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EDITOR’S LETTER Welcome to issue #9, our first issue of 2013! This issue brings forth our new levels; the magazine has been given a makeover, we’ve revamped our regulars and expanded fashion section!

Chief Editor Tyrone Smiley

With the New Year and current climate of job cuts we decided to focus this issue on some of the UK’s

youngest and most inspiring entrepreneurs. Their aim is to generate jobs and take risks to better themselves and create pathways for others. Whether it is pursuing their passions, taking their natural talents to the next level or turning their dreams into reality, their set goal is to be successful. We feature young entrepreneurs as young as 12. Among them is the talented Zoom, who has released 7 comic issues, having started creating short stories from the age of 8! If you’re into UK’s urban music scene, you may be familiar with the ‘Link Up TV’. We speak to CEO Rashid Kasirye who gave us an insight into his success. We also got the chance to interview 21-year-old fashion illustrator Hayden Williams, who recently a released his debut fashion collection. His illustrations have been blowing up the web, and have captured the attention of celebrities such as Rihanna and Kim Kardashian. As well as being named amongst celebrities as one of fifteen ‘stylish people to follow on Instagram’!

ENDZ 2 ENDZ TEAM Assistant Editor: Sarah Agoye Fashion Editor: Melanie De La Cruz Assistant Fashion Editor: Iwona karczmarz Graphic Designers: Winona Harrod Gry Muleldal Eleni Erotokrito​u Mark Winchester Photographers: Kate Ransome Rhea Christophe​r Contributors: Rochelle Shakespeare - Wilson Chidi Ogurdu Janeice Ladnar

Follow Us Twitter: @Endz2Endz Instagram: @Endz2Endz

Not only are we bringing you our best issue yet, we’ve launched our new look site!

Facebook: Endz2Endz

It’s a new year, and we’re embarking on new levels in all aspects with even greater things to come!

Subscribe: Endz2Endz

01.03.13 is just the beginning. #NewLevels @Tyendz2endz

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If you have any general enquires or would like to get involved with us contact us via email: info@endz2endz.com For advertising quieries : advertising@ enendz2endz.com


Photo taken by Dave Bird


Sean Spooner, Young apprentice candidate and magazine publisher, speaks to us about his experience on the show and the business side of his magazine Magnate. Sean published his first magazine aged 14 and since then, has been a partner brainchild of one of London’s leading Men’s Lifestyle magazines, Magnate. He started small with Corby magazine and today, he’s securing interviews with the likes of Richard Branson and Charlie Simpson to name a few. E2E: How did the idea of Corby Magazine come about and at such a young age? When Louis - the co-founder - and I looked at the local press coverage within our town, we came to the conclusion that it wasn’t very good. We decided to start our own magazine, so we pitched the idea to local companies and 13 days later we had printed and distributed the first issue. E2E: Why the idea for a men’s lifestyle magazine? We were drawing Corby Magazine to a close and I wanted to take publishing to the next level. Men’s Lifestyle seemed the logical market to launch within.

Page designed by Eleni Erotokrito​u

Since launching Magnate online and working with some of the companies and people we have, I’ve learned a lot. One day I’ll step aside as editor, giving way for someone who’s a bit more knowledgeable in the area. E2E: You cited Jamal Edwards as one of your Role Models, how did his story affect your life? My initial respect for Jamal came from his story and how it mirrors what I am attempting to do. He started small, with huge media organisations in a position to easily overtake his business, SBTV. Despite that, he stuck with it and has managed to become one of the goto-guys in the UK music industry. That relates to Magnate as we’re launching small, up against some big players, but we’re in this for the long game. E2E: How did you feel when accepted unto Young Apprentice? To beat over 10,000 applicants to get a place

on the show felt great. It gives you so many questions to consider; ‘What will Lord Sugar think of me?’ ‘What if I’m fired in the first week?’ It’s an odd feeling, but good nonetheless. E2E: Did you think it was fair after working so hard to be on the show to be eliminated? I think it was totally fair. Everyone on the show is extremely talented, so I felt quite privileged to be both put up against and beat by these people. E2E: What have you been up to since the show? Since the show, I started working with a new co-founder on Magnate and as we’re going to print, we’ve re-launched our online side of the business which is now seeing 30,000+ hits per month, taken on a number of new writers, sold all of the ad space for the printed edition, got our distribution plan and suppliers in place, which was in a good position for launch. E2E: Have you any invaluable advice for young entrepreneurs who’re just starting out? If you have a plan, do something about it instead of talk about it constantly with no action. I learned the hard way that you shouldn’t overpromise and under-deliver when it comes to business on social media or the real world. People will take you much more seriously when you’ve actually done something. ‘Actions speak louder than words’.

06 4

Interviewed by Sarah Agoye

Digital connoisseur, Jason DaPonte, started The Swarm, a venture that continuously breaks barriers creatively in our digital world of development. Since its birth, The Swarm has been positively influential in digital media and has been at the productive helm in the construction of interactive apps, documentaries, and workshops that are popular within the industry. Jason also offers industry advice to new digital business start-ups, and still finds time to mentor our budding Endz2Endz team. He shares some invaluable advice with us on how to be a successful entrepreneur. With creativity on par with the sharpness of our digital age, Jason explains what is next in line for The Swarm. E2E: How did the initial business idea of The Swarm come about? The Swarm is a company I started after leaving 8.5 years working in digital content at the BBC. The BBC really turned me on to the potential of creativity in digital media and I wanted to build my own company where I could lead on that type of work in my own way, outside a huge corporation. E2E: What is ‘The Swarm’ about? We produce and design digital content for the television, arts and culture sectors. We work on everything from online strategies for tv documentaries to mobile applications to games to websites and social media projects. Endz2Endz is also a project that we mentor – and that we love. We’re about making the next generation of content that audiences will consume. E2E: Which entrepreneur inspires you? I think anyone who’s started a company deserves great admiration. I don’t tend to look up to ‘celebrity’ entrepreneurs – but more people around me who are a step or two ahead of me. I think I get the inspiration from seeing people trying to solve the problem that I’ll have to solve next.

end of the month – and when you’re running a business, you can’t lose site of that. I think my favourite project so far has been TubeTap – an app we made that helps Londoners get refunds when the Tube makes them late (http://www.tubetap.co.uk). E2E: Have you any advice for entrepreneurs who’re just starting out? Be prepared to work hard and be ready to deliver. You can talk a lot of talk about a great idea but you have to hustle to make it happen. Also, network as much as you can. Even if it doesn’t seem like it right now, the people you meet on your journey may come in helpful one day – and remember, it’s as important to help everyone you can, so they help you when you need it. How can people get in contact with you? Website: www.entertheswarm.com Facebook: www. facebook.com/entertheswarm Twitter: @jasondaponte

E2E: What has been your favorite outcome in your business? Well, income for a start! I always have to make sure I can make ends meet at the Interviewed by Tyrone Smiley




His business was born when he started selling his comic strips to classmates. “I was surprised anyone would buy it,” he recalled. He later ventured out to his local newsagent and just as it is sure that every hard worker will reap the profit of their labour, his comics were being sold at major London comic book stockists including the Cartoon Museum and Gosh! Comics in Soho. I asked what his favourite comic books were and he responded after careful thinking “The Beano and The Walking Dead,” adding later that British comic book strip, The Beano, was the first comic book he ever owned.


