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MEDIA RELEASE 6 June 2012

For immediate release

Steve Bracks funding appeal to take movies to remote East Timor Steve Bracks has raised an appeal for Australians to help take Cinema Lorosa’e to remote villages in East Timor, an Australian led project that takes the cinema experience to disadvantaged communities in East Timor. Individuals and corporations are being asked to donate funds to the project and show that they care about Australia’s closest neighbour. In its pilot year in 2011, over 45,000 East Timorese people saw a Cinema Lorosa’e film free of charge. At one screening alone a record 4000 attendees were counted. Funds are needed to secure the future of the project and take the cinema experience to more remote villages, including those located in the East Timorese mountains. “East Timor has had no cinema infrastructure since the Indonesian incursion of 1999. The whole country is still suffering the after effects of the struggle for independence. Cinema Lorosa’e transports East Timorese beyond the everyday experiences of life through film,” said Steve Bracks, former Victorian Premier. Cinema Lorosa’e screens family friendly films like Happy Feet, which are often dubbed in Tetum, the local East Timorese language . Films are shown on a full size inflatable movie screen in community spaces like soccer fields. Sessions have been shown in the capital Dili and outlying villages. “Many East Timorese have never seen a TV screen, let alone a movie in their own language,” said Mr Bracks. The project was established by Yarraville’s Sun Theatre Director Michael Smith with film nights organised by a local East Timor team.

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“We need more support for Cinema Lorosa’e to screen more films and travel to even more remote communities. East Timor is our closest neighbour and this project is a great opportunity to strengthen Australian relationships with East Timor,” said Mr Bracks. Individual donations and corporate sponsorship opportunities are available at www.cinemalorosae.com. The end goal of Cinema Lorosa’e is to be self sufficient, with sales from indoor screenings (for ex pats and stationed military) funding the travelling cinema and wages of the East Timorese team. A fundraising event will be held on Saturday 13 June, at 3pm at the Sun Theatre in Yarraville with a screening of Happy Feet 2. All proceeds go directly to the Cinema Lorosa’e project. Tickets are $25 and available from The Sun Theatre. For more information visit www.cinemalarosae.com. -ENDS-

-Interview opportunity Steve Bracks AC, former Premier of Victoria Michael Smith, Founder and Director of Cinema Lorosa’e Contact Georgie Heazlewood, Communications Officer 0402 978 250

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Cinema Lorosa’e June 2012

BACKGROUNDER

Cinema Larosa’e began as a conversation between ex-Victorian Premier Steve Bracks, and Sun Theatre’s owner Michael Smith about the lack of things to do for the poor communities of East Timor. East Timor gained independence in 1999 but continues to suffer the aftereffects of the decadeslong struggle against Indonesia. Basics like food, electricity, water and sanitation are everyday problems for most East Timorese. Much of the countries infrastructure was destroyed during its conflict with Indonesia. Today 41% of East Timor’s 1.1 million population live below the national poverty line of US 88 cents a day. Unemployment is high and there is little entertainment for young people. Many East Timorese have never seen a television set, let alone own one. There hasn’t been a working cinema in the country since 1999. Violent gangs are also becoming a problem. With backing from Steve Bracks, Michael Smith put together Cinema Larosa’e – a free program of outdoor film screenings for communities in East Timor. Films are screened in the capital city Dili, and the country’s regional districts. Supported by the East Timorese government and community leaders, the project aims to transport the families of East Timor beyond the everyday experiences of life through film. Through his contacts in the film industry, Smith gained copyright permission for a collection of family friendly films and organised dubbing into the East Timorese language Tetum. Dubbing is provided free of charge by Yarraville’s Magic Sound Company and in-kind support is provided from TOLL to ship the reels from Melbourne to Dili. Once he established the Australian logistics, Smith found local East Timorese, Nene Alves, to take on the Timor side of operations. Alves runs the communications and put the team together that manage the film nights. Smith bought most of the equipment (easily transportable inflatable screen and audio) and trained his new East Timor team how to use the equipment. The program piloted in 2011 and drew a collective audience of 45,000 people. The team expected that the Dili screenings would draw the biggest crowds, given the larger population of the city (est 300,000), and therefore scheduled about half the screenings for Dili. Attendance for Dili film nights was 80 to 250, depending on the popularity of the film. The response for the screenings in the districts was overwhelming. Several screenings attracted crowds in the thousands. The most recorded at one screening was 4,000.

