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Contact: Mac Bartine VIEO Design 875-381-2231

2575 Willow Point Way Ste. 203 Knoxville, TN 37931


MEDIA RELEASE VIEO Design Launches Marketing Campaign for Ballantyne Brands Multi-million dollar campaign to include print and web advertising Knoxville, TN, July 31, 2013: Knoxville-based marketing and advertising firm VIEO Design announced today that it will serve as the agency of record for Ballantyne Brands, LLC, to create a multi-million dollar national marketing campaign promoting Ballantyne’s Mistic brand of electronic cigarettes. The consumer-oriented campaign will increase Mistic brand awareness and highlight product availability in Walmart stores and other retail centers nationwide. Marketing initiatives will include print and online advertising, as well as a comprehensive web and social media marketing strategy. VIEO Design will also conduct ongoing market research to maintain focus on the priorities and interests of electronic cigarette consumers. Says Mac Bartine, COO of VIEO Design, “Our goal for this campaign is to reach out to e-cig consumers and illustrate that Mistic truly is the best choice in electronic cigarettes.” During the initial phase of the campaign, print ads will be placed in popular national publications, including Field & Stream, People, and Southern Living, as well as in newspapers in major markets. Digital marketing includes advertising for web and mobile platforms, video, social media outreach, and other web-based content marketing. “We’re happy to have VIEO as our partner, both in determining the creative and marketing strategies for Ballantyne Brands, and in coordinating our traditional and digital marketing efforts,” said CEO John Wiesehan, Jr. VIEO’s expertise integrating web design, Internet marketing strategy, and traditional print and broadcast marketing led to the firm’s partnership with Ballantyne Brands. Blogging, social media, email and mobile marketing, and search engine optimization are among the contracted Internet marketing services. Founded in 2008, VIEO Design is an award-winning digital creative group specializing in website design and support, website and Internet marketing consulting, and social media strategy and customization. In addition to VIEO’s four ADDY Awards for Website Design, co-founder Paul Gibson has twice been named AAF Knoxville’s Best Web Programmer.


VIEO-Ballantyne Brands Media Release  
VIEO-Ballantyne Brands Media Release