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NACDS Annual Meeting | Tuesday, April 30, 2019

Wakefern’s Lane Elected NACDS Chairman


© 2018 COTY US LLC

ACDS elected Chris Lane, executive vice president of Wakefern Food, chairman of its board of directors Monday at The Breakers Palm Beach. Lane succeeds Mark Panzer, Albertsons senior vice president of pharmacy, health and wellness. The organization also added seven new members and re-elected another seven members to the board. Richard Ashworth, Walgreens president of operations, was elected NACDS vice chairman, and Rick Keyes, Meijer president and CEO, was elected treasurer. “Chris Lane talks passionately about pharmacy. His admiration for the profession and for the industry began early in his life. This fuels his commitment to achieving important results that advance the industry, for the ultimate good of patients and consumers,” NACDS president and CEO Steve Anderson said. “NACDS chain and associate members will appreciate Chris’ brand of leadership, and we look forward to his term as NACDS chairman of the board.” New board members include Sam’s Club’s Lori Flees; McKesson’s Kirk Ka-

NEWS Cabana Shots ................... 8 Nightlife ........................... 20 Industry News ................. 26 Beauty Insights: An Inside Job ................................... 34 Insights: Breakfast on the Run ................................... 36

Chris Lane, NACDS’ new chairman

minsky, representing Health Mart; Rite Aid’s Jocelyn Konrad; Genoa Healthcare’s Mark Peterson; Walmart’s Sean Slovenski; and Cardinal Health’s Debbie Weitzman, representing Medicine Shoppe. Re-elected members were Hy-Vee’s Randy Edeker, Lewis Drug’s Mark Griffin, Thrifty White’s Bob Narveson, H-E-B’s Martin Otto, Lane, Keyes and Panzer. dsn




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Staying Power Retail remains strong, but what it takes to succeed always is changing.


hat will retail look like in a decade? How about in five years? Even just one year down the road? The answer, of course, is that while we can offer many opinions, we truly do not know the future of the retail industry. This is an industry in a state of flux, with constant pressure from a lethal combination of online marketing and merchandising, changing consumer shopping patterns, and simply having the wherewithal to keep the business in the black. Seth Mendelson Even the most optimistic of analysts must have doubts. Editor in Chief As we meet again at The Breakers for the start of the last day of the four-day NACDS Annual Meeting here in Palm Beach, we all should understand that retail is going to survive, if only because consumers do not want it to go away anytime soon. Online shopping is great, but it will never completely replace the consumer’s desire to go out and shop around for product. So, while the industry is going to survive in one way or another, it also extremely is clear that not all retailers are going to be around in a couple of years.

Pressure has never been as intense on individual retailers to stand out in a crowd as it is today. That is why such chains as Walgreens, CVS Pharmacy, Walmart and Target are spending big bucks on new strategies to ensure that they stay relevant with their fickle shopper base. Pressure has never been as intense on individual retailers to stand out in a crowd as it is today. That is why such chains as Walgreens, CVS Pharmacy, Walmart and Target — to name just some of the largest and most powerful — are spending big bucks on new strategies to ensure that they stay relevant with their fickle shopper base. The goal is to be enough to consumers that they will stay top-of-mind when it comes to deciding whether to go sit in front of the computer and order something or get into the car and drive down the street to the local store for their needs. These retailers are the lucky ones. They are well funded, adequately staffed and sufficiently empowered to move forward, and, there is little doubt from this angle at least, that they will put all of their energies into making the right moves to ensure their survival. What about the smaller players in the mass retail world? Will those regional supermarket chains, mostly in the Northeast and Midwest, have the same urge to diversify and implement new policies to keep the shopper coming through the door? More importantly, do they have the resources to make it work? The unfortunate answer for some of them is maybe not. Even now, some of them almost desperately are searching for answers that may not be there on ways to stay relevant with a consumer base that is more and more demanding by the day. Frankly, some of these operations do not have the money or other resources to stay ahead of the curve in terms of merchandising and marketing to consumers. That is not good news for an industry that always has thrived on diversity and competition. It also is not great news for the manufacturers that partner with retailers in the industry. Fewer companies eventually could mean less opportunity to get their products into stores and higher costs to earn that precious shelf space. Yes, retail is at an important juncture. And, yes, there have been times in the past when people could have said the same thing, and the industry managed to not only survive, but also thrive. But today things are a bit different. Today, the pressure is not only coming from internal competition and changing consumer tastes. It is coming from new technologies that are making a difference. dsn 4

