T H E E N E R G Y- S A V I N G A P P F O R E X E C S
10 logins per day—or more. “Most platforms are either social or business, not both,” said Leslie Nash, VP marketing communications at the tech company. “businessfriend allows you to have both—so instead of juggling apps to get you through your day (i.e. Go-to-Meeting for screen sharing, LinkedIn for professional, Facebook for social), you have everything you need in one platform.”
‘Consolidating the multi-step processes we robotically follow and accept as routine can be much more impactful than purchasing the latest niceto-have gadget’
Founder and CEO Glen White echoed this statement: “It’s a totally new concept for social networks and content provision, but it’s also a social network with a unified communications platform.” This hybrid professional / personal tool is also one of the first of its kind that actually makes sense. Apps are not a novel concept, nor are features such as instant messenger, VoIP calls, video chat, cloud storage, document sharing or contact management. However, a businessfocused marriage between these functions and more is rather unique—and rather convenient. After reviewing the product at the 2015 CES, Techpodcasts.com wrote, “[businessfriend was] created to help people collaborate with their colleagues and favorite brands.” As busy business execs, the BUSI platform is a welcome alternative to excessive app usage. The vibe is more professional than playful but don’t be fooled: The UI is clean, fresh and downright sexy. Download businessfriend today through the App Store or Google Play. 31