INDUSTRY NEWS
Good2grow Brings Collectible Podz Tops to Fortified Water
Q&A: Prophecy New York’s Organic Vision
Good2grow is bringing a new look to its Fortified Water product this summer. The Atlanta-based company, which focuses on better-for-you children’s beverages, announced the launch of its new Fortified Water, featuring Podz collectors’ tops. Designed for children between the ages of 7-to-12 years old, the Fortified Water comes in a 10-oz. bottle that’s topped with a clear, twist off domed lid that encases popular 3-D characters from movies and television, the company said. “We created Fortified Water featuring Podz for kids who feel they’ve outgrown juice products, but whose parents still want to make sure they’re getting the nutritional benefits they need,” CEO Gunnar Olson said. Available in orange mango and raspberry lemonade flavors, the water also contains vitamin D and calcium, and is free of artificial flavors, colors, preservatives, added sugar or high fructose corn syrup, the company said. Podz characters include those from DC and Marvel Comics, Shopkins and Minions.
Drug Store News spoke to Gordon Hu, president of Prophecy New York, who said that his company’s products offer quality and fair pricing, plus a valuable USDA Organic certification.
Designer Protein Looks to Create Niche in Vitamin Aisle Retailers looking to make a mark in the niche segments of the vitamin category might want to create special sections for these items. That is what officials at Carlsbad, Calif.-based Designer Protein are suggesting retailers add to please a growing segment of the consumer base that comes into a store with a specific product in mind. “The savvy retailers are creating keto sections
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within their stores,” Mindy Paris, senior vice president of sales, said. “They know consumers come in saying, ‘I am living the keto lifestyle, where do I buy ketofriendly products?’” Designer Protein offers a number of products, including several powders, such as the new Designer Keto 14g Keto Adaptogenic Protein and Totally Egg Natural Egg White & Yolk Protein. CEO Paul Pruett said the company uses a cold filtration process. “Egg is the most complete protein of all,” he said. “We have combined the yolk and egg white and taken out the bad stuff.”
Drug Store News: Tell us about Prophecy New York. What does the company do? Gordon Hu: At Prophecy New York, we focus on organic skin care and cosmetic products. Our brand, BeautiPromise, is an all-organic skin care line that includes a cleanser, toner, day cream, night cream, serum and has been certified by USDA. All products are made in USA. DSN: How many SKUs do you have? In what segments of the market? And, how are you priced? GH: We have 20 SKUs. We are focusing on high end market, such as Sephora, Ulta, Bloomingdale and Macy’s for skin care products, and we sell the face masks throughout all channels, from drug stores to department stores. Our quality is superior, and our prices are viewed as mid-level. DSN: Do you think your company has a unique niche in the marketplace? GH: Yes. We are the only USDA-certified and U.S.-made face mask in the world, and that makes us stand out in a crowded market. That certification is highly recognized and respected in the retail industry. Retailers need to stock these items and put them in an extremely visible location.
July 2019 DRUGSTORENEWS.COM
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6/27/19 9:31 PM