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Hydrogenated Oils     Project  Brief                                            


Emmy Clutchey  

Design Brief  

Information Sources   http://www.naturalnews.com/024694_oil_food_oils.html     http://www.mayoclinic.com/health/trans-­‐fat/CL00032     http://www.purica.com/holistic_living/healthy_lifestyle/diet_and_nutrition/hydrogenated_ oils_containing_foods.htm     http://www.3fatchicks.com/10-­‐foods-­‐to-­‐avoid-­‐that-­‐contain-­‐hydrogenated-­‐oils/     http://www.wisegeek.org/what-­‐is-­‐hydrogenated-­‐oil.htm     http://www.consumerreports.org/cro/news/2013/04/q-­‐a-­‐is-­‐fully-­‐hydrogenated-­‐oil-­‐ better-­‐for-­‐you-­‐than-­‐partially-­‐hydrogenated-­‐oil/index.htm     http://www.eurotherm.com/industries/life-­‐sciences/applications/hydrogenation/     http://www.sparkpeople.com/resource/nutrition_articles.asp?id=607     Introduction   Most  people  know  that  trans  fats  are  not  healthy,  but  many  people  do  not  know  why.  This   infographic  will  set  out  to  change  that  by  explaining  oil  hydrogenation  in  terms  that  viewers   can  easily  understand  quickly.  The  infographic  will  also  aim  to  provide  viewers  with   multiple  solutions  to  this  problem,  so  that  they  will  be  able  to  change  their  lives  for  the   better.     The  main  audience  for  this  infographic  will  be  young  adult  Internet  users,  age  20-­‐30.  These   people  tend  to  go  online  frequently,  and  often  are  more  concerned  about  their  health  and   what  they  eat  compared  to  the  youth  age  range.  Because  the  Internet  has  the  potential  to   reach  people  from  many  different  backgrounds  and  languages,  the  type  of  language  used  in   the  infographic  should  be  able  to  be  understood  by  at  least  a  15-­‐year-­‐old  that  speaks  native   English.            


Emmy Clutchey  

Design Brief  

Design Process   My  starting  point  for  this  infographic  was  putting  down  the  frameworks  for  the  general   layout.  Because  this  was  my  first  infographic,  I  did  not  know  how  to  lay  one  out.  For  a  few   hours,  I  experimented  and  until  I  found  a  layout  I  like–  a  long  format  best  seen  on  the  web   that  could  be  optimized  either  for  scrolling  or  for  a  parallax  format.     After  I  had  a  basic  layout  that  I  liked,  I  played  with  the  colours  I  wanted  to  use-­‐  because  the   topic  is  related  to  food,  at  first  I  thought  I  wanted  to  use  "hungry"  colours,  but  I  decided  to  go   with  something  that  had  a  bit  more  of  a  "toxic"  feel.     Then,  I  drew  all  of  my  images  and  began  to  lay  them  down.  The  facts  were  the  last  thing  to  go   onto  the  poster,  because  I  needed  to  know  which  facts  would  sit  correctly  in  each  spot.  After   everything  was  on  the  infographic,  I  spent  time  tweaking  and  adjusting  until  it  was  ready  to   present.     Techniques  Used   The  composition  of  the  piece  is  separated  into  sections  with  many  overlapping  layers.  This   creates  a  sense  of  depth  to  viewers  and  naturally  helps  them  separate  different  elements  on   the  infographic.  I  used  many  points  on  the  infographic–  some  bleed  off  the  page,  others  are   images–  and  these  provide  a  point  of  interest  to  the  poster  viewers.     The  images  were  all  done  from  scratch.  I  used  a  variety  of  techniques  on  them,  from  clipping   masks  to  distortions  and  a  large  amount  of  blending  and  blending  modes  to  get  the  hand-­‐ illustrated  effect  I  wanted.     The  colours  on  the  poster–  green,  dark  grey,  and  purple–  represent  the  toxic  nature  of   hydrogenated  products.  While  these  colours  may  have  positive  meanings  individually,   combined  they  are  both  often  used  to  represent  toxins.  The  dark  grey  is  to  provide  white   space  and  a  neutral  background  to  put  important  aspects  of  the  poster  on.  


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