2017 Retail Bakery Review Best-selling Bakery items
Continued from page 88
own “schmear” with brown sugar, butter and lots of cinnamon, and injects it directly into the roll, so it contains three times the amount traditionally found in a cinnamon roll. He then tops the pastry with scratch-made icing. “It’s real simple, and most people still like their junk food,” Orlando says.
What’s Next? As any good bakery executive knows, you can’t rely on what sold well in the past; you have to look forward to what’s going to sell well tomorrow. Celebration cakes have the strongest growth, the survey revealed, followed by seasonal specialties. Signature/specialty items come in third, with gluten-free and smallerportion products rounding out the top five products with the best growth potential. Gluten-free and smaller portions fit in with the healthier eating habuts that many consumers claim to be adopting. At Tony O’s, Orlando predicts that the next big trend will be products that fit into both gluten- and sugar-free lifestyles. Many of his sugar-free products already are gluten-free as well. “The biggest gap that needs to be filled is actually doing a gluten-free/sugar-free combination, because both disorders almost run hand-in-hand,” he notes. “The trend not fully LAP_ProgGrocerAd_05-17_PRINT.pdf 1 4/12/17 11:43is AM Continued on page 96
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| Progressive Grocer | Ahead of What’s Next | May 2017
current year
year ago
cakes
65.2%
46.3%
Breads
60.9
61.2
cookies
39.1
40.3
doughnuts
30.4
44.8
Pies
30.4
17.9
artisan Breads
17.4
11.9
cuPcakes
17.4
14.9
Bagels
13.0
16.4
rolls
8.7
22.4
danishes/sweet rolls
4.3
16.4
muffins
4.3
13.4
scones
0.0
3.0
other
4.3
n/a
Source: Progressive Grocer Market Research, 2017