Making Zuidas TU Delft presentation

Page 1

Making Zuidas Winter School Jan 25 - Feb 3, 2012

Amsterdam


Spatial Planning and Strategy

Amsterdam


Zuidas ambition

Amsterdam


Zuidas ambition

global competitiveness

Operational Aerotropolis Amsterdam Developing Aerotropolis


Zuidas position

Amsterdam


zuidas global platform for interactions

Amsterdam


Metropolitan regions with more than 5 million residents

World Aerotropolis Kasarda, 2011

Metropolitan Regions with more than 5 million residents.

Randstad Regional Hubs.

Regional Hubs

E STON IA

N ORWAY

Moscow S WE D E N

Leeuwarden

Groningen

LATV IA R US S IAN FE DE R ATION

IRE LA N D

Source: Rijkwaterstaat, I&M (NL Ministry of Infrastructure and the Environment); CBS (Statistics Netherlands); Kadaster (NL Lan Registry Office); PBL Netherlands Environmental Assessment Agency

LITHU A N I A

D E N MA RK

BELARUS

U N ITE D K IN GD OM N E THE RLA N D S Randstad

Berlin-Brandenburg

UK R AINE POLA N D

South East England

GE RMA N Y Rhine-Ruhr BE LGIU M

CZE CH RE P.

Rhine-Main

S LOVA KIA

LU X . Ile de France

Stuttgart

AU STRIA Munich

HU N GA RY R O MANIA

FRA N CE

S WITZE RLA N D

Haarlem

Almere

Amsterdam

S LOV E N IA

Lombardia B OSN IA HE RZEGOWINA

SE RBIA

B ULGAR IA Istanbul

MACEDONIA

I T A LY

TUR K EY

ALBANIA

Barcelona Madrid

PORTUGA L

GREECE

SPA IN

Operational Aerotropolis Developing Aerotropolis

ties in 1km density cells.

Apeldoorn Amersfoort

The Hague

Highspeed rail link to Belgium and France

Utrecht Arnhem

Randstad boundary

port airport

Rotterdam

highways

Nijmegen

intercity rail regional rail 25 km 50 km

Workplace densities in 1km density cells.

Workplace densities in 1km density cells.

Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.

Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.

Amsterdam 2 23,886 pp/km

Amsterdam 19,512 pp/km

Regional Work Hubs Related Commuter Flows

2

Almere 7,515 pp/km

2

Leeuwarden

Almere 7,173 pp/km 2

Haarlem 8,342 pp/km

2

2

Randstad Work Related Commuter Flows.

The Hague 20,875 pp/km

The Hague 19,072 pp/km

2

2

Amersfoort 6,660 pp/km

Amersfoort 2 9,306 pp/km

2

Haarlem

Almere

Amsterdam

Apeldoorn Amersfoort Amersfoort

Utrecht 10,796 pp/km

Rotterdam 15,560 pp/km

of Two Regions. LSE Cities, London.

Amsterdam

Utrecht 19,015 pp/km2

2

commuters in one direction more than 15,000 10,000 port to 15,000

Rotterdam 2 21,723 pp/km 2

5,000 to 10,000 airport 1,000 to 5,000 highways 500 to 1,000 intercity rail 100 to 500 regional rail up to 100 25 km 50 km

Source: Randstad: LISA (NL Companies and Employment Register); Istanbul: Eurostat; Mexico City: INEGI (MX National Institute of Statistics and Geography)

The Hague

Highspeed rail link to Belgium and France

Utrecht Arnhem

Randstad boundary

Rotterdam Nijmegen

Groningen

Source: CBS (Statistics Netherlands); Rijkwaterstaat, I&M (NL Ministry of Infrastructure and the Environment); PBL Netherlands Environmental Assessment Agency

Residential densities in 1km density cells.

