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February 2015


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Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons and Health Clubs.

004 Industry News Fitness & Beauty Professional

London boutique fitness market coming of age says Heartcore founder The explosion of new boutique gym sites across London demonstrate hows consumers are waking up to the possibilities of boutique group fitness, according to the co-founder of Heartcore Fitness.

Brian Schuring, whose chain of boutique studios spans seven sites across the capital, says the flurry of recent activity and investment in the market space suggests there is still plenty of room for growth. This year has already seen the arrival of 1Rebel and the scaling up of brands like barrecore and Barry s Bootcamp, suggesting consumers are increasingly willing to pay a high premium in return for telling results. Brian, who runs the business with celebrity personal trainer Jess Schuring, has also launched two new Heartcore studios in 2015 ‒ in the City and Mayfair. He plans to launch two more by spring, and says the opportunities in the market mean there is potential for up to 15 Heartcore studios in London. Things are certainly hotting up at the moment and we re expecting 2015 to be our busiest year ever, Brian told Health Club Management.

We re seeing huge demand for Heartcore Barre at the moment ‒ classes are up to 95 per cent occupancy ‒ and that seems to be a trend that s trickled through from the US. It s been very interesting to watch well-funded, smart investors come into the boutique group fitness market and from our perspective, we re in the place we want to be right now. To a large extent, the success of boutique group fitness in the UK has so far centred on building small communities of loyal consumers who are willing to pay a premium for challenging workouts in classes of 6-10 people. But as the boutique market scales up and consumer demand grows, will it prove possible to retain that intimate setting and personalised training? Not necessarily, says Schuring. Some of the boutique operators are now running classes of 50+ people, and in that environment, what you lose in personal attention, you gain in terms of phenomenal energy. You see this in New York with SoulCycle classes of 60 people which are absolutely buzzing. Boutique

consumers are going to benefit from having the choice between the focus of intimate classes and the huge e n e r g y of larger sessions.

Heartcore Founder Brian Schuring

On a final thought, Brian ‒ whose background in private equity and hedge fund investment means he is on good terms with Fitness First owners Oaktree Capital ‒ expects boutique classes to eventually spread into the London health clubs of the traditional chains. I m not saying it will be this year, but as markets change there s a huge opportunity for big gyms to provide better classes and charge more for them, he adds. The big chains have great footprints and what we consider to be excess square footage, so perhaps that s something they ll look into at some point in the future. It s certainly something we d consider.

Everyone Health wins £5m contract to lead Nottinghamshire s weight management services Everyone Health ‒ Sports and Leisure Management s (SLM) public health division ‒ has landed a £5m contract to drive Nottinghamshire County Council s new obesity prevention and weight management services. The tie-up will see Everyone Health work alongside the council over the next four years to help families across Nottinghamshire manage their weight and lead healthier lifestyles. From April 2015, adults, children and families in Nottinghamshire at high risk of obesity will be offered a personalised care package, including psychological support and help with increasing physical activity while maintaining a healthy, balanced diet.

Weight management services are becoming an increasingly vital cog of public health, with the physical activity sector well-positioned to offer its expertise and advice in this area. A recent feature in Health Club Management magazine examined what s currently on offer and found that science and technology are playing a key role in innovating programmes and increasing their effectiveness. Established in February 2014, Everyone Health was formed in recognition of the need for greater integration between health, wellbeing and leisure professionals in improving public health. The company hopes its extensive experience in leisure provision ‒ through sister arm

Everyone Active ‒ will enable it to provide comprehensive wellbeing solutions. We re thrilled to be given the opportunity to work with Nottinghamshire County Council to deliver these dedicated services for families and individuals across the county, said Annie Holden, head of public health at Everyone Health. Everyone Active already operates six sports and leisure centres in Nottinghamshire so the partnership will strengthen our presence in the Midlands further. Our aim is to provide more people in Nottinghamshire with the on-going support and education they need to make improved, healthier lifestyle choices.

New fitness app offers tailored workouts for mums

Fitness & Beauty Professional Industry News 005

Technogym launches funding scheme for wellness startups

A newly-launched fitness app aims to help busy mums stay in shape and restore body confidence by offering a range of specialised workouts.

Technogym has announced a new Wellness Accelerator Programme to support innovative projects working to reinvent and improve wellness.

Research has shown that body confidence issues affect up to 60 per cent of the UK population ‒ with new mums particularly susceptible ‒ and the app is designed to ease women back into fitness. Mums working up a sweat is also good news for youth activity levels, with a recent study finding that a mother s activity levels have a strong correlation with those of her child.

A collaboration between Technogym, the Alessandri family s angel investment fund Wellness Holding and Italian venture accelerator H-Farm, the initiative will offer backing and expertise to small wellness companies from across the world.

The MuTu (short for Mummy Tummy) app, from global postnatal fitness brand MuTu System, offers a library of low-impact but high intensity exercises specifically designed for mums bodies and lifestyles. Workouts on the app can be combined to create circuit-based home workouts across three increasing levels of intensity and core strength: Rookie Mum , Toddler Mum and School Run Mum . Wendy Powell, founder of MuTu, said: The MuTu App is for mums who have restored their basic strength and core function and are now ready to safely take it to the next level, without heading directly to bootcamp, running or high impact exercise which could compromise their core. The app also features a series of Science Workshop videos to ensure users know not only when to progress to the next level of the programme, but also how to breathe, squat and engage the core muscles correctly. It includes guidance on pelvic floor physiology and how it relates to intensive exercise, plus danger signs to watch out for and how to check whether the exercises are being carried out correctly. Having launched on 13 January, the IoS and Android compatible software is available via all major app stores, priced at £5.99.

The project is aimed at a sector which is ripe for expansion. According to the Global Wellness Economy Monitor the Wellness Lifestyle Industry is worth US$2.8tn (€2tn, £1.7tn), with healthy growth expected to continue as consumer become increasingly health conscious. Kicking off on 23 March, the four-month programme will select five teams with good ideas and technical skills, which will then be honed with H-Farm through the Wellness Accelerator Programme. Each team will receive a package worth more than €80,000 (US$91,000, £60,000), divided into different services, such as mentoring, networking, room and board, work spaces, specific events, technical and professional services, plus a cash investment. The types of projects eligible for selection will be focused on wearable devices, platforms and tools, big data and analytics, and services in the health and wellness sector. The selected teams will also receive the support of mentors and wellness professionals from both Technogym and H-Farm. Innovation has always been the driving force of the growth of Technogym and our group, said Technogym president and founder Nerio Alessandri. Wellness is one of the leading global trends and we are proud to contribute in the implementation of innovative ideas that help creative and talented young people realise their dreams and spread the wellness lifestyle as an opportunity for the people s wellbeing. Applications for the programme need to be submitted by 28 February, 2015. Visit www.wellnessaccelerator. com for additional information.

US obesity rate rises to 27.7 per cent in 2014 The percentage of US adults who are obese increased in 2014 to reach 27.7 per cent ‒ up from 27.1 per cent in 2013 and 25.5 per cent in 2008, according to the Gallup-Healthways Well-being Index study.

Based on more than 167,000 interviews conducted in 2014, respondents self-reported height and weight measurements were used to calculate body mass index (BMI) and led to the highest obesity rate measured by Gallup in seven years of tracking it.

More Americans who were previously overweight have now moved into the obese category, while the percentage of people who are at a normal weight ratio has remained stable since 2013. The percentage of underweight Americans has remained steady at 2 per cent.

The Gallup-Healthways Well-being Index measures the five essential elements of wellbeing: purpose, social, financial, community and physical. The index is calculated on a scale of 0 to 100.

The report found that although the obesity rate among black people has not changed much since 2008, this group has the highest obesity rate of any major demographic group at 35.5 per cent. Obesity rates also exceed 30 per cent among Americans aged 45 to 64 and those earning less than US$36,000 (€31,743, £23,871) per year. Young adults aged 18 to 29 years old are the least likely to be obese, at 17.7 per cent, followed by those earning at least US$90,000 (€79,369, £59,700) per year ‒ at 23.1 per cent.

006 Industry News Fitness & Beauty Professional

First Thémaé spa in Tunisia to launch in Hammamet

The first Thémaé spa in Tunisia is set to open at the five-star hotel La Badira in the coastal town of Hammamet. The hotel is a member of the Leading Hotels of the World collection. The 130-bedroom property, designed by HSA Architects and Esthetika Déco, opened in December 2014, but the spa ‒ a Thémaé franchise ‒ will debut in March 2015. The property is owned and operated by La Badira CEO Mouna Ben Halima. The onsite Spa Thémaé measures 2,200sq m (23,681sq ft) and cost €2.2m (US$2.5m, £1.7m) to build and equip. It features 21 treatment cabins: five double suites and 16 individual therapy rooms. There is also a sauna, indoor pool, hammam, hair salon and nail bar, fitness suite and yoga room. Speaking exclusively to Spa Opportunities, Thémaé cofounder Guillaume Lefèvre said: Despite the recent political tensions, Tunisia is the next luxury destination for travellers and this oceanfront five-star hotel demonstrates this perfectly. Other features of the property ‒ which cost a total of €15m (US$17m, £11m) to develop ‒ include four restaurants, two outdoor swimming pools, two direct-access private beaches, a conference room with capacity for 240 people, plus meeting rooms for 15 to 60 people.

Stalker to step down as ukactive CEO

Longstanding ukactive CEO David Stalker is to step down this June after seven years in the role. Stalker has led the organisation through extensive change and substantial growth during his tenure. Most notably, he led the rebranding initiative from the Fitness Industry Association (FIA) to become ukactive, as the body repositioned to reflect the wider health role that physical activity has come to represent. Stalker s work throughout this period served to champion the issue of physical activity across the country, elevating its importance to society as a top tier public health concern. Under his leadership, ukactive has grown and diversified its membership base to break the 3,500 member barrier, as well as establishing an industry-first fully established academic institute dedicated to publishing translational research on physical activity. I have thoroughly enjoyed my time at ukactive, as I have seen the organisation and the sector it represents growth and diversify, said Stalker. Not only has ukactive grown its membership through increasing the number and range of services but it has also improved the nation s understanding of physical inactivity, which I am incredibly proud of. Stalker will maintain his executive role with the organisation until the end of June 2015 to ensure a smooth transition. He will be supported in doing so by the existing executive team which will continue to drive forward the existing business plan.

