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ENERGY LEADERS www.energyleaderstoday.com

TODAY

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Liquid Gold Top oil executives from around the world weigh in on the politics of their trade and how that is impacting local, national, and global economies.

Change is on the horizon for this age old industry. Read about new best practices, industry standards and methodologies that are shaking up the drilling industry’s ground Winter 2009 $64.00 USD $68.81 CAN

Winter 2009 $64.00 USD $68.81 CAN

TODAY

Drill, Baby, Drill

How oil is affecting the economy

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ENERGY LEADERS

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ENERGY LEADERS TODAY MEDIA KIT 2010 www.energyleaderstoday.com


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ENERGY LEADERS TODAY

Editor-in-Chief Todd Weaver Editor Diana Doyle Executive Editor Jonathan Mack Assistant Editor Joseph Orange Creative Director Emily Detoro Art Director Stephanie Hess Director of Advertising Julian Vu Production Coordinator Jason Rone Assistant Production Coordinator Elizabeth Macks Photography Editor Ian Palmer Video Director Susan Maybach Editorial Director Kate Darling Editorial Production Rachel Goldberg Copy Editor William Finch Assistant Copy Editor Amy Roberts Correspondents Brandon McBride (W), Aaron McGaskey (SW), Juan Orellana (NE), Steve Peters (Nation), Mike Rodgers (Nation), Juan Stewart (SE) Vendor Relations Director Diana Stephens Vendor Relations Eric Miller, Dov Teta Advertising Sales Coordinator Patricia O’Brien Advertising Sales Director Peter Jostens Advertising Sales Moe Kazemi, David Levi, Tom Nichols Publisher Steve Reed

oZ WORLD MEDIA, LLC 1100 H Street NW Suite M100 Washington D.C. 20005 Energy Leaders Today is a quarterly B2B trade journal that services the energy industry in solar, geothermal, hydro/tidal/wave, natural gas, wind, nuclear, oil, biofuels, coal & electric, and new technology sectors. ELT has a readership of 50,000 C-Level executives within the energy industry. We do not accept subscription requests from the general public, however an abbreviated version is available on our website.

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THE ESSENTIAL JOURNAL FOR ENERGY Energy Leaders Today is a private industry trade journal that serves business executives and CEOs with thought provoking content on the industries they run within the energy vertical. Our content selection process is unique and attractive to both the C level executives who we feature and our readers. First, our research team combs the nation to find energy companies that have remarkable or compelling stories. Second, our editorial staff conducts informational interviews with the CEOs or senior executives. The information gleaned in these interviews is used by our editorial review board in their final story vetting/ selection process. After the editorial review board selects which companies will be featured, a senior journalist conducts an in depth interview with the CEO and key members of his/her staff.

OUR DIFFERENCE Energy Leaders Today seeks to publish in-depth case studies on a variety of energy companies and portray those companies in a positive light that captures the essence of each companies’ visions and goals. We do not endorse companies or publish information that may be damaging to any company or trade association. We focus on the core operations of the companies we cover as well as their strategies for success. We provide the most in depth view of any energy magazine on the market.

INDUSTRY FEATURES In addition to company case studies we also cover hot topics in the energy industry. We report on issues that have a national or global effect on specific industry verticals and/or the economy as a whole.


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THE COMPANIES WE COVER Our primary market focus areas are wind, solar, geothermal, nuclear, coal, natural gas, biofuel, hydropower, tidal and wave power in addition to new technology applications for renewable energy. We cover everyone from $30 million small and mid size companies up to multi billion dollar Dow Jones component companies in the markets they serve. We take into account the companies’ unique strategies for success and the value that they bring to the market in determining whether or not we will cover them.

IN EACH ISSUE Each issue covers best practices that impact business leaders in the energy industry. Our case studies provide a 360 degree review of what enables a company’s continuous success. The key areas we report on are the effectiveness of execution in operations, people management, technology, offensive and defensive strategies for growing and maintaining market share and supply chain management. In addition to company case studies we also cover hot topics in various industries. We report on issues that have a national or global effect on specific industry verticals and/ or the economy as a whole.

LOCAL & REGIONAL COVERAGE We offer local and regional case studies to ensure that we reach local companies that have a compelling story to tell. From Sioux Falls Construction to The Gilford Group we have a proven track record in covering successful local and regional businesslike. So, if you are a local advertiser this is a perfect opportunity to get your message out to your local market.