I was intrigued to find that he had other hobbies outside designing, being so young and having accomplished a great deal.“I enjoy playing tennis, hanging out with my friends and playing video games.” he said cheerily. It was refreshing to see that he still encapsulates some of his youth and finds time to be a kid within the busy business schedule of an Entrepreneur.

Page designed by Gry Muleldal

“How did you get into publishing?” I began. He smiled and responded that he'd began writing short stories when he was 8 years old. “I loved reading The Beano comic books” he chimed in. “I used my short stories' characters, Eric and Alex, to create my first comic strip.” He was invited to South Korea two years in a row to give speeches at the annual 'Bucheon International Cartoon Festival'. This festival, being meticulous for the selection of the cream of the crop within the cartoon industry, only recognises real talent. “The Cartoon Museum there is massive; unlike the one in London” he said, his face lighting up. “It was amazing!” Here, I caught the glimpse of a child in his eyes and yet the astute opportunism of a businessman marked across his face. He was dubbed the future of British comics in an article by the Financial Times. “It's strange to have someone say that. I don't really like to say stuff like that about myself” he replied modestly.

In late autumn of 2012, he was nominated for the Spirit of London Awards for achievement in media; an award he was later honoured with for his hard work. The award wasn't the only adulation he received that year; over the summer of 2012, he received a letter from the Queen exalting him for the Jubilee theme in Issue 6 of his comic strip. “It came with a card which read ‘Well done and good luck in your career’ - I really wasn't expecting it!”. He wants to expand with The Zoom into the digital world by creating an app which he's “currently looking into”. I asked him to leave us with some inspirational words for young people who would likewise like to create comic strips or start a business- It doesn't matter if you're not that good at it; just practice so you get the best results in the end. If you want to get your work into shops, just walk in and ask.


To keep up to date with The Zoom Comic, visit the website: www.thezoom.co.uk and get in touch with him on Twitter: @The_ZoomComic. Look out for Issue 7!

Photos taken by Tyrone Smiley




WHAT MY LIFE’S LIKE? Junior Ogunyemi Only 23 years old, Junior Ogunyemi is already a multi-award winning social entrepreneur and pioneer. Hailing from Islington, North London the inspirational speaker is one of the leading young people who helped kick start the current ‘student entrepreneur’ buzz around the UK. I was born in Nigeria, but don’t remember much because at the age of 2 we moved to London, where I was raised. I had a normal upbringing. I was raised in a loving home with both parents who worked had to provide and support us to become successful. Growing up in “the endz” meant I automatically adopted a culture and mentality that most young people fall victim to. My secondary school had a “bad boy” reputation that I felt I had to live up to and maintain. So I acted a certain way without thinking of the consequences. I had my first major turning point towards the end of my secondary school days, where I started attending church more often and engaging in the teachings. I needed a set of rules in my life that I could live by; because what I was taught by the olders on the roads weren’t stable. It wasn’t until I took my first trip back to my motherland at the age of 15, when big changes in my life occurred. It was on this visit where my eyes were open to what a real ghetto looks like. I looked at my clothes, my PlayStation, my laptop and thanked God for all the resources in life. I came back, determined to maximise all the resources I have and apply myself to something worthwhile. 8

I really appreciate my family. My eldest brother is a motivational speaker; he was the first to introduce me to the world of business. Had he been a drug dealer and I probably would have followed his path, however he set a positive example for me to follow. My sister and my other brother are also both very ambitious. My dad has always been a natural leader and I subconsciously picked up some of his hard work ethics. My mother was always very supporting and deserves a lot of credit. Being surrounded by people that worked hard made it feel natural for me. I went to Wood House College; I then went on to study economics at Queen Mary where I founded their Enterprise Society.

I went to university to complete my education and have something to fall back on in case my business ambitions were not achieved.

This was this first time I actually experience the real life of an entrepreneur, someone who works on the business, not in the business.

My first job was as an assistant football coach. When I noticed that most of the children were leaving and not going on to fulfil their ambitions of becoming professional footballers; I set up my own football coaching academy. The academy teaches key life skills through sports; discipline, goal setting and perseverance. We’ve been running for about 5 years now and we now send coaches to schools across the country to deliver training sessions.

I got the idea of writing a book when I was approached by a publishing company. They were interested in what I was doing and I agreed to write a book for them based on my experience as a student and entrepreneur. I thought it would be a very valuable read. Above all I wanted the book to become effective.

I started my motivational speaking 2 years ago. Initially I did it for free, now it’s a part-time career and a very fulfilling one at that. I touch on topics such as goal setting, financial management, building businesses, time and stress management. I also share my life experiences to inspire others. I’ve now franchised my company and train other people to become speakers and to deliver the same workshops as I do under the brand “Junior Entrepreneur”.

The book, How to be a Student Entrepreneur, is separated into three parts. The first part is focussed on personal development as an entrepreneur, the second part is practical and business tips can be applied to life, the third is a directory of resources you can use to help you get started. I’ve had many offers to write a follow-up book, I haven’t started writing anything else but before the year ends, I guess it’s a possibility! Who knows?!At the moment I’m enjoying the freedom entrepreneurship gives me. I’ve recently been recruited as one of the new bloggers on Richard Branson’s Virgin Media Pioneers Platform. Every day I receive lots of different proposals, so it’s hard for me to ever predict what the future will hold!