Tara Dillon named CEO of CIMSPA Tara Dillon has been unveiled as the new CEO of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

Dillon, who was previously executive director of IQL UK, has been on part-time secondment to CIMSPA since January 2014, leading the institute through its current transformation programme as interim chief operating officer. Her impressive performance in this time has led to her landing the top job, after CIMSPA announced the beginning of its search for a permanent leader in October 2014. I am excited to take up this post as CEO as there has never been a more important time to be a part of the sport and physical activity sector, said Dillon.

I m looking forward to working with the board of trustees and our partners to continue to professionalise our industry and give our members the best career development opportunities possible. Dillon has worked closely with the CIMSPA board of trustees as part of the transformation, with chair David Stalker unequivocal in his view that the organisation has made the correct appointment. Tara brings with her a wealth of experience in the sport and activity sector and, through her highly successful secondment as interim COO, a strong understanding of how CIMSPA can continue to improve its offer to members, said Stalker. Her appointment marks the start of the next phase of CIMSPA s development as

the institute embraces the leadership role that employers and the wider sector have asked of it. Dillon s former employer was equally effusive. RLSS UK chief executive Di Steer, said: We would like to congratulate Tara on her appointment and thank her for all of her dedication and hard work leading IQL UK, RLSS UK s trading subsidiary, over the past eight years. During this time she has had a remarkable impact and achieved outstanding results. I am certain she will enjoy the same success in her new role. Martin Symcox has been leading IQL UK over the past 12 months during Dillon s secondment with CIMSPA and will now continue to head the team.

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008 Industry News Fitness & Beauty Professional

The Hot Tub Superstore Breaks Own Record In Seven Days

The Hot Tub Superstore broke all of its own records last week by delivering and installing 54 hot tubs right across the UK, in just seven days.

Aquaglide ‒ A Sound Investment For Hours Of Endless Fun

The Blackpool based company are one of the UK s leading hot tub retailers and are currently being filmed by ITV for new documentary Hot Tub Britain to be aired in September 2014. It smashed its sales records year on year and the company were also delighted to have broken its own delivery and installation record and the team are confident that this will also be a UK record. Sales Director, Ross Phillipson said: As a business we set ourselves targets and are delighted when we beat them, but this week s news that we have managed to deliver and install 54 hot tubs across the country in just seven days is fantastic. It s testament to our logistics manager and the great team of delivery drivers we have that we can achieve such a feat. It takes on average 3 hours to install each hot tub, on top of the delivery time, so the entire team has really been working flat out to meet our customers expectations in this, the busiest week in The Hot Tub Superstore s history.

Cawston Press enters chilled drinks category with new fruit juice range Soft drinks brand Cawston Press is launching three flavours of a new chilled juice range ‒ the company s first departure from the ambient drinks sector. Its new sweet greens-flavoured drink is a mix of apple, iceberg lettuce, pear and cucumber; sunshine blend combines apple, carrot, orange and celery root juice; while the radiant roots variety contains apple, carrot and beetroot, as well as further natural ingredients such as lemon, water and extracts. Cawston Press said: As always with Cawston s juices, the drinks contain nothing but pressed fruit and veg... and all-natural ingredients. Each is free from any added sugar, sweeteners, preservatives or colourings and are carefully blended, then mixed with a little water, to boost their refreshment factor. John Mulvey, Cawston s marketing manager, said: There s a clear trend towards healthier, natural drinks that these are well positioned to take advantage of. This has left consumers open to new drink concepts, including the reappraisal of ingredients such as vegetables ‒ which were previously seen as niche. We ve re-imagined veg and fruit juice, combining vibrant branding and exciting blends which capture the juice bar spirit in a convenient and accessible way. It follows a period of what Cawston Press described as significant market growth in the vegetable juice market ‒ more than 60% in 2014 ‒ and it now accounts for £8m s worth of retail sales. The company highlighted statistics from Nielsen Scantrack that showed year-on-year growth in the category was 6.6% (16.5m litres) and that the total value was £27.2m. The 750ml cartons will be available at outlets of retailer Tesco for a price of £2.99.

RWH Construction, one of the the UK s leading installers of aquatic play equipment, are delighted to announce the introduction of the Aquaglide range of products to their portfolio. These high quality inflatable giants are suitable for both indoor and outdoor use, making them a natural line extension to RWH s Waterplay aquatic range. Manufactured out of Duratex (multi reinforced layers of PVC), featuring heat welded seams for durability and a protective layer to fight the signs of UV and combat the effects of pool chemicals helps Aquaglide achieve the EN 15649 certification. A starter sized three piece play attraction can cost from as little as £1,500 ‒ easily affordable for the majority of leisure centres and parks. Add to this the additional revenue that can be earned by charging an admission fee to the attraction or supplementary sales from food and beverages and you can see why RWH see Aquaglide as a sound investment for their customers. Richard Harrison, RWH s CEO commented: We researched the market and are aware of many inferior products that don t match the rigorous quality standards set by Aquaglide. We appreciate that budget holders need confidence and reassurance that their investment is well placed, and we know that attractions can make a return in as little as 12 months. The range includes unlimited options for sliding, climbing, jumping and blasting to create an obstacle type challenge for all ages. Each piece is modular and flexible with a Challenge Track fully inflatable within 15 minutes and equally quick to pack away for compact storage between uses. RWHRockit For indoor pool facilities, the equipment is easily anchored into position using mooring lines, and requires a minimum pool size of 25 meters in length and 1.7 metres in depth. These fun packed inflatables are ideal to be used in a cordoned off portion of the pool freeing up the remainder of space for the more serious lane swimmers. When used outdoors with more space available the options are limitless including ten foot tall climbing walls, runways and Rockit ‒ the circular water rocker which accommodates up to eight users. Aquaglide ‒ a sound investment for hours of endless fun, indoor and outdoor whatever the weather! For more information visit


010 Industry News Fitness & Beauty Professional

The natural personal care market moves to truly natural products As consumers interest in natural cosmetic products continue to grow worldwide, global sales have increased by nearly 10% in 2014, according to market research firm Kline & Company. However, products with natural claims but formulated with a high proportion of synthetic ingredients continue to dominate the market, in particular in emerging countries. The shift towards truly natural products will help to strengthen the industry, which is expected to continue growing. Sales of the global natural personal care market increased by nearly 10% in 2014, finds consulting and research firm Kline & Company in its imminent Natural Personal Care

Global Series report. All regions continued to surpass the overall beauty market s growth during 2014. Brazil and Asia-Pacific remained the fastest growing regions during 2014, with both expanding at double-digit rates. However, growth in China is restricted due to formulation challenges, as well as animal-testing methods. Several Western brands, such as Weleda, Lavera, and Pangea, among others, have withdrawn from the Chinese market in protest. Natural-inspired products dominate According to Kline, growing consumer awareness of synthetic chemicals in cosmetics and toiletries and the desire for truly natural

Eyes and lips record the fastest growth of the U.S. prestige colour cosmetics market

As the highest U.S. prestige makeup growth segment in terms of dollars and units from 2009 to 2012, nails were all the rage a few years ago, but today colour is shifting to the eyes and lips, according to global information company The NPD Group. According to data published by the market research firm, sales of prestige eye colour products have grown by 10 per cent from November 2013 to November 2014 in the United Sates, while sales of prestige lip colour products grew by almost 13 per cent to 1.1 billion US dollars and 417 million US dollars respectively.

The shift in where women focus their colour needs and desires is a natural one, and it will no doubt change again, said Karen Grant, global beauty industry analyst, The NPD Group. Colour is key when it comes to makeup. It s the area where consumers play with fashion and are willing to experiment, as they seek ways to make bold statements and refresh their look. Eyebrow makeup and eye shadow are two areas that saw the most growth within eye makeup in the 12 months ending November 2014 (34 per cent and 9 per cent, respectively), while lip colour grew by 13 per cent. In contrast, colour enamel prompted the nail segment s dollar decline, with a 10 per cent drop in sales. However, it is important to note that most nail colour products are sold in the mass and professional channels.

products will continue to propel the global natural personal care industry. This segment s growth is projected at a CAGR of slightly less than 10% through 2019. However, the market research firm says products with natural claims but formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014. These natural-inspired are particularly popular in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low.

Growing influence of YouTube Beauty vloggers

Today, YouTube beauty vloggers appear more influent than the main websites for women. According to a recent study by Influence4you, the leading French YouTube beauty vloggers supersede women s sites in terms of power, endorsement and impact. However, their audience remains very focused on the 15-35 age group. The agency scrutinised several key data: the time spent watching videos or reading articles, the presence and influence in social media such as Facebook, Twitter and Instagram. The time spent (in thousands of minutes) on the main websites for women and on major YouTube beauty channels is roughly equivalent. Shortly speaking, the media influence of the leading French YouTube beauty vloggers is now as important as the leading websites for women. However, their audience is overwhelmingly aged 15-35 years, while websites for women connect with a much broader audience. The comparison of the number of followers and of engagement rates on Facebook, also shows that YouTube beauty vloggers are on equal footing with leading websites for women. However, as far as other social media measured by the study (Twitter, Instagram) are concerned, YouTube vloggers clearly dominate. Twitter is a privileged and popular communication channel for YouTube vloggers and for their viewers, which are younger than that of largest women s sites. Therefore, they are fully invested in social media that allow direct communication with their followers, say the authors of the study.

