IN TERMS OF DISRUPTION IN THE INSURANCE INDUSTRY, AYO GHANA IS A KEY PLAYER NOW AND WE ARE EXPECTING A LOT OF PEOPLE TO COME ON BOARD products to the low and mid income markets; we also want to offer solutions to higher income customers where most of the traditional companies are operating.” This, combined with other initiatives, will allow aYo to continue on its rapid growth trajectory as the company looks to further expand within the MTN subscriber base. Recharge with Care and Send with Care will soon be added to with new products, as Gota explains. “We are looking to launch new products, we have started working on ideas and by the end of the year we would like to launch a new product that is tailor made to suit customer feedback. The design is influenced by the feedback we get from customers around our existing products. Recharge with Care, which provides GH₵100 hospital admission cover and hospital cost benefit for each additional night you spend in hospital, is a very popular product. We also have Life Cover, which provides death benefits up to GH₵6000 and covers the insured as well as another family member for free. In Ghana, the family system is strong and customers were demanding that we extend the cover to other family members. Our new product will be about extending cover for family members; extending hospital cover to children or other members.”
10 / www.enterprise-africa.net
Francis Gota - aYo Ghana CEO