Page 1

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Trend Book


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Contents Page !"#$&%'()*+$&!"#$& !"#$&,'-./*$/*0&!"#$& !"#$&1'&(2$/3&& !"#$&4'&(2$/3&5"6& !"#$&7'-2$"89$&:/;<$/=$0>&?$0)#/$20& !"#$&@'-2$"89$&:/;<$/=$0>&AB"&C"/#& !"#$&D'-2$"89$&:/;<$/=$0>&E*2$$*&E*F+$& !"#$&GH'-2$"89$&:/;<$/=$0>&-$+$I2)8$0& !"#$&GG'-2$"89$&:/;<$/=$0>&J2*& !"#$&GK'-2$"89$&:/;<$/=$0>&L)0*.2F& !"#$&G%'-2$"89$&:/;<$/=$0>&M3)*.2)"+0& !"#$&G,'-.+.<2&!"+$N$& &

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!"#$1&

TREND:

Oriental Luxe

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Trend Map


!"#$7&

Creative Influences: Designers

Hermes

Victorio Lucchino

Emilio Pucci

!"o#


!"#$@&

Creative Influences: Uma Wang

AB"&C"/#&)0&"/&)/;<$/8"+&/$V& 3$0)#/$2&)/&-U)/"X&T$Q.2$&+"</=U)/#& U$2&+"I$+&)/&KPP1W&0U$&0*<3)$3&"*& I.*U&*U$&-U)/"&($O8+$&A/)9$20)*F& "/3&-$/*2"+&E")/*&5"28/0X&EU$&U"0& 2$=$)9$3&=2)8="+&"==+")B&"/3& I$=.B$&"&+$"3$2&)/&*U$&-U)/$0$& Q"0U)./&)/3<0*2FX&L$2&V.2Y&)0&0Y)++$3& )/&B)O)/#&Q"0U)./&V)*U& Q</=8./"+)*FX&L$2&=.++$=8./0&"2$& 0<I*+$&"/3&3)0=2$$*W&0U$&6"F0& $OZ<)0)*$&"N$/8./&*.&U$2&=U.)=$&.Q& Q"I2)=&"/3&*$O*<2$0X&EU$&=2$"*$0& 0)B6+$&F$*&0*2./#&3$0)#/0&*U"*&U"9$& #")/$3&U$2&0*2./#&2$=.#/)8./X&&

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!"#$D&

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Creative Influences: Street Style


!"#$GP&

Creative Influences: Celebrities

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Creative Influences: Art -U)/$0$&J2*&U"0&I$$/&"&=2$"89$& )/;<$/=$&./&BF&*2$/30& 3$9$+.6B$/*&3<$&*.&*U$&)/*2)="*$& 3$*")+0&*U$&"280*0&*"Y$&)/&*U$)2& V.2YX&5"/F&6)$=$0&.Q&V.2Y&"2$& =2$"*$3&<0)/#&V"*$2&=.+.<20W&*U$& [I+$$3$2]&$c$=*&*U$F&=2$"*$&)0& 0.B$*U)/#&:&V"/*&BF&d/"+& =.++$=8./&*.&$BI.3FX&(U$&V"F& *U$&6")/*0&"2$&I+$/3$3&*.#$*U$2& =2$"*$0&"&+<O<2).<0&+..YW&VU)=U& V.<+3&I$&2$B)/)0=$/*&.Q&BF& [H2)$/*"+&\<O$]&*2$/3X&&

