PRODUCTS TO WATCH
Up-and-Comers HRG identifies five hot September launches
H
amacher Resource Group’s new product team reviewed 162 products in September, running the gamut from OTC and wellness to beauty. Roughly 26% of the products (42) were OTC, 31% were wellness products and 69 of them — 43% — were beauty products. HRG has highlighted five products for retailers to keep their eyes on.
1
ThermaCare Ultra Pain Relieving Cream
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October 2018 DRUGSTORENEWS.COM
Pfizer Consumer Healthcare’s analgesic brand ThermaCare is moving into a new method of delivery. Previously only available in pain relief patches, the brand’s first cream includes four ingredients meant to relieve arthritis and joint pain, as well as back and body aches, sprains, strains and sore muscles.
2
Zim’s Max-Freeze Pro Formula Cooling Gel
With its Pro Formula launch, Kobayashi Consumer Products’ Zim’s Max-Freeze has increased the amount of menthol in its product. In fact, the new formula contains more menthol than any of its competitors, according to HRG, which also noted that in consumer research, users preferred the product over a comparable brand.
3
Eucerin Roughness Relief Lotion
Known for its products that address various skin needs, Beiersdorf’s Eucerin brand has introduced the Roughness Relief Lotion, which is formulated specifically to address keratosis pilaris — a condition that causes bumps on the skin. The product is formulated with urea to exfoliate and improve bumpy skin, and is fragrance- and dye-free.
4
Neutrogena Hydro Boost Body Gel Cream
5
Lubricity Dry Mouth Oral Spray
The Johnson & Johnson skin care product expands the Hydro Boost line beyond its typical offerings for facial care and into body care. The Neutrogena gel cream product contains hyaluronic acid to bring moisture to dry skin. Lubricity Dry Mouth Oral Spray, from You First Services, is using skin care staple hyaluronic acid in a different way. The alcohol- and sugar-free product uses hyaluronic acid as its main ingredient, rather than the typical use of xylitol, making it the first over-the-counter dry mouth formula to do so. The ingredient is indicated as a longer-lasting dry mouth solution than xylitol, HRG said. dsn