I founded BD Publishing, printing student magazines. I only started it because I wanted to get free entry to all the hottest events and shows in town! It was really about the fun. I knew that if I had a press You can purchase Junior’s motivational pass I could get entry into all sorts of places book, How to be a Student Entrepreneur, and it worked! on Amazon. Follow Junior on his inspirational and entrepreneurial journey The business side of this came afterwards. online: I was still at uni so I didn’t have a lot of time to focus on the company; therefore I was Twitter: @JuniorOgunyemi forced to outsource most of the work. I had Instagram: @jr_entrepreneur an advertising agency generating revenue, a Website: www.juniorogunyemi.com production team and someone in charge of Email: thestudentrevolution@mail.com distribution. 9


FASHION FRIDAY Jacket- Zara Chain & T-shirt Happy Shack


Page designed by Melanie De La cruz

Skirt - Urban Outfitters Male Jeans - H&M

Jacket - Urban Outfitters Jumper - Zara

Male Jacket & jeans Pull And Bear Female trousers- Zara

Jacket & Top - Zara

Photos taken by Iwona karczmarz


Carhartt Jacket - Rocket Top - Charity Shop

Whole outfit- Topshop

CAMDEN eet style in... This edition, we checked out the str

Jacket- Zara Checkered Top - Primark

Jumper- H&M Trousers - Dark n Cold

Earrings - Tattoo and Piercing shop

Jacket - Just cavalli Jumper - Vintage 11

Bag- Vintage



Interviewed by Janeice Ladnar

became more ‘fashion’ focused. I then went to college and University to study fashion and how to construct garments. I studied fashion at Barking college and then Fashion Product Innovation at Ravensbourne University.

orn in Tottenham, North London and now living in Essex, the British fashion illustrator and designer started sketching as a toddler. After spending the last year watching his illustrations grab worldwide attention in cyberspace, we got the opportunity to speak to the rising star.

W  ho sparked your passion for art and fashion design? Who and what inspires you?

Page designed by Winona Harrod

W  hen did your journey to “conquering the world one illustration fashion sketch at a time” begin? 

Women inspire me mostly! I love looking at vintage fashion images from the 40’s, 50’s and 60’s. Womenswear was so elegant and classic back then. I love merging those styles with the modern woman of today! I see vintage Vogue editorials or sketches from those eras and I feel inspired to sketch and design. I love things that look timeless!

It started at age 3 and has since just naturally progressed into what you see now. I am proud to say I’m self taught in regards to my illustration skills. As a child, I would draw female Disney characters over and over again until I had perfected them. When I hit my teens, my taste matured and I became interested in fashion and design. My illustrations

W  e think it’s safe to say your illustrations are recognised worldwide. How does that feel? Amazing and also humbling! I think because it’s something I never expected, I appreciate it even more. The main reason I started sharing my work online was to get an outside perspective opinion on my work from people other than my family. Now

Hayden Williams’ Sketch Street collection


Hayden Williams: Fashion illustrator and designer

Hayden willams

Just 21 years of age and with his debut fashion collection out, Hayden Williams is soon to become a household name.

I have people from all over the world telling me that I have inspired them to draw or to pursue their dream of becoming a designer. It’s really nice to have made such a positive impact at such an early stage in my career.

A    huge congratulations on your first collection, the pieces are amazing, mesmerising and very sophisticated. How did the collaboration with Sketch Street come about? Thank you! Sketch Street approached me to design a collection for their online store as a guest designer. I designed and styled the collection and Sketch Street manufactured it. It was such a cool thing to see my sketches become a reality and I think they did a great job in translating the sketches into tangible garments. For my debut collection, it’s something I am proud of! The collaboration taught me so much about how much of a business person I really am. It was a great starting off point for when I have my own high end label in the future. If you could choose a celebrity, dead or alive to model your Sketch Street collection, who would it be? Most definitely Audrey Hepburn! She inspired the collection and the styling so it makes sense. She is someone I would have LOVED to dress!

Hayden Williams Rihanna LOUD 2011

S   peaking of celebritie, you’ve built up an awesome catalogue of celebrity illustrations, who was your first and what is your favourite illustration to date? I think the first celebrity illustration that made the most impact was my Rihanna ‘LOUD’ sketch from 2011. It was hugely popular with my fan base, but when Rihanna herself saw it, that took it to another level. Rihanna personally messaged me on Twitter to tell me how much she loved it and how talented I was. She has been a fan of my work ever since! In regards to favourites, it tends to change all the time because I am constantly creating something new. 13

Hayden willam s

Y   ou’ve drawn the likes of Rihanna, Channing Tatum, Kendal and Kylie Jenning; and power couples including The Obama’s, Jay-Z and Beyoncé, Kanye and Kim Kardashian. How does it feel when they respond directly to you?

T   his issue of the magazine is about entrepreneurs. Do you consider yourself as one, now you have a clothing line out? Most definitely! Now more so than ever, because I am collaborating with brands and becoming a fully fledged businessman! Even before I studied fashion, I was already ahead in that area. I had already designed my own logo back in 2007 (H & W joined together as one letter) and I already knew the kind of woman I wanted to dress. I had a clear direction and strong vision for what I wanted!

It’s amazing to know that the celebrities I sketch love my work! It’s the icing on the cake to get their seal of approval. It’s crazy because I don’t forward my work to the celebrities; they just end up seeing it due to the popularity of the work! That’s the power of social media when it’s used the right way.

W  hat are some of your goals as a designer and have you achieved some of them already? I have a lot of goals that I want to achieve. I released my first fashion collection in collaboration with Sketch Street at the end of 2012, which is something I wanted to do. I plan to have my own high end label, release a book with my fashion illustrations and to collaborate with some more amazing people and brands.

Y   ou’re a womenswear designer, but having drawn a few male celebrities, such as Channing Tatum on the GQ cover, have you ever considered designing menswear?

W  ith your ever growing popularity, where do you see yourself in the next five years?

I would love to design a menswear collection in the future. I have sketched quite a few menswear looks and collections before, but it would be cool to get some of it produced so that I can actually wear it myself haha! Once I can establish myself as a womenswear designer first, then that is something I would look into doing and expanding my brand.

I aim to have established myself further in the fashion industry by then. Worked with some incredible people and collaborated with more brands. I feel like everything is happening the way it is meant to for me. It’s all very organic! 14

Once again, congratulations

W  hat are we to see next from Hayden Williams? Will there be another collection this year?

on your debut collection and we wish you all the success in conquering the world one fashion sketch at a time. Thanks so much! H.W

You will see some amazing things this year! There are no current plans for a second Sketch Street collection, but there are some great collaborations in store! There will be more collections from me this year, most definitely.

Items from Hayden’s debut collection with Sketch Street can be purchased at ASOS Marketplace. You can keep up to date with Hayden’s fashion and entrepreneurial journey online: Twitter: @Hayden_Williams Facebook: Hayden Williams Illustrations Pinterest: pinterest.com/haydenwilliams2 Tumblr: www.haydenwilliamsillustrations.tumblr.com Blog: www. haydenwilliamsfashionillustrations.blogspot.co.uk

What advice would you give to aspiring fashion designers? 1

Be 150% certain fashion is what you genuinely want to do.


Be aware of your strengths and play up to them.


