Eat.Drink.Sleep - November 2021

Page 18


Quality images of your business are one of the biggest assets you can have in your arsenal - they show potential guests what to expect and sell them what you offer. At least, they do if you’ve planned the shoot well. Your photographer will always do their best to capture the images you need to market your business, but they aren’t your marketing team. It’s the photographer’s job to capture your vision and offer their expert eye to that vision; it’s not often their job to be your art director, and they can’t see into the future and foresee every shot you may need for your upcoming marketing campaigns. That’s why it’s so essential to prepare a shot list.

What do you need to plan for a photoshoot? The first thing to plan is the overall theme and feel you want the shoot to capture. You need to be clear on the purpose of the shoot (beyond simply getting photos you can use in your marketing). This will make a big difference to how your photographer works. Here are some questions you need to answer: ● What’s the theme? Who are we targeting with these images? ● What emotions do you want to evoke? ● Do you need any shots with models or props? ● Where do you plan to use these images? ● What experience(s) are you trying to sell? To whom? ● Would creating a mood board be beneficial?

Why is it worth doing all this work beforehand? ●

No time will be wasted: photoshoots are relatively jam-packed, and you can’t take too long in one location or you may miss your chance in another. Versatility: An extensive range of shots offers you an asset library your team can pull from whenever they need an image. Won’t find you are missing shots you needed: A shot list will outline for your photographer all the shots you can’t live without. That means they can work through the shot list and then add in any shots they think would make a good addition when they’re in the space. Get the most for your money: In-depth planning and a shot list will allow your photographer to be efficient with their time and get the most from the photoshoot. Consistent branding: It’s not the end of the world if you need to ask your photographer to return to take further shots, but some consistency may be lost.

You can share your ideas and shot list for your shoot before you book your photographer or after, but it’s best to have a strong idea of what you need when you first reach out to them so they have a clear idea of the scope of the work and can guide you on anything they need from you. If you’d like additional guidance I’d be happy to discuss your ideas with you. To see examples of my work, get some inspiration for your shoot, and to contact me, click here.

Viktor Kery Photographer with over 13+ years of hospitality industry experience |