WINNING BACK THE ON-PREMISE The beer category remains the biggest contributor
TRAFFIC
(47 percent) to total alcohol beverage in the
71%
69%
66%
Q4, ‘16
on-premise establishments (casual or fine dining,
66%
Q3, ‘16
58%
Q2, ‘16
63%
Q1, ‘16
The total number of consumers visiting traditional
Q4, ‘15
account for 76 percent of total on-premise beer.1
(SHARE OF CONSUMERS VISITING AT LEAST ONE ON-PREMISE ESTABLISHMENT IN PAST TWO WEEKS)
Q3, ‘15
on-premise channel. Casual dining and bars
59%
64%
55%
On-premise traffic (the percentage of consumers
Q3, ‘17
quarter and a year-over-year decline from 2016.2
Q2, ‘17
third quarter of 2017, reflecting a drop from the past
Q1, ‘17
hotels, bars and clubs) dropped to 55 percent in the
visiting) remains very soft for many operators. Technomic Co-Pilot, Q3 2017
ON-PREMISE CONTRIBUTION TO BEER ON-PREMISE
In this modern, experience-driven on-premise
Other - 14%
environment, the on-premise consumer continues to evolve faster than ever before. The channel is
Casinos - 2%
experiencing a split between millennials and guests
Hotels - 7% Concessions - 0.4%
aged 35 and older. Older, 35+ consumers are Bars 39%
going out for smaller, more food-driven occasions. Millennials are going out to the on-premise less frequently, and when they do go out they are opting
Casual Dining - 38%
for fewer, bigger, share-worthy evenings.3 But even with the lower frequency, the on-premise remains the only channel that over-indexes for millennials.
On-Premise Overview, Technomic, October 2017
34
That’s good news for the channel!