Be consistent with your craft and perfecting your abilities.


Always remain humble no matter how big your achievements are.


Use social media to your advantage. 15



y e t h u s t a n i e d B a n r a b Written by Rochelle Shakespeare - Wilson

eye shadow as well.” Wande agrees, “A pair of coloured jeans - teal or burgundy.”

From Albania to Zimbabwe, GEW aim to give budding entrepreneurs the knowledge and the platform to realise their dreams of starting their own business. The definition

After the talk, it’s easy to see the impression they have had on the audience. Everyone is keen to interview the girls privately. While waiting, we were able to use free services they had, including a makeup artist, a novelty photo booth, whilst having the opportunity to network. I manage to pull Suzi to one side to ask some more questions. She admits that it can be hard to motivate herself but it’s all worth it in the end because she enjoys it so much.

of entrepreneur can now include political and social businesses as well as traditional forms. The Beauty and the Brain event was an excellent example of a modern social form of business, giving us a chance to have a question and answer session with four young YouTube bloggers.

Page designed by Winona Harrod

Starting your own business isn’t just about not having to answer to anyone, lay-ins and holidays when you please. It takes a lot of passion, determination and hard work. You also need to be sure that the there is a space in the market for the service you are offering and that you can offer it better than anyone else can! If your passion is strong enough, it will take you to the next level. Wande admits that you don’t need to be the best at technology, “I watched a lot of the people making videos….I thought I could do this …..I

First, the girls were asked questions by the host, after which, questions from the audience followed. This section offered us a unique opportunity to ask questions and introduce ourselves, our Twitter and details of our organisation to encourage networking. Before the girls leave, they talk us through their fashion staples. For all you fashion lovers out there, this season’s colour is ox-blood burgundy. It can be worn on clothing and Patricia advises “go for lipstick and 16

“Good things come to those who DO!” perspective. I think that GEW should be extended to a month although their website does provide links to other entrepreneurial events throughout November. This includes ‘Ladies who Latte’ a monthly meeting in South London for female entrepreneurs. Whilst it was not limited to a female only audience, one of the main outcomes of the Beauty and the Brain event was the clear message of female empowerment. The four women show a graceful business attitude by encouraging and complimenting each other’s work. “Sometimes I sit up watching Patricia or Suzi’s latest videos.” Wande says. They are inspirational and show that good things come to those who DO!

didn’t have a clue how to edit, how to film or talk in front of a camera. One of the first videos I put up, I remember saying sorry this is unedited I haven’t got a clue how to do it.”

If you’re considering setting up a business, first decide whether the YouTube route is right for you. Rhiannon advises “If one comment is going to make you curl up into a ball and cry all day, don’t start a channel.” Be prepared to put a lot of time and effort into it, “It’s a lot of time but it’s not like this is such a long time to do this. It’s exciting and I continue editing through the night,” Patricia says. Rhiannon agrees with this, “I pretty much don’t leave my computer; I’ve also got a blog that I write on every day….Some videos take a lot of money and planning and up to 6 hours to film. But I love my job,” proving that the hard work will definitely be worth it in the end.

If you would like to attend an entrepreneurial event, please see www.gew.org.uk My Social Media info@mysocialmediapa.com Have a great idea but no venue? Visit www.somewhereto.com who help find spaces for new….. For all your event bakery needs, visit Bespoke Biteswww.bespokebites.com info@bespokebites.com

The event was extremely insightful personally and from a journalist 17



(Chuckles) What you mean “Where did that come from?” What were you expecting babe? You know I come prepared only to please you and care for you. Mmmm, Darius where did that come from? Wow, that was nice!!



22 3

You know i’m just playing baby... But Darius, what are you going to do about Nicole and the Pregnancy?





I can’t believe she’s just sprung this on me at this time. It’s not my baby; She has to be doing something else with someone else. We’ve been careful!!

Page designed by Mark Winchester

Have you always used Protection?

5 Forget all these questions Shervon. Go make me some food girl; Treat your man right.


7 That’s the thing though babe; Your not mine,. you’re Nicole’s and you’ve got a baby on the way.


I’ve got my man; We’re just kicking it remember what I told you at the beginning?


Stop saying that the baby is mine because it’s not alright!! 8



Why are you questioning me all of a sudden? What’s this the Maury Show? Why do you give a damn about this baby situation? Listen, I don’t know what other guy she was hooding but I do know this - that baby ain’t mine. So get off my back!!

So, whose baby is it then?? 9 9

10 10

11 Whatever (Pause) You better start rolling because Jordan’s going to be back any minute and if you don’t want something to kick off I suggest you start leaving.

Please... That little boy can’t do anything to me. 11 14

Oi Shervon! Oi whats wrong with the door?




(In hushed tones) Shh!! Oh my God, he’s back!!


13 13

(Curses & fumbles for clothes)

1515 Written By Manny Law

What happens after Shervon’s boyfriend walks in on them? Endz2Endz are giving a scriptwriter an opportunity to create the next episode of Reality Road. If you’re interested in having your writing featured, email your script to: script@endz2endz.com Please remember the script have to be clean and appropriate for our readers. Closing date 05/04/13 19






Written by Sarah Agoye

We met up at Westfield shopping centre, up West. I was nervous to meet the Instagram and Twitter printwielding, gracious social media-vociferous artist, Kei Concepts because I wasn’t quite sure what to expect. I had monitored her work for a few months and was quite excited when she responded to my Twitter DM to meet for an interview. “I’m sitting in the Food Court” she said down the phone to me. I hung up, smoothed my jacket and headed in the direction she described. I noticed her straight away: curly hair, leather jacket and boots, and a demeanour that screamed ‘I’m refreshingly quirky and well up for a fun chat’.