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!"#$GK&

Creative Influences: Chinese History

-U)/$0$&L)0*.2F&V)++&"+0.&6+"F&"/&)/;<$/=$&)/*.&*U$&H2)$/*"+&\<O$&*2$/3X&(U$&S)20*& MB6$2.2&.Q&-U)/">&e)/&EU)&L<"/#&6+"F0&"/&)/;<$/8"+&d#<2$&V)*U&*U$&*2$/3W&*U$&Q"B.<0& *$22"=.N"&"2BF&0=<+6*<2$0&"2$&2$B)/)0=$/*&.Q&*U$&#2$"*&V"22).20&.Q&-U)/"X&(.&"33&0.B$& 3)9$20)*F&*.&*U$&*2$/3W&=<*&.<*0&"/3&0*2<=*<2"+&Q$"*<2$0&V)++&I$&<0$3&)/&*U$&="60<+$& =.++$=8./X&(U$0$&V)++&)/=+<3$&=<*&.<*0&"/3&B$0UW&0U.V/&*U2.<#U&*U$&=.++$=8./X&(U$0$& )B"#$0&2$62$0$/*&*U$&S)20*&MB6$2.2&.Q&-U)/"&"/3&U)0&*$22"=.N"&"2BFX&(U)0&V"22).2&9)I$& U"0&I$$/&"3"6*$3&)/&Q"0U)./W&0U.V/&*U2.<#U&*U)0&$3)*.2)"+&0U..*&./&JB$2)="]0&f$O*&(.6& 5.3$+X&(U$&*2"3)8./"+&Y)B./.0&U"9$&I$$/&<0$3&)/&"/&$3#F&V"F&*.&=2$"*$&"/&$B.89$& 6U.*.X&


!"#$G%&

Creative Influences: Editorial Shoots

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Colour Palette: Oriental Luxe


!"#$G1&

Textiles (U)0&=.++$=8./&.Q&3)c$2$/*&)B"#$0&"/3&6U.*.#2"6U0&.Q&*$O8+$0&3$B./0*2"*$0&"&Q$V&0$+$=8./0&.Q&3)c$2$/*&Q"I2)=0&*U"*&=.<+3&I$&6.*$/8"++F&<0$3&)/& *U$&="60<+$&=.++$=8./X&(U$&2"/#$&.Q&3)c$2$/*&*$O*<2$0&=2$"*$0&"&9)9)3&)B"#$&"/3&"&6.*$/8"++F&)/;<$/8"+&=.++$=8./X&(U$2$&"2$&"&Q$V&)B"#$0&Q.</3$3& ./+)/$&"/3&6U.*.#2"6U0&.Q&Q"I2)=0&I2.<#U*&*.&*2)"+&"/3&*$0*&"0&*.&VU$*U$2&*U$F&V.<+3&V.2Y&Q.2&*U)0&*2$/3X&& & S.2&*U$&H2)$/*"+&\<O$&*2$/3&*U$&Q"I2)=0&6+"F&"/&)B6.2*"/*&2.+$W&*U$&=.++$=8./&)0&B$"/*&*.&+..Y&+<O<2).<0&*.&2$62$0$/*&*U$&#2.V)/#&+<O<2F&B"2Y$*&)/& -U)/"W&*U$2$Q.2$&*U)0&/$$30&*.&I$&2$62$0$/*$3&*U2.<#U&*U$&=U.)=$&.Q&Q"I2)=0X&E)+YW&0"8/&"/3&=U)c./0&V)++&I$&*U$&B.0*&)B6.2*"/*&=U.)=$0&Q.2&*U$& =.++$=8./W&*U$F&=2$"*$&"&;.V)/#&B.9$B$/*&)3$"+&Q.2&*U$&*2$/3X&&


!"#$G4&

Print -U)/$0$&J2*&U"0&I$$/&"&=2$"89$&)/;<$/=$&./&BF& *2$/30&3$9$+.6B$/*&3<$&*.&*U$&)/*2)="*$&3$*")+0&*U$& "280*0&*"Y$&)/&*U$)2&V.2YX&5"/F&6)$=$0&.Q&V.2Y&"2$& =2$"*$3&<0)/#&V"*$2&=.+.<20W&*U$&[I+$$3$2]&$c$=*&*U$F& =2$"*$&)0&0.B$*U)/#&:&V"/*&BF&d/"+&=.++$=8./&*.& $BI.3FX&(U$&V"F&*U$&6")/*0&"2$&I+$/3$3&*.#$*U$2& =2$"*$0&"&+<O<2).<0&+..YW&VU)=U&V.<+3&I$&2$B)/)0=$/*& .Q&BF&[H2)$/*"+&\<O$]&*2$/3X&&


!"#$G7&

Capsule Collection Smart Trousers – These city Capri pants will be in a white satin material, with a floral print cascading in a similar way to the image in blue. The colours will be complimentary blues and purples. The image shows the style of water colour print.