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012 Industry News Fitness & Beauty Professional

Mark Leeson wins British Hairdresser of the Year 2014 Multi award winning hairdresser Mark Leeson has won the ultimate hairdressing accolade by winning British Hairdresser of the Year. The British Hairdressing Awards, sponsored by Schwarzkopf Professional, is dubbed the Oscars of the hairdressing world and is one of the most glitzy events in the hairdressing calendar. Held at London s Grosvenor House Hotel, the night was hosted by legendary comedian, James Corden, and Executive Director of Hairdressers Journal International, Jayne Lewis-Orr. A total of 16 awards are presented on the night, recognising the finest hairdressing talent in Britain. Top pop sensation Union J entertained guests with some of their best known tracks, and more than 1800 hairdressers tucked into a three course meal before the awards were announced and guests partied the night away into the early hours. With a bustling salon in Mansfield, and a second salon just opened in Chesterfield, Mark Leeson s latest award win is well and truly flying the flag for British hairdressing. Hairdressers Journal s Executive Director, Jayne Lewis-Orr, said British hairdressers are internationally renowned for their creativity, originality and innovation, and we are proud that the British Hairdressing Awards continue to celebrate this, she said. It has been inspiring on this special anniversary to see the standard of entries in all categories exceeding high expectations. Congratulations to Mark Leeson and all the 2014 winners who truly are the best of British. 2014 is Mark s 30th anniversary in hairdressing during which time he has finalised for 32 British Hairdressing Awards and won an incredible 14, as well as numerous other high profile titles. A globally recognised name, Mark s iconic work is frequently published in hairdressing titles all over the world, and his presence is often requested at shows and seminars in every continent. I m truly honoured to be British Hairdresser of the Year 2014. I ve dedicated my life to hairdressing and to be recognised by my peers as the best in the country is incredible. This has been a dream of

mine since the day that I started hairdressing and I m living proof that if you work hard and don t give up, you can achieve anything. I m so grateful to all the people who have supported me over the years and to my wonderful team - without them none of this would be possible, said Mark. This is the highest accolade within the hairdressing industry and only a handful of hairdressers have won this hugely prestigious award. Mark first had to be nominated by his peers and panel of leading beauty editors, and then produced a photographic collection of 8 images, which along with a portfolio was judged by an exclusive panel of industry legends. Mark is famed for his extensive and inventive colour work, and for producing striking photographic collections that have grabbed the attention of beauty journalists across the globe. His work brings contemporary glamour to the hairdressing world via his trademark of exaggerated, sexy and breath-taking hairdressing. For further information on Mark Leeson visit www. or Call Chesterfield: 01246 238184 or Mansfield: 01623 622283

Hair Council attends meetings at 10 Downing Street As part of their ongoing campaign for mandatory state registration, the Hair Council were honoured to visit 10 Downing Street and meet with Prime Minister, Rt Hon. David Cameron MP, and his special adviser. This is the first time in 50 years that a Prime Minister has met with representatives from the Hair Council. Sally Styles, CEO and Registrar said: The Prime Minister was extremely interested to hear about our work, and progress towards mandatory registration. He clearly has a great deal of respect and

admiration for the hair industry and we were honoured to meet him.

registration will work in practice, and regular communications to members.

The delegation from the Hair Council included Shirley Davis-Fox MBE - Political Lobbyist and Political Ambassador Lino Carbosiero MBE, who is Mr Cameron s hairdresser. The delegation met with Daniel Korski, Special Adviser to David Cameron on Enterprise and Entrepreneurship.

Lynda Whitehorn SRH, Chair of the Hair Council said:

The Hair Council explained the logic behind state registration and outlined the significant achievements of the Council over the last year, which have included full costings and plans as to how

However, we know that there is a long journey ahead and we will continue to work hard to achieve the professional status that the UK s hairdressers deserve through mandatory state registration.

Over the last year, we have made significant strides in the drive towards state registration. Our meetings in Downing Street show just how far we have come.


Grahame Gardner Ltd.

+44 (0)116 255 6326

014 Staff Uniforms Fitness & Beauty Professional

Noel Asmar and Grahame Gardner team-up in the UK Grahame Gardner Ltd have selected Professional Beauty as the venue to launch Noel Asmar, the internationally renowned and prestigious collection of salon and spa wear. Grahame Gardner will be showcasing a selection of garments, including sophisticated tunics and trousers representing the highest design credentials. Synonymous with style, innovation and quality, Noel Asmar offer spa and beauty wear of a quality and standard not seen before within the UK market. Their exclusive range is ideal for spas and salons seeking to cultivate a luxurious identity for staff. Managing Director, Noel Asmar comments on this new partnership:The company is rooted in a design philosophy to make life better , this foundation has enabled us to develop cleverly designed pieces that make it easier for the therapist to move, therefore easier to carry out treatments. We understand that Grahame Gardner share our vision for workwear where function meets fashion , and we are confident that they are the ideal partner to bring our workwear concept to the UK market. The garments within the Noel Asmar collection capitalise on luxurious fabrics, so are soft to the touch and pleasing to wear. With a selection of over thirty tops and complementary trousers and skirts, the collection presents an exceptional range of flattering and stylish workwear solutions ideal for the salon and spa environment. James Greenlees, Managing Director at Grahame Gardner also said:We have been watching the rise of Noel Asmar with great interest. The quality within their range is immediately apparent, the fabrics tactile and hard wearing, and the designs and vision of the company aspirational. Our two companies have many similarities and shared values, and Noel and I are both passionate hands-on leaders. I strongly believe our two businesses will compliment each other well, and I sincerely hope we can bring this brand to the UK in the style it deserves. We are delighted that we have been selected to present their exceptional collection to Spa and Salon Managers and Therapists, and cannot wait to see the response from delegates at Professional Beauty. Come along to stand I2 to view the Noel Asmar Collection, or go to Grahame Gardner s new website, to explore the new range for yourself. For more information please call 0116 255 6326.

Order online at or call 08444 994414

016 Body Building Essentials : Protein & Supplimnets Fitness & Beauty Professional

Reflex Nutrition

Sports & Health Products since 1996

Reflex Nutrition has a reputation for producing premium quality products in their factory based in Sussex. This in-house production means that every product comes with a full guarantee and ensures that it meets label claim. It also means that ingredients can be sourced on a global basis and formulations produced without the financial constraints faced by contract packers. Having produced sports and health products since 1996, Reflex has now set up a new plant as the final piece of the picture in order to produce protein bars and flapjacks. Nearly two years in planning and testing, Reflex now launch with a range of 6 protein bars with the name of R-Bar . The challenge with these bars was to produce a protein without nutritional compromise that tastes fantastic. By specifying a very particular bespoke technical solution in terms of the factory production line, a very unique solution can be achieved. Similarly, every ingredient has been carefully selected providing you with the finest protein, whole nut butters, cocoa butter and carefully tailored natural flavours. Crucially it contains no palm oil, soy protein, glucose syrup or GMO ingredients. This means that Reflex now cover off a comprehensive range of products that covers the interests of those seeking healthier lifestyles, whatever their age, whatever their goal. As the Reflex UK Sales Manager Karl Schwick explains the Reflex brand is an ideal brand for any club or PT to stock or represent because it feels accessible. The packaging feels technical but the product range includes simple solutions. The fact that we have an broad range of health products also means that your customers will be able to relate to the product range and build confidence selecting products off the back off some of the more conventional building blocks If you would like to sample the R-Bar product or would like to discuss stocking any of the range, please contact; or call 01273 303817.

018 Body Building Essentials : Protien & Supplimnets

I started drinking 6 Vitamin Shots on the run up to my wedding. I did so because I was constantly tired and felt mentally drained all the time, I guess you could say I was suffering quite seriously from fatigue. I was finding it hard to concentrate on my work and drinking other fizzy energy drinks was making my skin break out and of course, was dramatically increasing my daily calorie intake. On top of all that, I had no motivation or energy to go join the gym and so my aim of losing 2 stone was so far out of reach, it seemed like an impossible task... Then I was introduced to 6 Vitamin shot by a friend. Not only did it taste good (far better than the fizzy energy drink alternatives) but it was packed full of vitamins (so bye bye to my vitamin supplements) and almost immediately I was motivated to join the gym and even found myself having the energy to start going 3-4 times a week. At work I felt like I had regained my concentration and my mental functioning was back up to scratch, so juggling workload and wedding planning along with other social commitments became far easier with my anxiety levels decreasing beyond that which they ever have. I am a notorious worrier, but my attitude completely changed after drinking 6 Vitamin Shots as I felt I was completely capable of managing all that was going on in my life. What s more, in times of increased pressure, my immune system always seems to weaken and my body is prone to all types of colds and viruses. Well, I didn t even have one virus on the run up to my wedding, which was really surprising giving my past record for taking ill on the run up to big events. The pinnacle of the positive effects of drinking 6 Vit (and I am sure most brides would agree) was the change in my aesthetics. My skin was clear and by the time I was walking up the aisle, I had dropped 2 stone and a whopping 2 dress sizes (a massive relief as I had purchased a wedding dress which was far too small at the time as a way of pushing myself to make my target weight...without 6 Vitamin, that may not have been possible and I dread to think of that scenario). Six months on from my wedding and I cannot live without my daily 6 Vitamin Shot. I have changed jobs, my husband and I have renovated the house and I have maintained my wedding weight keeping up with my gym visits. Life is good and I honestly wouldn t be without 6 Vit.

Your daily shot with VITAMINS for ENERGY RELEASE!


Protein, bar none R-BAR is a protein bar of unrivalled quality incorporating nutritionally uncompromised ingredients. Created in our bespoke state of the art factory in Sussex, every ingredient has been carefully selected providing you with the finest protein, whole nut butters, cocoa butter and carefully tailored natural flavours. Crucially, it contains NO palm oil, soy protein, glucose syrup or GMO ingredients.

