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RUM DOODLE RACING Project Objective: To develop a new branding system for the Rum Doodle Racing triathlon company Designer: Emily VanKirk Contact Info: emily.vankirk@yahoo.com

(989) 392-9154


PROCESS WORK Client: Rum Doodle Racing

FINAL LOGO

Program: Adobe Illustrator Objective: This logo was created to have a racing feel to relate to the triathlon company. The entire logo is on a slant to show movement. The two colors of the logo; blue and green are bright to make it stand out when in a race.

RUM DOODLE

R A C I N G C: 79% Y: 0% M: 68% K: 0%

COLOR VARIATIONS

FINAL MONOGRAM

C: 44% Y: 100% M: 0% K: 0%


STATIONERY SYSTEM Client: Rum Doodle Racing Program: Adobe Illustrator and Photoshop Objective: To create a cohesive branding system by having the same theme and colors tied throughout.


RUM DOODLE RACING FLYER Client: Rum Doodle Racing Program: Adobe Illustrator Objective: This flyer gives information and shows pictures about Rum Doodle Racing and what it is like to be a part of their company.


R AM D O O C I DL E N G

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Client: Rum Doodle Racing

R AM D O O C I DL E N G

Program: Adobe Illustrator

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Objective: The theme of this jersey is to relate to the identity system by having the swoosh on it. There are some new colors being introduced to the jersey to help make it stand out in the crowd.

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DL E DOO G RUAM C I N

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d By: Designe nKirk Emily Va


WEBPAGES Client: Rum Doodle Racing Program: Adobe Illustrator Objective: These webpages are created to showcase Rum Doodle Racing’s triathlon company. There is a slider on the home page that rotates photos as well as having all the information about the coaching and what the group is all about. The main theme of this webpage is also tied in with the logo by using the same colors and racing feel throughout. RUM DOODLE

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“The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act ...” Amelia Earhart

About

FAQ

At Rum Doodle Racing we set out to do one thing, take age groupers and see how far they are willing to go. For many of us the Olympic stage and professional athletic careers have passed away with time. And for most, it just the thrill of being alive and rising to the challenge. We have worked with beginner age groupers, elite level athletes and ITU World qualifiers. Whatever your history or goals may be, we are ready to assist you in discovering your potential.

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Multi-sport coaching and training from beginner to elite.

We believe talent can carry you a long way, but tenacity makes the dream come true. So if training and racing has become flat and unfocused, and you want to discover your best and race against the best. Then Rum Doodle Racing might be right for you. RDR

© 2013 Rum Doodle Racing. All rights reserved.

RUM DOODLE

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© 2013 Rum Doodle Racing. All rights reserved.

Training Packs and Incentives!

Lab Analysis, Swim Video, Kits, and ANALYZE THIS more

COACH ME

Learn to RUM LIKE THE WIND!

© 2013 Rum Doodle Racing. All rights reserved.


UNIVERSITY ART GALLERY Project Objective: To develop a new branding system for the University Art Gallery at Saginaw Valley State University Designer: Emily VanKirk Contact Info: emily.vankirk@yahoo.com

(989) 392-9154


PROCESS WORK Client: University Art Gallery

FINAL LOGO

Program: Adobe Illustrator Objective: This logo was created to showcase the University Art Gallery at Saginaw Valley State University. I created a logo that used different colors to have an art theme.

LOGO VARIATIONS C: 100% Y: 30% M:100% K: 22%

C: 75% Y: 2% M: 99% K: 0%

C: 83% Y: 95% M: 6% K: 0%


EXHIBITION POSTERS Client: University Art Gallery Program: Adobe Illustrator Objective: These posters were created to showcase the University Art Gallery at Saginaw Valley State University. The posters have a fall and winter exhibition theme.