An EnsembleIQ Publication 8550 W. Bryn Mawr Ave, Suite 200, Chicago, IL 60631 Vice President, Brand Director Eric Savitch (856) 489-3336, esavitch@ensembleiq.com Editor in Chief /Associate Brand Director Seth Mendelson (212) 756-5160, smendelson@ensembleiq.com EDITORIAL Associate Managing Editor David Salazar (212) 756-5114, dsalazar@ensembleiq.com Senior Editor Sandra Levy (845) 893-9573, slevy@ensembleiq.com Desk Editor Maria Manliclic (212) 756-5093, mmanliclic@ensembleiq.com Online Editor Gisselle Gaitan (212) 756-5138, ggaitan@ensembleiq.com SALES & BUSINESS Beauty Director Laura Fontana (440) 724-4369, lfontana@ensembleiq.com Northeast Manager Alex Tomas (212) 756-5155, atomas@ensembleiq.com Regional Manager Steven Werner (312) 961-7162 swerner@ensembleiq.com Brand Marketing Manager Mary Ellen Magee (856) 419-8411, mmagee@ensembleiq.com Production Manager Jackie Batson (224) 632-8183, jbatson@ensembleiq.com Director of Audience and Data Gail Reboletti (224) 231-6363, greboletti@ensembleiq.com PROJECT MANAGEMENT/PRODUCTION/ART Vice President Production Derek Estey (877) 687-7321 x 1004, destey@ensembleiq.com Creative Director Colette Magliaro cmagliaro@ensembleiq.com Art Director Amy Kelkenberg PRESIDENT Consumer Goods Retail Business Jennifer Litterick (647) 946-9219, jlitterick@ensembleiq.com CUSTOMER SERVICE Having a problem with your subscription? Send us full details with the mailing label of the last copy you received, along with your telephone number. Write to: Circulation Fulfillment Director, Drug Store News, P.O. Box 3200 Northbrook, IL 60065-3200; email drugstorenews@omeda.com; or call (847) 564-1468 CIRCULATION LIST MANAGER Elizabeth Jackson MeritDirect (847) 492-1350 x 318. REPRINTS PARS International, LF-Reprints@parsintl.com, (212) 2219595 x435, tinyurl.com/LF-reprints. Single copy price is $15 for a regular issue and $100 for a statistical issue. PERMISSIONS For permission to reuse material from Drug Store News/ DSN (ISSN 0191-7587) please access www.copyright.com or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, (978) 646-2600, (855) 239-3415. CCC is a not-for-profit organization that provides licenses and registration for a variety of uses.

CORPORATE OFFICERS Executive Chairman Alan Glass Chief Executive Officer David Shanker Chief Financial Officer Dan McCarthy Chief Operating Officer Joel Hughes Chief Innovation Officer Tanner Van Dusen Chief Human Resources Officer Ann Jadown Executive Vice President, Events & Conferences Ed Several


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Alan Bronfein of Remedi SeniorCare with Schuyler Van Winkle, Kylan Fowles and Kevin Anderson of Ascend Laboratories

Jeff Farris, Brad Crosslin and George Owens of PDX-NHIN-Rx.com

Rahul Chaudhary and Ethan Foster of Namaste Laboratories

Mark Mies, Mike Coughlin and Shafi Shilad of ScriptPro

Al Babbington, Jeff Bekos and Alphonse Sasso of PrescribeWellness



Dan Quail of Similasan with Janet Carter-Smith of Kantar Consulting


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Angelo Lombardo and Ralph Lombardo of Theraworx Relief by Avadim Technologies with Erik Swanson of The Swanson Group

Dawn Sicco and Don Malin of Medline Industries

Stephen Rutledge and Kon Ostaficiuk of Camber Pharmaceuticals

Eva Oreskovich, Jason Newby and Patrick O’Brien of Paris Presents

Heidi Block and Todd Garvey of Avrio Health



Mark Gelbert, Diann Botelho, Bob Goode, Bob Masching and Chrisie Fong of The Nature’s Bounty Co.


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See what a card can do this Mother’s Day. A mom’s love is always there. And Hallmark Paper Wonder cards offer your shoppers the perfect way to thank her for that. Incredibly detailed and dimensional, these cards become keepsakes that moms can come back to again and again.

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Stacey Howe, Vicki Lehr and Amy McAnarney of Hallmark Cards

Clay Courville and Mary Gregory of McKesson Corp.

John Burgfechtel and Steven Koss of Sheralven Enterprises Ltd.

Punit Patel of Red Oak Sourcing LLC with Marc Kikuchi, Jinping McCormick and Tricia Wetzel of Dr. Reddy’s Laboratories Inc. and Chuck Rubin of Red Oak Sourcing LLC

Tom Moran of Advantage Solutions and Clark Brown of Advantage Consumer Healthcare LLC



Jeffrey Holland and Rupa Bahri of GSK Consumer Healthcare


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Troy Datcher, Gina Kelly, Jill Crowley and Kent Torell Clorox/Burt’s Bees

Tom Mondragon and Eric Ryan of Olly Public Benefit Corp.

