U N I V E R S E
M A G A Z I N E
TOBY SHOW US THE BEST PLACES TO BE!
Welcome! U N I V E R S E
M A G A Z I N E
IN THIS ISSUE… CHILDREN OF THE STREETS
Hi everybody and welcome to Mounette Universe and our new fresh magazine! For you guys that does not know of us very well yet, Mounette Universe stands for fashion, shopping, inspiration & lifestyle..
“We ARE HERE TO INSPIRE YOU” We are here to inspire you and introduce you to awesome people we love. People that are not afraid to be themselves and who goes where their hearts tells them to go. Free individuals expressing their passion for creativity. We find our inspiration in the magic moments that life gives us everyday. In People we meet and moments we share. Everyone have a story to share.
MOUNETTE UNIVERSE MEETS GUMMIHZ
The Idea of Mounette Universe Magazine was born when we realized that almost all major fashion magazines is aimed for the same audience – the woman
“WE WANT TO CREATE A UNISEX UNIVERSE” PHAT- MORE THAN JUST A PERSONALITY
We want to create a unisex universe where creative souls will find and share inspiration. And why always focus on those who are in the spotlight? We have already heard and read everything about them, right? So let us get to know new characters with their own unique personalities! For us you are a star if you dare to be yourself and believe in what you are and do – That is what we want to write about !
“FOR US YOU ARE A STAR IF YOU JUST DARE TO BE YOURSELF” In this first issue of Mounette Universe Magazine that we are launching during the very last sunny summer days, we want to squeeze the last out of summer with colors, patterns, and a sunny trip to Berlin. You will be introduced to a new strong personality in our “Mounette Universe Hearts You” interview and we will, amongst others, update you with latest trends from the streets and catwalks. Take a deep breath! You are now diving into a whole new universe down under the surface of fashion. Welcome to Mounette Universe!
Feel free to e-mail your observations and comments to us: firstname.lastname@example.org
EMMA CHOLAT EDITOR IN CHIEF
What’s HOT Right Now side 3
TREND Indicator, side 5
Mounette Universe Hearts you. PHAT – More than just a personality. SIDE 13 Lest Go BANANAS! Side 16
Children Of The Street. Side 18
BERLIN – Toby shows us were to go and what to do. Side 44
Mounette Meets Gummihz. SIDE 47
On The Cover : Philip Nilsson & Phat Lam Photos: Emma Cholat
Mounette Universe Hearts You! You want this t-shirt? Then make us fall in love with you!
What’s HOTright now… U N I V E R S E
M A G A Z I N E
Name: Jean Mikhael Paskal Skaaden Age: 26 Na)onality: Norwegian singer of Bulgarian origin Website: mikhaelpaskalev.com Mikhael Paskalev is an Norwegian pop ar3st from Ålesund. He released a self-‐3tled EP Mikhael Paskalev in 2012 followed by a studio album What's Life Without Losers in 2013 produced by Jow Wills and recorded in Liverpool. The album entered the Top 10 of the Norwegian Albums Chart. He remains most famous for "I Spy", an online viral music video directed by André Chocron. He has also released the single "Jive Babe" on his own independent record label PreQy Boy Floyd Records with distribu3on agreement with Universal Music Norway. MouneQe Universe favorite song
Mounette Universe’s Favorite:
Wild Belle Wild Belle are an American indie rock band composed of siblings Elliot and Natalie Bergman that are two of four children born to musician parents, who brought them up in a house full of music. Elliot, the older sibling, is a mul3-‐ instrumentalist studied at the University of Michigan w h e r e h e s t a r t e d a n A f r o b e a t b a n d c a l l e d Nomo. His younger sister, Natalie, started performing w i t h N o m o , p l a y i n g tambourine and
singing backing vocals when she was sixteen. EllioQ and Natalie decided to branch oﬀ with their own project and chose the name, Wild Belle. Wild Belle's debut album, en3tled Isles, was released on March 12th of 2013 on iTunes and Amazon digital download, as well as released in stores in online in physical format. Natalie and Elliot Bergman named their album “Isles”, due to every track resembling its own island, drawing in inﬂuences from reggae, soul, and jazz music.