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Reader Revenue 44% 100MM-499MM

Energy Leaders Today’s 50,000 readers represent C-level executives from every aspect of the energy industry. Whether it’s a major municipal or commercial project or a unique custom home project, we cover the story if it’s compelling and of interest to our readers. Our readership also includes influential lobbyists that lobby on behalf of several trade associations within the industry. Our readers are the CEOs and senior executives that are responsible for running the most successful companies in the energy industry. They read our journal to gain additional insight into what is happening in their industry and to learn about external factors that may impact their business.

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Reader Company Size 37% 1000+ employees 22% 0-100 employees

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Our case studies provide up to date information from the point of view of the CEO, president and / or senior executives at the companies we cover. We explore the company’s operations, challenges and strategies for success at a level of detail that would provide incredible business value benefits to our readers while not exposing company trade secrets.

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C A P TA I N S O F I N D U S T R Y

ENERGY LEADERS

ENERGY LEADERS

Drill, Baby, Drill

How oil is affecting the economy

TODAY

www.energyleaderstoday.com

TODAY

Liquid Gold

Change is on the horizon for this age old industry. Read about new best practices, industry standards and methodologies that are shaking up the drilling industry’s ground

Top oil executives from around the world weigh in on the politics of their trade and how that is impacting local, national, and global economies.

pg26

pg15

Winter 2009 $64.00 USD $68.81 CAN

Winter 2009 $64.00 USD $68.81 CAN

www.energyleaderstoday.com


SPRING EDITION (April) Financial Management: Expense management techniques and tips are discussed. We make sure to bring you the latest information updates on employment costs, new tax rules and other financial management issues that affect the industry. Supply Chain Management: We cover the latest processes and techniques for supply chain management. Company Features: We cover 15 companies that have been successful despite the economic downturn.

FALL EDITION (October) Association Update: In this edition we speak with several trade associations and member companies. Bid Strategies: This all important topic is covered extensively. We look at techniques used in every subsector and the bid strategies that have been the most successful. Company Features: We cover 15 companies that have been successful in FY10.

SUMMER EDITION (June) Regional Update: In this issue we explore 15 successful energy companies in 5 US Regions. Industry Spotlight: Spotlight on the EPAs Energy. Efficiency Report Industry Events: We list the Summer’s Biggest Industry Events, Location and Times and Contact Info

WINTER EDITION (January) Top Executives of the Year: In this issue we report on the top ten energy executives in the US. Need Help?: We report on little known low cost options available to companies that need financial or strategic assistance. Looking Ahead: We have a Q&A session with the top pundits in the energy industry to learn about what’s in store for 2011.

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2010 PRODUCTION DEADLINES: Spring: 03.01.10 ...................................................................... INSERTION/PHOTO 04.01.10 ...................................................................... FINAL PROOF 04.30.10 ...................................................................... ON SALE

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Let Us Create a Compelling Design to Highlight Your Company 1. We will fit your company’s article into the appropriate industry section | 2. A strong headline and caption that reflects the company’s mission | 3. The feature article, outlining the company’s specialties, its philosophy, its history in the industry, and recent and noteworthy projects | 4. A quote from a principal of the featured company and accompanying photo when desired | 5. Advertisement from a targeted relevant industry representative, carefully researched and matched to the featured company’s business.

1

corporate profile | coal & electric

Generating

Power In Hopes of Clean Energy 2

McMinnville Electric has been ‘keeping the lights on’ for 70 years and has its hopes set on cleaner renewable energy for the future. By Rebecca Rodriguez