20 g 9 g







020 How to Choose Hair Dressing Scissors Fitness & Beauty Professional

How to Choose Hairdressing Scissors Your scissors should always feel comfortable in your hand that way you ll minimise hand fatigue and the chance of developing RSI or carpal tunnel syndrome. Many hair stylists have several pairs of scissors for doing different kinds of hair cutting job. If you re new to hairdressing or barbering, don t spend lots of money on your first scissors as you ll want to upgrade them fairly quickly as your style and skill develop.

What size hair scissors will suit me? Some stylists prefer short scissors, others prefer long. To some extent it depends on the type of cutting that you re doing. The length of a scissor is measured from the very tip of the blade to the end of the longest finger hole. It doesn t include the finger rest. To find your ideal size, place a pair of scissors on the palm of your hand with the finger hole touching the base of your thumb, the tip of the blade should be in the last section of your middle finger.

What type of blade is best for hair cutting? Broadly speaking there are two types of hair cutting scissor blade: bevelled edge or convex. Which you choose depends on where you are in your career, personal preference and what you can afford.

Bevelled Edge Bevelled-edge blades are made from a mixture of metals which makes them lightweight. Most European scissors use this design often with micro serrations on one or both blades, like the Kobe AB-Initio President or any of the Henbor range. Micro serrated blades are great when you re learning to cut hair as they stop the hair sliding down the blade. They re also good for slow detail cutting or use on dry hair, but they cannot be used for slice cutting as the hair will jam on the blade. Polished bevelled-edge blades, like those on the Jaguar Pre Style Slice, are the ones to use for slicing and can also be used for virtually all other cutting techniques.

Convex Blades Often referred to as Japanese Style , convex blades are the sharpest type of blade with a razor-like edge. All convex-edged scissors are hollow ground on the inside of the blade which gives a very smooth cutting action. They can be used for all cutting techniques but are especially good for slicing because of the ultra-sharp edge. They are best suited to more experienced hairdressers.

Convex blades are made from solid stainless steel which means the blades are a little heavier than bevellededge ones. The manufacturing process is similar to that used to make Samurai swords and because it is a long and skilled process, convex-bladed scissors are usually more expensive than bevelled-edge ones. They also require specialist sharpening, but with proper care and regular servicing a pair of convex-bladed scissors will last a lifetime. Some good examples can be found in the Passion Scissors and Kasho Scissors ranges.

What type of scissor handle is best? There are specific advantages to the different types of handle design, but the most important factor is which design feels comfortable for you. This will vary from stylist to stylist depending on the shape of your hand and your cutting style. The main types of handle design are: Level or Even handle̶the basic design, the handles are symmetrical and look quite straight. Good examples of this are the Tondeo Slicy Classic or the Jaguar Pre Style Ergo. Offset handle̶one handle is longer than the other which allows a more open hand position and for the arm and elbow to be in a lower position when cutting which is generally more comfortable. Good examples are the TRI Colorline Offset or the Jay² Scissors range. Crane handle̶similar to the offset although the top handle is very straight. Once again this allows a lower elbow position. A good example is the Bonika Silk Crane. More advanced handle designs are also available like the twister (such as the Bonika International Twister or the Matsuzaki MWQ) or flex (such as the Jaguar Finesse Flex) styles, where your entire hand can rotate. These can dramatically reduce hand and arm fatigue.

Fitness & Beauty Professional How to Choose Hair Dressing Scissors 021

Right or left handed?

Which scissors should I use for slicing?

Many left-handed stylists start their careers with righthanded scissors and being told you ll get used to it , which by and large they do. However, the reversed blades in left-handed scissors make the cutting more natural and mean left handers don t have to use extra force which helps prevent hand and wrist pain.

Convex blades are the ultimate and sharpest for slicing, some better quality bevelled edge scissors can also be used. Remember the better the quality the easier slicing and chipping in will become.

We always recommend using the correct scissor configuration for your dominant hand. However, if you re left handed and have been using a right handed scissor, it can be hard to change. If this sounds like you, then we d be happy to offer free, no-obligation advice on what to expect and how to overcome the odd feeling with your new scissors. Just call 01253 893091.

Yes. Although you won t use thinning scissors on every haircut they re a vital part of your tool kit. If you re new to hairdressing, an average thinner like the Ama Contour or the Glamtech Zebra will be all you need.

Do I need cobalt or molybdenum scissors? Many high-end scissors have blades made from steel that has been improved by the addition of other substances usually to give it greater strength. The handles are usually still made from a softer steel. Cobalt is such an additive, while molybdenum as well as increasing the strength of the metal also adds flexibility. A cobalt scissor, like the Ama Black Knight Cobalt or those in the Passion Scissors range, should remain sharper for longer if looked after correctly.

What sort of screw system is best? Many scissors have a flat or normal screw system which works well for adjusting the scissor tension, but you need a screwdriver to do it. For this reason, an adjustable screw is preferred by many people, since it allows you to turn the small screw by hand and either tighten or loosen the tension as required. You can check the correct scissor tension by fully opening your scissors and then allowing one blade to drop freely towards fully closed. When the tension is correct, it should stop smoothly at the ten-to-the-hour position. How often will my scissors need sharpening? This depends entirely on how much they are used, what type of cutting you do, how you look after them and what type of blade you are using. Basically all scissors should be serviced at least every year although many people have theirs checked over every 3-6 months. Be very careful who sharpens your scissors. You need special training and specialist equipment to sharpen convex blades. Many sharpeners have neither and you could end up with scissors that are very different to their original state.

Do I need thinning scissors?

What are texturising scissors? A texturiser is a thinner that not only thins out the hair but adds a finish to the design whilst cutting. There are many different types of thinner on the market, a basic thinner will remove a percentage of the hair but unless used creatively will not produce a significant style. A texturiser like the Bonika T15 or the Kobe K14 does the thinning and will also create a great style if used well.

What routine maintenance should I do? Hairdressing and barber scissors are precision tools and need regular cleaning and oiling, every day if possible. Don t use clipper oil to lubricate them but a proper mineralbased scissor oil and keep them in a leather pouch if possible.

022 PA Systems Fitness & Beauty Professional

Established for over 26 years, we re the leading supplier of fitness sound systems across the UK. At Sound Dynamics we recognise the importance of Audio Equipment within the Health, Fitness and Dance industry. In these environments, systems need to be robust, reliable, powerful, portable and easy to use. They re much different to the domestic equipment you may find in your local hi-fi shop.

We understand your needs.

We ve been supplying you since 1989. Our concept is simple! No compromise and no corners cut. We stick to what we believe in - high quality, excellent service, fast delivery and great value for money. Our huge product range includes everything from small portable sound systems, fitness headsets and accessories, right through to large studio installations, poolside systems and background music for gyms, restaurants and reception areas. So, whatever your role within the Fitness, Leisure and Dance industry - Instructor, Club Owner or Manager - you can t make a better choice than Sound Dynamics Ltd. - Your Partner In Class . We take great pride in offering professional, friendly service and have a great team here, who re more than happy to help and advise you on which products will work best for you. We ll take the time to talk to you, ensuring you get the best possible system within your budget.

We consider ourselves the true AV experts of the fitness industry. We ve been around long enough to completely understand what you need from your AV kit and have spent time listening to our customers needs. We built our very own system 25 years ago, The Instructor System, because there was nothing on the market designed to be used by a fitness instructor and we ve recently helped design the new Black n Orange range to bring fitness sound and microphone systems up to the latest design and technology.

headset, then finally there s the Pro High Package. We d recommend this if you were taking high intensity classes as it comes with a sweat resistant Xcise headset, plus a spare. Each packages includes an Urban Fitness protective carry bag and pouch belt too and prices start from just £59.99 ex vat.

The Black n Orange systems are funky, robust and built for fitness! As well as portable sound systems, we have headset microphone systems which come in Pro-Low, Pro-Mid If you d like any help or advice, please and Pro-High packages to help you get in touch… determine which best suits your needs. The Pro-Low Mic System is for 01773 82 84 86 instructors taking one class a week of relatively low intensity, the Pro-Mid is the next stage up and has a stronger

024 PA Systems Fitness & Beauty Professional

Lymm High School

Complete Leisure Centre Audio & Video Installation. When Lymm high school extended its fitness facilities to include a new cardio, free weights area and changing facilities, Avonics took the opportunity to provide a complete audio solution throughout the entire leisure centre complex. All the areas of the centre are now integrated into a complete system that provides local systems to suit each area, while allowing paging and music sources to be linked throughout the complex.

The Gym and free weights: • Multiple TVs showing free to air digital channels • Personal headphone distribution system • Quality ceiling mounted speakers • Personal viewing screens on treadmills & bikes

The pool area: • Wireless headset microphone for the aquarobics instructor • IPod docking facility with remote control on the poolside • New speakers & amplification

Studio Area: • Sound system suitable for aerobics, drama and dance classes

Sports Hall: • Re configure existing system to allow portable rack to be used for classes, exams and awards evenings.

Changing rooms & public areas: • Audio system throughout all the changing and public areas to provide background music and paging announcements. The work carried out at Lymm High School demonstrates how Avonics can come up with a solution that perfectly suits the need of the site and users. If you have a project that you feel we may be able to help with, please do get in touch.

NSM TAKES BACKGROUND MUSIC TO NEW LEVEL WITH TABLET JUKEBOX NSM Music, pioneers of coin slot music over seven decades have just celebrated their 300th sale of the Icon™ background music system launched at the Professional Beauty Show in Manchester late in 2014.Better known as makers of such iconic jukeboxes such as the Galaxy, Performer Grand, Cosmic Burst, Lightning and Apollo, the Company has had singular success with the Android tablet based background music system. The Icon ™ background music system (BGM) offers an ideal solution for venues, such as beauty salons nail bars, hairdressers, etc., with its easy to use scheduling facility, wide choice of music, from easy listening to bhangra, and touch and slide operation.