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Issue #: [Date] Cinema Lorosa’e June 2012

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The team found that the film night was often a special event for towns in the districts, and attracted locals of all ages. Many of the remote villages visited by the traveling cinema had never seen a film on a television, let alone a big screen. Watching the set up of the inflatable screen and other event infrastructure appeared just as entertaining as watching the film itself. With the overwhelming demand for films in the districts, the 2012 program will shift the focus of screenings from Dili to more remote communities. More villages will receive the cinema experience and larger towns will receive more than one screening. The long-term goal for Cinema Larosa’e is to be a self-sustaining enterprise with the free traveling cinema being funded by a commercially run cinema in the city. Cinema Larosa’e has a lot of support both in Australia and in East Timor. Steve Bracks and Rob Connelly, director of the Australian film Balibo, continue to champion the project from Australia. Jacqueline Aquino Siapno, the wife of former president, Fernando de Araújo, is an enthusiastic supporter in East Timor, along with local political and community leaders. Expatriates based in East Timor often also help with logistics, providing transport for orphaned children in regions to catch screenings in the city. Funding is vital for the survival of Cinema Larosa’e. Fundraising is being conducted via the Sun Theatre in Melbourne to support costs for fuel, accommodation and wages for the East Timorese staff.

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Cinema Lorosa’e June 2012

• • • • • • • • • • • • • • • • • • • • • • •

FACT SHEET

Cinema Larosa’e is a traveling cinema that visits the capital city Dili and remote communities of East Timor. Cinema Larosa’e was run as a pilot in 2011 during the dry season. Films screened in Dili and 23 towns and villages across East Timor to a total of 45,000 people over the season. In the pilot year, screenings in Dili attracted 80-250 attendees depending on the popularity of the film. The program for 2012 will run from June to early November. Film sessions are free of charge. There have been no cinemas in East Timor since 1999 and there is currently no cinema infrastructure. Cinema Larosa’e sets up its cinema in large outdoor spaces such as soccer fields. Local traders are encouraged to set up stalls on film nights to take advantage of the crowds and add to the festive atmosphere of film nights. Most films are dubbed in Tetum, one of the main languages of East Timor. The Magic Sound Company in Yarraville provides free dubbing services. Members of Melbourne’s East Timorese community provide voices for dubbing. Films selected by Cinema Larosa’e are family friendly, for example, Happy Feet and Karate Kid. Cinema Larosa’e uses an inflatable screen that travels from screening to screening. Cinema Larosa’e was an idea by ex-Premier of Victoria Steve Bracks, and Michael Smith, owner of the Sun Theatre in Yarraville, Victoria. The East Timorese government and community leaders have endorsed the establishment of Cinema Larosa’e. Michael Smith established Cinema Larosa’e and bought the infrastructure himself. Michael Smith regularly travels to East Timor. He trained and employed a group of local East Timorese to promote and operate the program. Cinema Larosa’e is being set up as an East Timorese run company. In the pilot year, screenings in the districts attracted crowds of hundreds, with a record 4000 attendees counted at one screening. Cinema Larosa’e needs funds to continue and reach even more remote communities. Funds are for costs such as fuel, accommodation and wages for the local staff. Corporations and individuals can get involved through sponsorship packages of cash, products or in-kind donations or a combination.

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Issue #: [Date] Cinema Lorosa’e June 2012

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Film nights are promoted locally through word of mouth and by posters. Many people in the remote villages have never seen a television or big screen before. Watching the set up of the event is often as exciting as watching the film itself. The end goal of Cinema Larosa’e is to be self sufficient, with sales from indoor screenings (for ex pats and stationed military) funding the travelling cinema and wages of the East Timorese team. The short form of East Timor in the Tetum language is Timor Larosa’e Tetum and Portuguese are the official language of East Timor. Indonesian and English are in common use. There are about 16 indigenous languages.

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Cinema Lorosa’e June 2012

Q&A

Why is the Cinema Lorosa’e project something the average man or woman in the street should care about? East Timor is our nearest neighbour. We have, as a nation, put a lot of effort into re-building East Timor. Big projects like road building and setting up health care facilities remain very important but while those projects go on we feel it’s important to bring some joy and welcome distraction to the people of East Timor in general and the kids in particular.