68 Energy Leaders Today Winter 2009

coal & electric | corporate profile

4

T he Tennessee Valley Authority never thought McMinnville Electric System would be able to run a 1.6 megawatt generator on biodiesel with an equal efficiency and output as petroleum. But Rodney Boyd, CEO and General Manager of McMinnville Electric System, took them up on the challenge. The biodiesel generator actually ran better. The result was a “triple wow,” said Boyd of the accomplishment with this small power distribution system tucked in the Tennessee valley. “At 1000 hours of operation, the engine did not show any signs of wear while running at top capacity,” Boyd said. Using a 3516B Caterpillar generator, McMinnville Electric generated 1,629,024 kWhs of renewable electric power using 124,000 gallons of soybeanbased, American-made biodiesel as fuel during a test run of about 1,000 operating hours. Biodiesel is a renewable fuel made from soybean oil that burns cleaner and reduces the risk to human health and to the environment that one would see with petroleum diesel. McMinnville set a precedent by becoming the first municipal utility company in America to run a biodiesel generator at such capacity. The accomplishment was part of a 2001, $982,000 grant from the U.S. Dept. of Energy, in which McMinnville coordinated the operations and testing with the help of EmeraChem, Stowers/Caterpillar, the Tennessee Valley Authority (TVA), the National BioDiesel Board (NBB), the American Public Power Association (APPA), AgriEnergy, and the Tennessee Soybean Grower’s Association. The project had its share of challenges, Boyd said. One was reducing the amount of nitrogen oxides (NOx) emissions. In its quest toward clean energy, Boyd said they achieved a 96.6 percent NOx reduction, verified by the TVA. The generating process reforms biodiesel into hydrogen, thereby eliminating the ammonia and urea pollutants associated with petroleum. Petroleum diesel is easily recognizable by the dark fumes it gives off, but Boyd said when the generator ran on

3

It snowed from that night until 2 p.m. the next day and we didn’t get a single call. I knew it was a good system and well-maintained but I didn’t know it was that good.

biodiesel, the blue sky remained crystal will help get the biodiesel generator clear. development back on track and make “You can’t tell it’s running. You can only it work. hear it,” he said. “I know the process and the technology The project, however, stalled when it it takes. And probably with additional was tripped up by a little $1 fuel filter funding we could pick it back up,” Boyd that burned a hole in the NOx trap said, adding that the burned plasma (plasma reformer). It was rebuilt, but reformer needs to be repaired first. did not return to normal operation. Interest is picking up recently, and “The bad news is we were never able to Caterpillar flew some interested sustain our (NOx) reduction numbers parties in from Argentina so Boyd could over a long period of time,” Boyd said. run the generator for them to see. The equipment is being rebuilt and “It’s just about getting the word out,” he the biodiesel generator now acts as said. “Since the time we started on that backup to the existing 11 generators project, the National Biodiesel Board at McMinnville. The generator can run meeting has just exploded. There’s independently of the plasma reformer. much more interest now.” Because McMinnville Electric is a Boyd is proud of his work with the TVA distributor, Boyd can’t generate biodiesel project, which he petitioned the power for himself. He can only for shortly after joining the company sell it back to TVA, and they do not in 2000 as general manager. Before recognize biodiesel as a “green” source. heading to McMinnville Electric, Boyd Only solar, wind, and landfill gas is worked with a north Georgia electric considered clean energy by TVA. This co-op for 21 years, part of which time is because the use of biodiesel for electric generation has not been included as a qualifying resource in any proposed, national Renewable Energy Portfolio Standards legislation. It is frustrating having it just sit, Boyd said. He hopes TVA, who McMinnville WWW.CENTRALMETER.COM Electric System 331 NORTH FRONT STREET • MURFREESBORO, TN 37130 generates power for,

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Energy Leaders Today Winter 2009 69


ENERGY LEADERS TODAY

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TERMS AND CONDITIONS These conditions shall apply to all insertion orders for advertisements submitted by the Advertiser and accepted for publication by the Publisher. All insertion orders for advertisements are accepted subject to the Publisher’s approval of the copy and to the space being available. The Publisher reserves the right to omit or suspend an advertisement at any time for good cause as it determines in its sole discretion, in which case no claim on the part of the Advertiser for breach of contract shall arise. Acceptance of an advertisement for publication by the Publisher does not constitute endorsement or approval by the Publisher of any product or service advertised. If copy is not received by the stated date the Publisher reserves the right to repeat an existing copy held or to compose generic advertising for the Advertiser. Time is of the essence in respect to all obligations undertaken by the Advertiser. Failure to submit copy to the Publisher shall not relieve Advertiser from liability for the full price of the advertisement. The Publisher shall not be held liable for any errors due to third parties, subcontractors or inaccurate copy instructions from the Advertiser. Claims of error in finished orders will only be considered if the Advertiser has previously affirmatively submitted copy and/or approved the proof, the advertisement deviates from the proof, and notification of the error is received by the Publisher in writing within ten days of the receipt of invoice. The Advertiser accepts full responsibility of all content it submits to the Publisher against all actions, costs, claims, proceedings, damages and liabilities whatsoever incurred by the Advertiser or Publisher as a result of the publication of any material

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Energy Leaders Today Media Kit  

Energy Leaders Today is a private industry trade journal that serves business executives and CEOs with thought provoking content on the indu...

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