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we live in the

land of enchantment‌ we are



Our goal is to tell the story of the people and places that make New Mexico special. We also offer useful and reliable information about energy efficiency, renewables and rural electric cooperation.

enchantment is

published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, NM. 614 Don Gaspar Ave. Santa Fe, NM 87505 505-982-4671


The Voice of New Mexico’s Rural Electric Cooperatives

2018 Media Kit

Demographic Profile Since 1960, our readers, primarily member-owners of their local electric cooperative, have grown up with enchantment magazine. ✔ Circulation:


✔ Published:


Great content for our readers

✔ Mail:


• Co-op Newswire • View from enchantment • Hale To The Stars • Enchanted Journeys • On The Menu • Energy Sense • Vecinos • Electric Industry News • Backyard Trails • Trading Post • Youth Art • Stories about People, Places and New Mexico’s Heritage

✔ Shelf-Life:

One Month

✔ Adult Readers P/Copy: 3

Printing Mechanicals Printing Method: Offset Binding: Quarter folded Resolution: 300 dpi Paper: 35#; premium 70 Document size: 11x12 Pages: 24 2 •

✔ Readership:


✔ Women:


✔ Men:


✔ Married:


✔ Median Age:


✔ Median HHI:


✔ Employed:


✔ Retired:


✔ Attended College+:


✔ Own Home:


✔ Median Home Value:


✔ Average Acreage:

23.1 Acres

Source: 2017 GFK MRI Protoype Acreage Source: GFK MRI Reader Profile Study

Circulation Central New Mexico Electric: 12,000 Central Valley Electric: 4,000 Columbus Electric: 3,000 Continental Divide Electric: 16,000 Farmers’ Electric: 7,000 Kit Carson Electric: 14,000 Lea County Electric: 8,000 Mora-San Miguel Electric: 8,000 Northern Río Arriba Electric: 2,000 Otero County Electric: 12,000 Roosevelt County Electric: 2,000 Sierra Electric: 3,000 Socorro Electric: 9,000


Coverage… of our great state! Advertising Contacts Susan M. Espinoza, Editor Tom Condit, Assistant Editor


Southwestern Electric: 700 Springer Electric: 2,000 • 3

Ad Sizes and Specs 1/2 Full Page (H)

Full Page 9.83” (w) x 10.60” (h) 1x: $1,967

(V) 4.83” (w) x 10.60” (h) (H) 9.83” (w) x 5.20” (h) 1x: $1,110 1/2 Page 7.33” (w) x 5.20” (h) 1x: $865

1/3 Page Classified (V) 2.33” (w) x 1.50” (H) 2.33” 1x: $65 (w) x 1/3 Page (H) 10.60” 4.83” (w) (h) x 1x: 5.20” (h) 1x: $550 $550

Cover Available Cover 2: Full Page

Press-Ready Artwork

All artwork must be in a high resolution pdf or eps file. All fonts must be embeded. Only CMYK color accepted. No crop or registration marks. 4 •

Col. Inch 1x: $180

Column Inch

2.33” (w) x 2.50” (H)

2/3 Page 7.33” (w) x 10.60” (h) 1x: $1,517

1/6 Page 2.33” (w) x 5.20” (H) 1x: $359

Prices We encourage you to contact us for pricing because we may have a special promotion deal just for you.




Susan M. Espinoza, Editor

Tom Condit, Assistant Editor

Local Ad Rates SIZE Full Page

9.83” (w) x 10.60” (h)

2/3 Page

7.33” (w) x 10.60” (h)

1x Run

3x Run p/mo

6x Run p/mo

12x Run p/mo





























1/2 Full Page V: 4.53” (w) x 10.60” (h) H: 9.83” (w) x 5.20” (h)

1/2 Page

7.33” (w) x 5.20” (h)

1/3 Page

V: 2.33” (w) x 10.60” (h) H: 4.83” (w) x 5.20” (h)

1/6 Page

2.33” (w) x 5.20” (h)

Col Inch:

2.33” (w) x 2.50” (h)

Classified: 2.33” (w) x 1.50” (h)

$65 (no frequency or other discounts apply)

Classified Section This section is for members of New Mexico’s rural electric co-ops only. All ads must be prepaid. No discounts available. Cost is $20 for the first 40 words per ad, per category. Each additional word is 50¢. Small graphics, such as brands, are an additional $5 to the regular cost of ad. Contact Mary Margaret Vigil-Weideman:

Classified Display Ad Ask about our special classified display ad.

Digital Ads

As part of your print ad purchase: • Your ad is linked live one month on the enchantment website, • Included in the digital edition of enchantment found on our website. • Included on Facebook enchantmentnmreca • 5

We are digital… you can be too! Whether you’re on the go or at home, you have access to enchantment online. We understand how busy life can be, so we offer you a digital edition you can browse online via your computer or mobile device. Visit enchantment online at and find enchantment on Facebook at

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2018 Editorial Calender January • All about the state's first avalanche center February • Don Bustos: Farmer, Innovator, Mentor March • Co-ops celebrate New Mexico Rural Elctric Cooperative Day • Friends workin' on the railroad April • Honoring lineworkers • Birdwatching across America and in the Land of Enchantment

August • Annual photo contest: Wild and Tame Animal Expressons • Government-in-Action Youth Tour September • Farm to table foods October • Co-op Month: Scholarship programs. November • Honoring Veterans December • Co-ops and renewables • The beauty of poinsettias

May • War Eagles Air Museum June • Navajo summer youth weaving program • Eagle Nest Lake celebrates 100 years • A colorful festival of quilts July • Kick up your heels at the Weed Bluegrass Festival • Train mementos

