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A higher standard, worldwide 33 countries spanning five continents Engel & Völkers is where our clients are, in the world’s best locations. As one of Europe’s most recognized brands, Engel & Völkers continues to rapidly expand across North America, specializing in the sale and leasing of premium residential properties. Engel & Völkers is part of a culture that appreciates fine living and discerning taste. Our reputation among a high-end segment of buyers and sellers has given us the ability to represent the highest echelon of properties including classical mansions, castles, palaces and cloisters. While we continue to reach new heights in premium real estate markets, we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their real estate aspirations.

Wherever an Engel & Völkers office has opened, whether in Europe, Africa, Asia, or in the Americas, the worldwide recognition of our brand follows. For the homes we represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand and our local expertise. This unique strategy has enabled us to successfully reach qualified international buyers for the homes that we represent.


More than real estate agents Our advisors deliver peace of mind

The best real estate agents help their clients buy and sell homes. At Engel & Völkers, they go above and beyond to offer you guidance and insight in ways not every agent can. In fact, we designate our agents as “advisors,” to better define the premium level of service they provide. Engel & Völkers consistently maintains a high level of service experience throughout the world by managing performance at every stage. We are extremely selective

of the advisors who join us. We approach top performers with proven track records and real estate professionals who are well-respected within their communities. A deep understanding of client service is essential, and while our advisors start out great, they always strive to be better. As local experts, our advisors live and breathe the communities in which they serve and can recommend restaurants, movie theaters, fianancial institutions, popular tourist attractions and cultural events. Most importantly, they can talk about the real estate market and where your home fits within the bigger picture. Engel & Völkers advisors provide more than facts. They deliver peace of mind. They will provide you with valuable insights that are relevant to your personalized needs and will see to every detail throughout the transaction process and beyond.


Meet Stacey & Malea Team TruNorth

As a resident of the Wood River Valley since 1979, Stacey Rutherford knows a thing or two about the area! Living, working and raising her family here has resulted in an intimate understanding of the Valley. Throw in her 20 years of real estate experience and Stacey is uniquely situated to provide her clients with unparalleled market insight and strategy. Buying or selling a home can be a life-changing decision and Stacey understands this. She is known for going the extra mile and will be beside you every step of the way. If Stacey isn’t searching to find the perfect house for her clients, she is probably hiking Baldy, snowshoeing, or adventuring with her golden retriever, Shep. Having been a part of this Valley for so long, Stacey has experience with most neighborhoods and has lived in many of them!

Having the good fortune to be born and raised in the Wood River Valley, Malea Southward experienced the value of community. She learned a deep respect for the outdoors and always appreciated the beauty that surrounded her. She moved to Montana for a short time where she earned her degree in environmental law. Although Montana may have big skies, Malea was ready to come back to the mountain town she calls home. Malea’s strengths lie in customer service and it was an organic transition from past endeavors into the world of Real Estate. She strives to find her clients what they truly want and the opportunity to connect in the valley. Being a native enables her to share her favorite spots and neighborhoods, and give her clients a true understanding of our community and all that it has to offer.


Competence, exclusivity and passion The core values that define us

There is a single vision shared by the thousands of professionals who represent Engel & Vรถlkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context -- with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce

the meaning of our brand for each and every Engel & Vรถlkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.


The strength of our network Our collaborative approach Your advisor also has access to our exclusive network of international Engel & Vรถlkers professionals to increase exposure if you are looking to sell your home or if you seek to buy domestically or abroad

With Engel & Vรถlkers you have a dedicated team working to achieve your real estate goals. Working with Engel & Vรถlkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends who is supported by members of Engel & Vรถlkers North America at its New York City headquarters as well as representatives of our global headquarters team in Hamburg, Germany.

The power of the Engel & Vรถlkers network is demonstrated through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation and global outreach.


Concierge service throughout Our focus is on you As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you would like. However, through all of it, we will provide proactive and ongoing commmunication, reporting on the status of your home as often as is most convenient and valuable for you. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and our clients to be essential. Our goal is to have the successful sale of your home be the first of many opportunities in which we can be of services in achieving your real estate goals.

