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INDUSTRY FOCUS: SAFETY

and upper-design. We will be investing a lot of money in mould design as that is our product as we foresee a great opportunity in creating brand equity. “We have a number of upgrades on our CAPEX list, some that we’ve bought already and some which will be replaced throughout this year. This is mainly auxiliary components for our main machines,” he adds. SAFE TO GROW? The economic climate, that has halted or disrupted the expansion plans of many of the country’s businesses, has had an impact on BBF Safety. Customers are always looking for value, especially when times are tough, and the fear is that they could look to cheaper, inferior products to save money. Fortunately, the company remains positive and the tide continues to turn with the economy expected to return to

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meaningful growth in the next 24 months. “Despite all the challenges, we are still moving forward and being positive. Have we come through the worst of it? Probably. The rest of this year will be tough but we are bullish about the future, expecting growth,” says Ceriani. This growth will come from driving exports into Africa and select international markets. Internally, the company is also looking at the possibility of further mergers and acquistion activity to continue its expansion strategy. “We’ve realised that we are now of such size that we can’t just be dependent on the local economy and therefore exports is a big drive for us. Any serious growth will come from export or acquisition. The local economy is flat and in some sectors it is negative so there is a mixed bag

that we have to adjust to. “We’re looking at acquisitions that will happen this year – we are already quite far down that road”. the CEO explains. African exports are key for BBF Safety and South Africa’s neighbours, Namibia, Botswana, Zimbabwe and Mozambique, will be the primary focus. However, it doesn’t stop there; the company already has a growing presence in Nigeria, Ghana, Tanzania, Kenya and Uganda where Ceriani says BBF Safety is still busy building its name and gaining traction in the market. “Definitely Africa is our core focus but I don’t mean all of Africa, there’s some countries that we feel are conducive to good business and we will focus there along with the Middle East. Our secondary focus is on our PU gumboots and we also believe there will be other opportunities that will

Profile for Enterprise Africa

Enterprise Africa May 2017  

May's Enterprise Africa

Enterprise Africa May 2017  

May's Enterprise Africa