Note Stories subject to change

Story Ideas? Send to • 7

Ad Conditions 1. All advertisements are accepted and published by the Publisher on the representation and warranty that the advertiser and/or advertising agency are authorized to publish the advertising copy submitted. When advertisements containing the names, pictures and/or testimonials of real persons, living or dead, are submitted for publication, the order or request for the publication shall be deemed to be a representation by the advertiser and/or advertising agency that they have written consent for their use in the advertisement of the name, picture and/or testimonial of any such real person, living or dead. It is understood that the advertiser and/or agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability, including reasonable attorney’s fees, resulting from any claims or suits for libel, violation of right Ad Condition 4 of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or Advertisements suits that may arise out of the publication of such of tobacco, advertisement. alcohol, medical 2. All copy, text and illustrations are subject to Publisher’s approval before execution of the order; or health and the right is reserved to reject or exclude copy products lacking which is, in Publisher’s sole judgement, unethical, FDA approval misleading, questionable in character, in bad taste, detrimental to public health or interest, otherwise or medical or inappropriate or incompatible with the character health claims of the publication, or that does not meet with the (i.e. a cure for a approval of the Federal Trade Commission, or does not meet any other government regulations, particular ailment, whether or not the ad has already been accepted etc.), personals and/or published. In the event of such cancellation or rejection by the Publisher, the advertisements or dating sites, already published shall be paid or billed at the rate businesses that provided for in the order. make unrealistic/ 3. All contents of advertisements are subject to unsubstantiated Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion energy-saving order, space reservation, or position commitment at claims, promotion any time, without liability even though previously of gambling acknowledged and accepted. (promotion 4. Advertisements of tobacco, alcohol, medical or health products lacking FDA approval or medical of hotel or health claims (i.e. a cure for a particular ailment, accommodations, etc.), personals or dating sites, businesses that entertainment, make unrealistic/unsubstantiated energy-saving claims, promotion of gambling (promotion of hotel or specials are accommodations, entertainment, or specials are permitted) or permitted) or controversial topics are not permitted. controversial 5. The Publisher reserves the right to place the word “advertisement” with any copy which in its sole topics are not opinion resembles editorial matter. permitted.

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6. Positioning is at the discretion of the Payment Methods Publisher except where a request for Advertisers who do not complete their a specific position schedule will be billed the short rate. is acknowledged by Publisher in writing. Rate Protection Policy 7. Advertisements not Rates are subject to change upon received by closing date will not be entitled notice from Publisher. If changed, the to the privilege of advertiser or its agency may cancel its OK or revision by the run at the time the change becomes advertiser or its agency. effective without short charges, 8. Cancellations or provided advertisements published prior changes in orders may not be made by to cancellation are consistent with the the advertiser or its run order. agency after the ad closing date. 9. All insertion orders are subject to provisions of current rate card. Rates are subject to change upon notice from the Publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation in whole or part by the advertiser for any other reason will result in an adjustment of the rate to reflect actual space used at the earned frequency or volume rate. 10. Orders beyond current closing dates are accepted only at rates when prevailing. 11. Conditions are subject to change by Publisher without notice. 12. No conditions, other than those set forth in this rate card, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card. 13. Publisher shall have no liability for errors in key numbers. 14. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. 15. Production charges incurred on behalf of advertiser or its agency in the preparation of advertising material will be re-billed at net cost. All such charges are non-commissionable. 16. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and generally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agency ordered and which was published. 17. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond control of Publisher affecting production or delivery in any manner. 18. The term “Publisher� shall refer to the New Mexico Rural Electric Cooperative Association. • 9

WE live in the land of enchantment WE are


YOUR magazine to advertise YOUR business and services


Circulated to nearly 103,000 member homes and businesses statewide. Your ad reaches 80% of New Mexico. Find your precious gems (customers) you never knew you had… And see your business grow. Advertise today!


The Voice of New Mexico’s Rural Electric Cooperatives!

Contact Susan M. Espinoza or Tom Condit • 505-982-4671 • 10 •


Our Fabulous Readers Give Kudos to ♦ We have had more response from our ad in the enchantment than any other ad we have placed. ~Portales

♦ We have been very pleased with results from previous ads in the magazine and believe it reaches exactly the right clientele. ~Estancia ♦ Enjoy your paper. Thanks. ~Fort Worth, Texas ♦ Beautiful! Thank you. The client is delighted with your publication. ~Albuquerque ♦ Thank you for such a consistently fine publication and all the work you do. ~Monticello ♦ We really like your paper. I get good response from your display ads. ~Floyd ♦ I enjoy your paper. I love to read what people are selling. ~Tucumcari

♦ I am impressed with your readership and believe that it does better than some of the other papers I have advertised in at a much higher cost. Keep up the good work. ~Carlsbad ♦ We sold our 4-wheeler on the first call. We got 17 calls in 2 days; a couple came from Socorro to buy it. ~Conchas Dam ♦ We think you all have a wonderful publication and we enjoy it very much! ~San Antonio ♦ Thank you so much! We’ve gotten a number of calls from your advertising! ~Capitan ♦ Your circulation coverage reaches areas we are targeting. ~Mountainair • 11

we live in the

land of enchantment… we are


enchantment The Voice of New Mexico’s Rural Electric Cooperatives

Call today to advertise your business or product in one of the most circulated publications in New Mexico: enchantment!



The Voice of New Mexico’s Rural Electric Cooperatives

614 Don Gaspar Ave. Santa Fe, NM 87505 505-982-4671

Susan M. Espinoza, Editor Tom Condit, Assistant Editor

2018 Media Kit  
2018 Media Kit