Anatomy of the shirt
Emmett London. A modern take on the Jermyn Street tradition of British shirt making. Throughout the company’s 18-year history, Robert Emmett’s style has defined its clothing: authenticity, energy and innovation — shot through with a dash of humour.
CONSULTATION Emmett Handmade provides a unique consultancy service. The result: a shirt that is not only perfectly tailored to your shape, but also tailored to your personality, your style, your occupation. The made to measure process begins with a consultation â€” we initiate an ongoing dialogue with you. This starts the process of the shirtâ€™s evolution.
MEASUREMENT First, we ensure a perfect fit. To create a shirt customised precisely to your physique, we take a total of twelve measurements.
FABRICS Robert Emmett travels to the top Italian mills and European trade fairs to assemble the best selection of shirting fabrics in London â€” an array of more than 700 cloths; from the finest two-ply to the best royal linen.
STYLE SELECTION A simple shirt design can express a vast variety of styles and cuts. For instance, Emmett Handmade offers a range of more than sixty collar shapes; thirteen types of cuff. As well as different fronts, backs and pocket designs.
DESIGN The synthesis of consultation, measurement, fabric and style. The elements of the shirt are woven together into a unique, tailored design. Each Handmade shirt carries its own narrative, its own personality.
ORDER A Handmade shirt takes five weeks to make. Quality and attention to detail are â€” of course â€” paramount.
FINAL FITTING Your unique shirt arrives completed. We then call you in, to ensure it is perfectly fitted to you.
MADE-TO-MEASURE ENQUIRIES firstname.lastname@example.org City +44(0)20 7247 1563 West End +44(0)20 7925 1299 PRESS ENQUIRIES Lara Mingay email@example.com +44(0)20 7351 7529