BBF SAFETY GROUP
develop. For example, we recently received an order from Malaysia and we never expected that. Now we will continue to explore that region and see what other doors can open there,” he says. BBF – THE SAFETY PEOPLE Following the merger of the various organisations that make up BBF Safety, the company now employs approximately 1200 people across manufacturing, marketing, sales and management. With the growing export division, a whole range of new machinery, and plans for increasing market share in the near future, Ceriani would like the staff count to grow although this can be challenging. “In any organisation, people are what makes things happen - without people you don’t have a business. It’s always a challenge and its always time
consuming but it’s something we focus on. We want to attract the right calibre people and it’s a very important area for us. We’ve restructured and enlarged our sales force including a proficient export division, so we now have a lot of foot soldiers out there creating demand and that’s extremely helpful. “The footwear industry in South Africa was an ageing industry and we are trying to attract young people but it’s very difficult. We do look for specific skills but they are scarce so we train from within, especially on the shop floor,” he says. Currently, BBF is South Africa’s industry leader and, considering future plans, building a career with the company would be a wise move for any ambitious young South African. The company’s tagline, “We Are Safety”, has never been more appropriate – if you need safety
footwear, BBF Safety is the go to name in the country. With the new efficiencies being delivered through the new IT platform, consistent quality and added-capacity from new machinery, increasing sales through an export drive, and a group of brands that are recognised and respected throughout Africa, this is a business with a solid base to build from. “There’s no doubt that we want to be one of the top recognised companies in safety footwear and any other areas that we choose to operate in,” concludes Ceriani.
BBF SAFETY +27 31 710 0400 www.bbfsafety.co.za
12 Sugarbush Crescent, Mahogany Road , Westmead, 3600
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May's Enterprise Africa