Haarlem 12,287 pp/km

Source: Eurostat; ESPON (European Spatial Planning Observation Network)

C R O AT I A


Zuidas international business district Randstad

South East

Ile de France

Square Mile

La Defence

Business District Comparison La Defence

Square Mile ZUIDAS

CANARY WHARF

LA DEFENSE Business Cluster Regional Airport

FINANCIAL

MIX BUSINESS

FINANCIAL & LAW

1,500,000sqm

1,300,000sqm

est.1988 connectivity

connectivity

connectivity

Urban Area 1,600,000sqm Business Cluster

est.1958

est.1997

Int’l Airport

Regional Airport Int’l Airport Urban Area

housing 75m2/un. 10m2/ps

Amsterdam

4parking /1000m2

7parking /1000m2

housing 125m2/un. 19m2/ps

housing 80m2/un.

10parking /1000m2 12m2/ps


Zuidas strategy

Amsterdam


Zuidas strategy

Strategy • Branding • Hub & Spokes systems • Spatial guides & interventions Amsterdam Zuid daily passengers 2025 2010

Randstad

World

culture

sterdam Am sterdam Am

Schiphol A hiphol Airpo Sc r

international congresses

education

medical services

recreation

art museums

hotels

creative industries

real estate

other financial services

law firms

brand

s as uid

d Zui as

bars

tourism

ZZuid a

otrt irp

food education

IT & media

art galleries food

Netherlands government

trading platform

events scene

shopping

industry multinational business

IT & media

food

government

housing housing real estate

commerce

law firms

culture

industry

IT& media recreation

financial services

creative education industries

food

industry other

transportation logistics

medical services trading platform

=10.000 people

Amsterdam

financial services

housing


Zuidas branding

approach Amsterdam


World Tulip Trade. Zuidas - Identity and Uniqueness Outsourcing flower production.

physical market consumption

consumption

production

production

Amsterdam


World Tulip Trade. Virtual trading platform.

Zuidas - Identity and Uniqueness

virtual virtual market market consumption

consumption

production

production

Amsterdam


World Tulip Trade. Existing.

Zuidas - Identity and Uniqueness

Aalsmeer international trade centre for flowers and plants.

Flower Warehouse. http://www.floraholland.com

Amsterdam

Flower Auction Room. http://www.floraholland.com


World Tulip Trade. Proposed.

Zuidas on the world map

Amsterdam Zuidas international trade centre for flowers, plants and food.

Virtual Trading Floor. Asymptote Architecture.

Amsterdam

Virtual Trading Floor. Asymptote Architecture.


Zuidas - Identity and Uniqueness “air gateways anchors of 21st century metropolitan development where distant travelers and locals alike can: • conduct business, • exchange knowledge, • shop, • eat, • sleep, • be entertained without going more than 15 minutes from the airport” Kasarda, J.D. (2011). www.aerotropolis.com

Amsterdam


Zuidas - Identity and Uniqueness CITY OF AMSTERDAM

PROGRAMME ADVISORY COMMITTEE

ART SUPERVISOR

VIRTUAL MUSEUM ZUIDAS FOUNDATION

VIDEO SCREEN PARK

OPEN AIR MUSEUM

WORLD ART CENTER

Vrije Universiteit

Gerrit Rietveld Academy of arts

Amsterdam

Public


Zuidas 21st century context

work life

Amsterdam


Zuidas 21st century context

work life

Amsterdam

work life


Zuidas - Be Dutch & Be International

Amsterdam


Amsterdam Airport

Amsterdam Airport

Amsterdam Airport

marketing & Unique Selling Points

Amsterdam


Zuidas Hub & Spokes

scales Amsterdam


Existing company profiles

Zuidas world scale

World

Netherlands government

food education d Zui as

IT & media

other financial services

law firms industry financial services

Amsterdam

real estate


Reinforce the economic networks

Zuidas world scale

World

Netherlands government

food education

trading platform

d Zui as

IT & media

industry

Amsterdam

medical services other financial services

law firms

financial services

real estate


Existing work related commuting patterns Randstad

Zuidas in Randstad Amsterdam Zuid daily passengers 2010

=10.000 people Amsterdam


Future work related commuting patterns Randstad

Zuidas in Randstad Amsterdam Zuid daily passengers 2025 2010

=10.000 people Amsterdam


Geographic distribution of financial services

Business Locations Finance Headquaters Internet main port Banks (>50 emp.) Work intensive firms (>1000 emp.)

