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EAHM MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL HOSPITALITY MANAGEMENT [MBA]


The Emirates Academy of Hospitality Management

A NOTE FROM THE MANAGING DIRECTOR The Emirates Academy of Hospitality Management has always been very proud of its close relationship with industry leaders and with leading educators from all across the world. It is as a consequence of these relationships and with the support of the Ministry of Higher Education and Scientific Research that we have been able to research, resource and develop the first fully accredited Master of Business Administration (MBA) Degree in International Hospitality Management in the United Arab Emirates. This Masters Degree is benchmarked against the leading Postgraduate courses internationally. It is based on extensive research into the skill needs and practices of top executives and it has been developed and delivered by highly experienced, PhD qualified and industry focused faculty. It gives me great pleasure to invite the industry leaders of the future to apply to The Emirates Academy of Hospitality Management for the next stage in their formal professional development. Ron Hilvert Managing Director

THE EMIRATES ACADEMY OF HOSPITALITY MANAGEMENT The Emirates Academy of Hospitality Management (EAHM) was the first institution of higher education in the Middle East to offer internationally recognised degree-level courses focusing on hospitality business education. With a highly qualified, multi-national faculty, state-of-the-art infrastructure, modern facilities and strong partnerships with the hospitality industry, EAHM has become one of the world’s leading hospitality business management universities. EAHM is recognised by The Ministry of Higher Education and Scientific Research in the United Arab Emirates, The Institute of Hospitality (IOH) in the United Kingdom (Bologna-compliant) and The International Centre of Excellence in Tourism and Hospitality Education (THEICE) in Australasia. In addition, the ongoing academic association with the world-renowned hospitality school, Ecole hôtelière de Lausanne in Switzerland and emerging partnership with Cornell Univsersity, continues to enhance the quality of all study programmes. Having adopted a trimester system, students may begin their studies in January, April or September. Undergraduate and Postgraduate degrees are currently offered to 300 students of 60 nationalities. This diversity is also reflected amongst the Faculty members who are all highly respected in their chosen disciplines and most have either a Master or Doctoral degree coupled with numerous years of industry experience. Furthermore, Faculty members are encouraged to participate in consulting, research and professional development courses and this ensures that the knowledge imparted remains current. EAHM provides an abundance of exciting career opportunities for its graduates and is one of the world’s leading hospitality business management universities.


Be At... THE HEART OF HOSPITALITY Dubai EAHM is at “The Heart of Hospitality” in so many ways. Located at the heart of the local luxury hospitality sector; in the heart of Dubai which is globally so well recognised for its world renowned hospitality and tourism industry; and EAHM is also situated equidistant from Europe and Asia. Dubai has witnessed tremendous growth in recent years, particularly in the hospitality, travel and tourism sectors. It is now firmly established as a high quality destination for business and leisure travellers alike. In addition to Jumeirah, most of the world’s best known hotel and restaurant chains are represented in Dubai. This makes it an ideal place to be a student or professional in the hospitality industry. Dubai’s location makes it a natural hub for international travel with more than 130 international airlines servicing the destination regularly. Residents can enjoy a sophisticated urban lifestyle and are within easy access of sandy beaches. Dubai has literally thousands of restaurants, bars, nightclubs and other entertainment venues. It is also renowned as a shopper’s paradise, with everything from traditional souks to world-class shopping malls. The city is host to many international sports events, big-name concerts and trade exhibitions. Even everyday life in Dubai is fascinating, with its multi-national residents living, working and studying side-by-side. In spite of its metropolitan nature, Dubai has been recognised by Interpol for four years running as the safest destination in the world.

Campus life The campus of EAHM provides its students with a safe, comfortable and dynamic environment that supports both academic and extracurricular pursuits. From high-speed wireless computer networks and internet access, to extensive sports facilities, the campus offers students everything they need to grow professionally and personally. Students at EAHM live in well-appointed single studio accommodation. Every studio, with its own kitchen and bathroom, has internet access and is furnished to high standards. Communal areas on campus encourage a relaxed and informal atmosphere - places to share ideas and enjoy “time out”. There are a number of dining options on campus, and for self-catering there is a mini-mart as well. Nearby in Jumeirah are numerous restaurants to appeal to any taste and budget. Sports and leisure facilities are shared with management employees of Jumeirah, offering students the opportunity to interact with hospitality industry professionals on a daily basis. EAHM has a clubhouse with a wide range of leisure facilities, including a swimming pool, gym, basketball and tennis courts. In addition, excellent public beaches are within walking distance of the campus.


