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we live in the

land of enchantment‌ we are



Our goal is to tell the story of the people and places that make New Mexico special. We also offer useful and reliable information about energy efficiency, renewables and rural electric cooperation. enchantment is published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, NM. 614 Don Gaspar Ave. Santa Fe, NM 87505 505-982-4671


The Voice of New Mexico’s Rural Electric Cooperatives

2017 Media Kit

Demographic Profile Since 1960, our readers, primarily member-owners of their local electric cooperative, have grown up with enchantment magazine. ✔ Circulation:


✔ Published:


Great content for our readers

✔ Mail:


Co-op Newswire View from enchantment Hale To The Stars Enchanted Journeys On The Menu Energy Sense Vecinos Electric Industry News Backyard Trails Trading Post Youth Art Stories about People, Places and New Mexico’s Heritage

✔ Shelf-Life:

One Month

✔ Adult Readers P/Copy: 2.3

Printing Mechanicals Printing Method: Offset Binding: Quarter folded Resolution: 300 dpi Paper: 35#; premium 70 Document size: 11x12 Pages: 24 2 •

✔ Readership:


✔ Women:


✔ Men:


✔ Married:


✔ Median Age:


✔ Median HHI:


✔ Employed:


✔ Retired:


✔ Attended College+:


✔ Own Home:


✔ Median Home Value:


✔ Average Acreage:

23.1 Acres

Source: GFK MRIinc, NCM Reader Profile Study

Circulation Central New Mexico Electric: 12,000 Central Valley Electric: 4,000 Columbus Electric: 3,000 Continental Divide Electric: 16,000 Farmers’ Electric: 7,000 Kit Carson Electric: 15,000 Lea County Electric: 7,000 Mora-San Miguel Electric: 8,000


Coverage… of our great state!

Northern Río Arriba Electric: 2,000 Otero County Electric: 12,000 Roosevelt County Electric: 2,000 Sierra Electric: 3,000 Socorro Electric: 9,000

Contact Kim Vigil, Advertising


Southwestern Electric: 800 Springer Electric: 2,000 • 3

Ad Sizes and Specs Full Page

1/2 Full Page

9.83” (w) x 10.60” (h)

9.83” (w) x 5.20” (h)

1/2 Page 7.33” (w) x 5.20” (h)

1/3 Classified Page Display Ad Only 2.33” (w) x 10.60” (h)

2.33” (w) x 1.50” (H)

4.83” (w) x 5.20” (h)

Cover 2: Full Page

Press-Ready Artwork

All artwork must be in a high resolution .pdf or .eps file. All fonts must be embeded. Only CMYK color accepted. No crop or registration marks. 4 •

Column Inch

2.33” (w) x 2.50” (H)

7.33” (w) x 10.60” (h)

1/6 Page

1/3 Page

Cover Available

2/3 Page

2.33” (w) x 5.20” (H)

Prices We encourage you to contact us for pricing because we may have a special promotion deal just for you.

Contact Kim Vigil, Advertising


We are digital… you can be too! Whether you’re on the go or at home, you have access to enchantment online. We understand how busy life can be, so we offer you a digital edition you can browse online via your computer or mobile device. Visit enchantment online at and find enchantment on Facebook at

Classified Section This section is for members of New Mexico’s rural electric co-ops only. All ads must be prepaid. No discounts available. Cost is $20 for the first 40 words per ad, per category. Each additional word is 50¢. Small graphics, such as brands, are an additional $5 to the regular cost of ad. Contact Mary Margaret Vigil-Weideman:

Classified Display Ad Ask about our special classified display ad.

Digital Ads

As part of your print ad purchase: • Your ad is linked live one month on the enchantment website, • Included in the digital edition of enchantment found on our website. • Included on Facebook enchantmentnmreca • 5

Ad Conditions 1. All advertisements are accepted and published by the Publisher on the representation and warranty that the advertiser and/or advertising agency are authorized to publish the advertising copy submitted. When advertisements containing the names, pictures and/or testimonials of real persons, living or dead, are submitted for publication, the order or request for the publication shall be deemed to be a representation by the advertiser and/or advertising agency that they have written consent for their use in the advertisement of the name, picture and/or testimonial of any such real person, living or dead. It is understood that the advertiser and/or agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability, including reasonable attorney’s fees, resulting from any claims or suits Ad Condition 4 for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement and Advertisements any other claims or suits that may arise out of the of tobacco, publication of such advertisement. alcohol, medical 2. All copy, text and illustrations are subject to or health Publisher’s approval before execution of the order; products lacking and the right is reserved to reject or exclude copy which is, in Publisher’s sole judgement, unethical, FDA approval misleading, questionable in character, in bad taste, or medical or detrimental to public health or interest, otherwise health claims inappropriate or incompatible with the character of the publication, or that does not meet with the (i.e. a cure for a approval of the Federal Trade Commission, or particular ailment, does not meet any other government regulations, etc.), personals whether or not the ad has already been accepted and/or published. In the event of such cancellation or dating sites, or rejection by the Publisher, the advertisements businesses that already published shall be paid or billed at the rate make unrealistic/ provided for in the order. unsubstantiated 3. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right energy-saving to reject or cancel any advertisement, insertion claims, promotion order, space reservation, or position commitment at of gambling any time, without liability even though previously acknowledged and accepted. (promotion 4. Advertisements of tobacco, alcohol, medical or of hotel health products lacking FDA approval or medical accommodations, or health claims (i.e. a cure for a particular ailment, entertainment, etc.), personals or dating sites, businesses that make unrealistic/unsubstantiated energy-saving or specials are claims, promotion of gambling (promotion of hotel permitted) or accommodations, entertainment, or specials are controversial permitted) or controversial topics are not permitted. topics are not 5. The Publisher reserves the right to place the word “advertisement” with any copy which in its sole permitted. opinion resembles editorial matter.

6 •

6. Positioning is at the discretion of the Payment Methods Publisher except where a request for Advertisers who do not complete their a specific position schedule will be billed the short rate. is acknowledged by Publisher in writing. Rate Protection Policy 7. Advertisements not Rates are subject to change upon received by closing date will not be entitled notice from Publisher. If changed, the to the privilege of advertiser or its agency may cancel its OK or revision by the run at the time the change becomes advertiser or its agency. effective without short charges, 8. Cancellations or provided advertisements published prior changes in orders may not be made by to cancellation are consistent with the the advertiser or its run order. agency after the ad closing date. 9. All insertion orders are subject to provisions of current rate card. Rates are subject to change upon notice from the Publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation in whole or part by the advertiser for any other reason will result in an adjustment of the rate to reflect actual space used at the earned frequency or volume rate. 10. Orders beyond current closing dates are accepted only at rates when prevailing. 11. Conditions are subject to change by Publisher without notice. 12. No conditions, other than those set forth in this rate card, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card. 13. Publisher shall have no liability for errors in key numbers. 14. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. 15. Production charges incurred on behalf of advertiser or its agency in the preparation of advertising material will be re-billed at net cost. All such charges are non-commissionable. 16. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and generally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agency ordered and which was published. 17. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond control of Publisher affecting production or delivery in any manner. 18. The term “Publisher� shall refer to the New Mexico Rural Electric Cooperative Association. • 7

we live in the

land of enchantment‌ we are


Call today to advertise your business or product in one of the most circulated publications in New Mexico: enchantment!

enchantment The Voice of New Mexico’s Rural Electric Cooperatives 614 Don Gaspar Ave. Santa Fe, NM 87505 505-982-4671 Susan M. Espinoza, Editor

Kim Vigil, Advertising

2017 enchantment Media Kit  
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