Are you concerned that donations to the Cinema Lorosa’e project will mean that money is diverted from more important needs? The Australian government and other international agencies are doing a fantastic job in reestablishing infrastructure and maintaining vital services in East Timor. We don’t see Cinema Lorosa’e competing for funding that would threaten any of that work. Our ambition is to raise a relatively modest amount of money but more importantly in the longer term to develop Cinema Lorosa’e as an ongoing, self-funded operation employing local people.

How much money are you aiming to raise? Our goal for this year is to raise $50,000. We are looking for support from corporate sponsors as well as individual donors. Up until this point Cinema Lorosa’e has relied largely on in kind donations of services and we hope some of that will continue. But to move the project out to more of the East Timorese countryside and to get to the stage where we can employ local staff and the project self sufficient - we need a reasonably modest cash injection.

How many local Timorese people do you hope to employ? Our initial goal is to employ 4 people full time as well as a number of casual staff in the towns and villages the cinema visits.

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Issue #: [Date] Cinema Lorosa’e June 2012

Q&A

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Who’ll administer the money donated? All finances are managed through the Cinema Lorosa’e charity fund managed by the Sun Theatre in Yarraville.

The movies you’ve taken to Timor so far have been American films, are there any plans to dub Australian films into Tetum? Happy Feet was an Australian/American co-production and we’re currently negotiating with the producers of Red Dog for next season.

Have you considered funding the production of films in East Timor? At the moment our focus is getting out to a broader audience across East Timor with the films we have. If seeing those films fires the imagination of an aspiring Timorese filmmaker that’s an added bonus but we don’t see this project turning into a production company. That said, we would do whatever we could to support and screen local productions.

Have you thought about broadening the project, taking it to other developing countries in the region? Right now Cinema Lorosa’e is still a relatively young project, we’re only in our second year, so there’s still a lot of work to do in Timor. Perhaps others seeing what we’ve done might be inspired to do something similar in other areas.

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Cinema Lorosa’e June 2012

STEVE BRACKS SPEECH

Speech Notes for: The Hon Steve Bracks AC Adviser to the Prime Minister of East Timor, Xanana Gusmao Date: 6 June 2012 Time: 6pm Location: Sun Theatre, 8 Ballarat Street, Yarraville Event contact: Kris Jansson, Sun Theatre Manager

It gives me great pleasure to be here at the spectacular Sun Theatre in Yarraville to open the 2012 season of Cinema Lorosa’e. I wish to begin by acknowledging that we are on traditional lands of the Wurundjeri people. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past and present. I would like to acknowledge our special guests here today: • • • • • •

Former President of East Timor, Xanana Gusmao Federal member for Maribyrnong, Mr Bill Shorten Mayor of the City of Maribyrnong, Councillor John Cummings East Timorese resistance leader, Xanana Gusmao Rob Connelly, director of Balibo And our sponsor representatives

• General Manager of TOLL, Jim Andrews • Julia Crees, Director of The Magic Sound Theatre •

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Issue #: [Date] Cinema Lorosa’e June 2012

Sit Amet STEVE BRACKS Dolor SPEECH

Cinema Lorosa’e is a fantastic program that takes the big screen cinema experience to East Timor. I am proud to announce the success of Cinema Larosa’e pilot year in 2011 and open a new season, alongside Michael Smith, founder of the Cinema Larosa’e, owner of the Sun Theatre and personal friend. Last year, over 45,000 people in East Timor saw a film courtesy of Cinema Lorosa’e. Films were screened in the capital city Dili and in remote communities outside the capital. Michael has worked tirelessly to realise the Cinema Larosa’e dream. It began as a conversation we shared a few years ago about the lack of entertainment for the East Timorese. Off his own bat, Michael immediately researched the idea, found partners on the ground in East Timor and established a team capable of delivering the film nights. He even bought the equipment himself. Many films screened are dubbed in Tetum, the most widely spoken language in East Timor. Our friends at The Magic Sound Company in Yarraville organise the dubbing with members of the local East Timorese providing the voice overs. Reels are shipped over free of charge by TOLL. Then a local East Timorese crew promotes and organises the film nights. I want you all to just take a moment and think about the last time you saw a movie. No doubt you shared the experience, you might have in the cinema, then talked about the movie with your friends and work colleagues. The joy of this experience, of watching movies, is universal.