Page designed by Winona Harrod

We settled down in the food court after getting some Caribbean lunch. “I’m well up for Jamaican food; I’m really hungry!” We agreed to this, laughing in unison. We settled down and began the interview. Keisha, widely known as Kei Concepts is the brainchild of her name brand, a digital print company that has in its short cycle, had one of its designs featured and sold at retail fashion store. Urban Outfitters, along with a permanent retail slot on online print store, Society 6. “I was about to go to bed one evening, when I got an email from Urban Outfitters saying they had sourced my print on society6.com and would like to sell it as part of their merchandise. I was shocked!”. Kei held nothing back in explaining how excited she was to have had her one of her designs picked out of all the thousands of prints on the website. Along with framed prints, iPhone and iPod cases; even iPad and laptop skins, Kei’s business grew to her surprise, having sold over 1,000 products since her launch on the website earlier in January 2012. “I never thought anyone would be interested, but then I sold five items in a few hours of my prints being uploaded, and it’s been steady sales everyday ever since.” she explained through calculated sips of water. Kei grew up in a family of artists, her mother, notably, being influential in motivating her to be prolific with her art. 20

At an early age, she began experimenting with website layouts, designing flyers, along with static and moving graphics which she carried on to study in university. However, choosing to study Graphic Design was not the ballpark she’d initially hoped for, going into a three-year learning system. “I felt restricted” she reminisced. “I used to believe art and design were the same thing, but I learned they actually operate on different principals to one another.” Assuredly enough, she saw university through to the end, because she figured if she’d have to accrue some debt, it’d be best to hold onto a degree, which could not be taken from her. When I asked whether it was necessary to have gone to university, free- spirited Kei responded, “I produce my best work when I’m given complete freedom with no boundaries. Honestly, I would have preferred to have done an apprenticeship instead.” It was refreshing to have met someone as dedicated and fun as Kei, doing something she truly enjoyed and loving every step they took along the way. Kei left me with a piece of progressive thesis on how to start up a business and be a successful entrepreneur, no matter how small: Whatever it is you have a passion for, just go for it. People will recognise the efforts put in if you keep pushing and driving to enhance yourself and your talent. Don’t be put off by people; instead, learn to differentiate negativity and constructive criticism. There will be loads of mistakes made as you go forward. It is expected, so learn from them and keep it moving along. Most importantly, have fun with it! To keep up to date with Kei Concepts check her out on her website www.kei-concepts.com and follow her on Twitter @keiconcepts. You can buy Kei Concepts iPhone cases and prints at Society6: www.society6.com/_KEI.



FUNKY BUSINESS Page designed by Melanie De La cruz


Be BOLD. Be BRAVE. But stay SMART. Fresh and funky businesswear designed by fabulous fashion entrepreneurs for the modern-day working man & woman‌ Photography: Iwona Karczmarz Styling/Words/Pages: Melanie De La Cruz Models: Asataa Selman Jackson & Jimmy Pallagrosi


Akvile Jancauskaite DBF (DuBistFantastisch)

The daring menswear featured is by DBF (Menswear), created by Akvile Jancauskaite. The 25-year-old attended Middlesex University and Teko Institue of Business and Design in Denmark, studying Fashion & Apparel Design. It was her fascination and curiosity in people that led her to design clothing. Her brand’s mission is to bring excitement to the world of fashion. Akvile’s most prized achievement to date has been gaining experience with prestigious fashion brands including: Maarten Van Der Horst, Stefán Orschel Read and Polo Ralph Lauren. For the future, she hopes to develop the brand, grow internationally, and be part of exciting collaborations with crafts people and artists.




Katy Louise Dyer Kiss Like Daisy

The oh-so-cute accessories featured are by Kiss Like Daisy, made with the hands of Katy Louise Dyer. The 22-year-old studied Media and Communications at Brunel University, West London. She has always been driven by young women’s bravery and enthusiasm towards fashion. “I make things I think every girl can wear. I like women to feel confident no matter what their style is. Seeing them happy wearing my product and gaining financial reward from it is a really good feeling.” Her biggest achievement to date has been receiving a massive order after only 1 month of launching. By next year, she would like to be stocked in boutiques and outsourcing products. And, in five years’ time, she hopes to have her own Kiss Like Daisy shop and be a huge success online. www.kisslikedaisy.co.uk


Beverly Gan Beverly Gan

29-year-old Beverly Gan is the designer of the smart and sexy womenswear featured here. Originally from Canada, she is now based in London, having graduated from the Fashion Design program at Istituto Marangoni, London campus. “My mother taught me how to sew and knit when I was a child. I grew up and continued to love the concept of fashion. I design fashion because it allows me to be creative and methodical at the same time and I hope that with hard work, I will continue to do this for a long time. I am still searching for my place in fashion and I know that I am not too far from it.” Beverly has been freelancing and working on various projects from TV commercials for 4 Creative to tailoring at Ralph Lauren for the USOC. Her biggest achievement to date was having the opportunity to showcase her first full collection in Canada and participating in Mittelmoda as a selected finalist. She is currently working on her AW13 collection and feels that this collection will establish a definitive aesthetic that is Beverly Gan. The label is aimed at women who love androgyny but also enjoy the feeling of femininity. “I love tailored as well as oversized items, clean lines and timelessness is something that is very important to me when I create. Nostalgia, the macabre, minimalism, and black are one of the many things I turn to for inspiration.” www.beverlygan.com



RASHID KASIRYE Written by Chidi Ogurdu





From its humble beginnings as a YouTube channel to becoming the proud recipient of an OMA (Official Mixtape Award) for best online presentation for mixtape culture, Link Up TV has established itself as a leading broadcaster of music and entertainment. A dedicated team of editors, writers and videographers have pulled together to create a brand that is now recognised as one of the best platforms for rising talent to develop their music career.

normally just book as many acts as we can, film it there, mix it down and just edit and release as much as we can.” Link Up TV receives a lot of demos from new and upcoming talent from all over the country, who can send their music in by email and social media. They also scout new talent by searching through Twitter and YouTube videos to find the stars of tomorrow: “We got more up-and-comers but obviously the bigger artists are good because they’ll bring a few more numbers. But I’d be happier getting unknown artist and get them to a stage where they can get lot of views and a bigger fanbase.”

Ugandan born Rashid Kasirye, 24, is the founder and CEO of Link Up TV which launched in October 2009. His mum was the main inspiration and continues to be the main driving force in his life. “I remember at one point I was going through a lot of madness in my life and she told me the weirdest thing that ch changed my life forever. She said: ‘Don’t fail and make your cousins in Uganda do better than you’.”

“I joined a few production companies here and there, got a bit of money but then I said ‘Cool the online thing is going really well’ so let me just try and do my own thing. So I started filming and did my own TV stuff.”

Rashid came up with the idea of creating Link Up TV while he was at college. At the same time his good friend Jamal Edwards had just founded SBTV. To begin with, Rashid focused on shooting behind the scenes videos and from there he was able to build relationships with artists. Rather than copy what SBTV did, Rashid decided to put his own spin on it, “A friend of mine had a studio in west London and he let me use it for free. We

Rashid had always had a real passion for filming and creating videos. He used to be a producer under the name of “Ice Cold” and all of the Link Up videos were under the name “Ice Cold Media. ” One of the first videos Rashid made was during his time at secondary school. He and a friend were given a task to create a short music video by using Imovie. 28

he hopes that Link Up TV will continue to grow, stay relevant to its theme, become a household name throughout the country and hopefully get a TV slot. According to Rashid getting a TV slot would be ideal because: “Obviously TV is the main medium even though the Internet is taking over, TV owns everything in general.”

