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Anatomy of the shirt


Emmett London. A modern take on the Jermyn Street tradition of British shirt making. Throughout the company’s 18-year history, Robert Emmett’s style has defined its clothing: authenticity, energy and innovation — shot through with a dash of humour.


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I

CONSULTATION Emmett Handmade provides a unique consultancy service. The result: a shirt that is not only perfectly tailored to your shape, but also tailored to your personality, your style, your occupation. The made to measure process begins with a consultation — we initiate an ongoing dialogue with you. This starts the process of the shirt’s evolution.


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II

MEASUREMENT First, we ensure a perfect fit. To create a shirt customised precisely to your physique, we take a total of twelve measurements.


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III

FABRICS Robert Emmett travels to the top Italian mills and European trade fairs to assemble the best selection of shirting fabrics in London — an array of more than 700 cloths; from the finest two-ply to the best royal linen.


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IV

STYLE SELECTION A simple shirt design can express a vast variety of styles and cuts. For instance, Emmett Handmade offers a range of more than sixty collar shapes; thirteen types of cuff. As well as different fronts, backs and pocket designs.


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DESIGN The synthesis of consultation, measurement, fabric and style. The elements of the shirt are woven together into a unique, tailored design. Each Handmade shirt carries its own narrative, its own personality.


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VI

ORDER A Handmade shirt takes five weeks to make. Quality and attention to detail are — of course — paramount.


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VII

FINAL FITTING Your unique shirt arrives completed. We then call you in, to ensure it is perfectly fitted to you.


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HANDMADE


MADE-TO-MEASURE ENQUIRIES handmade@emmett.co.uk City +44(0)20 7247 1563 West End +44(0)20 7925 1299 PRESS ENQUIRIES Lara Mingay lmcommunications@mac.com +44(0)20 7351 7529

www.emmettlondon.com


Emmett London: Handmade