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Detailed Information To Keep You Up to Date: Written reports after each showing Activity reports on the status of your sale Latest market information Evaluation for marketing measures Advice on aesthetic improvements


Market oriented valuation The core values that define us

With Engel & Völkers, listing your property provides the invaluable beneftis of exposure to our highly targeted contacts and network of shops and advisors, as well as our international recognition that attracts the widest group of qualified buyers from around the world. The listing process begins with a comprehensive analysis of your property by an Engel & Völkers advisor who uses proprietary tools and standards to create a Market Oriented Valuation that includes a pricing and marketing strategy, giving your home a greater chance of finding the best buyer in an acceptable time frame. A Market Oriented Valuation performed by an Engel & Völkers advisor is an essential part of the services we provide. It is the most accurate assessment of your home’s value based on data and information that includes current and historical real estate activity in your market.

Our Property Pricing Perspective: „„ Detailed knowledge of the local market provides insight into the buyer’s perception of the home’s value. „„ Accurate pricing based on comparative market analysis is key to achieving the best possible value from the sale of your home. „„ Starting with an accurate price from the outset will yield the highest results. „„ Interest in a home new to the market drops significantly the longer the home remains on the market. „„ Certain home improvements may be suggested to help sell the home, however, in some instances the portion of the price related to home improvements may be less than the actual cost of the improvements. „„ An offer will typically be lower than the listed price, but can be negotiatied higher since an offer also signifies that a connection to the home has already been made.


Tips For Preparing Your House For Sale 10 Tips to Improve Your House’s Curb Appeal

10 Tips to Make Your House Feel Like Home to Buyers

Give your house a facelift with either a new coat of paint or a new front door

Clean everything! A clean home will allow buyers to picture themselves in the space and not distract them.

Don’t forget to landscape your yard! A well groomed lawn shows buyers that the home was taken care of Make sure all exterior lights are in working order & replace all outdoor light bulbs Wash all windows (inside & out) - you don’t want to take away from a great view with dirty windows! Clean out your garage! Consider getting a storage unit to store any non-essential items Depending on the climate in your area, add a pop of color by planting flowers. Remove any lawn ornaments that you will want to bring with you to your new home Replace a worn out welcome mat to welcome buyers as they tour the home Paint or replace the street numbers on the house, making them more visible Power wash any outdoor surfaces to give them a ‘like new’ feel (ex: siding, sidewalks, driveway)

Give every room a purpose - even if you used it as a bonus room, giving it an identity will help buyers Let the light in! Bright rooms feel warm & inviting, dark rooms feel small and gloomy Fix anything that is broken! Buyers will notice & may offer ess for your house if repairs are required Unclutter your house! Thinning out your closet & pantries will show how much room is actually available Fresh paint & new carpet are the top 2 things that you can do to help your home sell faster and for more money Organize the kitchen! Store any nonessential, small appliances & clean all surfaces Make sure all doors open & close smoothly. Fix any squeaks on bedroom or closet doors Replace light bulbs with new ones & make sure all switches work


An effective pricing strategy Listing to sell value will get the attention of fewer To find the ideal buyer for a home, the potential buyers, while pricing at or home must be exposed to the largest, slightly below market value will attract most relevant audience of potential more. As a trusted advisor, it is my buyers. Because Engel & Vรถlkers has passion and responsibility to understand shops and advisors spanning the globe, market trends to create the most strategic there are no boundaries to the exposure listing above and marketing strategies. want we can forfor your property. The Finding theprovide best buyer a home is to expose Pricing market value will get Ithe attento ensure thatpotential you receive the best value market has a direct impact on the amount it to the largest number of potential buyers. tion of fewer buyers. Pricing at or for your home, allowing you tomore move on of market attention a home receive based The dictates the will amount of attention below market value will attract buyers. on itswill listed price.based Pricing market a home receive on above its listed price. to the next phase of your life.

