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HEAVY METAL WRITTEN BY AMY TOCKNELL

When effortless adherence to seemingly impossible product standards collides with an internationally recognised reputation for being a market leader, how does a company improve? By constantly striving to supersede expectations, ALUPCO is in a class of their own.


ALUPCO

The undisputed largest supplier of Aluminium in the Middle East, Aluminium Products Co (ALUPCO) is also the eighth biggest globally, making it’s position as the market leader for Aluminium solutions in Africa, Europe and the Gulf Cooperation Council (GCC) entirely unsurprising. ALUPCO has carved itself an impressive reputation as a dominant figure in the worldwide Aluminium industry.

S

ecuring its position as an industry giant through the provision of creative and considered solutions, while retaining a high quality finish, the company is now seeking to grow further by

increasing it’s expertise through continued professional and industryspecific development, adoption of new technologies, increased product diversity and by maintaining an effective and financially viable international supply chain network. Enjoying a reputation for offering clients a wide variety of surface treatment options, including electronic powder coating, anodising, polishing and a specialist wood finish, ALUPCO has most definitely earnt the title of largest supplier of aluminium products in the Middle East. Maintaining this coveted position, while still evolving and moving forward as an organisation, is at the very top of the ALUPCO management team’s priorities. In line with the company’s mission statement that states they wish to ‘provide superior aluminium solutions backed by excellent services’, new clients are consistently being won, with existing relationships being nurtured and maintained. ALUPCO recognises that a stand out product is not enough to retain customer loyalty; an exemplar level of after sales support must also be extended. Through continued growth, ALUPCO is now the proud owner of


That’s really the story of Alba’s success. accessible location midway between the source of terial and the world’s primary aluminium markets twin facilities located in the Dammam and Jeddah industrial cities, bined with an invaluable local workforce: a unique boasting an impressive 130,000 square metres. The company has y indeed. But opportunity alone is not enough. It is invested significantly in machinery and appropriate, future-proofed and faith, vision, and a extrusion lot of hard-work, equipment and pride as such, has eight presses, allowing that for a total extrusion capacity in excess of 78,000 tonnes. Determined to Alba has become the global player it is today. meet demand for coasting services, ALUPCO has also made provision for 5 powder coating lines, two anodising lines, two polishing lines, a wood finish line and a thermal break crimping production line within their facilities, allowing them to complete numerous projects simultaneously, preventing avoidable delays and a backlog of work building up. These time saving initiatives are benefits that are passed directly to clients in the guise of reliability and time efficiency. With a reputation for excellence, cost-effective solution creation and international quality standards compliance firmly under their belt, the company has been privileged to supply a number of internationally recognised and exceptionally high-end projects in the GCC, including the Dubai International Financial Centre, the Emirates Mall and particularly notably, the Palm Jumeirah, a location of choice for the extremely wealthy and/or famous.

Aluminium Bahrain B.S.C. (Alba) is renowned for its premium grade aluminium products, technological strength and innovative policies and strict environmental and safety guidelines. Established in 1971 as a 120,000 mtpa smelter, Alba today produces more than 912,000 mtpa of the highest grade aluminium, with products including standard and T-ingots, extrusion billets, rolling slab, properzi ingots, and molten aluminium.

The best, and most successful, companies in the world always recognise the value of a strong, unified and motivated workforce.

That’s really the story of Alba’s success. An ideally accessible location midway between the source of raw material and the world’s primary aluminium markets combined with an invaluable local workforce: a unique opportunity indeed. But opportunity alone is not enough. It is with passion and faith, vision, pride and a lot of hard-work, that Alba has become the global player it is today.


ALUPCO

ALUPCO

absolutely

to identify those individuals that show a natural predisposition for

working in accordance with

this

rule,

responsibility and leadership, which in turn allows it to promote from

European (EN), German (DIN),

acknowledging that their mission

within, in accordance with a structured succession planning function.

British (BS), American (ASTM)

statement

achieved

The development of such leaders and supervisors is of the utmost

and Saudi (SASO) standards in

through the commitment of their

importance to ALUPCO as it directly impacts on the economy of the

all of its operations, ALUPCO

800-strong, highly trained, staff.

surrounding communities. Promoting from within and encouraging

are fully deserving of their

Boasting exceptionally versatile

new staff to join can help to achieve a far more organic development of

international

and expert individuals across

the staff body. Considering ways in which they could actively support

excellence.

all areas of the business, the

surrounding areas, ALUPCO has a clear strategy to, where possible,

Looking to the future, the

team is well placed to recognise

employ local people, calling this initiative ‘Saudization’. Currently,

company invests 50 percent

and

expectations.

the company employs professionals encompassing 13 nationalities,

more than it needs to on capital

never

stop

with 33 percent of the workforce being successful applicants to the

investments, every year. Abdel

striving for improvements to both

Saudization process. ALUPCO plans to build on this figure by two

Monem Khaled, CEO of ALUPCO

products and services, ALUPCO

percent year on year.

highlights

no

is

exception

to

is

only

surpass

Determined

to

reputation

that

with

for

regular

seeks to continually develop

Backed by numerous, recognised accreditations, ALUPCO’s

the skills and performance of all

exemplar reputation for working in accordance with high standards

technology, the company ensures

team members, throughout the

is what really makes it stand apart from it’s nearest rivals and

that its production consistently

business as a whole. Offering

competitors. The recipient of not just an ISO: 9001 but also an ISO:

hits the highest standards while

all staff access to an impressive

2000 certificate, ALUPCO is the sole aluminium extrusion company

simultaneously

range of comprehensive training

to achieve this impressive feat, thanks to it’s firm dedication to an

energy and remaining cost-

programs, the company is able

uncompromising approach to producing high quality products. By

effective.

investments

in

automation

conserving


The company’s management

capacity in order to grow at an

team are fully engaged with

accelerated rate. The growth

‘focusing and validating’ its core

plan will be realised thanks to the

business strategy and execution

company’s already impressive

plans in the immediate future.

facilities and dedicated team of

Khaled, who recently won an

workers.

award for the Best CEO in

“Integrity is the key to all

Saudi Arabia explains that: “In

our dealings with our clients

this

competitive

and partners. We treasure our

and challenging environment,

increasingly

world-class team of people and

it has become imperative to

invest in their abilities. We aspire

focus and validate core business

at being innovative in our work

strategy and execution plans to

through bringing new ideas and

align processes with the right

new ways of doing business to

solutions and technology to

deliver practical, reliable solution

enhance performance, expand

implementations for our clients,”

market

Khaled concluded.

share

and

increase

returns on investments.” Khaled goes on to comment that ALUPCO will be looking to further expand its production

Nurturing relationships with our customers is a crucial part of Jotun’s strategy to grow the business. We view Alupco as a strategic partner and have forged a very close relationship. The relationship between Alupco and Jotun began more than a decade ago and it is fair to say there is a high level of trust and empathy on both sides”


ALUPCO 00966 13 847 1300 WWW.ALUPCO.COM

www.littlegatepublishing.com

Alupco: Heavy Metal  

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