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BCWF 2017-2018

brand style guide


BCWF style guide


Welcome. Nice to meet you. about us. Meet the logo.

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logo variants. make the most of the logo. what to do. what not to do.

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Font 101. font usage. 18 Hello, colour. colour swatches. 22 what the colours mean. 23 Logo vs. world. logo, meet stationary. 26 logo ft. environment. 29 merch.31 photography.32 Technical stuff. format guide. 36 So long, farewell. 39

2017-2018

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Nice to meet you. Get to know us a bit better.

First impressions make a brand. Get to know us over the next few pages. Learn our details like our brand promise and mission statement. So, what are you waiting for? Flip the page!

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about us. The British Columbia Wildlife Federation is BC’s largest and oldest conservation organization. BCWF is home to 50,000 members, who have devoted their time to protecting, enhancing, and conserving all the beautiful wildlife BC has to offer.

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BCWF is committed to not only conserving wilflife, but educating all British Columbians about wildlife. This includes fish, wildlife, parks and all outdoor recreational areas.

BCWF style guide


remember to

explore.

2017-2018


Meet the logo. He likes long walks on the beach.

Here’s where you’ll get the first in-depth look at the logo itself. Colour variants, usage, and how to ensure you treat it with the love and affection it deserves.

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logo variants.

full colour

BRITISH COLUMBIA

WILDLIFE FEDERATION

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BCWF style guide


monochromatic

BRITISH COLUMBIA

WILDLIFE FEDERATION

inverted

BRITISH COLUMBIA

WILDLIFE FEDERATION

2017-2018

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A

A

A

BRITISH COLUMBIA

WILDLIFE FEDERATION

A

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BCWF style guide

area of isolation


make the most of the logo. Always ensure that no matter what size the logo is, from stamp to billboard, that it always has the size of the “A� surrounding it.

This ensures that no other graphics or images are intruding on the personal space around the logo, causing distraction, confusion, or legibility.

2017-2018

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what to do. Make sure to never distort, reflect, or tilt the logo. Also, no adding graphics or backgrounds that do not reflect BCWF as a brand. The colours used were chosen specifically, so it’s pretty important to leave those alone, too.

The BCWF logo was created in a certain way to portray an ideology. This is why it’s imperitave that it stays just the way it was made to be.

BRITISH COLUMBIA

WILDLIFE FEDERATION

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BCWF style guide


what not to do.

1.

2.

BRITISH COLUMBIA

WILDLIFE FEDERATION

3.

BRITISH COLUMBIA

BRITISH COLUMBIA

BRITISH COLUMBIA

AIBMULOC HSITIRB

WILDLIFE FEDERATION

WILDLIFE FEDERATION

B

W RI IL TI D SH LI FE C FE OL D U ER M AT BI IO A N

4.

WILDLIFE FEDERATION

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1. Do not stretch or squish. 2. Do not change colours. 3. Do not add graphics.

NOITAREDEF EFILDLIW

6.

4. Do not rotate or turn. 5. Do not adjust opacity. 6. Do not reflect.

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Font 101.

More than just a pretty typeface.

Ah, yes. Typography. Something most don’t pick up on, but truly makes or breaks a logo. In the next pages, we explore the usage and functionality of our fonts, and how and why they make the logo click.

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font usage. The font used in the BCWF logo is Lithos Pro, picked for it’s woodsy, adventurous feel.

a. b.

BRITISH COLUMBIA

WILDLIFE FEDERATION

a. lithos black, 36pt, 37 leading. b. lithos pro regular, 33 pt, 37 leading.

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BCWF style guide


A The quick brown fox jumps over the lazy dog. lithos pro, 20pt, 15 leading.

The quick brown fox jumps over the lazy dog. lithos black, 20pt, 15 leading.

2017-2018

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Hello, colour. It’s not easy being green.

You can’t describe the sky without using the word “blue”. Colour is the first thing people notice, so it’s pretty important it leaves a lasting impression. Learn more about the colours used as well as why they make people feel the way they do.

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colour swatches. evergreen

fish blue

bear brown

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R 31 G 89 B 59 C 85 M 40 Y 84 K 36 #1E593A Pantone 150-15C

R 0 G 112 B 189 C 87 M 53 Y 0 K 0 #0070BC Pantone 106-8C

R 84 G 69 B 56 C 54 M 60 Y 70 K 45 #544438 Pantone 23-16C

BCWF style guide


what the colours mean. life renewal nature energy growth harmony

stability trust wisdom truth the sky the sea

2017-2018

earth together reliabilty security healing home

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Logo vs. world. Real life application.

From stamps to billboards. Sneak a peek at how this logo will be used in everyday marketing and branding.

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logo,

meet stationary. business card

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BCWF style guide


magazine

stationary

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BCWF style guide


logo ft.

environment.

2017-2018

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BCWF style guide


merch.

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photography.

Any photography or backgrounds associated with the BCWF logo should hold the same values as the logo itself. The outdoors should be presented as a friendly, welcoming environment that makes one feel like they are home.

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Keep these key ideas in mind; • Outdoors • Adventure • Friendly • Home.

BCWF style guide


2017-2018

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Technical stuff. Down to the nitty-gritty.

Get down to business with file formats and copyright legalities. They need a little love, too.

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format guide. Learn what each file name means, and what each file is best used for.

High resolution. Compatible with Preview. Good for web. Easily shared and transferred.

Compatible with Adobe illustrator. Editable document. Vector Image.

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BCWF style guide


Has a transparent background. Can be used on coloured backgrounds. Good for web. Smaller file size.

Compatible with Adobe Illustrator. Compatible with Preview and Adobe Acrobat. Easily shared and transferred.

Smaller file size than JPG. Easily shared and transferred.

2017-2018

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So long, farewell. Stay gold, ponyboy.

Designed by: Emmaline Holtz 2017 Š

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BCWF Brand Style Guide