Greg Bradley of Foundation Consumer Healthcare LLC

Annette Domnik, Declan Rooney and Aimee Zana of Zarbee’s Naturals

Kelly Ricker of American Greetings Corp. and Aaron Siegel of Papyrus - Recycled Greetings Inc.



Tom Hodson of Greenwood Brands and Patrick O’Leary of Greenwood Group


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Joahne Carter and Tim Roth of Johnson & Johnson Consumer Inc.

Audie Rudiger, Keith Isaac and Bruce Kramer of Wahl Clipper Corp.

Miryam Lumpini and Janel Lewis of BIC Corp.

Scot Fain and Stefan Happ of InComm

Joe Toscano, Brian Werner and Pete Marucci of Nestlé Purina Petcare



Bob Cartwright and Jason Harris of Sleepsana


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Tim Grosskopf, Colin Hutchison, Lynne Murray, Rod Little, Matt Bell and Chris Anderson of Edgewell Personal Care

Larry Hamwey, Chuck Ballard and Tim Johnson of Jel Sert Co.

George Riedl and Dick Domann of DisposeRx Inc.

Brad Leonard, Scott Hussey and Mike McBride of Upsher-Smith Laboratories LLC

Matt Zeigler and Savannah Werner of Primed Pharmaceuticals



David Bankeroff, Stephen Corrou, Cameron Walts and Lance Batson of Alcon Laboratories Inc.


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Doug and Kathy Long of IQVIA at Upsher-Smith’s 20th Annual Wine Tasting Event Monday night at The Breakers Palm Beach

Dave Wendland and Angela Pinkstaff of Hamacher Resource Group

Don Schnackel and Bridget-Ann Hart of Kinney Drugs Inc.

George Rafferty, Jim Niple, Rich Tremonte and Akin Odutola of AmerisourceBergen Corp. with Brian and Jennifer Nightengale of Good Neighbor Pharmacy

Cheryl and Brad Cosslin of PDX-NHINRX.com



Chantel and John Crumly of PPOKGCP with Mike Wysong of CARE Pharmacies Cooperative Inc.


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Amy Martin, Scott Krueger, Sarah Stluka and John Bowers of West Corp. at the P&G reception and dinner on Sunday evening at The Breakers Palm Beach

Jeff Admiraal, Josh Hunstad and Ricardo Gonzalez of The Procter & Gamble Co.

Judi Kletz of The Procter & Gamble Co. and Steve Anderson of NACDS

Eric Savitch of Drug Store News Group and Kevin Hourican of CVS Health with David Shanker of EnsembleIQ

Former Sen. Jeff Flake and Cheryl Flake with Alex Gourlay of Walgreens



Eric Breissinger and Michael Joyce with Jim Leish and Carole Leish of The Procter & Gamble Co.


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Craig and Dana Norman of H-E-B at the Nature’s Bounty Co.’s party on Sunday evening at The Breakers Palm Beach

Bob Goode of The Nature’s Bounty Co. with Paul Desiderioscioli of Ulta Beauty

Chris and Theresa Dimos of Health Mart

Lynn and Bill Renz of Rite Aid Corp.

Sandy Pratt and Todd Vasos of Dollar General Corp.



Bob and Tammi Masching of The Nature’s Bounty Co. with Brent Beebe of The Bartell Drug Co.


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Fresenius Kabi Launches Prefilled Adenosine Syringes Fresenius Kabi is offering a single-dose Simplist adenosine injection in 6 mg per 2 ml and 12 mg per 4 ml ready-to-administer prefilled syringes. Fresenius Kabi has sold 6 mg per 2 ml and 12 mg per 4 ml adenosine injection vial presentations since 2013, and 60 mg per 20 ml and 90 mg per 30 ml vial presentations since 2018. “These new additions to our adenosine product line provide clinicians in hospitals and cardiology centers with affordable generic alternatives to care for their patients, and reflect Fresenius Kabi’s significant investment in the ongoing expansion of our Simplist prefilled syringe portfolio,” Fresenius Kabi USA president and CEO John Ducker said. Adenosine injection is indicated intravenously for the conversion to sinus rhythm of paroxysmal supraventricular tachycardia, including that associated with accessory bypass tracts — Wolff-Parkinson-White syndrome.

BodyMark by BIC Offers Temporary Tattoo Creativity Body ink now doesn’t have to be quite so permanent, thanks to the BodyMark by BIC collection. The temporary tattoo markers, which bring bright and colorful designs to the skin, were created in partnership with the brand’s new global creative director, international tattoo artist Miryam Lumpini. Known as The Witch Doctor, Lumpini is a painter and visual creative from Sweden who has tattooed some of the biggest names in the entertainment industry. She used her expertise to shape the BodyMark by BIC brand and packaging, hoping to inspire everyone to experiment with fun, temporary design, the company said. Available in Old School, New School and Henna Vibes varieties, the markers have a flexible felt tip to help users create thin or broad lines. The temporary tattoos’ vivid designs last for days, the company said. BodyMark by BIC comes in a pack of three that retails for $13.99 each, and can be found on Amazon, as well at Walmart, Target, CVS Pharmacy and Rite Aid.