According to NSM Sales Manager Alex Kirby: The Icon background music system offers the market an affordable product for the smaller venue where the availability of the right music choice makes a huge difference to footfall in these venues. We have had a great response to our marketing efforts and look forward to showing off the BGM with brand new features such as multizoning and advertising at the London Show in February.

Plantronics BackBeat Fit

Bluetooth Sports Headphones Over the years I ve tried a fair number of wireless Bluetooth sports headphones and I ve yet to come across one that s truly outstanding. Whether it s their performance or design, each model, even the best ones, tend to have some sort of niggling issue that keeps them from being universally appealing (with a product that involves the shape of your ears, it s hard to please everyone). Plantronics BackBeat Fit, which comes in blue or lime green, may fall short of being outstanding, but it is better than most wireless sports headphones on the market. Also, it s pretty well priced so long as you find some added value in the inclusion of a reversible and reflective armband that secures your smartphone and doubles as a case for the headphones.

Design and features In contrast to Plantronics BackBeat Go 2 Bluetooth and Jaybird Gear BlueBuds X in-ear wireless sports headphones, the Fit s eartips aren t designed to be jammed all they way into your ears, sealing off the outside world. Rather, these are designed to let some ambient noise in so you can hear traffic if you re running or biking with them outside. Look closely and you ll see they resemble standard hard buds with a firm silicon covering that has a little loop on it that helps keep the earphone in your ear. While they re not quite as comfortable as Bose s SIE2 sports headphone (it s a wired model), the Fit is built around a similar concept of having a loser fit earbud with a silicon tip that keeps the bud locked in your ear.

The buds are connected with a flexible band and the whole package is sweat-proof. For me anyway, they fit securely and I though they were comfortable to wear after I fiddled around with the angle of the tip. True, anytime you have a headphone that you stick in your ear, it s not going to end up being a perfect fit for everyone. But Plantronics seems to have learned from its experience creating previous BackBeat wireless sports models, including the BackBeat 903+. One key difference with these BackBeat Fit headphones is that they re lighter than Plantronics previous sports models, weighing in at 24 grams (0.85 ounce). While they re not quite as light as the BackBeat Go 2s, at times, you kind of forget you re wearing them. I say kind of because if you re jogging, the cord connecting the earpiece can end up bouncing up and down a bit. With the Jaybirds, you can adjust the cord length, though the system for doing so is pretty kludgy. There s no cord adjustment with this model, though you could take a small rubber band and pinch the cord together to shorten it. The cord movement bothered editor Dan Graziano, a fairly accomplished high-school longdistance runner, more than it did me. However, my primary concern when testing these types of headphones is making sure that they fit securely and comfortably while I m running and I thought the Fits stood up well against the competition in that regard.

Fitness & Beauty Professional Sports Headphones Review 021

As far as extra features go, the armband/carrying case is the most notable item (as far as armbands go, it s quite decent, and should accommodate most non-phablet smartphones). The headphone can connect with up to eight devices through Bluetooth, and also doubles as a wireless headset thanks to a built-in microphone (call quality was good). A play and pause button, along with volume controls, sit on the left earpiece, while the power and phone buttons are located on the right side (holding down the phone button activates Siri on iPhones). Additional controls, such as the ability to skip songs or go back, can be accessed with a long press or double tap of the play button. Charging, which should take about 2.5 hours, is done through a Micro-USB port that can be accessed by lifting a small cover on the right earpiece (a USB cable is included).

Performance Although small and lightweight, the BackBeat Fit has decent battery life -- better than the BackBeat Go 2 anyway. While listening to music, the headphone is rated to last up to 8 hours at moderate volume levels, or up to 6 hours of talk time. In standby they can last up to 14 days, while a Deep Sleep hibernation mode promises up to 6 months of battery life. That comes in handy should you not use the headphone for a while and suddenly decide you want to.

As for sound quality, I think most people will be pleased. For a Bluetooth headphone, the Fit sounds fairly detailed and delivers a decent amount of bass, particularly for an open earbud. However, that bass performance will dip in noisier environments (if you can t seal out ambient noise it will compete with your music and the bass takes the biggest hit). Also, the headphones do leak some sound. The Fits aren t going to sound as good as some wired in-ear headphones in this price class. The Monster iSport Immersion and more expensive iSport Victory are both more dynamic and deliver bigger bass. However, those headphones are designed to be jammed into your ears. At the end of the day, the important factors for me when listening to a wireless Bluetooth sports headphone are that the headphone doesn t sound muddy, is reasonably well balanced (the bass isn t pushed too much), and can play loud enough. The Fit easily cleared my lowered bar.

Conclusion Since all our ears and heads are shaped differently, I can t guarantee that there won t be little things about the BackBeat Fit s design that bug you. Nor can I tell you how these headphones will hold up after months of intense use (I used them for two weeks). However, my impression after testing them is that they re one of the best wireless Bluetooth sports headphones available. Not only do they offer a comfortable, secure fit, but they sound decent and offer enough battery life to get you through a day.

The Beauty Of Business 028 Into The Spa: Skin Care Fitness & Beauty Professional

Offering a complete service to clients/members is crucial in these competitive times. The links between health and beauty have long been recognised as a symbiotic relationship, choosing the right product range is essential to give lasting, effective results that will complement a healthy lifestyle.

Natural Progression

La Cure have a long standing reputation in the professional beauty industry as creators of supreme quality Dead Sea mineral skin care products for the face and body. They have now used their extensive experience to create Make Me, an innovative range of mud wraps and aromatherapy complexes that harness the natural healing qualities of Dead Sea minerals with effective essential oils and orange flower water essence to indulge the emotional and physical well-being. The mud wraps combine Dead Sea mud with a blend of essential oils that promote healing and increase cell vitality, balance the skin s moisture levels, whilst strengthening bones and nails. Extensive testing has

also led to the rare, successful integration of Dead Sea salt into aromatherapy complexes, delivering the unique therapeutic and beautifying benefits as nature intended. These can be used in conjunction with the mud wraps or as standalone treatments. The versatility of the products makes them perfect for professional use and also effective additions to the beauty regime at home. The ranges contain no artificial fragrances or colouring agents and use only the best grade of essential and carrier oils. The unique regenerative properties of Dea Sea minerals ensure both the La Cure and Make Me ranges are suitable for all ages and skin types including dehydrated, sensitive, dry and prematurely aged.

Spotlight On... Revitalising Facial Oil The Perfect Hero Product

When looking for seasonal radiance boosters facial oils are a great addition to existing treatment routines. These offer far higher hydration levels than many aqueous based creams, making them the perfect solution for the dehydrating effects of harsh weather and central heating. Oils are lipophilic (they dissolve in lipids/fats) which allows them to penetrate the skin s lipid barrier easier and faster than many creams. They are also by nature much more stable compounds which results in a higher amount of the active ingredients remaining intact and being absorbed deeper into the skin instead of broken up on the surface. This higher rate of absorption and hydration results in a more youthful, radiant looking skin from the very first application. Perfect for incorporating into a facial treatment, Revitalise Facial Oil contains a unique combination of active natural ingredients such as Dead Sea salt and essential oils (Ylang Ylang, Rosehip and Rose Oil) expertly blended with Orange Flower Water Essence to soothe the skin, invigorate the senses, lessen the signs of ageing and balance the emotions. All La Cure and Make Me products have been specifically formulated to give outstanding results and combining the products in treatments further enhances the effectiveness, giving a truly unique client experience.

We Understand Your Business s Needs Are As Individual As Your Clients For more information about La Cure and Make Me or to hear about the flexible business support options please contact 01202 871188, email or visit




For more information contact Aqua Bleu Ltd Tel 020-8632-9111 or visit

030 Into The Spa: Skin Care Fitness & Beauty Professional

Save Our Skin: How Our Nordic Neighbours are Rolling Back the Years I m writing from a bakery, contemplating a pastry the size of my head for lunch, when the news comes through: Scandinavian women, gushes the press release breathlessly, have the best skin in the world! According to an independent survey, British men and women are most envious of their Nordic neighbours glowing complexions and rate their looks above other all other nations. Setting down my snegle (an alarmingly moreish chocolate swirl that translates as a snail ), I look around me. Can it be true? Have I been, unwittingly, living among the most radiant, smooth-skinned beauties in the world? To my left is a teen, troubled by an angry rash of acne spreading from one cheek to the other via an oily T-zone. To my right is an older woman who I d put at 50 but it can be hard to tell out here, sun worshipping being pretty much a national hobby along with riding bikes and making up rules. The fiftysomething looks good, her caramel tan contrasting with her wheat-blonde hair. But the lines around her eyes are etched in and the skin of her neck is slack. She catches me looking and downs the remainder of her black coffee before stepping outside for a cigarette (another hot habit in Denmark). A few more customers enter, all with fairly average skin and varying degrees of sun damage. And then a young Helena Christensen sashays in. Her skin is positively luminous. She oozes health and her complexion is so mesmerisingly perfect that I almost (almost) drop my snegle. She s followed by a leggy gaggle of similarly skin-perfect twentysomethings. They all possess that kind of fresh, natural beauty that makes you want to peel your own face off in the hope of turning back the clock or swapping it for someone else s. I can t decide if I want to run away and wear a balaclava for the rest of my life or befriend them and beg for their skin secrets. Convinced that there must be something in this Scandi-skin lark, I begin sending out furtive SOS (save our skin) messages to anyone who can furnish me with more information. One of the most beautiful Danes I know tells me helpfully: it s just make-up , but when pushed admits with typical Viking bluntness: We also tend to have higher cheekbones than the British. Maybe our skin just looks better because it s stretched? I contact a salon manager to find out whether there s some mystery facial that all Danish women swear by. Not really. Danish women don t usually have regular treatments in a spa - they do these things themselves. In an equal society where Danes work an average of 34 hours a week, there isn t the same culture of outsourcing personal maintenance as there is in the UK or the US. You clean your own house, you wax your own bikini line, you remove the dead skin from your own feet - and you certainly take care of your own extractions.