Programme Structure

The Modules In order to qualify for the Postgraduate degree, all students must take and pass all of the compulsory modules and they must also choose and pass three of the elective modules. Trimester 1 Weeks

1

2

3

4

5

6

7

8

Applied Statistics for Business Research

Hotel Asset Management

9

10

11

12

Business Research Methods

Trimester 2 Weeks

1

2

3

4

5

6

7

8

9

Developing and Monitoring Corporate Strategy

Elective 1

10

11

12

Elective 2

Post Graduate Thesis / Business Research Project

Trimester 3 Weeks

1

2

3

4

International Recruitment and Talent Retention

5

6

7

8

9

Hotel Service Operations Management

10

11

12

13

14

15

16

Elective 3

Post Graduate Thesis / Business Research Project

The MBA degree consists of nine modules and a thesis. Out of the nine modules, you may choose three modules from a list of electives. If you decide to undertake a Business Research Project instead of a thesis, four elective modules would have to be completed. Each module involves a minimum of 40 taught hours and 100 hours of self-directed study over a period of one month.

Electives All students must take a minimum of three electives from the following list. Students who elect to undertake the Business Research Project rather than the Thesis must take a total of four elective modules. • Business Continuity Planning • Entrepreneurship • Hotel Benchmarking • Digital Marketing • Sustainable Tourism Development • Cross Cultural Selling and Marketing


MBA in International Hospitality Management Full time in 1 year / Flexible study mode up to 4 years This is the first accredited Master of Business Administration in International Hospitality Management degree in the Gulf region. This Masters Degree is accredited by the Ministry of Higher Education and Scientific Research of the United Arab Emirates, The Institute of Hospitality (IOH) in the United Kingdom (Bologna-compliant) and The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) in Australasia.

Aim This Postgraduate programme will develop the knowledge, skills and competence of graduate industry professionals to enable them to function effectively at executive, corporate and senior managerial levels within the contemporary hospitality industry.

Origins The content and structure of this programme is based on extensive industry and educational research to ensure that it provides cutting edge knowledge that builds on undergraduate studies and fosters high levels of managerial competence. Over 60 senior executives from the hospitality industry have contributed to the design and content of this course. The content of the course is benchmarked against 15 other internationally renowned Masters level programmes.

Programme Structure and Delivery This Postgraduate programme can be taken full time over one calendar year or the modules can be taken in a flexible mode, which means that learners can continue to work whilst they study. The duration of part time study will vary according to the amount of time each learner is able to devote to the programme and also according to their own abilities and commitment, but would typically take between two and four years. This is a modular programme in which students take a maximum of two modules simultaneously. Each module involves a minimum of 40 taught hours and 100 hours of self-directed study over a period of one month. The programme ends either with a formal academic dissertation or through the completion of several industry related projects.

The Learning Outcomes Upon the successful completion of this programme students will be able to: • Critically examine the social, cultural, cognitive and financial aspects of contemporary international hospitality management • Make a professional contribution to the process of corporate leadership within hospitality businesses

All modules on this programme are delivered by doctorally qualified specialist faculty who have been selected not only for their academic qualifications but also for their industry experience, teaching skills and their related research. Typically, each module will include team teaching involving leading industry practitioners, and will draw on participating students’ valuable personal experience as well. • Investigate hospitality managerial issues in a creative, strategic and entrepreneurial way • Plan, design, construct, execute and present business research using a range of methodologies, analytical techniques and presentation formats


Meeting the Selection Criteria

APPLICATION PROCESS To start the application process, candidates must forward their fully completed application form with all relevant attachments to info@emiratesacademy.edu and pay the application fee (Please check the website for the most current fees). Application forms are available at the Download Centre of our website or by contacting us via email. Alternatively, applicants may apply online at http://www.emiratesacademy.edu/Apply-Online We apply strict entrance criteria in order to ensure that only students who will be successful in our programmes and the hospitality industry will be selected. The application process assesses both academic achievement and personal qualities. Minimum Requirements for the Postgraduate Degree: • An accredited Bachelor’s degree with a minimum GPA of 3.0 (out of 4.0) • Sufficient relevant work experience – normally at least 1 year at supervisory level • Proof of English Proficiency [Internet-Based TOEFL score of 100 with a minimum score of 25 on each section; Academic IELTS with an overall band score of 7.0; or Paper-based Institutional TOEFL score of 600 and 5.0 in the Test of Written English (acceptable only if taken at EAHM)] The Interview The second stage of the application process involves an interview with representatives from the academic team at EAHM.

The Emirates Academy of Hospitality Management PO Box 29662 Umm Suqeim 3, Al Saqool Street, Building 69 Opposite Burj Al Arab Dubai, United Arab Emirates Tel: +971 4 315 5555, Fax: +971 4 315 5556 E-mail: info@emiratesacademy.edu www.emiratesacademy.edu The Emirates Academy of Hospitality Management

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