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Kool-Aid’s Jammers Get Sour Twist There’s a new and sour way to enjoy Kool-Aid. The brand, part of the Kraft Heinz portfolio, is introducing Kool-Aid Sour Jammers. “We know that kids love sour flavors, but there’s never been a sour beverage for kids available, until now,” Rachel Drof, marketing director of beverages at Kraft Heinz, said. “Kool-Aid is all about bringing unexpected fun to fans everywhere, and we can’t wait until fans taste the sour twist on the Kool-Aid classics.” Available in five flavors — snappin’ green apple, shockin’ blue raspberry, electric lemon lime, watermelon slam, and zappin’ tropical punch — each of the brand’s new beverage options can be found in 10 packs that retail for $1.99 each at retailers nationwide. In addition, the brand is launching a new campaign to support the release of the beverages. It will consist of various ads, a Snapchat feature with interactive filters and lenses, and videos of the brand’s mascot crashing sweet moments with a sour twist on Instagram.


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Soylent Releases Mini-Meal Bar

Nature’s Bounty Unveils Beauty Supplement Collection Nature’s Bounty is diving into the beauty world. The brand is expanding its portfolio with a new collection of beauty gel products that target a variety of skin and health concerns. Consisting of seven products, each is designed to address such specific beauty needs, from getting a good night’s rest and a better complexion to healthy gums and teeth. Featured products include: • ClearComplexion, which uses zinc to get rid of non-cystic acne and contains manganese for antioxidants; • EvenBeauty, which helps maintain smooth and even skin with a combination of vitamin A, retinyl palmitate and Lutemax 2020, and has a formula derived from marigolds; • GlowOn, which brightens and illuminates complexions with Ceramosides, an extract from wheat seed that works to improve smoothness. It also contains resveratrol to fight damaging radicals; • GoodnightLovely, which is a beauty gel that contains melatonin for sleep and features hyaluronic acid to refresh and revitalize complexions; • HappySmile, which uses CoQ-10 and vitamin B12 to promote oral health from the inside out and has vitamin D for healthy teeth and gums; • MoistureTreat, which is formulated with hyaluronic acid and vitamin E and helps those who suffer from occasional dry skin; and • SkinElasticity, which supports healthy aging and skin elasticity, uses vitamin A and FloraGlo’s lutein formula to serve as skin’s nourishing defense. Shoppers can find the beauty gel supplements collection from Nature’s Bounty on physical and digital Ulta Beauty shelves.

Soylent is expanding its reach in the nutrition bar category. The Los Angelesbased brand is introducing consumers to its new Soylent Squared bar, which is a 100-calorie mini-meal bar that contains 5 g of plant protein, 36 essential nutrients and probiotics for digestive health. Sold in cases of 30, the bars are available in three varieties — chocolate brownie, salted caramel and citrus berry. “There are a lot of bars out there, but most are high in sugar, use less sustainable animal-derived protein, and often lack the nutrients that your body needs to thrive,” said Bryan Crowley, Soylent’s CEO. “We developed Soylent Squared to allow our customers to portion out the nutrition they need when they need it; you can enjoy one or two for a healthy snack or three or four for a complete meal.” News about the launch comes on the heels of the brand unveiling its new in-between meal, Bridge, and expanding its retail distribution within Walmart locations across the nation. “Some of our best product ideas have come straight from our customers, so we’re excited for them to try Squared. We’re also looking forward to building our customer base with the launch of our new convenient, healthy and more sustainable nutrition bar,” Crowley said. The bars contain 26 vitamins and minerals, nine amino acids, two essential fatty acids, and 3 g of sugar. Consumers can find Soylent Squared on the company’s website for the suggested retail price of $30.