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Issue #: [Date] Cinema Lorosa’e June 2012

Sit Amet STEVE BRACKS Dolor SPEECH

In East Timor, when Cinema Lorosa’e is in town, the whole community will attend. Children, families, just about everyone will show up. For some of these people, this is their first movie experience. Some have never seen a television. It becomes the event of the year. At one screening alone, a record of 4000 attendees were counted. And the movie the crowds all came to see? For this one, it was our very own Australian produced Happy Feet. In celebration of this, Sun Theatre will be hosting a fundraising screening of Happy Feet on Saturday 16 June at 3pm. Cinema Lorosa’e has a simple aim, to get as many people together to enjoy the communal experience of watching a movie. And it works. I’ve seen the kids faces at these screenings. In my work as Adviser to the Prime Minister of East Timor, I travel to East Timor around three times a year. This country is still struggling to overcome the tragic history and oppression by Indonesia. There are many devastatingly poor communities where basics like food, electricity, water and sanitation are everyday problems. Today 41% of East Timor’s 1.1million population live below the national poverty line. And there has been no cinema infrastructure since 1999. Enter Cinema Larosa’e. Australia has committed to some amazing support projects for East Timor. Community relations are stronger and stronger each year. By supporting projects like this, a simple idea, yet when we make real, it makes such a difference.

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Issue #: [Date] Cinema Lorosa’e June 2012

Sit Amet STEVE BRACKS Dolor SPEECH

I would like to thank our sponsors that have helped to make this project happen, TOLL and The Magic Sound Company. Without these funds we could not run the program. And in order for Cinema Larosa’e to travel to even more remote communities in East Timor, we need more sponsors and individual donors to come on board. There is a range of ways organisations and individuals can help, from providing inkind support, like supplying mobile phones, to purchasing the naming rights of a whole season. I want to close with asking you all to go back to those movie memories. Remember those great movies you saw on the big screen? Cinema Lorosa’e is making those memories for the communities of East Timor. I am honoured to declare the 2012 season officially open. I wish you all a wonderful evening.

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Cinema Lorosa’e June 2012

• • •

• • •

THE HON STEVE BRACKS AC BIOGRAPHY

Steve Bracks became Victoria’s 44th premier in October 1999. At 52 he retired as Premier of Victoria on 27 July 2007, after almost eight years as Premier, Minister for Multicultural Affairs and Minister for Veterans’ Affairs. Now holds six major honorary positions: as Adviser to the Prime Minister of East Timor, Xanana Gusmao; as Director of the Bionics Institute of Australia Board; as Chair of the Deakin Foundation, Deakin University; and Centre for Dialogue, LaTrobe University. He is also Honorary Chair of the Union Education Foundation and the John Button Foundation. Special Adviser on governance issues to the Prime Minister of East Timor, Xanana Gusmao, since August 2007. Steve Bracks has led 22 missions to Dili since September 2007. The Bracks East Timor Governance Project has facilitated advice in relation to a sustainable retirement income scheme for civil servants; the development of a masterplan for sanitation and drainage in Dili; and, Timor-Leste’s Strategic Development Plan, 2011-2030. The Bracks Timor-Leste Governance Project has also assisted the development of the Dili Chamber of Commerce, the Balibo Fort accommodation social enterprise project, a national football league initiative, and Cinema Lorosae.

Reference: http://www.stevebracks.com.au

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Cinema   Lorosa’e   

Contact

Sponsorship and  Advertising   

Vivamus.

Australia Michael Smith  m@mgsgroup.com 

Sponsorship opportunities  Contact Sun Theatre Yarraville to  find out how your organisation can  partner with Cinema Lorosa’e.    Corporate funding of a season will  ensure the cinema program will  continue to grow and reach more  East Timorese people. 