Rashid said “What I love about filming is the fact when you film something and create it; it feels much better so it was all good.” By studying Media Studies at college, Rashid had the chance to sharpen his film making skills. During that time Rashid felt like taking a different path in life rather than go down the traditional route of getting a job after leaving higher education. So instead Rashid thought he should try and make the most of the skills he had already developed via college and making films. “I joined a few production companies here and there, got a bit of money but then I said ‘Cool the online thing is going really well’ so let me just try and do my own thing. So I started filming and did my own TV stuff.”

Over the past four years Rashid has managed to turn his hobby of film making into becoming a successful music broadcaster, with the help and support of a good team behind him. His advice for any one who is planning to start their own entrepreneur venture is hard work, staying true to yourself and not losing focus. However if you every want to run a successful business you have to be willing to make harsh sacrifices:

Rashid has got major plans for Link Up TV in the future. As well as broadcasting shows such as ‘Behind Barz’ and ‘Big Link Up’ he hopes that Link Up TV will continue to grow, stay relevant to its theme, become a household name throughout the country and hopefully get a TV slot. According to Rashid getting a TV slot would be ideal because: “Obviously TV is the main medium even though the Internet is taking over, TV owns everything in general.”

“Things like relationships you’ll have to sacrifice if you’ve got to put in 23 hours a day. Even friends as well, good friends won’t go away, good friends would understand. Sacrifice stuff, stay focused and always stay one step ahead of the person in front.”

Rashid has got major plans for Link Up TV in the future. As well as broadcasting shows such as ‘Behind Barz’ and ‘Big Link Up’ 29





Having been employed for a number of years I was suddenly made redundant. I was unemployed for five months and then found a job which lasted nine months. I tried to reclaim Jobseekers Allowance but I have now been told that I cannot claim as I have not paid enough Class 1 National Insurance. Is it possible for me to pay this to the Inland Revenue in order to claim benefits?

Answer You can’t make up the National Insurance payments, but that doesn’t mean you can’t claim Jobseekers Allowance (JSA) at all. There are two sorts of JSA: contribution-based, which you have been refused; and income-based, which you may be able to claim depending on criteria such as your household income and savings. If you have a partner and they are working, you may not meet the criteria for income-based JSA. However, your partner may be in a position to claim for other financial help such as Tax Credits or Income Support. You may want to visit a local advice agency such as the Citizens Advice Bureau to see if they can run a full benefits check, or you could try an online calculator such as entitled to.

‘Questions were submitted to AskTheSite, a free and confidential online service on www.thesite.org for 16-25’s in the UK, For more advice on any issue go to TheSite.




I’ve worked at a supermarket for just under a year and recently I decided to leave. I gave them a week’s notice as stated in my contract, but on the following pay day I received no wages. That was three weeks ago. I’ve been to see my manager almost every day but they still won’t tell me why I haven’t been paid. I always received my payslip in the past without any problems. What should I do?

Answer Unfortunately not receiving the correct wage for your notice period is a fairly common occurrence. It’s good that you’ve made steps towards recovering your wages but, as you’ve tried talking to your manager and this hasn’t worked, your next step should be to write to the company’s head office. Address the letter to the ‘Director of Human Resources’ and state that this is a step one formal grievance letter. Make sure you keep a copy of the letter and send it by recorded delivery. This will cost a bit more, but then you’ll have proof of posting and will know it has been received. In the letter state, what the problem is and that you would like to resolve things without having to take the matter to the Employment Tribunal, and give them 28 days to respond. If you don’t get your money at the end of the 28 days try contacting your local Citizens Advice Bureau (CAB) to help you fill in your claim to the Employment Tribunal for your unpaid wages.

You can find TheSite.Org on: Facebook: TheSite.org Twitter: @TheSite






For our entrepreneur themed issue, photographer Rhea Christopher took a trip to East Central London’s Cheapside and West London’s Notting Hill Gate; to capture traditional family businesses.

Title: Growth in business




Title: Time to make money


Title: Colleagues off to work




Title: Ready for work


Title: Time to keep calm



ybg Young Britain today is challenged by negative stereotypes and societal difficulties, and to add to that there is a job drought and increased university fees. Despite the long list of problems we face, there are many young people finding new ways to build a better future, and helping others do the same. Three of these young people with entrepreneurial spirit are the founders of social enterprise, Young Black Graduates UK (YBG). There’s a growing trending of young people embarking on entrepreneurial adventures in business, politics and media; but how do they make connections and share experiences? YBG answers that question!

Page designed by Gry Muleldal

Written by Janeice Ladnar

To kick-start 2013, founders of YBG, BeAnna Davis, Claudine Adeyemi and Jorden Berkeley hosted an event to outline the value of networking. ‘New Year, Now Network’ in Holborn, London featured talks from motivational speaker Junior Ogunyemi; David Sullivan and Stephan Eyeson of the Bright Ideas Trust; and lawyer/poet David Neita. Claudine, who is currently a trainee solicitor, explained that the organisation isn’t just for black graduates to network but is also a platform for, “anyone who has ambition to be successful.” Their events

aren’t the be all and end all of what they do as they want the networkers to be “constantly sharing ideas and opportunities” so that they “have a network of people to turn to at any given time.” This is doable via their Facebook group and website so that the networking never ends. All very passionate about networking, BeAnna, who is currently studying to qualify as an actuary, simply says “it’s the only way.” Adding to her colleague’s assured reasoning Jorden stated, “Everybody does it, all the time. You just don’t realise it!” Explaining the concept of networking in a 38

situation many can relate to she continued. “You could be talking to someone at the bus stop and without knowing it you could be networking or you could network with that person. You don’t know who they are but you also don’t know how valuable that person could be to you! People feel like things have to in a formal setting and that you have to do it in a particular way. It’s not like that!” Their organisation isn’t about teaching people how to network, as people do it every day, even more so with the technologies readily available to us at the touch of a button. However,