Enlightened Debuts Dairy-Free, Low Calorie Ice Cream Bars Enlightened is introducing a new way for consumers to enjoy its high-protein and low-sugar ice cream. The brand announced the launch of a dairy-free and low calorie collection, which comes in five different flavors. “We’re thrilled to introduce our creamy dairy-free frozen desserts in spoonfree format,” Michael Shoretz, founder and CEO of Enlightened, said. “With the introduction of our dairy-free pints, we began serving a whole new community, and offering our dairy-free bars was the next logical step. But whether you’re dairy-free or just an ice cream lover, we’re confident you’ll love our new bars.” Crafted using an almond milk base, each of the brand’s new bars contains 100 calories or less, and are both vegan and gluten-free. Each of Enlightened’s new flavors is inspired by its classic and fan favorite varieties, which include salted caramel, mint chip, mocha chocolate chip, peanut butter and jelly, and monkey business — a banana bar with peanut butter swirls and chocolate chips. Shoppers can find the new dairy-free options from Enlightened on the brand’s website and in the ice cream aisle of Albertsons, Safeway, H-E-B, Shoprite, Vons and Sprouts locations. 28


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Vitafusion Goes Organic

UpSpring Adds Two Gut Supplements Mom- and baby-focused health-and-wellness company UpSpring is growing its offerings at Target. The company introduced its Probiotic + Colostrum Powder for Kids and Babies, as well as Stomach Settle Nausea Relief Drops, to Target’s digestive health assortment. “Adding two of our products to the digestive aisle at Target is a huge win for UpSpring, as it will give us even more visibility and allow us to further expand the reach of our natural digestive aides to more shoppers nationwide,” said Lisa Williamson, co-founder and CEO of UpSpring. “We are grateful for the opportunity to have our products provide even more adults and children with natural, drug-free digestive relief they can count on.” Upspring’s Probiotic + Colostrum Powder for Kids and Babies is meant to help reduce digestive upset, while also offering immune support through five probiotic strains and prebiotics. The Stomach Settle Nausea Relief Drops are meant to relieve nausea, motion sickness, gas, bloating, and other stomach issues, the company said. The lemon ginger-flavored drops include ginger, spearmint, lemon and vitamin B6. In addition to Target, UpSpring’s products are sold at CVS Pharmacy, Walgreens and Walmart, among other retailers.

Alembic Intros Generic Xylocaine Alembic Pharmaceuticals is launching lidocaine 5% ointment, the generic of Pfizer’s Xylocaine. Lidocaine is indicated for production of anesthesia of accessible mucous membranes of the oropharynx. It also is useful as an anesthetic lubricant for intubation, as well as for the temporary relief of pain associated with minor burns, including sunburn, abrasions of the skin and insect bites. Alembic will offer lidocaine ointment 5% in 30 g and 35.4 g laminate tubes with a child-resistant cap, and a 50-g jar with a child-resistant cap.

Gummy vitamin maker vitafusion is introducing vitafusion Organic, a line of USDA certified organic supplements. The vitafusion organic line includes a women’s multivitamin, men’s multivitamin, vitamin D3 and vitamin B12. “For more than a decade, we’ve been revolutionizing the dietary supplement industry and earned the title of America’s No. 1 gummy vitamin brand, essentially igniting the gummy revolution in the United States, which is expected to reach 4.17 a billion by 2025,” said Bruce Weiss, vice president of marketing at vitafusion. “We also listened carefully to our consumers by offering our new organic gummy vitamins, packed with nutrients your body needs. Actually, what makes vitafusion Organic supplements so special is what they don’t contain: no artificial flavors or sweeteners, synthetic — FD and C — dyes, high-fructose corn syrup, gluten, dairy, soy, nuts, fish, or sugar coating.” In addition to being USDA-certified organic, the non-gelatin products are certified vegetarian by the American Vegetarian Association and are NonGMO Project Verified. Vitafusion flavors include citrus and berry, wild cherry, fresh strawberry, black raspberry, and mixed berry. “As global awareness of the benefits of organic living and eating grows, vitafusion is committed to providing options for consumers looking to take a more mindful approach to their nutrition and overall wellness plans,” Weiss said.

Vagisil Expands Scensitive Scents Line Vagisil is adding to its Scensitive Scents line of products. The Combe brand has unveiled a dry wash spray and bath bombs, both of which are gynecologist tested and designed for women with sensitive intimate skin. The dry wash is designed to be a quick way to freshen up between showers, Vagisil said, noting that it is pH friendly, hypoallergenic and free of methylisothiazolinone, or MIT, preservatives. The bath bombs also are free of MIT preservatives and contain coconut oil and shea butter. The dry wash and bath bombs are available in white jasmine and peach blossom scents. “I am incredibly proud of our ability to provide all women with best-in-class innovation that meets their most intimate care needs. Our Scentsitive Scents Dry Wash and bath bombs are the latest developments in a legacy of women’s intimate health products that have spanned three generations in my family,” said Vagisil CEO Keech Combe Shetty. “Our dry wash and bath bombs are uniquely designed with insights we have gained from women across all ages and stages. We remain committed to normalizing conversations about vaginal health and advocating for change.” 30


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Nuvothera Turmeric Supplement Goes Small