CocoRosie is an American musical group formed in 2003 by sisters Bianca "Coco" and Sierra "Rosie" Casady. The sisters were born and raised in the United States, but formed the band in Paris a\er mee3ng for the ﬁrst 3me in years.
Their music has been called “Freak Folk” and incorporates elements of p o p , b l u e s , o p e r a , electronica and hip hop. CocoRosie began as a duo with Sierra singing, playing the guitar, piano and harp, and Bianca singing and manipula3ng various children's toys, electronic and percussion instruments, as well as other exo3c noisemakers. They subsequently added v a r i o u s b a c k i n g musicians, usually a bassist, keyboardist, and beat boxer. They have b e e n a v e r y a c 3 v e touring group, playing across Europe, the United States, and elsewhere. They have released ﬁve M.U Favorite Song & Video - Lemonade full-‐length albums
it's probably not the ﬁrst 3me you hear about this amazing oil, and we are normally a liQle skep3c to all things that are as “hyped” as this one, but when we tested it ourselves, we must totally admit that it is one of few products that delivers what it promises.
Makeup Stores Cover-‐All Mix is clearly M.U own favorite! For all of you who s3ll put a lot of money on other brands ﬂoa3ng variants -‐ Give it up! Here you have all the shades to cover what is needed in one, plus it really lasts all day and you keep it very long 3me
Melvita Melvita is a pioneer in organic beauty and has grown to become one of France’s leading brands of natural and organic cosme3cs. Resolutely organic. Because we are convinced that an organic commitment is one of the keys to the future of the planet. We love all their products!
Tresnd INDICATOR THE COLOR IS 1.
Let’s get more feeling of water and sky in the wardrobe. Fill it up with the same color that fills up the catwalk right now. The color is Blue.
Tresnd INDICATOR 11.
1. Top Shop 15€ 2. Tillys.com 18€ 3. Sara Hanghill 10€ 4. Barneys.com 60€ 5. Seasonsclothing.co.uk 28€ 6. Etsy 170€ 7. aliexpress.com 120€ 8. Etsy 44€ 9. Joseph Brooks 110€ 11. Etsy 19€ 12. Bo3cca 35€ 13. Net A Porter 525€ 14. Furla 185€ 15. Dorothy Perkins 22€ 16. Marc by Marc Jacobs 57€ 17. YSL 18. Net A Porter 1505€ 19. MouneQe Universe 17€ 20. Nelly.com 115€
U N I V E R S E
M A G A Z I N E
Are you interested in advertising on this page? Send us an e-mail to: email@example.com
Tresnd INDICATOR 1.
18. 1. Celine 1600€ 2. Philip Lim 1265€ 3. Top Shop 51€ 4. Etsy 21€ 5. Etsy 6. ASOS 5€ 7. Carolee A 49€ 8. Stila 14€ 9. Aldo Shoes 26€ 10. Net a Porter 255€ 11. Debenhams.com 53€ 12. Steve Madden 75€ 13. Bonnie Star 375€ 14. Stuart Weitzman 340€ 15. J.Crew Ray-Ban 145€ 16. Forever 21 17. Red Valentino 69€ 18. Free People 39€ 19. Esther Bonte 64€
TOYS BOYS FOR
1. Snapback Cap from Topman,€19 2. Bag from Pierre Hardy,€1 220 3. Skull of Damien Hirst,€43 180 4. Shoes of Jeremy Scott for Adidas,€110 5. Hentsch Man Tie from Colette,€35 6. Shirt from Etsy,€28 7. Blazer from Topshop,€100
8. Cap from storenvy.com,€15 9. Brain Pattern QEE Art Toy by Emilio Garcia,€52 10.Shoes from Paul Smith,€235 11.Lion Head Ring,€110 12.Throw Pillow Cover by Steven Womack,€16 13. Aluminium Camera from the zgallerie, €38
TOYS FOR BOTH
WE YOU PHAT LAM
nive rse. com
on m e
PHAT Walking to my the-‐day-‐a\er-‐ party-‐hangout with Phat, I was thinking of all the diﬀerent people that I have worked with in fashion. There are certain types of people that are meant for it, and loves every second of it, and Phat is deﬁnitely one of those individuals. He is one of those personali3es that you just do not forget about.