$5K, $10K and $20K  sponsorship options 

Corporate engagement  opportunities 

In‐Kind support 

+61 3 9362 0507   

East Timor  Maria Alves  +67 0 7348456 

cinemalarosae.com

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Make a  difference 

Cinema Larosa’e provides a  program of free outdoor film  screenings in East Timor,  Australia’s closest neighbour.  Many East Timorese experience  hardship with basics like water,  food and electricity everyday  problems. On top of this  employment is low and there is  little entertainment.   Cinema Larosa’e is aimed to  provide relief to East Timorese  communities through the cinema  experience.   Selected films are family‐friendly  and most are dubbed in local East  Timorese languages. Makeshift  cinemas are set up with an  inflatable screen in sports fields and  schools.  The first Cinema Larosa’e season  was piloted in 2011 and the  response was overwhelming, with a  collective audience of 45 000  people.  With your support, Cinema Larosa’e  will travel to even more remote  communities in East Timor so that  more people can experience the joy  of cinema. 

“It’s so simple, seeing a film. But to these kids, it can  change their world”   ‐ Steve Bracks    Gold Sponsorship $20K 

Bronze Sponsorship $5K 

Including such benefits (but not limited to): 

Including such benefits (but not limited to): 

Naming rights to the 2013 Cinema  Lorosa’e season in East Timor 

Logo association and representation  across all collateral 

40 x 30 second advertisement spots  during films of choosing screened at Sun  Theatre Yarraville in 2013.  

5 x 30 second advertisement spots during  films of choosing screened at Sun Theatre  Yarraville in 2013.  

Silver Sponsorship $10K 

In‐Kind Support 

Including such benefits (but not limited to): 

Freight and logistics  ‐ Car rental or loan of vehicle and driver  ‐ Accommodation  ‐ Telephone and data services  ‐ Deck chairs    Contact the team to discuss your requirements.  We can tailor to meet mutual objectives.   

20 x 30 second advertisement spots  during films of choosing screened at Sun  Theatre Yarraville in 2013.  

Logo association and representation  across all collateral   


Cinema Lorosa’e   

Contact

Vivamus.

Making a donation   

Australia Michael Smith  m@mgsgroup.com 

Where the money  goes  All donations go directly into the East  Timor operations of Cinema  Larosa’e. Donations help pay for fuel,  transport, accommodation and  electricity of the travelling cinema. 

+61 3 9362 0507   

East Timor  Maria Alves  +67 0 7348456 

cinemalarosae.com

East Timor is a mountainous country,  donations also help pay for vital  telecommunications used for  coordinating screenings in remote  villages.   Film dubbing and shipping of reels  from Australia are provided by  sponsors Magic Sound Company in  Yarraville and TOLL.  

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Make a  difference 

Name ____________________________________   Street Address  ____________________________________   Suburb  ____________________________________   State _____________Pcode ____________   Phone  ____________________________________   Email  ____________________________________     I would like to contribute regularly  $_______   per  ______________________  

American Express 

The Cinema Larosa’e Experience 

Many East Timorese experience hardship with  basics like water, food and electricity everyday  problems. On top of this employment is low and  there is little entertainment.  

The whole town benefits when the cinema comes  to town. Local traders set up temporary markets  and whole families come together to watch the  films. Many East Timorese have never seen a film  on television, let alone on the big screen.  Watching the inflatable screen and event  infrastructure being set up is often just as much  fun for members of these communities as the film  itself. 

Cinema Larosa’e aims to provide relief to East  Timorese communities through the cinema  experience.  

The first Cinema Larosa’e season was piloted in  2011 and the response was overwhelming, with a  collective audience of 45 000 people. 

Selected films are family‐friendly and most are  dubbed in local East Timorese languages.  Makeshift cinemas are set up with an inflatable  screen in sports fields and schools and travel from  village to village during the dry season. 

With your support, Cinema Larosa’e will travel to  even more remote communities in East Timor so  that more people can experience the joy of  cinema. 

Cinema Larosa’e provides a program of free  outdoor film screenings in East Timor, Australia’s  closest neighbour. 

I would like to make a one off  contribution  Please debit my:     Visa      MasterCard 

“It’s so simple, seeing a film. But to these kids, it can  change their world”   ‐ Steve Bracks   

Signature ______________________   Date___________________________   All gifts over $2 are tax deductable.  Send to: Cinema Lorosa’e , Sun Theatre  Yarraville, 2 Ballarat Street, Yarraville, VIC 


Media Kit  

GEM Media Kit for Cinema Lorosa'e 2012 Season Launch - includes media release, backgrounder, fact sheet, speech, biography, Q&A, brochures a...

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