CROWN PAINTS 00254 20 216 5703 WWW.CROWNPAINTS.CO.KE
QUALITY COMMITMENT &COMMUNITY PROJECTS WRITTEN BY JOHN HARVEY
With turnover and profits increasing, it is easy to lose focus on what matters most. However, Crown Paints Kenya remains committed to quality, environmental protection and the local community.
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Established in 1958, Crown Paints Kenya is the country’s biggest manufacturer of paint. With the capacity of producing up to 1.5 million litres per month and an annual turnover of over Kshs 4 billion, the company has managed to expand its reach beyond Kenya’s borders to several East African countries.
remains well educated and trained about the issues surrounding environmental performance is another pivotal concern.
Reaching out to the local and wider community Although Corporate Social Responsibility is at the top of the agenda for several major organisations, Crown Paints Kenya makes sure it puts words into action. One of the most recent projects for the manufacturer was donating 500 blankets to the victims of the Sinai pipeline fire in 2011.
Rakesh Rao, CEO, Crown Paints, visited victims of the tragedy at
ased in Nairobi, Crown Paints Kenya has a broad network
quality is hugely important for Crown Paints Kenya. As part of the
the Kenyatta National Hospital and was quick to express his deepest
of nationwide dealers, with depots in Mombasa and Kisumu
company’s ISO 9001: 2008 accreditation, Crown has developed a
sympathy. “This is a very unfortunate scenario in the country, we
able to provide support to an increasing consumer base.
Quality Management System with the aim of delivering continuous
should always ensure safety first when in contact with any hazardous
situations,” he said.
As well as being the nation’s decorative brand leader, Crown also produces paint for the automotive industry and manufactures industrial products, which are fast becoming vital revenue streams.
Commitment to quality Ensuring the customer receives products of the highest
Objectives in relation to exacting high standards include
On receiving the company’s generation donation, Corporate
delivering products and services that “conform or exceed to customer
Affairs Manager at the hospital Simon Ithai noted: “We made an
requirements within a specified time,” and training employees “to
appeal to the public to donate blood, blankets and other medical
make them quality conscious and to educate them about their role in
supplies that would help us take better care of the patients. We are
the quality system.”
humbled and appreciate the overwhelming support.”
As a result, Crown Paints Kenya has won numerous awards
In addition to assisting the local community, Crown Paints Kenya
throughout the last decade. These include being named the Most
also encourages its clientele to recycle old products with the Rudisha
Improved Brand by the Marketing Society of Kenya in 2006, first place
Kopo - Ulinde Mazingira program.
in the third Kisumu Homes Export Aga Khan Hall Kisumu of 2010,
“With this program, we are rewarding users of our products as
Home Design Interiors winner at the fifth Mombasa Homes Expo in
well as the general public with instant cash for every empty four-
2011, and recipient of the 2012 COYA Financial Management Award.
litre Crown tin they return to our designated drop centres,” says the
Even though Crown Paints Kenya is relentless in its pursuit of
company. “Consequently we are able to sustain the environment for
delivering high quality products, the company strives to create a
future generations as well as fight counterfeiters and counterfeit
safe and healthy working environment for all employees. With 450
loyal members of staff, many of which have been at the organisation for several years, Crown Paints Kenya is able to pass on in-depth knowledge and industry expertise to every customer.
Sustainable development Crown Paints Kenya prides itself on being a responsible corporate
In May 2013, Crown Paints was proud to announce a 15% increase in turnover for the year ended 31 December 2012 thanks to a rise in domestic demand, sustained expansion in regional markets and enhanced operational efficiency.
citizen and truly recognises the significance of environmental
“We managed to grow our sales by about 10% last year despite the
protection even when the organisation achieves its business and
high interest rate environment,” revealed Rao. “In addition, year-on-
year growth has ranged between 40-50% hence the rise in turnover.”
“We recognise environmental protection as one of the guiding
Despite being part of an aggressive and combative market, Rao
principles and a key component of sound business performance,”
was proud the company still managed to differentiate itself from major
notes Crown. “We are committed to providing quality products and
rivals. “The industry is very competitive from a price perspective,” he
services as we promote and embrace the principle of responsible
noted. “However, our focus on introducing new, innovative products
stewardship of the natural environment.”
into the market is paying off. We are optimistic about the future.”
Environmental objectives, targets and programmes in relation
Looking forward, Rao also signalled plans for continued expansion
to sustainable development are frequently reviewed, with the
in foreign markets, particularly Tanzania. Rao said: “We have
production of paint and resin continually scrutinised to prevent
aggressive plans to entrench our regional presence. We are putting
pollution and eliminate waste.
up satellite factories in Arusha, Mwanza and Dar es Salaam at an
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