Different by design: Monday night's TED Salon in London Director (The World Unseen) and author (Despite the Falling Snow) Shamim Sarif talked about her evolution as a filmmaker and the moments when she followed her path into uncharted territory: going into film; coming out as gay; starting her own production company and record label. “Our faculty of imagination our ability to immerse into other worlds is one of our greatest gifts,” she said. She talked about her journey to discover and understand her modern audience. Some didn't want her DVDs delivered to their homes (because they lived with conservative parents), so Shamim's company added digital downloads. Then they discovered that illegal downloads were happening mainly in areas where women were disempowered. “Illegal downloads have an upside. They didn't serve our financial goals, but they served our mission of reaching people,” she said.