Alongside the digital application, a marketing plan, promotional plan, press pack, digital application proposal and event plan were all created to create an overall campaign. The marketing and promotional plan explained each tactic and mock ups were used to visually explain the idea. To compliment the introduction of an application, a new website design for the brand was created to reflect the Digital Youth theme and improve customer experience. Finally, to fully explain the digital application, a demo video with an on screen tutorial was created in order to ensure the application was understood completely.
Published on May 24, 2015
This is my portfolio featuring work and experience gathered from my fashion communication and promotions BA Hons Degree at Huddersfield Univ...