An effective pricing strategy Listing to sell


Time and exposure Time and exposure Charting the optimum moment to act Charting the optimum moment

The chart represents the amount of interest among potential homebuyers once a property is listed. Statistics show that interest and exThis chart demonstrates that interest and citement are highest within the first four weeks excitement potential homebuyers on the market.among With the higher level of interest are highest within the first four weeks a comes the best opportunity to communicate the value of the the property andAtto this ultimately property is on market. level

sell it. Preparation and, especially pricing, are crucial in capitalizing on this initial exposure. As weeks pass and without the to sell it. Preparation and an effective added recognition as a “new listing,” interstrategy are crucialthe in capitalizing estpricing falls and reintroducting home at an on this initial exposure, andreceive your adjusted price typically does not theEngel same & attention as the first four Völkers advisor is week. very

of interest comes the best opportunity to apply Engel & Völkers’ marketing programs in order to communicate the value of your property and, ultimately,

experienced in strategically navigating through this critical time for optimal results.


Creating the marketing campaign Designing custom strategies may include direct mail, online and print advertising, social media as well as high-end showcase exposés that will appear in targeted shops throughout our global network. We will market your property in a focused manner to prospective buyers whom we have specifically identified both outside and within our network locally and among our existing portfolio throughout shops in North America and around the world. With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed. Our designers and copywriters will work together to build your campaigns that

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Professional, high-quality creative work Engel & Völkers brand recognition Advertisements in local, national and international publications Preferred placements and branding on top real estate search sites Presence on Engel & Völkers websites Social media and public relations


Property Marketing Opportunities Local & Brand-Level Options

Sun Valley Property News Local lifestyle magazine focusing on the real estate market

Idaho Mountain Express Local newspaper advertising and twice weekly email blasts

Online Presence Featured placement on office and advisor’s unique website

Virtual Reality Bring your home to life with a virtual tour of your property

In-House Publications E&V publications with property features and exposés

Window Exposés Property features in windows of E&V shops worldwide

Shop TV Proeprty exposés shown digitally across North America

Rezora Email marketing sent to an expansive list of contacts

Social Exposure Property shared to our active social community & contacts


Professional photography Eye-catching imagery best in their fields and produce work that captures both the details and the essence of a property’s greatest features. On our websites, brochures, print advertising and videos, exceptional presentation is not only an essential requirement of the Engel & VÜlkers brand, it greatly increases the chance of connecting your home to the right buyer.

Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally styled. We work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the


Making virtual a reality Bring your home to life Our virtual reality technology allows prospective buyers from around the world to immerse themselves into your property to help them make a more informed decision. Through Engel & Völkers’ international reach and virtual reality offerings, the possibilities are endless.

Every home has dimension that photos simply can’t capture with distinction. Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience. Through Engel & Völkers’ North American partnership with immoviewer, individuals can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect of a home and help target their search. To provide the most premium listing experience for you and your prospective buyers, a virtual listing tour is part of our marketing strategy.


Targeted print placements Advertising in premium publications In addition to our online advertising strategy, our relationships with the world’s leading print publications, local magazines and newspapers ensure maximum exposure for the homes we represent. Engel & Völkers has maintained special arrangements that provide our properties heightened exposure in local, national and international print publications such as The Wall Street Journal, Architectural Digest, The International New York Times and Condé Nast Traveler.

The homes we promote appear in ads that are published in foreign publications through Engel & Völkers’ international network of shops in over 30 countries. Our brand’s own publication GG is designed to promote select Engel & Völkers properties to an exclusive network of valued clients. On a local level, we also work closely with widely-read regional print publications to secure the best placements for Engel & Völkers listing ads and to maximize targeted exposure locally.


All encompassing reach Multi-platform strategy

Online Exposure: „„ engelvoelkers.com „„ evusa.com „„ sunvalley.evusa.com „„ Engel & Völkers social media platforms „„ Zillow „„ Trulia „„ Listhub „„ Realtor.com „„ MansionGlobal.com „„ JamesEdition.com Local Exposure: „„ Access to Engel & Völkers advisor’s contacts and relationship „„ Exclusive exposé display „„ Inclusion in prominent local publications „„ Local press opportunities „„ Tailored property showings „„ Premium yard sign

