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MELANIE BOWLES

Melanie Bowles, 2011.


Melanie Bowles, 2011.


GERALDINE PICARDIE

Geraldine Picardie, 2011.


Geraldine Picardie, 2011.


MARIA GENCO

Maria Genco, 2011.


Maria Genco, 2011.


PAMELA SCHWARTZ

Pamela Schwartz, 2011.


Pamela Schwartz, 2011.


NATASHA KNIGHT

Natasha Knight, 2011.


Natasha Knight, 2011.


ALICE JOUBERT

Alice Joubert, 2011.


Alice Joubert, 2011.


KATIE FADDY

Katie Faddy, 2011.


Katie Faddy, 2011.


ANNA RIDLEY

Anna Ridley, 2011.


Anna Ridley, 2011.


JULIE BEHSETA

Julie Behseta, 2011.


Julie Behseta, 2011.


HATICE BURGESS

Hatice Burgess, 2011.


Hatice Burgess, 2011.


EMMA NEUBERG

Emma Neuberg , 2011.


Emma Neuberg, 2011.


The Born To Be Wild Group’s Extended Swatchbook 2011

The People’s Print is delighted to present The Born To Be Wild Group’s Extended Swatchbook 2011 in tandem with Postmodernism: Style and Subversion, 1979-1990, at the V&A Museum and the Sackler Centre’s Digital Studio, London. This publication illustrates the first ever co-created fabric swatchbook that brings together collective and individual design methodologies in a new multiple copyright framework. This collective design swatchbook pioneers a new methodology for digital textile print, community generation, cultural and social identity and entrepreneurship. A group of strangers come together through a shared interest in cultural and historical genres, as presented by a museum, gallery, archive or collection, in this case a blockbuster show held at the V&A from 24th September 2011 to 15th January 2012, and co-creates a print identity unique to the group, its time and location. A keen interest in textile print identity and experiment in applied new print technologies is also shared by the group of individuals. The collective design methodology includes a democratic voting system that ensures that all the members of the group are central to the co-creation process.The group then becomes connected through its co-created print identity with exclusive rights on using and applying the voted-for designs. The Born To Be Wild designers are now free to develop the designs further and into larger collections, some that will be exclusive to the designer and others that may be created further by the group. This identity and flexibility allows for great scope on different levels, with design identities, design community and cultural and social identities set to flourish and grow both within and without of the group. This marks an exciting new methodological framework in which to create and develop design identities and entrepreneurship on a national and transferable level. It also represents an exciting new cultural system to replicate and upscale in order to create print identities that can be applied to fashion groups, interiors groups, architectural groups and a diverse range of trade and industry groups. For further information, consultation and contact, visit www.thepeoplesprint.blogspot.com

Born To Be Wild Extended Swatchbook 2011 first draft  

A co-created textile print identity in tandem with Postmodernism: Style and Subversion 1979 - 1990 at the V&A in London.

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