More than just a personality
By Leif Latin
I remember the ﬁrst 3me I saw Phat, it was in one of, as they call them in Malmö, "black club". That is a proper underground nightclub with no permission to sell alcohol or even to use the facility at all for what the authori3es would classify as a nightclub. Usually located in a dirty, griQy industrial area in the outskirts of the city -‐ But yes, they obviously serve alcohol and loud music anyway…
LEIF -‐ Phat, I am exhausted, and you look stunning. Thank you for making love to my 3red eyes. I no3ced that, as always, everyone was looking at you at the party, like they always do. It must be a real conﬁdence boost, right? PHAT -‐ (laughs) well yes I guess, I am used to people looking at me and I am ﬁne with that. LEIF -‐ Have you always been into fashion? PHAT -‐ More or less. So it is no coincidence that I work in fashion
Age: November 5,1985 Profession: Visual Merchandiser at ZARA. Nationality: Vietnamese Lives in: Malmö, Sweden LEIF -‐ I must say, I refer to you as "him" but you dress as a girl. I admire your conﬁdence and courage to do that, many people Wherever would probably not dare to? there is a party PHAT -‐ Thank you! I like to dress that is worth like this, I like to be able to dress up and I deﬁnitely enjoy the aQen3on. attending - you will Girls have a lot more to choose find Phat from when it comes to fashion than boys. PHAT -‐ I like to meet new LEIF -‐ Yes, and with your killer people and have a good 3me, so legs I would probably also do it, but for me it makes no diﬀerence I have really hairy la3n legs so where, as long as people are screw that! What I also like about having a good 3me it usually is you Phat is that you never say no to enough for a great evening! a good party, no maQer if it is in a LEIF -‐ would you rather be in a dodgy dirty bar with cheap beer, or dirty Berlin underground techno in a fancy nightclub with expensive club with acid loving partykids drinks and model's running around, or in a swedish
pre-‐party with people from the suburbs that loves schlager music? You have to choose one. PHAT -‐ Oh my god (laughs) well I would say the Berlin acid loving techno kids, but only because I have been to so many Swedish pre-‐party's! As I said earlier, I don't care as long as people are nice and having a good 3me! LEIF -‐ Are you always aware of what you will wear that par3cular day? I feel like a hobo compared to you today, thank you Phat! PHAT (laughs) -‐ Oh no you look ﬁne! Well actually very aware. I can not just wake up and put on something random, it has to be at least a liQle bit considera3on behind my ourit. I can not just put on something random even if I am running late. So yes it has to be at least a liQle thought behind my ourit. I have my "safe card" ourits that always goes with any situa3on! LEIF -‐ You work all over Scandinavia, would you say that there is a diﬀerence on how people choose to dress within the Nordic countries'? PHAT -‐ I think that Danish people are more individual, they tend to have more of a personal style and they seem more relaxed. And Swedish people tend to dress more repe33ve, maybe they don't dare to stand out from the mainstream crowd. I travel a lot and have always been told that Swedish people dress well, but that they all more or less dress the same. as if everyone is going to the very same shop to do their shopping. And maybe that is why I like to be more "over minded and friendly. And I know the edge", and make people what to wear tonight, I have planed look twice at me! that since I came to London! and it is LEIF -‐ Allright Phat, so what Saturday. Any epic plans? will you do tonight, you are in PHAT -‐ I will meet up with a London and it is Saturday. friend of mine for drinks and later Any epic plans? on to the nightclub Project. I love PHAT -‐ I will meet up with London, everyone is always very a friend of mine for drinks open minded and friendly. And I and later on to the nightclub know what to wear tonight, I have Project. I love London, planed that since I planned my trip everyone is always very open to London, haha!
