BA (Hons.) GRAPHIC DESIGN
BRIEF TITLE Yorkshire Sculpture Park The Brief Design the way finding and mapping for Yorkshire Sculpture Park. Concept/Proposition With so much at the YSP clear way finding is essential. A map of the site would also be a useful asset for visitors to be carried around with them during their visit. The designs need to be flexible, since exhibitions may change.
Background “YSP is an extraordinary place that sets out to challenge, inspire, inform and delight. With four indoor galleries and 500 acres of 18th century parkland, it is an international centre for modern and contemporary art, experienced and enjoyed by thousand of visitors each year.” – ysp.co.uk
Size and scale of signs How do the signs fit in with the environment and deliver information without being ‘noticed’?
Designs must be flexible in case of new exhibitions/features
Visitors of YSP
Sign family for indoors and out doors Template for format and design of signs Map for the site
Tone of Voice
Clear, informed, simple, approachable
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
yorkshire sculpture park, brief, 2010