freshreport the
FRESH PERSPECTIVES
2017
RON LEMAIRE PRESIDENT, CANADIAN PRODUCE MARKETING ASSOCIATION
“
was quite the year for our industry! From turbulent weather to NAFTA negotiations, the fresh fruit and vegetable industry has been hit with many unexpected challenges. Beyond these issues, we’ve seen a growth in consumption, and an ever increasing demand for plant based products in both grocery and foodservice. As consumers are becoming even more conscious of their health, what does 2018 hold for our sector? The produce trends in Canada are driving consumption. According to a 2017 PanelViews Omni Survey, overall produce consumption remains below the recommended daily intake, but has rebounded from a decline in 2016. In 2018 get ready to see even more fresh offerings. As the millennials start to have families we can expect to see a combination of health and convenience driving sales. Online grocery orders and home meal kit delivery companies are growing, and although they currently represent a small market share, expect to see that rise in 2018. Also expect to see an increase in vegan and plant-based offerings in foodservice and retail, as social influencers continue to drive this trend. 2017 saw several rounds of negotiations with our industry fighting to keep as much of NAFTA intact as possible. Integrated markets within North America have made it possible for foreign investment between partners and expanded employment and trade opportunities. For our industry, it has enabled companies to meet consumer demand for a year-round supply of product that meets both consumer and market standards for quality and safety at affordable prices. Though local produce is desirable to consumers, inclement and unpredictable weather means that global sourcing remains vital to maintaining price and sustainable delivery throughout the year.
In 2018 get ready to see even more fresh offerings. As the millennials start to have families we can expect to see a combination of health and convenience driving sales. Dramatic changes to NAFTA, including the introduction of new tariffs or seasonal trade remedy duties, would negatively impact consumers in both the US and Canada. Time will tell what the modernization of NAFTA looks like and its true impact on our industry’s growth or decline. Through 2018, we’ll continue making sure the produce industry’s voice is heard and that our interests are respected on trade negotiations within North America and other vital jurisdictions like Asia. With an increase in consumption and demand for fresh, we need to keep bringing the best possible product to the consumer. With this approach and vision, our industry will continue to thrive and grow well into 2018 and beyond!
S P E C I A L I N F O R M AT I O N F E AT U R E I N
J A N UA R Y 2018