We say goodbye, the hug is all sweaty and I feel how my head is on the verge to explode due to the heat. And as I see Phat walking away from the park, he is the center of aQen3on, boys with their "wow" stare and jealous girlfriends staring with envy at Phat's perfect legs.. As I see Phat walking away from the park, he is the center of attention, AS USUAL
I wonder what adventures he will get himself into tonight. One thing is for sure, he will be the center of aQen3on tonight.. … Again
Leif La)n Lifestyle Editor
Let’s Go Bananas…
CHILDREN Of the S T R E E T S Photographer & Stylist: Emma Cholat. Models: Philip Nilsson & Phat Lam
Shorts from Mounette Universe Vintage. Shirt from Mounette Universe Vintage. Shoes from Zara
Beanie from ASOS. Blazer & t-shirt from Mounette Universe Necklace from Nastygal. Shorts from Mounette Universe. Menâ€™s shirt from Mounette Universe Vintage
Jacket from MouneQe Universe Shirt from MouneQe Universe Vintage Shorts from MouneQe Universe
Cap from Sshirt & shorts vintage from Tahi3. Shies from MouneQe Universe Vintage. Men’s Shirt from MouneQe Universe Vintage.
Cap from Shirt from MouneQe Universe Vintage
TRIES U N I V E R S E
M A G A Z I N E
BERLIN BABY! We met Toby on a hot summer day 2010 at a mutual friend's smoky and minimal techno infested ﬂat in East London. We had a drink, and he told us that he was helping his friend with a project in Berlin. He had this bag full of s3ckers from his na3ve Berlin, they said things like, ACID, GERMAN, DISCO, and TECHNO. Thinking of it, all of this words preQy much sums up what Toby is all about. 3 years later, MouneQe Universe receives a call at the oﬃce from Berlin, It is Toby with his upbeat laughter, he invites us to Berlin to try out what he and his friend Clare have been working on. A fresh new concept for a business where you get the opportunity to hang out with a like-‐minded local in Berlin, and discover the coolest, most aﬀordable places to stay with the opportunity to hang out with a local in Berlin that will show you around. Your own personal guide that will take you to all the hotspots of Berlin. Feeling like a local, rather than a lost tourist that ends up at Alexanderplatz ea3ng cheap Curry Bratwurst at 03 in the morning with other tourists. He had been in a super secret German laboratory assis3ng his friend Claire, cooking up this idea, planning on how to realize it, based in Berlin, but with plans for expansion to other major European ci3es such as London, Amsterdam, Barcelona and Paris. MouneQe Universe decided to buy last hour 3ckets, get on a plane bound for Berlin and try the My Plus One concept out.
SO WHAT IS MY PLUS ONE? My Plus One allows you to meet familiar faces in unfamiliar places. It’s an online plarorm where you can connect with like-‐minded locals, and discover the most stylish and aﬀordable place to stay, in ci3es around the world. In this way, you can meet familiar faces in unfamiliar places. We want you to experience a city as if you were a local, and feel at h o m e w h e r e v e r y o u a r e . I n November we will launch a new website that will allow you to connect with locals in London, Berlin and Paris. Later in the year we will introduce Barcelona and Amsterdam. We also have Rio de Janeiro, Madrid, Athens and Buenos Aires in the pipeline.
How Did YOU COME UP WITH The Idea? Clare had the idea for My Plus One because of diﬀerent reasons. -‐ First, I have travelled a lot and moved to diﬀerent countries to live alone. I think as a newcomer to a city you can o\en feel a bit disconnected from the local scene and what’s going on, a bit like an outsider.
I thought it would be great to create a way of connec3ng travellers directly with the local scene of city. Locals have a more extensive and up to date knowledge of a city as they experience it on a daily basis. Their knowledge is therefore far more valuable and accurate than an online or printed guide for instance. I am also passionate about sustainable, inspiring and thoughrul design, which is why I created the My Plus One Berlin apartment, and have only partnered with proper3es that have a focus on design / architecture, aﬀordable nightly rates and green ini3a3ves. Such as the Michelberger Hotel and Linnen in Berlin.
What a night yesterday! We decide to start our hot summer day by having fruit salads and Berlinian C l u b M a t e s o d a s i n the Tiergarten. Berlin's central park. Also known as the rave playground of the infamous Loveparade.
By now our stomachs are screaming for proper food and Toby knows the perfect place, Toca Rouge on Torstrasse. Asian fusion place with healthy sexual awesomeness for your palate (like ‘Deep Throat Avocado’) in a small, all black, super-‐ sleek open sea3ng place. Before we head home to the hotel, we pay a visit to No. 74 located in MiQe, uber sleek & cool. (Also have shops in Paris and London under no. 6 and no. 42, respec3vely).