Purina, Ree Drummond Partner on Dog Treat Line Fans of “The Pioneer Woman” now can share what the hype is all about with their dogs. Purina and Ree Drummond have joined forces to create a new line of dog treats, inspired by the recipes the Food Network personality makes for her own family on their ranch in Oklahoma. “My friends at Purina and I share the same passion for creating tasty, nutritious food, and we’re committed to bringing high-quality ingredients to the forefront,” Drummond said. “Pets have always had a special place in my heart, so I’m thrilled that dogs everywhere can now experience a taste inspired by my family’s favorite recipes.” The Pioneer Woman Dog Treats collection contains nine different snack flavors in three categories — crunchy, meaty and chews. Products featured in the line include: • Chicken and blueberry recipe waffles; • Bacon, maple and apple recipe waffles; • Classic shortcake biscuits; • Chicken and apple recipe jerky strips; • Chicken parmesan recipe bites; • Chicken and sweet taters recipe bites; • Beef and brisket recipe BBQ-style cuts; • Drummies; and • Lil’ drummies. “At Purina, we strive to provide best-in-class pet nutrition, and we’re excited to explore a new frontier of dog treats with the American-favorite Pioneer Woman brand,” Ryan Gass, senior brand manager at Purina Treats, said. “Both reigning from America’s heartland, we know the value of a home-style meal and now have created a similar experience in the form of a treat for dogs. No matter which flavor you choose, your dog will get a treat he’ll love, made with ingredients you can trust.” The Pioneer Woman Dog Treats line is launching exclusively at Walmart and Sam’s Club locations across the nation.

Fort Worth, Texas-based biotech company Nuvothera is growing its consumer healthcare offerings. The company, which earlier this year launched OTC psoriasis treatment Prosoria, has debuted its Super-Micronized Turmeric Curcumin supplement. The product looks to address an issue that Nuvothera CEO Arthur Clapp said plagues most turmeric supplements — a lack of bioavailability of curcumin, which is hydrophobic and resistant to absorption into the bloodstream when taken orally. Rather than use a secondary agent to boost absorption, Nuvothera uses micronization to reduce the size of the turmeric particles, as well as microencapsulation to help turmeric particles survive the digestive tract and make it into the bloodstream, the company said. “Open up a typical curcumin capsule and pour it in a glass of water,” Clapp said. “You’ll see the contents float on top of the water. When you pour our Super-Micronized Turmeric Curcumin on water, it dissolves instantly. That’s the difference particle size makes. Our turmeric curcumin supplement absorbs easily and is selectively taken up by our bodies, without the need for black pepper or additional absorption enhancers.” Clapp said the Super-Micronized Turmeric Curcumin supplement has shown 126 times greater potency than other brands. The product currently is available on Nuvothera’s website and Amazon. com, and retails between $30 and $40 per bottle.

Cannuka’s CBD Products Hit Ulta Beauty Shelves Cannuka’s line of CBD skin care is rolling out to Ulta Beauty. All five of the brand’s SKUs harness the healing properties of cannabis derived from hemp and manuka honey. Using manuka honey and CBD, Cannuka’s products aim to help calm and heal lips, the face, elbows, cuticles, and any other places where dryness and inflammation may be an issue, the company said. Cannuka products at Ulta Beauty include: • CBD Nourishing Body Cream; • CBD Calming Eye Balm; • CBD Cleansing Body Bar; and • CBD Healing Skin Balm. In addition, only 13 stores in three states — South Dakota, Nebraska and Idaho —will not have the brand’s products, the company said. Cannuka uses natural ingredients in its products and does not test on animals. 32


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An Inside Job Retailers look to private-label beauty offerings to give their assortments an edge By Seth Mendelson


n a quest to build loyalty in beauty aisles, mass market retailers are diving deeper into private-label and exclusive brands. Dollar General recently became the newest retailer with its own beauty line, called Believe Beauty. The collection consists of 150 items that will be sold in the value retailer’s 15,000plus stores. Believe Beauty is produced by Maesa, which also created such other proprietary lines as Kristin Ess at Target and Flower by Drew Barrymore at Walmart. Dollar General has made it clear that beauty is a category it wants to develop, and the retailer has been adding better lighting and fixtures in the department. “Everything is under $5, and the quality is as good as products that sell at department stores,” Scott Oshry, chief marketing officer at Maesa, said. Yet beyond the items, a specially created freestanding display elevates the look beyond traditional dollar store shelves, he said. Dollar General also has a collection called Studio Selection. Other examples of exclusive offers include Walmart’s new Bobbi Brown ingestible line Evolution_18, Hello Bello baby care also at Walmart, Target’s Defy & Inspire, and Joah at CVS Pharmacy. Although also sold at a few other retailers, Sleek MakeUp, No. 7 and Soap & Glory are nameplates Walgreens uses to separate its assortment from competitors. No. 7, in fact, is the cornerstone of Walgreens’ skin care department. Several supermarket chains, including Aldi, Lidl, Kroger, Fairway and Thrive have house brands in personal care and beauty. The phenomenon is not limited to mass, either. Amazon just launched its own skin care line called Belei, and clean retailer The Detox Market just broadened its reach with its own bath and body items. QVC just released its first-ever private-label beauty brand, a line co-created by the makeup artist Carmindy. Belk department stores and Saks Off Fifth unveiled house brands within the last year. Even Lululemon Athletica got into the action with a beauty range called Selfcare. Retailers have good reason to stake their claim to the market with private-label products. In 2018, the segment grew by 4.4% — four times as much as national brands — according to the Private Label Manufacturer’s Association. Store brands’ market penetration hit 18.5% in dollar 34

