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The study found over the years men have more frequently become sexually objectified, especially for advertising purposes due to many factors such as society and the new male ideal. Male and female sexual objectification was seen to compare equally on some levels, but on others females are overall objectified more. Finally, the research also found men was affected subconsciously when shown images of other men being sexually objectified, this however being on a lesser level than women.


This case study aimed to find out information regarding the sexual objectification of males in fashion advertising. Focusing on three objectives, it researched whether males were becoming more sexually objectified and why, how male and female sexual objectification compares and finally what effect sexual objectification has on the male self perception.

Emma Kelly Portfolio: Fashion Communication and Promotion  

This is my portfolio featuring work and experience gathered from my fashion communication and promotions BA Hons Degree at Huddersfield Univ...