We have the weather gods with us as Berlin is experiencing one of the hoQest summers in years. We take a taxi to the Michelberger Hotel, an alterna3ve, well blended crowds, sweet hostel rooms -‐ easy social place with frequent events, weekends and under the week, the place you go to for mee3ng peeps from afar. check in and freshen up. The atmosphere in the hotel is relaxed and friendly. An hour later or so, Toby is wai3ng in the lobby, and we head for dinner at Schwarzwaldstuben.
A\erwards we are stuﬀed and can hardly walk, so Toby takes us to the Victoria Park for some hang out in the sun, located in Kreuzberg. Cool mixed with old Berlin ﬂair and non-‐junkie nature. And since we are in Kreuzberg, Toby recommends the VooStore, it is industrial and rough, and we wish we had bigger wallets. Back home we get ready to p a r t y a t K a t e r h o l z i g , brainchild of the legendary Bar25 folk, where techno meets vocal house, confex meets gliQer and the hipster meets the hippie.
The evening comes and we meet up with Toby at Amano, midscale reduced-‐to-‐the-‐max design hotel with budget rooms to penthouse apartments. Swanky bar with some of the most talented bartenders, ace drinks and service plus an uber popular roo\op. From the sexy drinks at Amano, we head to Prince Charles, skater dudes and skater chicks throwing skater par3es with ska3ng contests, in an old pool. With recently acquired Func3on One speakers to broil your brain!
Day three and we are all but fresh and energe3c. We sleep 3l late and our brains are craving hangover f o o d . T o b y t e x t s u s t o g o to Barcomis, American deli with bagels, cakes, shakes, sandwiches and everything else that feels good for a hangover breakfast at 2PM. We feel like relaxing by a pool on this extremely hot day, a\er our American food orgy. So we meet up with Toby a t S o h o H o u s e Roo\op. Only for members
packed with beau3ful people, and a breathtaking beau3ful view. The awesome pool is our best friend today! On our way home we stop by Ulf Haines in miQe for some late shopping.
We have ﬁnally regained energy for our last evening in Berlin and go for pre-‐party drinks at Das Stue hotel, new top of the line. Patricia Urquiola designed, Michelin starred restaurant by Paco Perez, basically where the who's who of Berlin hangs out with Karl Lagerfeld.
I met Alex a hot summer day in a central park in Berlin… where we both were trying to enjoy a bit of sun despite to a nearly unbearable summer heat. We started to talk about life and projects. It took me a good 2 hours of discussion and a refreshing 200m swim session together in a pool located in the park, before I realized that this enthusias3cally speaking bearded man was the personality behind the stage name Gummihz. I was blinded by his way of talking, fast, could not understand how he had 3me to breathe in between sentences. He spoke ﬂuent English with a good vocabulary, without lexng go of his charming Greek accent that I totally fell in love with. Alex (Gummihz) is a passionate person talking about love and how daily falling in love func3ons as an inspira3on for his music. "I fall in love several 3mes a day," he says “That is my inspira3on” Curious as I am, I asked if I could stop by his studio during my stay in Berlin, and if I could take my camera crew with me for an interview. When he sad yes with a big happy smile, I called my friend Benoît MalpheQes to help me out. The day a\er we spent the whole day together and made a exclusive video to let the whole this awesome musician to the world, that we had the great pleasure of mee3ng in Berlin.
I FALL IN LOVE ALL THE TIME
/ By Emma Cholat
TO SEE THE VIDEO INTERVEW GO TO THE MOUNETTE UNIVERSE BLOG:
NAME: ALEXANDRO TSOSOS AGE: 34 PROFFESSION: DJ, PRODUCER & RECORD LABEL OWNER OF CLAAP, C-EDITS & RAW INSTINCT NATIONALITY: GREEKK LIVES IN: BERLIN
SPRING A Y A L INSPIRATION FASHION SHOW 2013
Mounette Universe Fashion Magazine Issue Nr 1 Filled With Trend Indicator, Berlin Guide, Color And Pattern