Danish skincare guru Ole Henriksen has built his fortune on products to help women look after their own skin and promotes homemade beauty recipes such as brown sugar and eucalyptus oil facial scrubs, nourishing honey masks or exfoliating oatmeal cleansers. Many Danes swear by Imedeen, a natural marine complex supplement for skin that originated in Denmark 20 years ago and claims to boost radiance. Pharmacies are packed with exotic-looking lotions and potions with smiling, youthful women on the packaging, promising healthier skin in weeks. But the biggest contributor to glowing, Scandi-skin, may well be found in the fridge. It s the herring, my neighbour calls to say. Sorry? We eat a lot of fish. Works wonders for the skin. You should try it - on some rye bread for lunch, she adds, as though sensing the half-eaten snegle winking accusingly at me from the plate. Annoyingly, she might be right. Scientists from the institute of public health and clinical nutrition at the University of Eastern Finland have found that a diet rich in fish, vegetables, whole grains and berries may actually be more beneficial to Northern Europeans than trying to emulate the Mediterranean diet. The Noma diet as it s been dubbed, after the Michelinstarred Copenhagen restaurant, is already being adopted by the great, the good and anyone not currently obsessed with 5:2 fasting. As well as cutting cholesterol, it s meant to work wonders for the complexion, giving skin a hefty dose of fatty acids from fish, antioxidants from berries, and vitamin E from the rapeseed oil that the Scandinavians favour over olive varieties. The traditional Danish open sandwich or smørrebrød of rye bread topped with fish, herbs, and a drizzle of rapeseed oil could just be the healthiest lunch around. I glance over at Helena C and her crew to see what they re eating, inspired to do better at this health malarkey but still hoping ‒ really hoping ‒ that they too are plumping for cake. They are not. Smørrebrød, every one of them. With a sigh, I push away my plate of buttery pastry goodness and pick up the lunch menu. When the waitress comes, I point at a towering pile of fish, vegetables and herbs on rye that s just arrived at the table next to me: I ll have the herring please.

032 Into The Spa: Skin Care Fitness & Beauty Professional

A Man's World! Male Hair Removal

Much of the beauty and nail industry is a female dominated area.The majority of clients and therapists are perceived to be women, and this has been so for many year. However, we are now finding an upturn in the number of male clients who coming through the salon door, and one of the most popular treatments currently asked for by men is hair removal. Hair removal, and waxing in particular, is a popular treatment with men, and stems from the needs of sportsmen. Cyclists, body builders and swimmers have long been clients of the salon, to aid them in their competitions. Male models and dancers soon followed suit, and now the man in the street is also picking up on the idea. There are several popular areas that men look to have waxed, including the chest, back, shoulders, legs, eyebrows and more intimate areas. Before carrying out any such treatments it is important to ensure you have the correct training, as male hair growth can be different to that of a woman s. Generally, male body hair is thicker and longer.You should look carefully at the direction of the hair growth dictates the direction of wax application and removal. Remember to trim any long hair prior to waxing to prevent any unnecessary discomfort.When waxing the chest, make sure you never wax over the nipple area.When waxing the back or chest regions, apply the wax to either side of the spine in small manageable areas. Do not attempt to apply wax in large strips. It is worth bearing in mind that male waxing can take a little longer, so you may want to schedule extra time for these appointments. When offering male hair removal treatments, you may also find some of your clients are transvestites or male clients who are undergoing a sex change. These clients will often be looking for more long term hair removal solutions, and will be better suited to electrolysis, laser or IPL treatments. It is important to remember that your male clients have different needs and expectations to your female ones. If you plan on offering regular male treatments, try not to make your products or treatment room too overtly feminine. For example, your lavender wax is probably best kept for female clients, as are your pink towels.As most of your male clients will probably be first timers, and possibly a little apprehensive, it is important to do everything you can to put them at their ease. Your treatments will also be a little different when catering for the needs of male clients. For example, when waxing the eyebrows, most men will not be looking for shaping.You should simply tidy the area, maintaining a natural look. Another factor to bear in mind is the condition of folliculitis. It is quite common for male clients to suffer from folliculitis after waxing, where the area is covered in small pustular lesions. Folliculitis is a crop of infected hair follicles. It is not usually serious, and mild cases will usually clear up on their own.You should advise your client to see their GP if the spots have not cleared up, and would recommend that he does not have further wax treatments. It is important that both you and your client understand the condition, and that you put the client s mind at rest, as this is a common problem. You should always emphasise your after-care instructions, as we all know men are not always as diligent in their homecare as we would like them to be. Written after-care can be very useful, as it gives clients who are less familiar with the treatment something to refer to at a later date. Products such as Tend Skin offer effective relief after hair removal by reducing skin redness, and can be used as retail items for your clients. Male clients can also use the product as a treatment for razor bumps and ingrown hairs.

Make Me

REVITALISE FACIAL OIL The Skin Care Revolution Has Begun

YOUR CLIENT’S ULTIMATE HERO PRODUCT: • Pure Dead Sea mineral salt is uniquely blended with 100% natural essential oils for truly exceptional results • Boosts all skin care range performances • Achieves fast, effective and lasting results • Perfect for all skin types and ages.

H Y D R AT E + N O U R I S H + R E P A I R + P R O T E C T = B E A U T I F U L S K I N

For the full range of La Cure products, visit LaCure UK Limited T: 01202 871188 E:

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034 Show Special: BodyPower Expo Fitness & Beauty Professional

70,000 Fitness Enthusiasts Set for BodyPower Expo Join 70,000 image conscious fitness enthusiasts at BodyPower Expo, Europe s largest consumer health and fitness event at Birmingham s NEC from 15th to 17th May 2015. With so much on offer, including nutrition, femalefocussed fitness, clothing, tanning, teeth whitening and much more, BodyPower attracts a wide range of visitors from over 100 countries worldwide. Offering something for any fitness enthusiast, the show provides a premier visitor experience with countless international stars and industry renowned experts, an extensive exhibition, interactive feature areas and national competitions. Although there is a core bodybuilding element, the show has become more and more diverse over recent years. Celebrity chef Lorraine Pascale will be the face of fitness nutrition at the show, hosting the BodyPower Kitchen feature which last year saw the likes of world leading transformation specialist Kris Gethin take to the stage. Nick Orton, BodyPower CEO, explains: The continued progression of an exhibition brand like BodyPower requires a long term strategy and a constant desire to push the boundaries. Our aim for BodyPower has always been to grow into the best Expo of its kind in the world, accessible to everyone within the health and fitness industry.

Currently occupying more than half a million square foot of space, BodyPower encompasses the most comprehensive array of leading fitness brands, hosting over 250 companies. Plans have already been announced to expand the BodyPower offering for 2015 with the show occupying larger halls at the NEC to enhance the experience for both exhibitors and consumers. BodyPower organisers will be returning to India in March 2015 and the UK in May 2015 as the global portfolio continues to develop. Keep up-to-date with all the BodyPower Expo News, announcements and updates on vwww.


Fitness & Beauty Professional Section Name 035

036 Show Special: The Cleaning Show Fitness & Beauty Professional

Action packed and biggest to date opens its doors in March With pre-registered visitors up by a staggering 60%* and news that Kimberly-Clark Professional, TL Killis, SCA Disposables and VAX will be joining Numatic and MITIE to exhibit, The Cleaning Show 2015, is destined to be a winner for both exhibitors and visitors alike. Taking place from 10-12 March at Excel in London for the first time the show will feature all the latest innovative products impacting the cleaning sector, as well as some brand new interactive features for visitors ‒ plus the organisers have just increased the size of the event to accommodate the latest companies who have just signed up. Cleaning and hygiene professionals and facilities managers will be able to try out products, learn from a wide range of free seminar sessions, get free careers advice, take part in small group training sessions on social media and staff management, as well as networking at a number of social gatherings. With the move to London, the Cleaning Show organisers have created a series of compelling new features for the event, ensuring that visitors and exhibitors get full value from time spent out of the office. Some of the new key features that transform the old Cleaning Show into a true industry event are:

Careers Clinic: Meet and discuss career opportunities in the cleaning industry with clinic sponsors FM Network. The Cleaning Show Innovation Awards: The Cleaning Show Innovation Awards have been updated, improved and companies can enter simply by visiting the Cleaning Show website before the entry deadline of 28th February. Categories include: cleaning products; floor cleaning; outdoor cleaning; carpet cleaning; window cleaning; washroom hygiene; sustainable cleaning; and management systems ‒ together with a panel of professional judges who will ensure an awards programme that is better than ever. The Award winners will be announced in the Seminar Theatre at 4.15pm on Tuesday 10 March. Platinum Sponsorship: For the first time in the Cleaning Show s history, Mitie is sponsoring the event. As well as presenting a number of keynotes in the Seminar Theatre, Mitie is working hard to attract visitors from its existing and potential customer base. This will enhance the profile and number of visitors at this year s event. The Exclusive VIP Lounge: This private area ‒ constructed at the heart of the main exhibition - offers visitors and exhibitors a venue to hold meetings and one-to-one discussions.

The full Seminar programme can be viewed at seminars and is not to be missed.

The Guinness World Record Attempt: Terry Turbo Burrows, the world s fastest window cleaner, is throwing down the gauntlet, challenging window cleaners from across the globe to take him on… and take his crown! The official world record challenge event which is being sponsored by Unger and Principle Window Cleaning and will take place on Wednesday 11 March. Would be record breakers can enter by completing the form on the Cleaning Show website. www. Anyone holding a new world record after the event will receive a cash prize of £1,000.

The Training Academy: An opportunity to learn more about products and techniques, to get professional advice in developing your business, as well as a host of other topics designed to improve the way you work.

