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CATEGORY INTELLIGENCE CANDY AND CHOCOLATE Chocolate Candy

Private Brands

All Brands

Dollar Sales (in millions)

$204.2

$11,317.6

Change vs. Year Ago

7.9%

0.6%

Dollar Share

1.8%

100%

Unit Sales (in millions)

74.2

4,996.2

Change vs. Year Ago

7.0

0.4%

Avg. Price Per Unit

$2.75

2.27

Non-Chocolate Candy

Private Brands

All Brands

Dollar Sales (in millions)

$363.4

$5,446.6

Change vs. Year Ago

-4.1%

2.3%

Dollar Share

6.7%

100%

Unit Sales (in millions)

257.1

2,904.5

Change vs. Year Ago

-5.6%

-0.3%

Avg. Price Per Unit

$1.41

$1.88

Source: Market Advantage, IRI Liquid Data, IRI, a Chicago-based market research firm. Total U.S. multi-outlet (grocery, drug, mass market, military and select club and dollar retailers) for the 52 weeks ending Jan. 27, 2019.

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using less sugar and no high fructose corn syrup] or adding beneficial ingredients [such as super foods] is what seems to be a major category trend,” Roeder adds. Kruger North America is the U.S. branch of The Kruger Group, based in Bergisch Gladbach, Germany. Its private label product categories include chocolate and non-chocolate confections. Flavor innovations, particularly seasonal flavors that offer novelty, remain an important approach to standing out on shelves with relevant, exciting products, Ciavarella says. Some examples, he adds, include cinnamon for the winter holidays, salted caramel during the fall and s’mores flavors for the summertime. In packaging, concerns about protecting the environment are growing, observes Barry Rosenbaum, president of Hicksville, N.Y.-based Nassau Candy, a manufacturer, importer and distributor of specialty confections, gourmet foods and perishables. “We’re seeing a big movement in packaging toward protecting the environment, and we’re going to see [the trend toward] environmentally appropriate packaging grow,” he adds. In the chocolate and confectionery space, packaging and formats are evolving to meet consumers’ changing lifestyles, including resealable packaging for on-the-go consumption as well as single-serve formats and sizes for portion control, Ciavarella says. SB

Store Brands / May 2019 / www.storebrands.com

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5/9/19 1:39 PM

Profile for ensembleiq

Store Brands - May 2019  

Store Brands - May 2019