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INDUSTRY FOCUS: PROPERTY

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CHAS AND BERRY EVERITT

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Over the course of its 37-year history, the Chas Everitt International property group has become a leading player in South Africa’s real estate industry, with a substantial national footprint, more than 1300 sales agents and staff. It also has global marketing reach as the SA representative of Leading Real Estate Companies of the World® (LeadingRE), an international real estate network that spans six continents and connects 565 firms and 130,000 sales associates who facilitate more than 1.1m real estate transactions each year. In addition, the group works tirelessly to uphold an exceptional standard of customer service and provide memorable real estate experiences that enable it to create strong bonds of trust with all the property buyers, sellers, landlords and tenants it serves. Indeed, while it is outwardly very different to the small family business established by Charles and Tilla Everitt in 1980, it remains true to that business’s original family values of hard work, ethical business practice and innovation. “It is these values that have enabled the company, and later the group as a whole, to survive the many challenges that have confronted the SA real estate industry in the past four decades,” says current group CEO Berry Everitt. “We have been able to grow despite having to contend with several recessions, major social-political upheavals, and an increasing body of legislation and industry regulation. As a result, we have also had many reasons to celebrate, and have learnt where our focus needs to be when the country is going through tough times as it is at the moment. “So although the residential market has shrunk over the past year, our sales have actually increased because we’ve grown our market share by continuing

Enterprise Africa October 2017 Edition  
Enterprise Africa October 2017 Edition