Largest Dutch firms

National firms ranked by assets (Forbes, 2005/2005)

Insurance firms > 500 emp. national and foreign

Insurance firms >200 emp. national & foreign

Insurance firms >100 emp. national & foreign

Insurance firms >100 emp. national & foreign

Existing office location RAI WTC

Amsterdam

Rocco de Campos Pereira, R. 2007. An Urban Geography of Globalisation. Phd


Geographic distribution of creative industries

cultural and museum facilities architect firms artists firms

Amsterdam


Economic hub and spokes - Interaction Density 1 financial services

Amsterdam

creative services


Urban interactions - Density 2 financial services

Amsterdam

creative services


Urban interactions - Density 3 financial services

Amsterdam

creative services


Existing relationships

Zuidas in the triangle culture

sterdam Am

events scene

art galleries

bars

Zuid a

ort irp

brand

tourism

art museums

s

Schiphol A

food

hotels

creative industries

international congresses

education recreation

shopping

industry multinational business

IT & media

food

government

housing housing real estate

commerce

law firms

culture IT& media recreation

creative education industries

food

other

transportation logistics Amsterdam

industry

medical services

financial services

housing


Future relationships

Zuidas in the triangle culture

sterdam Am sterdam Am

events scene

historic city

bars

food ZZuid a

brand

tourism

s as uid

otrt irp

Schiphol A hiphol Airpo c S r

art galleries

global CBD

airport city

art museums

hotels

creative industries

international congresses

*Central Business District

education recreation

shopping

industry multinational business

IT & media

food

government

housing housing real estate

commerce

law firms

culture IT& media recreation

creative education industries

food

other

transportation logistics Amsterdam

industry

medical services trading

financial services

housing


Strategic Spatial Interventions

Amsterdam


Strategic Spatial Plan

Schipol International Center

Strategic Spatial Plan - Zuidas Amsterdam City Center

500 m 1 km Station Amsterdam-Zuid Branding typologies (virtual flower auction center; multi-tenant oriented spaces; interactive design; corporate workstyle spaces) Schipol International Center

International/National Business park New development (mixed-residential; hospitality services; temporary structures; creative campus) Public green Existing buildings City green

Amsterdam 500 m

Longitudinal axis Transverse axis


RESIDENTIAL RESIDENTIAL

OFFICE

RECREATION

RETAIL / F&B Amsterdam

OFFICE

RECREATION

RETAIL / F&B


Amsterdam


Zuidas strategic spatial interventions • develop station area

Amsterdam


Zuidas strategic spatial interventions • develop station area • create quality public space

Amsterdam


Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the international business strip

Amsterdam


Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes

Amsterdam


Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes • create connections

Amsterdam


Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes • create connections • let meeting points emerge

Amsterdam


Amsterdam


Zuidas station area

Amsterdam


Amsterdam


Amsterdam


Zuidas station area

Amsterdam


Zuidas station area

Amsterdam


Amsterdam


Zuidas east-west axis

Amsterdam


Amsterdam


Zuidas east-west axis

Amsterdam


Zuidas east-west axis

Amsterdam


Amsterdam


Zuidas human scale street

Amsterdam


Zuidas human scale street

Amsterdam


BEFORE

Amsterdam


BEFORE: AREA AROUND METRO STOP

Amsterdam


Zuidas urban life injection

Amsterdam


Zuidas human scale street

Amsterdam


Zuidas development strategy

Amsterdam

FIRST STEP


Zuidas development strategy

Amsterdam

ZUIDAS BUSINESS ASSOCIATION


Zuidas development strategy

Exemption or reduction from real estate tax Tax refund for foreign investors Amsterdam


Zuidas development strategy Scenario 1

Schipol International Center

500 m 1 km Station Amsterdam-Zuid Amsterdam


Zuidas development strategy Scenario 2

Schipol International Center

500 m 1 km Station Amsterdam-Zuid Amsterdam


Zuidas development strategy Scenario 3

Schipol International Center

500 m 1 km Station Amsterdam-Zuid Amsterdam


Making Zuidas Questions

Amsterdam

?