National Exposure: „„ Acces to Engel & Völkers North America Network „„ Advertising opportunities in: „„ Engel & Völkers Shop TV „„ Private Residences „„ The New York Times „„ The Wall Street Journal „„ Vanity Fair „„ Conde Nast Traveler „„ The New Yorker „„ Architectural Digest International Exposure: „„ Access to Engel & Völkers’ global network „„ Worldwide exposé display „„ Opportunities in prominant international media: „„ The International New York Times „„ GG Magazine


Digital, mobile and social Engaging qualified buyers Mobile devices and online search tools have given home buyers the ability to know more about a property before their first contact with a real estate professional. Notably, more than half of home buyers use a mobile device to search for a home, and we’ve made sure that Engel & Völkers properties are included in a consumer’s search along the way. Our digital strategy maximizes the exposure of our property listings through partnerships with the

most popular real estate search sites, targeted social media activity and the development of new mobile and tablet apps. The Engel & Völkers brand maintains its quality standards across the board from visual presentations and usability to content on all digital devices. We provide valuable and original digital content, robust functionality and attractive design to retain visitors and keep them coming back to your property.


Giving you the EDGE. Smart marketing. Extensive exposure. TM

Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world … and we’ve sharpened our EDGE. Committed to delivering the highest level of customer service, Engel & Völkers provides Extensive Domestic & Global Exposure (EDGE) designed to maximize exposure of your listing to qualified, targeted buyers worldwide.

Through the most highly trusted strategic online and mobile marketing partners, the Engel & Völkers network spanning more than 30 countries and the white-glove professionalism of your local advisor, we market your property with the upmost care and competency. Let us provide the EDGE you need to sell your home and begin your next adventure.


Social media engagement Engaging fans, creating buyers Social media engagement Engaging fans, sellers and buyers our shop emulates this strategy with a focus to feature notable listings like yours and to increase its exposure to a targeted sphere of influence.

The Engel & Vรถlkers network uses social media to connect with advisors, consumers and influencers across the globe. The content, Engel Vรถlkers network to uses news and The listings we &share are designed media to connectensuring with advisors, engage andsocial inform followers, that consumers and influencers across the our brand, services and premier properties globe. The content, news and listings remain a topic of conversation. Our strategy we share are designed to engage and in social media is to be where our clients are inform followers, ensuring that our brand, and where services potentialand clients want to be, to propremier properties remain vide content of true and to Our drivestrategy traffic in a topic of value conversation. to our properties. On isa to local level,our our shopare social media be where clients emulates this with aclients focuswant to feature and strategy where potential to be, to notable listings yours increase its providelike content of and true to value and to drive exposure to a targeted sphere of traffic to our properties. On influence. a local level,


The E&V mobile strategy An app that moves you A growing number of real estate related searches are happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is for our smartphone and tablet users. We’ve developed mobile apps and optimized our marketing tools for mobile access to ensure our presence in this emerging segment. Designed for the iPhone, Android, iPad and other mobile and tablet devices, the E&V mobile app searches and finds the most accurate and up-to-date MLS listings from the Engel & Völkers network. We’ve also ensured that our listings appear on popular real estate mobile apps being downloaded, including Trulia, Zillow, and REALTOR.com

The E&V mobile app give you access to: „„ Home searches by price, beds, baths, lot size, square footage and more „„ Home searches by new to market, price reduction listing and open houses „„ Saved searches to keep track of viewed homes „„ One-click-contact to an Engel & Volkers advisor


Beyond the transaction An ongoing relationship

Even after the transaction has been completed, our commitment to service continues. We remain dedicated to our client relationships and will promptly respond to any requests or questions you may have as you seek to live the best life possible in your new home.

Our passion is knowing the communities in which we serve inside and out, and we want to be a continuous resource for you. At Engel & Vรถlkers, we take a long-term view of our client relationships. Through our research and interactions, we further understand your preference to provide ongoing customer service for your future real estate needs. We also aim to impress you with the level of high quality service we provide so we can continue as your advisor -- and potentially one to your friends, family, colleagues and family members -- as you seek to achieve your future real estate goals.

Team TruNorth - Listing Offerings  

Learn what Engel & Volkers' Team TruNorth has to offer when it comes to listing your property for sale.

Team TruNorth - Listing Offerings  

Learn what Engel & Volkers' Team TruNorth has to offer when it comes to listing your property for sale.

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