Though private labels hardly are new — Ulta Beauty and Sephora both have a wide array of homegrown beauty items that are on both retailers’ best-sellers lists — the new breed of retail-owned collections is a world apart from the past when the idea was just to knock off national brands. share, the association reported. Nielsen data reveals store brands accounted for $129 billion worth of retail sales across all major retail channels. Additionally, PLMA surveys have found that consumers like private labels. Two-thirds of respondents to a just-released poll agreed with the statement that “in general, store brand products I have bought are just as good if not better than the national brand version of the same product.” Though private labels hardly are new — Ulta Beauty and Sephora both have a wide array of homegrown beauty items that are on both retailers’ best-sellers lists — the new breed of retail-owned collections is a world apart from the past when the idea was just to knock off national brands. “Exclusives today are more sophisticated,” Maesa’s Oshry said. “We can also react faster than national brands to consumer trends.” Retail-owned brands also usher in an avenue to benefit from mounting consumer

demand for new and edgy beauty. Most of the hip indie brands are digitally native and not sold at mass. Private labels provide a way to offer shoppers on-trend products in a brick-and-mortar environment — and benefit from healthy margins, as well. Influencers also have been a big push behind retailer exclusives. Judy Travis, a beauty YouTube influencer, created an exclusive line of cosmetics bags for Walgreens that she shows off on her Instagram. The ascension of owned brands puts even more pressure on national beauty players that already are struggling to keep up with rapidly changing consumer demands. Brands like e.l.f. were once the go-to lines for on-trend launches; now many chains use their own logos. Also, in shuffle for space, retailers are turning over highly visible areas in beauty departments to their brands. Walgreens, in fact, positions its own brands at the entrance of most of its doors. dsn


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Breakfast on the Run Health and convenience continue to shape consumers’ choices when it comes to breakfast By Carol Radice


hat’s for breakfast? Well, over the last 20 years or so, the answer to that question has changed dramatically for many, if not most households. Not having enough time in the morning is causing nearly half of all U.S. consumers to either skip eating breakfast at home or grab something on the go. When people eat breakfast is not the only thing changing — what they are eating is shifting, too. Yet just because consumers’ time is restricted does not mean they will settle for just anything. What used to include eggs, potatoes, pancakes, waffles, toast and other breads have been replaced by more portable, often healthful options, including bars, shakes, sandwiches and smoothies. Research from Netherlands-based DSM Food Specialties shows that when it comes to picking breakfast choices, consumers prefer health above all other attributes, including taste, price and indulgence. These changes have played havoc with many retailers’ breakfast aisle, with some cutting back on such traditional segments as cereals in favor of more bars and other portable alternatives. The result has seen a big change in the way retailers merchandise the breakfast category and, some said, a larger change in what they expect from the evolving category. Following consumer trends in this category has never been more important and, frankly, never resulted in more research on the category. For example, breakfast sandwiches are a popular choice among those looking to eat breakfast any time of the day. Consumers love them for their portability and appetite-filling qualities. Such functional beverages as juices and smoothies also continue to be a top choice for consumers looking for a healthy, quick, nutritious breakfast choice. In its 2018 report, “Breakfast Trends: Health on Top,” DSM Food Specialties found the majority of consumers look for breakfast drinks featuring functional benefits, and most are willing to try ingredients they are unfamiliar with if they believe it offers such additional qualities as boosting immunity, relieving stress, adding energy and detoxing. Quaker Oats, for example, recently introduced Quaker Oat Beverage, a heart 36

Cereal remains one of the top choices for breakfast. Major brands are making sure to stay relevant by introducing on-trend options to keep interest in the category on point. healthy, lactose-free bottled drink to capitalize on this trend. The plant-based drink comes in original, unsweetened and vanilla flavors. It can be sipped on its own, blended with other ingredients into a smoothie, put on cereal, or added to coffee, the company said.