A Series of Social and Networking Events: The Cleaning Show represents the largest gathering of cleaning professionals and hygiene experts in the UK and is the ideal place to attend meetings and network with customers and colleagues, old and

A Free Seminar Programme: The seminar programme will consider solutions to challenges currently facing the industry. Keynote topics already confirmed include the Living Wage, immigration and employment issues, training, window cleaning, and hospital hygiene.

new. A programme of social events has been devised, and a number of industry associations will be taking the opportunity to hold meetings and stage presentations during the Cleaning Show. Twitter Sessions: Small businesses who want to find out how to use and engage with social media to their advantage can learn how to set up Twitter tweets effectively by having a free training session with our expert. Over 100 Industry-Leading Companies Showcased Within the Exhibition: The UK cleaning industry s main producers and suppliers of machines, products and services will demonstrate their latest, cutting edge solutions. Amongst the major brands attending the event are Vax, Numatic, HSS Reintec, SYR, IPC, Vileda, Nilfisk, Prochem, Rubbermaid, Truvox, and Unger, to name but a few. A full list of exhibitors is available at Who should attend? Everyone who has an interest in the commercial cleaning sector should attend The Cleaning Show 2015. • • • • • • • • • • • • • • • •

In a nutshell, visitors will include: Contract cleaning companies. In-house cleaning teams. Specialist cleaning companies. Facility managers from a wide range of industries including: Educational establishments. Finance/insurance establishments. Hospitals and healthcare establishments. Industrial and manufacturing premises, and warehouses. Leisure and hospitality facilities. Local and central government. Public services. Residential and nursing homes. Retail outlets and shopping centres. Offices. Transport providers.

Registration to attend is completely freeof-charge so sign up now at

PROFESSIONAL CLEANING ESSENTIALS AT COMPETITIVE PRICES Our diverse range of colour co-ordinated cleaning products are competitively priced, great quality and perfect for the household and professional market












E: T: +44 (0)1509 232757 F: +44 (0)1509 233861 W:










038 Show Special: The Cleaning Show Fitness & Beauty Professional

Clean Up with Bentley

the one-stop shop for your Hotel Cleaning needs

With over 150 years of Industry and product knowledge, Charles Bentley & Son Ltd have become the first port of call for every sector of the market place. We have over 150 years of manufacturing experience in the Brushware and cleaning products industry with an extensive portfolio, to satisfy both household and professional cleaning requirements. Bentley Industrial can offer a complete cleaning solution for businesses using a systematic and innovative approach, ensuring levels of cleanliness that will set a benchmark for the industry. We strive to lead the way in hygiene education, support for our customers, and in doing so create a safer environment for all. Combining the right cleaning tools for the right cleaning job ensures maximum productivity and ease of use for the operator. To use it is not just about the products, but also the system. That is why at Bentley we have designed straight forward cleaning products which work to their maximum potential. Our diverse range of colour co-ordinated products are competitively priced, great quality and perfect for the professional market. Our product sourcing abilities enable us to provide a vast array of essential products to a variety of customers and our increased UK manufacturing means we can provide short lead times on many of our product lines. Our vast variety of products are ideal for use in Hospitals, Hotels, Guest Houses, Residential care Homes and Offices. Don t forget to visit our stand ‒ G12, at the Cleaning Show held at the Excel, London from Tuesday 10th March ‒ Thursday 12th March. We will have exclusive new products which include • Colour Coded Grout Brush • Colour Coded Deck Scrub • An array of cleaning products suitable for the medical market • As well as special offers and promotions with up to 60% off Ideal for the hotelier market Bentley will be showcasing our lightweight and durable janitorial trolley which has been designed to accommodate common cleaning items and waste collection. The trolley comes complete with a 90 litre capacity waste basket, hooks to hang refuge bags, front platform for mop buckets and 2 multi-use trays to store cleaning supplies. If you are unable to attend the show but wish to arrange a meeting at your head office we have an Industrial show room that showcases the entire range. Please contact our Account Manager Steve Moffatt for more details - E: T: +44 (0)1509 232757 F: +44 (0)1509 233861 W:



NEW IN 2015

CLEANING SHOW 2015 10â&#x20AC;&#x201C;12 MARCH 2015

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REGISTER TODAY Contact us now to find out moreâ&#x20AC;Ś Platinum sponsor

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Vanessa Van Santen - Smith - Sales Manager T: +44 (0)1737 855 041 F: +44 (0)1737 855 034 E:Â

Registration to attend is completely free-of-charge â&#x20AC;&#x201C; sign up now at

040 Recruitment & Training Fitness & Beauty Professional

NEW FOR 2015


KETTFusion, the 60-minute dynamic fitness class that fuses martial arts moves with kettlebell exercises is urging gyms and fitness facilities to host their own instructor training dates in 2015 to keep up with such huge demand for the class. Currently causing a storm in the North-West of England, KETTFusion is a unique workout set to tribal rhythms that incorporates martial arts moves with light kettlebells to create a fun, energetic cardio and strength training workout.

It s a mixed ability class that s suitable for all regardless of age, size, shape, or fitness ability. Created by Michael Ross, an advanced Kettlercise instructor and 2nd Dan Shotokan martial artist, this class is ideal for personal trainers and fitness instructors who are looking to expand their repertoire and provide a class that ticks all the right boxes in terms of clients seeing results. The response to the class has been absolutely phenomenal and the number of clients that turn up to classes each week keeps on growing. At the moment there are a few KETTFusion instructors but we urgently need more to keep up wth demand , said Michael. At the start of 2015 it was decided that the brand would launch its own instructor training courses so that more fitness instructors, personal trainers and exercise to music instructors could qualify to teach KETTFusion and therefore launch it in their home town or city. The training course itself takes place over one day and as part of the course instructors get: • A comprehensive instructors manual • Business hints and tips

Once qualified, instructors then need to pay an annual fee of £30 to be added onto the Register of KETTFusion Instructors. They are then eligible to teach the class in as many facilities as they wish. It s important to host regular training courses and teach the next generation of KETTFusion instructors. Not only do they get to add another class to their repertoire but they also breathe new life and new ideas into the brand, which helps it to grow and evolve , added Michael. The next training course will take place at the International Fitness Showcase on 19th March. It will be held in the Ice Room at the popular Winter Gardens venue. During 2015 KETTFusion is offering gyms, leisure centres and fitness facilities the chance to host their own KETTFusion instructor training courses. KETTFusion will cover the cost of room/facility hire and is offering an incentive to get instructors signed onto the course. Get six instructors signed up and receive a £230 discount, or get 12 instructors signed up and save £460. So, what are you waiting for, sign up your own instructors or host an instructor training day and start reaping the rewards of offering such a unique and effective class.

• Access to online instructors exercise videos • Embroidered instructors logo vest • KETTFusion instructors certificate • K.F.1 ‒ a specially mixed 60min CD playlist featuring warm up and cool down tracks • Unlimited help and support from Michael and the KETTFusion team

Fitness & Beauty Professional Recruitment & Training 041

Barefoot Studio

Learn to teach Pilates and give your business the edge, and your clients the results they want! Pilates is an increasingly popular way of getting into shape and keeping a youthful, strong and flexible body. Clients love it as it gets results in a way that works with the body. Celebrities consistently credit Pilates as the reason for their toned muscles, and professional sports people use Pilates as an integral part of their training. From Lady Gaga to Andy Murray, Pilates is the must do workout in 2015. Adding a Pilates space to your health club, spa or gym will set you apart from local competition and really give you an edge. Peak Pilates are world leaders in Pilates education and equipment. Last year saw the opening of Peak Pilates brand new education centre in the UK, Barefoot Studio. Barefoot Studio is home to Master Instructor, Karen Ingram. Karen delivers regular Peak Pilates Comprehensive Instructor training as well as the unique MVe Pilates Chair programme. As well as courses run from Barefoot Studio, we also offer in-house bespoke courses at your business. The Peak Pilates® Comprehensive Certification is a classical Pilates education program. At each level you will learn to teach mat, reformer, cadillac, barrel and small equipment, giving you all the tools you need to offer Pilates group classes and one to ones. The PPC level 1 course is ideal for people new to teaching fitness as well as for existing instructors who wish to add Pilates to their portfolio. The course will equip you with everything you need to run great Pilates classes that will get results, whether on the mat or the Pilates reformer. For more information visit or Please ring us on 01446 775772 to chat about the best options for you and your business

042 Recruitment & Training Fitness & Beauty Professional

Personal Trainers Location: Salary: Closing date: Reference:

Norwich, United Kingdom 100% of your PT earnings 03 Mar 2015 TGG/PT Norwich 2015/02

• Do you want to be part of a successful gym? • Do you want to keep 100% of the earnings from your PT work? • Would you prefer not to pay any rent or for a licence fee ? • Do you want to work in a state-of-theart gym that ll have over 5000 members giving you a huge potential client base? If your answer to all these questions is yes, then we d like to hear from you. In return, you ll need to give an agreed number of hours a week of your time to contribute to the success of the gym.

The Gym Group is the UK s fastest-growing low-cost gym operator. Open 24 hours a day, with no minimum contract, no punishing tieins or lengthy membership process, Our state-of-the art facility can be accessed from just £16.99 per month. We re looking to recruit Level 3 certified Personal Trainers to join our exceptional team at the Norwich Gym. We re looking for a driven, business minded team player who wants to operate as a freelance Personal Trainer, who believes in offering a high level of customer service to members and who wants the opportunity to develop their own business and the business of the gym in which they work. If you are an experienced Personal Trainer looking to build a successful client base, in a superb location, with fantastic career development opportunities, then please apply in confidence by clicking apply now to submit your CV and include a covering letter with details of your current PT business.