Claudine believes it’s important for us to recognise that we are constantly networking as pointed out by Jorden. She stresses on BeAnna’s point of following up on your conversations with the people you network with. “If you do meet someone with us, you do find them interesting, ask them for their card or ask them for their number! I think there’s a perception that talking to random people is a bit weird. But at the end of the day if those ‘random people’ are probably going to get you to where you need to be.” All in agreement, they believe that there is only so far you can with within your own networks or without the existence of a network at all! Having set up their own organisation, YBG’s views on young people are very positive and enthusiastic. BeAnna’s standing on the matter has a resemblance of the popular acronym ‘YOLO’, as she pointed out, “When you’re young what better time is there? You can make mistakes; lose money because you’ve got the time to get it back.” With the increase of teenagers and twentysomethings

embarking on a mixture of entrepreneurial journeys, getting young people to network is extra important to the YBG girls who are all recent graduates. Claudine states, “if we’re networking and trying to be successful through networking, when it comes to the time where we should be successful we’re not going to be successful.” When asked how they define success, they went a bit shy on the matter, probably not wanting to come across arrogant! All successful in their own right; Jorden who studied Comparative American Studies at Warwick and is currently a junior PR executive at an advertising agency simply stated, “success is defined by the individual.” Supported by a nod of agreement from BeAnna and Claudine she went on to add her personal definition of success - “how I define it would be completely different from how somebody else defines it. I define it as in being successful in being comfortable and happy. Other people might define it in monetary terms.” Moving onto the success that their organisation has achieved, from the events that they have put on and the opportunities they have pointed members towards, they all acknowledged that it’s nice to hear when people say that they have heard of them via word of mouth. Claudine added, “coming to one of our own events and seeing people networking in itself, is success for us. That’s what we planned to achieve.”

between the success questions was interesting. Jorden responded that they were “very entrepreneurial” while Claudine and BeAnna answered with “social entrepreneurs.” They all agreed on the term ‘entrepreneur’ being loose as Claudine felt that, “you don’t necessarily have to be making a lot of money to be an entrepreneur” as “it’s bloody hard!” With their organisation’s ethos, ‘support of one another equals success’ and BeAnna’s positive advice to “never give up”, even when you get knocked back, it’s evident that young Britain are fighting the negative stereotypes we are stigmatised by. Photo by: Sinead Ewart

BeAnna does explain that they want people to learn how to network effectively, and this is echoes through the speakers they invite to the events to share their experiences. “You can go to all these events and talk to people and if you don’t follow up, what’s the point of talking to them in the first place? You’re back to square one! It’s about taking the things from the people you have met, and using it to your advantage - pushing that forward and networking effectively.”

Jorden Berkeley, Claudine Adeyemi & BeAnna Davis To keep up to date with YBG, the opportunities they share and any future networking events, you can find them online: Twitter: @YoungBlackGrads LinkedIn: Young Black Grads Website: youngblackgrads.co.uk Facebook: Young Black Graduates UK

Questioned on whether they considered themselves as entrepreneurs or at least business women, the contrast 39


E2E HOT FOR 2013

e2e Hot 4 2013 :


Page designed by Winona Harrod

aimed to help empower women by teaching them to embrace their curves whilst giving designers of plus size clothing an opportunity to showcase their designs. It also offered engaging and exciting activities for attendees.

After years of loving fashion but struggling to find well-fitting clothes for her figure Ray created Trapped (in a Skinny World)-an online boutique stocking collections for plus sized women-in 2010. The boutique was created from her final year university project after receiving strong praise and encouragement to expand the idea by her peers and tutors. She now currently runs a blog where she updates her followers on developments in the plus sized fashion world as well as documenting her fashion must-haves.

This year as well as her plans to ‘take plus sized fashion to the next level’ with BPSFW. Remi is also designing a contemporary plus size range which will include a selection of quality made season staples. To stay update visit Remi’s blog at: www.trappedinaskinnyworld. blogspot.co.uk/

In 2012 Ray joined forces with Evolve Magazine Ltd. to found The British Plus Size Fashion Weekend (BPSFW), an event which ran this year simultaneously with London Fashion Week, the event 40

Written by Rochelle Shakespeare - Wilson

e2e Hot 4 2013 :


Run Fun Stars was inspired. Inspired by the ideology behind the sports term ‘Peak Height Velocity’-‘the critical stage in the development of an athlete which will determine the path their sporting life takes’. Amie Samba decided to start an organisation that would help individuals reach their personal best in life through sport and give them an opportunity to realise their sporting capabilities whatever their age. Keen sportswoman, Samba felt that she suffered sportsmanship because she wasn’t nurtured properly at this key point in her life.

she had even begun thinking about setting up Run Fun Starz. Utilising her experience combined with extensive theoretical research, Samba developed and tested four programmes whilst studying at the University. Two months after graduating, she launched Run Fun Starz in 2010 and has since provided exciting and inspirational programmes across the community tailored to meet the participants’ individual needs.

Naturally inquisitive and keen to learn as much as possible about her chosen field, Samba began observing coaching practices as well as listening to participants and their parents’ concerns whilst volunteering at events and working as a Sports Coach before

This year, Run Fun Starz will be launching more sports programmes, details of which will be available at a later date. For more information please visit www.runfunstarz.co.uk/ Twitter:@AmieSamba 41


E2E HOT FOR 2013

e2e Hot 4 2013 :


BWNG Cast Although headed by a predominantly black cast, Brothers with No Game (BWNG) steers away from the gritty urban scenes often associated with black programmes and follows four young men who can only be described as the black Inbetweeners, on their troubles in love, with money and life in general. The series was inspired by an anonymous blog set up in 2010 describing themselves as the “bridge between chauvinism and chivalry� (BWNG) four men decided to share their opinion of various topics from relationships to politics. After receiving an unexpected amount of praise, they decided to turn the blog into a web series. Their project was fully self-funded but this is barely evident,

the episodes combine a fresh innovative script, humour and extremely good quality filming more seamless than some programmes on mainstream television. This year the quartet will be bringing Series 2 to your computer screens and hope to film an episode in New York as well continue to run their quarterly singles/networking event. For more information please see www.brotherswithnogame.com/ To support their campaign to film in New York: www.indiegogo.com/projects/ brothers-with-no-game-the-webseries-season-2/x/676082.


e2e Hot 4 2013 :


e2e Hot 4 2013 :


Peter & De Haan After years spent working as a Chief Financial Officer at Saga, De Haan decided to sell his share stake in the company and set up various businesses and the Peter De Haan Charitable Trust. The trust went on to specialise in youth projects donating more than £18 million to more than 500 organisations since creation. Since then, De Haan went on to found IdeasTap in December 2008 a charitable organisation offering briefs , job opportunities and funding to young people interested in all creative genres (e.g. theatre, music, film).

Syron With the vocal style, persona and style reminiscent of the strong willed independent women that dominated the charts in the 90s and early Noughties, 20 year old Daisy ‘Syron’Russell looks set to revive a music genre that may have otherwise been forgotten. Daisy known by her stage name Syron, made a name for herself featuring on the song ‘Spoons’ with chart-toppers Rudimental.