Bar None

Hectic morning schedules and a growing awareness toward what constitutes a healthful breakfast are the top factors driving growth in the bar category, the DSM study said. Bars play right into the hands of consumers looking to make a minimum effort to have a healthy breakfast, as well as those interested in all-day grazing. In fact, some have dubbed them the “just in case bars,” due to the number of people who keep bars in their car, desk or gym bag for those occasions when there’s no time to

Time for Breakfast

30 49 66

of consumers are eating breakfast more often;


% of consumers eat breakfast on the go; and

of consumers between the ages of 18 years and 34 years want more convenient breakfast options.


Source: DSM Food Specialties


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Hectic morning schedules and a growing awareness toward what constitutes a healthful breakfast are driving growth in the bar category, playing right into the hands of consumers looking to make a minimum effort to have a healthy breakfast. buy a snack or meal. This interest in grab-and-go convenience is pushing sales of bars — granola, energy, breakfast, meal replacement and nutrition — forward. By the end of this year, snack bars are projected to reach $8 billion in sales, according to market research firm Mintel. Positioning bars in easy-to-find locations is key to capturing both planned and impulse purchases, according to the Mintel report. For example, coffee stations in high-foot traffic locations are an ideal place to merchandise bars and other breakfast options.

Pass the Milk

Interest in alternatives may be growing, but cereal remains one of the top choices for breakfast. Major brands are making sure to stay relevant by introducing on-trend options to keep interest in the category on point. “All of the large players in this industry are investing big money in finding the right products for today’s consumers,” said one industry source. “They know what is at stake here, and they are not going to be caught sleeping as the category changes and evolves into something it was not just a few years ago.” Looking to address gut health, Battle Creek, Mich.-based Kellogg’s launched Hi! Happy Inside, an

all-in-one cereal created to support digestive wellness, featuring prebiotics, probiotics and fiber. The cereal includes a blend of fruit and yogurt pieces, and is made with 100% whole grains that stay crunchy in milk. It is available in three flavors — coconut crunch, bold blueberry and simply strawberry. Kellogg’s also has introduced Special K Protein Honey Almond Ancient Grains. The cereal features 15 g of protein per serving and includes sorghum, black rice flakes, whole grain wheat and ancient grains. Minneapolis-based General Mills recently expanded its cereal offerings with the introduction of Fiber One Strawberries and Vanilla Clusters. The new flavor features steel cut oats, vanilla clusters and real strawberries, and, according to Kim Seifert, senior marketing manager at Fiber One, this new variety gives consumers a tasty and easy way to increase their fiber intake. Seifert said a one-cup serving of the cereal provides 35% of the daily recommended value of fiber. It joins the other two Fiber One cereal offerings, Original Bran and Honey Clusters. General Mills officials said the decision to extend the Fiber One lineup with a new flavor was to encourage consumers to eat more fiber. The current Dietary Guidelines for Americans recommend that people get at least 28 grams of fiber in their diet daily, yet studies show most only average 16 grams.

Biscuit Fever

Voortman Bakery, best known for its lineup of cookie offerings, recently has entered the portable breakfast category with its Sugar Free Breakfast Biscuits. Available in oatmeal blueberry, apple cinnamon and chocolate banana, the biscuits are high in whole grains and fiber. Officials from the Burlington, Ontario-based company said the individually-wrapped biscuits are a nutritious breakfast alternative for health-conscious people who may otherwise skip breakfast. “The Mintel study highlighted an important fact for us — that consumers are drawn to healthier breakfast options featuring fiber and whole grains, as well as low to no sugar, so these became must-have


What Consumers Look for from Breakfast Foods

76 69 65 65

prefer quality over quantity;


prefer healthy over cheap foods;


prefer healthy over tasty; and


prefer healthy over indulgence.


Source: DSM Food Specialties

attributes in our biscuits,” CMO Ken Cross said. “At the same time, it wasn’t enough to create a product with a superior nutritional profile, we needed it to taste as good or better than any other breakfast biscuit on the market.” The company also changed the way it packaged the biscuits, so that it met the needs of “on-the-go” consumers. Whereas most of Voortman’s products are packaged in family-friendly packs — 15-to-20 cookies per package — the new breakfast biscuits are packaged in two-count sachets that can be tossed into purses or lunch boxes. While convenience is a key driver in why consumers buy its Nabisco Belvita Breakfast Biscuits, officials at East Hanover, N.J.-based Mondelez International said the nutritional profile is what has helped sustain interest in this product over time. The company, which does not use high-fructose corn syrup, partially hydrogenated oils, artificial flavors or sweeteners, has carefully crafted the biscuits to include a combination of grains designed to release steady energy for four hours. Belvita Breakfast Biscuits come in two varieties, soft or crunchy, and are available in six flavors, including toasted coconut, cranberry orange, golden oat, blueberry, cinnamon brown sugar and chocolate. The biscuits can be combined with a serving of low-fat dairy and fruit, such as low-fat Greek yogurt and peaches to be part of a balanced breakfast, officials said. dsn


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