Hydrogenated Oils Project Brief
Information Sources http://www.naturalnews.com/024694_oil_food_oils.html http://www.mayoclinic.com/health/trans-‐fat/CL00032 http://www.purica.com/holistic_living/healthy_lifestyle/diet_and_nutrition/hydrogenated_ oils_containing_foods.htm http://www.3fatchicks.com/10-‐foods-‐to-‐avoid-‐that-‐contain-‐hydrogenated-‐oils/ http://www.wisegeek.org/what-‐is-‐hydrogenated-‐oil.htm http://www.consumerreports.org/cro/news/2013/04/q-‐a-‐is-‐fully-‐hydrogenated-‐oil-‐ better-‐for-‐you-‐than-‐partially-‐hydrogenated-‐oil/index.htm http://www.eurotherm.com/industries/life-‐sciences/applications/hydrogenation/ http://www.sparkpeople.com/resource/nutrition_articles.asp?id=607 Introduction Most people know that trans fats are not healthy, but many people do not know why. This infographic will set out to change that by explaining oil hydrogenation in terms that viewers can easily understand quickly. The infographic will also aim to provide viewers with multiple solutions to this problem, so that they will be able to change their lives for the better. The main audience for this infographic will be young adult Internet users, age 20-‐30. These people tend to go online frequently, and often are more concerned about their health and what they eat compared to the youth age range. Because the Internet has the potential to reach people from many different backgrounds and languages, the type of language used in the infographic should be able to be understood by at least a 15-‐year-‐old that speaks native English.
Design Process My starting point for this infographic was putting down the frameworks for the general layout. Because this was my first infographic, I did not know how to lay one out. For a few hours, I experimented and until I found a layout I like– a long format best seen on the web that could be optimized either for scrolling or for a parallax format. After I had a basic layout that I liked, I played with the colours I wanted to use-‐ because the topic is related to food, at first I thought I wanted to use "hungry" colours, but I decided to go with something that had a bit more of a "toxic" feel. Then, I drew all of my images and began to lay them down. The facts were the last thing to go onto the poster, because I needed to know which facts would sit correctly in each spot. After everything was on the infographic, I spent time tweaking and adjusting until it was ready to present. Techniques Used The composition of the piece is separated into sections with many overlapping layers. This creates a sense of depth to viewers and naturally helps them separate different elements on the infographic. I used many points on the infographic– some bleed off the page, others are images– and these provide a point of interest to the poster viewers. The images were all done from scratch. I used a variety of techniques on them, from clipping masks to distortions and a large amount of blending and blending modes to get the hand-‐ illustrated effect I wanted. The colours on the poster– green, dark grey, and purple– represent the toxic nature of hydrogenated products. While these colours may have positive meanings individually, combined they are both often used to represent toxins. The dark grey is to provide white space and a neutral background to put important aspects of the poster on.