Maxi Dress – This dress will be in a vibrant orange or pink floral print colour the back has a cut out. Material will be a luxurious chiffon, and straps will be thin.

Jumpsuit – This mesh neckline will be on the jumpsuit, yet the suit will be in a floral graphic bleeded print..

Smart Jacket – The jacket will be a structured blazer with an oversized feel, the blazer will be mainly white with this olive green print on the lining inside.

Evening Dress – This mesh neckline will be used on the smart dress in a pencil shape. In the colours shown.

Day dress– The day dress will be a silk and luxurious fabric in an A-line shape. The dress will be white with a blue Chinese dragon print travelling from the bottom up.


!"#$G@&

Capsule Collection

Day Shirt – Similar to the evening shirt the day version will be more subtle with no cut outs, yet in a vibrant floral oriental print.

Evening Shirt – Keeping with the floaty feel of the collection this shirt will be in a pale orange colour and the open back detail will be reminiscent of warrior armour.

Shorts – This city shorts will be in a satin fabric, with a white background and the print will be an oriental dragon style print, as shown above in this array of colours.

Skirt – The shape is in a skater style, yet the pleating effect is influenced by the Chinese warriors history. This skirt will be for an evening look, and in a range of pastel metallic shades. The skirt illustrates both the warrior theme and also taking & influence form the traditional kimono structure.

Jacket – Taking direct inspiration from the traditional kimonos, the light summer jacket will be in a similar shape to this image shown, yet in a paler colour palette, and slightly less volumous. The colours will be as shown, and the pattern will have a more floral and dragon print.


!"#$GD&

S2$/=U&-.//$=8./&"2$&2$/.V/$3&Q.2&*U$)2&=+"00)=&"/3&0)B6+$&0)+U.<$N$0W&*U$)2&=.++$=8./0&.Q&=+"00)=&0U"6$& 32$00$0&"2$&0*"6+$&6)$=$0X&(.&"3"6*&*.&*U$&0*F+$&.Q&S2$/=U&-.//$=8./W&H2)$/*"+&\<O$&V)++&I$&*./$3&3.V/W& IF&<0)/#&*U$&=+"00)=&32$00&0)+U.<$N$0&S-&<0$&*.&"&I2)#U*$2&=.+.<2&6"+$N$&V)++&I$&)/*2.3<=$3W&6$2Q$=*&Q.2&*U$& 0<BB$2X&(U$&32$00&0U"6$0&V)++&I$&)/&*U$&=+"00)=&0*F+$&F$*&V)++&U"9$&"/&.2)$/*"+&*V)0*&./&*U$BW&"0&0*"*$3&)/& *U$&="60<+$&=.++$=8./&3)c$2$/*&=<*&.<*0&"/3&+"0$2&V.2Y&V)++&I$&"&Y$F&$+$B$/*&.Q&*U$&*2$/3W&+)/Y)/#&*.& -U)/$0$&U)0*.2F&"/3&"33)/#&"&*.<#U&V"22).2&$3#$&*.&*U$&Q$B)/)/$&0U"6$0&"/3&=.+.<20X&(U$&Q"I2)=0&<0$3&V)++& I$&=U)c./W&0)+Y&"/3&+.*0&.Q&.*U$2&+<O<2).<0&Q$$+)/#&*$O8+$0X&(U$&*2$/3&V.<+3&I$&62$0$/*$3&)/&"&0)B)+"2&V"F& *.&*U$)2&=<22$/*&="B6")#/&*U2.<#U&9)9)3&)B"#$2F&VU)=U&I.3$0&V$++&V)*U&*U$&9)I2"/*&=.+.<2&6"+$N$X&&

Trend adapted to brand. &


!"#$KP&

Simplistic, classic styles

Cut outs and Mesh Necklines used.

Laser cut outs and openings.