Just six months after being set up, they had already established a pilot scheme called Ideas Fund which offered £50, 000 to talented young people as well as combining with Theatre 53 and awarding funding to participants in the Edinburgh Fringe festival. Since then they have achieved major success and generated high profile interest with internationally known brands including Sky and more than 37, 000 young people have benefited from their help. And did I mention that they do all of this for FREE! This year IdeasTap will continue with the excellent work that they do offering creative opportunities to young people.

Her first solo single Breaking fused her simple but touching lyrics with a soft, experienced voice layed over a beat that crosses effortlessly between garage and funky. This year she has already released two singles- ‘Waterproof’- an emotional track with a beat mixed between dance and garage- and ‘Here’ a love song with a smooth reggaeton inspired beat. This year Syron will be releasing more singles details of which are available at www.oohbrilliant.com/artist/syron/

For more information about IdeasTap please visit www.ideastap.com 43



5 Top Films Written by Chidi Ogurdu Les Misérables: 12A Starring: Hugh Jackman, Anne Hathaway and Russell Crowe. This all-star cast is featured in Tom Hooper’s adaptation of Victor Hugo’s epic story. Ex-prisoner Jean Valjean is being chased down by the ruthless policeman Javert after breaking parole. After Valjean agrees to care for Fantine’s daughter, Cosette, their lives changed forever. The Hobbit: An Unexpected Journey: 12A

Django Unchained: 18 Starring: Jamie Foxx, Christopher Waltz and Leonardio DiCaprio

Starring: Martin Freeman and Ian McKellen We return to the fantasy world of Middle Earth for an unexpected adventure. Set 60 years before the Lord of the Rings trilogy, a young hobbit, Bilbo Baggins, is chosen by Gandalf to go on an epic quest to re-claim stolen treasure from the dragon Smaug.

Django is a former slave whose brutal history with his slave masters made him the ideal sidekick for bounty hunter, Dr. King Schultz. The two men team up to capture valuable fugitives and free Django’s wife from slavery.

Life of PI: PG

The Impossible: 12A

winner of 4 Oscars, Ang Lee brings Yann Martel’s best seller to life brilliantly to life on the big screen. The beautifully shot, the CGI spectacle tells the magical story of Pi, a young Indian boy who was shipwrecked. Pi finds himself in the middle of the Pacific Ocean on a lifeboat with a Bengal tiger called Richard Parker.

Starring: Ewan McGregor and Naomi Watts Based on a true story, The Impossible documents the experience of the Bennett family during the 2004 Thailand tsunami. Henry Bennett, his wife Maria and three sons were separated by the lethal waves. Against all the odds, the family managed to survive and were soon reunited. 44

5 Top Gadgets Written by Chidi Ogurdu

Wii U Nintendo’s latest console will change your gaming forever. The Wii U comes with a touch screen GamePad that acts as a second window into the game. You can also connect with other users, talk face-to-face with other Wii U owners and surf the internet. RRP £299.99

Iphone 5

Samsung Galaxy Note 2

Apple released the newest iPhone in September. With a much thinner and lighter design, the iPhone 5 runs on Apple’s new operating system iOS6. This iPhone contains new many new features including Facetime on-the-go which allows, videocalling and the e-tickets app, Passbook, also looking promising. RRP £529

This unique smartphone allows the user to unleash their creativity. The special S Pen gives you the natural feeling of writing on the touchscreen - just like writing with pen and paper. It also has an 8MP camera, wifi and special features such as Smart Stay and Best Picture. RRP £549 Furby Popular back in the 90s, Furby returns with a 21st Century makeover. Furby has LED screens for eyes and you can use your iPhone and iPad to feed your Furby and translate its

Nook Simple Touch GlowLight This e-reader comes with an adjustable background light, allowing you to read glare-free in the sunlight and at at night time. You can read over a month’s worth of ebooks without having to re-charge the battery, and you can customise the font style and size. RRP £109

‘Furbish’ language. Furby can develop its own videocalling and the e-tickets app, Passbook, also looking promising. RRP £59.99 45



Written by Chidi Ogurdu


Page designed by Gry Muleldal

six published novels

Defying Gravity



d I die

The fame factor 46

n lde


Poles Apart



uf ndc

ans its a m world

Poles Apart, is based on her friend Martha, a Polish migrant who moved to London in search of a fresh start. “People don’t give enough respect to people who are Polish and over here working, so I made up a story which is quiet similar to Martha’s story.” As well as being a writer, Polly loves music and plays the violin in a string quartet and plays defence for Acton Ladies football club. Polly had no intentions of becoming a writer. She studied Engineering at university and at 21, was swayed into the world of finance and went to work in the City as an investment banker. However, working in the City was not fast paced, highflying, making corporate deals and jet-setting around the world – like she imagined. She described the reality saying, “The reality is that you’d do spreadsheets till three in the morning that no one ended up looking at. There was a hierarchy where you are only working for the next guy above you and he’s only working for them. It’s a very negative atmosphere and it felt soul-destroying.” After leaving the City, Polly realised that there was a story that needed to be told, so she started to write her first book Golden Handcuffs based on her experience working in finance. She self-published her first book and sold 10,000 copies in two months. Seeing that it was a success, Polly came to the realisation that she really enjoyed writing and decided to take it further. Polly’s experiences of her work being published were not always pleasant. She was delighted after signing a book deal with book publisher, HarperCollins. Over a period of time, the publishing company took control of various elements of her books from the title to the cover design. An example of this was Polly’s fourth book The Day I Died, which was about a woman who has amnesia. Polly did not like the cover design or the title, which was very misleading because no one died in the book. She said, “What they were doing with my books was packaging them in a way that made them appeal to all the wrong people and it somewhat dumbed down what I was doing in various different ways. They just mis-sold my books and I saw it again and again with all the books that were published by them.”

time in life and gets caught up with the wrong crowd. It is unknown if Alisha will take part in the rioting, but after all the bad things that have happened to her, we whether she can get what she wants in life. For any budding writers who are thinking about becoming authors, Polly’s advice is, “Don’t be swayed by people telling you what’s commercial. Write what you feel passionate about and get it into the hands of the right people and that will bring you success.” Feral Youth is out in summer of 2013. Catch Polly on Twitter @pollycourtney to find out what she’s up to and get information from her website www.pollycourtney.com

Polly is currently working on her seventh book, Feral Youth, based on the London riots. It is about a teenage girl named Alisha who has had a rough 47





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Endz 2 Endz Magazine: Issue 9  

Welcome to issue #9, our first issue of 2013! This issue brings forth our new levels; the magazine has been given a makeover, we've revamped...

Endz 2 Endz Magazine: Issue 9  

Welcome to issue #9, our first issue of 2013! This issue brings forth our new levels; the magazine has been given a makeover, we've revamped...

Profile for endz2

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