Apply online at: leisure opportunities

Duty Manager, Part-Time (20 Hrs) Location: Salary: Closing date: Reference:

Hampton TW12, UK £10,025.00 - £10,656.66 actual 10 Feb 2015 2055

We re looking for a part-time (20 hrs) Duty Managers to join the team at our dual-use Sports & Fitness Centre in Hampton. Facilities comprise a multi purpose sports hall, allweather pitch, fitness suite and dance studio. The centre has also achieved the Investors in People, Customer Services Excellence and Quest quality standards. This is an excellent opportunity for an enthusiastic and committed leisure professional looking for their first step on the management ladder. Duty Managers report to the Centre Manager on site, ensuring the efficient day to day operation of the Sport & Fitness Centre and will also supervise activities, conduct fitness inductions and assessments (subject to qualifications). Other duties will include front of house reception work, organising and Apply online: leisure opportunities

co-ordinating sports activity programmes, together with Health & Safety duties. To be a Duty Manager you must have: - Experience of working in a leisure or sporting environment. - A recognised sports/recreation/fitness or management qualification. Working hours will be based on a shift pattern involving a mix of daytime, evenings and weekends. This appointment will be subject to satisfactory references, medical and DBS clearance. Closing date is 12 noon on 10 February 2015. In order to be offered an interview, your application form will need to be shortlisted. All applicants are asked to describe in detail and give evidence of their understanding of the job and how their skills, abilities and knowledge match the job profile (specifically sections 3 & 4). This could be by giving examples from your education or home-life, voluntary work or previous employment. Failure to provide this information in full, will mean you won t be short-listed.

Get the Kettle On ...

And Try The New Kettlebells/Martial Arts Class KETTFUSI


HRD Stuff â&#x20AC;&#x201C; Not For The Faint Hearted


044 Changing Room Furniture Fitness & Beauty Professional

CHANGING ROOM LOCKERS BUYING GUIDE The one stop buying advice from the specialists. Steel lockers are the most popular general-purpose lockers, with a multitude of uses from staff lockers to personal effects. So what should you be looking for in a steel locker?

ConstruCtion & quality

Choosing a loCk type

All steel lockers follow the same basic construction, but each manufacturer adds their own features and often the manufacturing process impacts on the

issue with a huge variety of options, including key lock, swivel catch, combination lock, coin return,

together tend to have a lot of spare predrilled holes on the sides and top of each locker â&#x20AC;&#x201C; this can make the locker installation look ugly if the sides are

seCurity & strength

with a combination padlock is cheaper than a specialist combination lock.

steel locker is always the door. You should check that doors have been reinforced; look for a full height reinforcement bar on the back of the door and corner stiffeners to stop the door twisting.

single door stop

4 way frame

the simplest and most cost effective solutions. If budget is the key factor then you can often get the most features for your money using the swivel

Corner stiffeners

Full length reinforced door

Left image - Standard locker with single door stop. Right image - High security locker with an internal 4 way frame, this frame is what prevents the door from being pushed in. The best lockers have a four way frame making the doors almost impossible to push into the locker.

key management

If you choose a keyed locker then key management is always a headache. Make sure you choose a manufacturer that supplies master keys, and furthermore it can be worth looking at the price and delivery speed of replacement keys. Some manufacturers have other features such as management keys, which would allow the whole lock barrel to be removed and replaced in seconds, effectively solving key management problems.

Contact us today for your changing room locker storage solution.

t: 01908 525700

Fitness & Beauty Professional Changing Room Furniture 045

Midland Steel Equipment Ltd

Manufacturers & Suppliers of Steel Storage Equipment

Steel Storage & Shelving Products Manufactured in the UK SHELVING



shops, hospitals, schools or any area of industry and commerce requiring steel shelving type storage equipment and archive storage.

Our lockers are manufactured on the premises from quality coated steel and are suitable for any area of industry and commerce requiring personal lockable storage facilities.

We offer a full range of accessories to compliment our shelving. Including angle uprights, extra shelves, side and back plates/braces, corner brackets and nuts and bolts. PLEASE CALL: 0800 980 9544 | 01909 722927 | 01909 721090 Email: Midland Steel Equipment for all your shelving, locker, storage equipment, steel shelving, racking, and archive storage needs. Our Changing Room Lockers can be seen on Casualty, Holby City and Broadchurch!

046 Changing Room Furniture Fitness & Beauty Professional

Bespoke And Standard Wooden Lockers And Changing Room Furniture For Golf Clubs, Leisure Clubs, Spas, Offices And Sports Facilities From The Uk s Leading Manufacturer Locker bodies can be manufactured from wood grain, or coloured finish boards, or a combination of both. Locker doors; traditional solid framed wooden doors with solid wood raised and fielded panel doors, solid framed doors with veneer, laminate, glass, upholstered centre panels; veneer doors constructed from furniture grade veneer board, MFC, high pressure laminate and MFC; All the above materials are available in a range of finishes to meet YOUR needs. Door locking systems; master keyed £1 coin return locks or cam locks, hasp locks, key pad entry locks, combination locks, RDF locking systems all from proven manufacturers. Read testimonials from recent customers here. Bespoke made-to-measure service With over 25 years of experience in designing, manufacturing and installing changing rooms a Crown Sports Lockers bespoke changing room must be your first choice. We don t just build lockers ‒ we also build all the ancillary furniture that make up the complete changing room, so whichever your requirement, whether it is a vibrant or a calm changing area we know how to create changing rooms that will compliment your other facilities. What sets us apart from others? When your initial enquiry is received it will be handled from the outset by one of our experienced Project Managers who will see the project through to completion. We do not employ sales persons so any advice is not commission driven but in the best interests of achieving your vision. Our bespoke products include ancillary changing room furniture, seats, vanity stations, mirrors, product display cabinets, costume dryers, wall and column cladding.

When the specification is finalised we will provide samples so you can see exactly how the product looks and works, this ensures that you get what you expected ‒ no nasty surprises. We will only commence production when the locker specification is agreed and signed off. Join our very diverse and prestigious client list that include The Old Course Hotel, Four Seasons Hotels, Nirvana Spa, Royal Wimbledon Golf Club, Royal Yacht Squadron and Spearmint Rhino Standard off-the-shelf wooden lockers For those who do not require our full our bespoke service you can take advantage of our excellent manufacturing facilities and purchase from standard locker ranges designed to meet different operating requirements. Off-the-shelf School units, office units, golf club lockers and our general purpose wooden locker which can be used to create a changing room using our range of accessories. These ready made ranges are easy to install, and can be fitted by a by a kitchen fitter or competent DIY person, consequently are primarily offered on a supply only basis thus saving you money but installation is an option. All the standard ranges are built to the same high quality as our bespoke lockers and are available as1 tier lockers, 2,3,4 and 5 tier versions, a choice of locking systems, locker door hinges + sloping tops for the lockers. Changes to these specifications are available on request.

Off-the-shelf lockers from £106.95 exworks + vat The lockers bodies are now constructed using 18mm board ‒ up from the industry standard of 15mm board at no additional cost, this with our screwed and dowelled construction makes our locker the most rigid and robust in the market. Explore our web site, browse our on line catalogues, visit our image gallery, view our locker manufacturing facility, whatever your locker requirements, phone us to see how we can meet your needs, put your mind at ease and buy your lockers from a UK Manufacturing Company with ISO 9001:2008 QMS and ISO 14001:2001 EMS accreditation.

New Year New Kit 048 Fitness & Beauty Professional

In January, Podium 4 Sport supplied and delivered a range of new NXG functional and strength training equipment to The Body Barn Shropshire, who launched 2015 with more classes, more equipment and more members! In late 2012, Maurice Cooney and Danny Robb founded The Body Barn in Newport, Shropshire. They wanted to create an innovative and challenging environment that was approachable, fun and affordable. Working from a barn in rural Shropshire they have grown their business to now have fourteen group classes a week with each holding the maximum of thirty members, as well as offering tailored nutritional plans, one to one personal training sessions and even the very popular partner PT classes where two members work together with Danny or Maurice. In late 2014, the guys decided they needed to upgrade their equipment and extend the range of kit they used in order to keep classes fresh and take their members to the next level of fitness. Working with Stuart Cain, of Podium 4 Sport, they created a bespoke package of NXG Exercise Equipment enabling them to replace old equipment, increase the range of pieces they use and most importantly keep costs down to ensure their classes and sessions stayed affordable. New dumbbells, Olympic bars and plates, battle ropes, double grip medicine balls and foam rollers were brought in from Podium 4 Sport. The Body Barn classes are based around variety and a scientific approach to exercise with the group class circuit changing every two weeks to keep it fun and fresh. This meant a wider range of weights and equipment were needed to cater for all ages and levels of strength and fitness. With dumb bells ranging from 0.5kg to 50kg, and different size bars and weights for the Olympic bars, The Body Barn can deliver results with their clients through a range of exercises and equipment. The newly released foam rollers have proved a big hit in allowing Danny and Maurice to educate their members on the importance and methods behind recovery, post workout, and injury prevention. They said The price and robust quality of the equipment from NXG along with a flexible payment option has allowed us to buy a range equipment that means we can extend what we do with our members and keep the Body Barn fresh, challenging and fun. Showing the entrepreneurial spirit that helped them win a local business award in 2014, Maurice and Danny are now looking to work with Stuart and Podium 4 Sport to offer NXG equipment to their members at affordable prices to allow them to continue their fitness journeys and achieve their goals in and outside of the Body Barn environment. Podium 4 Sport have been established in Northern Ireland for 35 years and last summer they launched a range of fitness and exercise kit, NXG Exercise Equipment, and expanded into mainland UK, with the aim of supplying personal trainers, gyms, health clubs and physical training businesses with robust and affordable equipment. The full range can be seen at

We offer a complete new product development package At kew we are passionate about making a difference. We help our clients develop awe inspiring products.

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Our unique and refreshing approach, commitment to customer service and innovative thinking, set us apart.




For further information please contact us.

T: 01235 858 200

01235 858 201

‘Best Tanning Supplier’ As voted in the 2014 Guilds Awards of Excellence

Fitness & Beauty Professional - February 2015  
Fitness & Beauty Professional - February 2015