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ment, we knew very early on that we felt most comfortable working with Heritage (Co-op) and FCL based on the relationships and trust we were able to build,” Chief LeDoux said. “The national brands did not offer any management support, or very little, so we approached Heritage about whether they could assist with management of the business until we had the internal capacity to take this on.” According to Chief LeDoux, one of the biggest hurdle was access to the financing needed to build this type of project as on-reserve financing has many challenges, especially to First Nations with no own source revenue. “We knew we wanted a development that our members could be proud of but we had financial limitations.” A grant through the Western Nations Program helped them finance a portion of the project. In addition to financial grants, FCL and local co-ops can provide assistance to Indigenous communities with site planning and design as well as development. For those new to the gas station business, the program has supports for site maintenance and management. Western Nations operators can also receive help with promotion and marketing, including a uniform program to help create a level of brand consistency between locations. “Partnering with a First Nation, on an urban reserve site in our trading area, is an opportunity for us to support our community while also increasing our market share,” said Barry Cooper, business-to-business operations manager at Heritage Co-op. Heritage Co-op, a 30,500-member group with facilities across western Manitoba, is experienced in building and operating gas bars with three locations in Brandon, a city of more than 49,000 people, located just over 200 kms west of Winnipeg along the TransCanada Highway. Cooper suggests that the partnership allows Gambler to develop a business that will be a cornerstone to their Brandon Urban Reserve. They’ll work together to create a first-class facility that provides revenue for Gambler’s community and future projects. “One of the most exciting parts of this partnership is that Heritage will be managing the location for Gambler. This means that we can utilize our experience in running gas bars to help them avoid many of the issues that a firsttime owner-operator would face.”
CCentral.ca