t yc anonl ybemadedef i ni t edur i ngt hec our s eofi mpl ement at i on. Goi ngf ur t hert ot hatpoi nti st hes ubj ec tofquot as . Quot as , s el f def i ned, i sanamountorl ev el t hats houl dbeat t ai nedi nor dert oac hi ev ewhatmus tbe ac hi ev eddur i ngaper i od’ soper at i on. Dur i ngt heques t i oni ngoft hepaper , t henumber spr es ent edi nt hemar k et i ngandf i nanc i al sar eonl yf or ec as t edv al ues . Thes ev al uesar edet er mi nedbas edont hebas i cdemandands uppl y , andal l ot hert hi ngst hatc oul df l uc t uat et hes enumber s . Thus , i nor dert ok now i ft hes e f or ec as t ednumber sar ec or r ec t , pl anss houl dbeappl i edi nt hebus i nes s . Wec an’ tex pec tt hats t udent sc anr eal l yi mpl ementt hes epl ans . I t ’ sunder s t andabl e t hatt her ewi l l beunc er t ai nev ent s . Beari nmi ndt hatt het r ues ts t at eoft hebus i nes si s n’ ts eenonas s umednumber sbutont he“ ac t ual ”bot t oml i ne. Tak i ngas i del i nei st heRet ur nonI nv es t ment . I ft hebus i nes si spr of i t abl ei nt heend, good, butwhataboutt heot her swhower en’ tt her ey et ?Mak i ngapr of i t abl ebus i nes st ak esonas t eadyr hy t hm. Theor et i c al l y , bus i nes s esar eabl et obet her ei nt woy ear s ’ t i me, ofc our s e, t hatdependsont hei ndus t r yabus i nes si s ent er i ng. I nv es t ment wi s e, i t ’ snotgoodt oc api t al i z ei nhi ghy i el di ngbus i nes s esf ori nhi ghery i el dsc omeswi t hhi gherr i s k s , ot her wi s e, c ons i dery our s el f s pec ul at i ng. Oneofusl ear nedf r om t hedi s c us s i onst hati ti sal way smor ni ngi nt hebus i nes swor l dbec aus eent r epr eneur sar eal way st hi nk i ngoft hei rv ent ur es . Tr uet oa f aul t , wec an’ tbet hi nk i ngabouti tal l t het i me. Remi ndi ngy our s el ft haty ouar eabos sofs omet hi ngpot ent i al l ybi gands t i l l as t udent amaz i ngbutunc l ear . Whatwet hi nki s , bes i desmos tofusar ec ons i der i ngt hi ss ubj ec taspr i mar i l yi mpor t ant , whynotal l ot t i ngmor euni t st oi t ?Wehones t l ybel i ev et her ei smor e l ear ni ngi nex per i enc e. I nmor euni t st her ei smor et i me, i nmor et i met her ei smor et ol ear n. I t ’ ss omet i mesdi s c our agi ngt ober emi ndedt hatt hes ubj ec t c ar r i esonl y3uni t showev erourhar dwor kl ev el smor et hant heuni t sal l ot ed. Whywewer en’ ts ugges t i ngt os t opt hi si sbec aus ei tdef eat st hepur pos eofhav i ngt hi ss ubj ec ti nt hef i r s tpl ac e. Wes t i l l bel i ev ei nt hepot ent i al oft hi ss ubj ec t . Wes t i l l bel i ev et hatt hi ss ubj ec tc anmak eusempl oy er si nt hef ut ur e. Andwedobel i ev et hati nmak i ngmor e al l ot menti nt hi ss ubj ec t , s t udent sc anal l otmor eoft hei ref f or t si ni tt omak et hei rent er pr i s ess us t ai nabl e. May be, mos tofus , i nt heend, ar epr of i t abl e. We j us thopebot hs i desar epl anni ngands eei ngl ongt er m, nott enmont hs .

Thinking Sustainably  

Thinking Sustainably: an Editorial Opinion

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