Example of the editorial shoot style Intricate Straps


!"#$KG&

Smart Trousers

Knitted Dress Casual Trousers (U$&.2)$/*"+&*2$/3&V.<+3&U"9$&*.&I$&0+)#U*+F&=U"/#$3&*.&"3"6*&*.& *U$&"<*<B/RV)/*$2&0$"0./X&h$$6)/#&V)*U&*U$&-U)/$0$&*U$B$&*U$& =.+.<20&V)++&*"Y$&"&B.2$&=U)++$3&*./$W&V)*U&3)c$2$/*&#2$F0&"/3& I+"=Y0W&B)O$3&V)*U&"&V"2B$2&*./$0&.Q&I<2/*&2$3&=.+.<20X&(U)0& 6"#$&)++<0*2"*$0&"&Q$V&9)0<"+&$O"B6+$0&.Q&U.V&*U$&*2$/3&=.<+3& +..Y&VU$/&I"0$3&./&"&3"2Y$2&6"+$N$X&:/&di/#&V)*U&)*&I$)/#&6"2*F& 0$"0./&+.*0&.Q&B$*"++)=&=.<+3&I$&<0$3W&*"Y)/#&)/;<$/=$&Q2.B&*U$& *2"3)8./"+&-U)/$0$&32"#./X&&

Smart top

(U)0&6"28=<+"2&*"Y$&./&*U$&*2$/3&V)++&I$&)3$"+&Q.2&"&B)/)B"+)08=& I2"/3&0<=U&"0&5"/#.&"/3&j"2"W&*U$&)B"#$0&"2$&Q2.B&"&=<22$/*& +)/$&"*&j"2"W&0U.V)/#&U.V&BF&*2$/3&V.<+3&I$&"I+$&*.&"3"6*&*.&*U)0& 6"28=<+"2&I2"/3X&(U$&=.++$=8./&V.<+3&=./0)0*&.Q&=U</YF&Y/)*0&"/3& .*U$2&+"F$2)/#&.68./0&)/&*U$&=.+.<2&6"+$N$&0<##$0*$3X&&

Trend adapted for A/W


!"#$KK&

Knitwear – in a range of colours, but with different printed patterns.

Coat – Kimono inspired wool thick coat, with longer sleeves in darker colours.

Printed Scarf Gloves – warrior inspired

Poncho

Hoisery – There will be black tights with a floral seam down the lines at the back shown in the images. Using the colour palette.

Trend adapted for A/W


!"#$K%&

Trend Forecaster: Mudpie 5<36)$&"2$&"&*2$/3&Q.2$="08/#&=.B6"/F&*U"*&62.9)3$& 3$*")+0&./&/$V&*2$/30&*.&"/&$O=+<0)9$&=+)$/*$+$X&(U$F& 62.9)3$&/.*&./+F&+./#&*$2B&*2$/30&I<*&0U.2*&*$2B& "/"+F0)0&./&*2$/30&*U$F&I$+)$9$&V)++&V.2Y&)/&*U$&Q<*<2$X& J0&./$&.Q&*U$&+$"3)/#&Q.2$="08/#&=.B6"/)$0&*U$F&"2$&"/& )/*$2/"8./"++F&2$/.V/$3&I2"/3&*U$F&"2$&2$+)$3&./&IF&"& 9"0*&"B.</*&.Q&=+)$/*0X&TF&62.3<=)/#&I$"<8Q<++F& 3$0)#/$3&B"#"g)/$0&"/3&*2$/3&I..Y0&*U$F&62.9)3$&"& V)3$&2"/#$&.Q&6$.6+$&V)*U&"&0$29)=$&*.&U$+6&*U$B&VU$/& V.2Y)/#&)/&*U$&Q"0*&6"=$3&)/3<0*2FX& & TF&3$+)9$2)/#&"&2"/#$&.Q&+"2#$&*2$/30W&=.+.<2&6"+$N$0W& *$O8+$0W&62)/*0&"/3&#2"6U)=0&*U$F&62.9)3$&"&0*2.#&029)=$& *U"*&)0&=./8/<"++F&2$+)$3&<6./X&&&&


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Appendix

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Extra creative research â&#x20AC;&#x201C; looking at more editorials specifically China Vogue


trend forecasting unit  

trend forecasting creative portfolio

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