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Cinema will always offer something more to me than that which 3D home entertainment systems will. Technology is claiming to bring the big screen to the little one but it will never be able to replace the excitement of a truly big silver screen. There is something historic about a gathering of people being entertained together. We used to watch Gladiators and Lions in the Arena, we watched thespians on stage performing, we watch sport this form of entertainment is as intrinsically part of the international culture as anything else. WRITTEN BY DONNIE RUST

THE PREMIUM

Entertainment EXPERIENCE


NU METRO CINEMAS

What the cinema industry is doing is updating itself. 3D cinemas were just a come and go fad thirty years ago but the technology has developed and our culture has become more expectant of these advancements to our entertainment. To keep up to date with present movements and to be in the best position to take advantage of the next genre shifting change there was no better person to speak with than General Manager of Nu Metro Cinemas, Luke Roberts.

“N

u Metro Cinemas

a movie going experience into

on their website www.numetro.co.za has turned Nu Metro’s online

is a progressive

something beyond that of simply

presence into something more than a mere mechanism to view and

cinema business

watching a film. Their cinemas

book upcoming attractions. It has created a loyal culture of Nu Metro

with a true focus on delivering

have become a destination of

Fans from the youth of South Africa who prefer it to the other cinema

a

choice and are always impressive

options in the country. Unique promotions, event hosting and a knack

experience,” he opens up, “For us

and

for knowing what people want is what identifies Nu Metro as the

the focus has to be on impressing

procedures the most advanced

the

and up to date. They were one of

South Africa is well known for approaching the entertainment

the first cinema chains in South

industry with a precision strategy of leaving nothing to chance and

is

Africa to have a full functioning

Nu Metro is an example of this in action. So much of their approach

premium

customer

entertainment

and

ensuring

satisfaction.” Nu arguably

Metro one

Cinemas of

the

stylized,

their

booking

premier standard of cinema entertainment.

most

website in the early nineties and

occurs behind the scenes and one of the key areas is the training of

frequented cinema chains in

the first to open an all-digital

their staff and the businesses they choose to work with.

South Africa and with good

cinema complex at Emperors

As far as staffing is concerned training is ongoing and eclectic,

reason. Representing in South

Palace in Johannesburg on the

drawing on the best training systems available to ensure that all the

Africa 20th Century Fox, Walt

1st December 2001.

staff on the kiosk, the floor and within the cinemas have the same goal

Disney Pictures (video), Warner

The use of social media and

Bros, New Line Cinema and

the smart move of incorporating

in mind. Verifying this was our secret customer, Indian Ocean body

Bollywood Films, since their

the latest media news from

boarder and photographer Bryan Paynter who we sent to Nu Metro

inception in 1987, Nu Metro has

affiliate TimesLIVE to keep the

Cinemas by Littlegate Publishing on a fact finding mission. This is

taken the approach of turning

busy socialites of South Africa

what he responded with:


Endeavour Magazine | 81


NU METRO CINEMAS

“It’s always a treat to visit a Nu Metro Cinema as they seem to go

screens in these complexes have

projection. digital

been refurbished with luxurious

also

fully reclining leather chairs,

offered the use of three 3D

offering plenty of space to watch

out of their way to make it a big deal that you’re going to the cinema,”

As

part

he says, “The staff are helpful and always happy to help. The kiosks

conversion

are stocked with a variety of condiments, the seats are comfortable and well spaced so you’re not sitting against anyone. One of the things

sound systems. Called Auro,

your movie in ultimate comfort.

often not noticed until you arrive is how clean Nu Metro Cinemas are,

these 3 systems are 3 of only

“Our VIP offering, Scene,

the air is always fresh and it is as if everything has just recently been

150 in the world and give

is the first of its kind in South

cleaned.”

you

Barco

this has

most

unparrelled

Africa,”

sound

experience.

is a concept that has worked

Auro is due for installation

extremely well overseas as it

at

complexes

offers that extra value for money

in Hyde Park Johannesburg,

and that extra sense of luxury

Exciting changes have been happening at NuMetro Cinemas that

Pavilion in Durban and at the V

and presence.”

will bring a world class cinema experience to all its complexes in time

& A Waterfront in Cape Town in

for the December holidays which falls within the combined Christmas

January 2014.

Attention to detail is something that Nu Metro takes very seriously.

Entering The Digital Era

and Summer holidays in South Africa. This is a time of sunshine, of frolicking and when family outings serve to create lifelong memories.

the

of

immersive the

NuMetro

Comfort At Its Best

Luke

explains,

“And

Scene also boasts its own exclusive lounge where you can relax and enjoy a drink from the bar ranging from alcoholic

By the end of November 2013 all 149 of the projectors at

In addition to these exciting

beverages to fresh fruit juice,

NuMetro will be 100% digital, meaning their customers will now get

technology changes, Nu Metro

tea’s or coffee’s. Delicious light

the latest world class sound and visual experience as provided by

is introducing a new VIP cinema

meals are also available from

their Belgium equipment partners Barco - the world leaders in cinema

concept called Scene. Selected

our exclusive menu, offering


specialised,

freshly

prepared

advantage of the entertainment-

gourmet sandwiches, burgers

hungry South Africa. But this

platters and decadent desserts.

rapid growth has not come at the

For those with a sweet tooth and

cost of customer enjoyment but

an eye on tradition, a wide range

rather because of it. And, with

of confectionary popcorn and

this in mind, Nu Metro is as South

soda is still available.

African as takkies, Savannah and

Conclusively, through the

biltong.

pro-active assimilation of new

“We will continue to innovate

technologies and ideas and the

our offering so that South

day-to-day focus on customer

Africans get the world class

satisfaction and communication

cinema offering they deserve,”

through their impressive online

Luke concludes.

Projector Equipment • Network & Storage Equipment • Sound Equipment • 2D Screens • 3D Screens, Polarizers & Glasses • Confectionary Equipment For All Sizes Of Cinemas • Displays (Poster Boxes, Etc) • Ice Machines (Scotzman)

presence Nu Metro will continue to grow. Their rate of expansion as exploded over the last decade rising to 25 cinemas country wide, with Nu Metro cinemas appearing in all major retail parks and malls to position themselves in the right place to take

rcctrading.co.za // info@rcctrading.co.za

“It’s always a treat to visit a Nu Metro Cinema as they seem to go out of their way to make it a big deal that you’re going to the cinema. The staff are helpful and always happy to help. The kiosks are stocked with a variety of condiments, the seats are comfortable and well spaced so you’re not sitting against anyone. One of the things often not noticed until you arrive is how clean Nu Metro Cinemas are, the air is always fresh and it is as if everything has just recently been cleaned.”


NU METRO CINEMAS 0027 11 340 9300 WWW.NUMETRO.CO.ZA

www.littlegatepublishing.com

Nu Metro Cinemas  

The Premium Entertainment Experience

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