SOLUTIONS
Tailgating & Holiday Parties
Open Season GROCERS CAN AID SHOPPERS’ FALL / WINTER ENTERTAINING WITH IMPACTFUL PRODUCTS, MARKE TING AND MERCHANDISING. By Bridget Goldschmidt t’s sweltering outside now, but before we know it, the cooler weather of autumn and winter will set in, and with it, such celebratory events as tailgate parties to cheer on favored football teams, along with holiday gatherings of all sorts and sizes. That being the case, now is the time for grocers to get their game on to make sure that they’re shoppers’ primary destinations for seasonal entertaining needs. “Fall and winter are the busiest seasons of the year for us, and we have a full calendar of promotions planned so the customer can always discover something new and see the full range of what we offer for the season,” affirms Dena Kowaloff, director of marketing at Wellesley,
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Mass.-based Roche Bros., which operates 20 stores under three banners in its home state. “We celebrate football season every year with our Tasty Tailgating offering — promoted in our stores with featured merchandising positions, balloons, hanging signs and case toppers, and out of store with features in our weekly circular, and