FALL EXHIBITION SCHEDULE 2013 Craig Hinshaw Exhibit August 26 - September 20 Reception: Thursday, September 5 4:30-6:30 pm Saints & Sinners 2013 Invitational September 23 - October 4 SVSU Art Alumni Exhibit October 12 - November 8 Reception: Thursday, October 24 4:30-6:30 pm Student Bachelor of Fine Arts Exhibit November 18 - December 13 Reception: Thursday, December 5 4:30-7:00 pm Arbury Fine Arts building 7400 bay road, university center Michigan, 48710 (989) 964-4159


LECTURE SERIES FLYER Client: University Art Gallery Program: Adobe Illustrator Objective: The lecture series flyer is created to showcase Robert Schefman who is part of the University Art Gallery at Saginaw Valley State University.


STATIONERY SYSTEM Client: University Art Gallery Program: Adobe Illustrator Objective: This identity theme is created to showcase the University Art Gallery at Saginaw Valley State University. The theme is all related to the logo by incorporating similiar colors and style.


TABLE TOPPERS Client: University Art Gallery Program: Adobe Illustrator and Photoshop Objective: These table toppers are created to promote the University Art Gallery throughout Saginaw Valley State University. They are both related to the posters with the themes of fall and winter.


EXTERIOR BANNERS Client: University Art Gallery Program: Adobe Illustrator and Photoshop Objective: These outside banners are made to display the Art Gallery. They are located around campus and have an colorful theme.

Arbury Fi ne Arts bu ildi 7400 bay road, univ ng ersity cent Michigan, er 48710 (989) 9644159


UNIVERSITY ART GALLERY CAMPAIGN Project Objective: To create a campaign for for the Dashing through the Art Holiday Art Walk Designer: Emily VanKirk Contact Info: emily.vankirk@yahoo.com

(989) 392-9154


CAMPAIGN POSTERS Client: University Art Gallery Program: Adobe Illustrator Objective: These campaign posters are for the Dashing through the Art Holiday Art Walk. I wanted to created something that was related to the Holiday theme by including the red and green colors. The striped background also relates to a candy cane feel.


BILLBOARDS Client: University Art Gallery Program: Adobe Photoshop and Illustrator Objective: This billboard series is to advertise Dashing Through the Art Holiday Art Walk.


INVITATION FLYERS AND BUTTONS Client: University Art Gallery Program: Adobe Illustrator and Photoshop Objective: The button is used to draw people in to come to the Dashing in the Arts event. The button has festive holiday colors that tie into the posters and theme. The invitation flyers are to hand out to people anywhere you go.


CANDY CANE INVITATION Client: University Art Gallery Program: Adobe Illustrator and Photoshop Objective: This candy cane is for handing out to people who might not know about the event. The candy canes have little tags attacted to them with some information. This will draw in people because they will take the time to read what it says before unwrapping the wrapper.


PIT & BALCONY COMMUNITY THEATRE Project Objective: To develop a new branding system for Pit & Balcony Community Theatre. Designer: Emily VanKirk Contact Info: emily.vankirk@yahoo.com

(989) 392-9154


COMPANY OVERVIEW Client: Pit and Balcony Community Theatre In 1932, seven members of The American Association of University Women (AAUW) met and read plays in their homes. Mrs. CH Brand offered the ballroom in her home in the present Historic District at 129 S. Granger for two-one act plays. By 1933, the theatre group grew to over 200 members. At this time the men who had been invited to appear in plays decided they wanted to have a say in the organization so the group established Pit and Balcony. Between 1942-1943, $15,000 was borrowed for capital improvements, but a fire struck on January 19, 1943. There were $11,000 in damages and only a partial coverage by the insurance. After the fire the group moved to 413 Court, where rehearsals took place. Performances were presented at the Masonic Temple in Saginaw and continued there through 1945. In 1948, a vacant lot at Throop and Hamilton was purchased and a building campaign began. Construction began in 1949. A building company did the basic construction and P & B members did the rest, roofing, partitions, stage and lobby. In the fall the first play in the new building was presented. Ticket sales went up and down over the next couple decades, but in the 80s the group celebrated its 50th anniversary and remodeling of the lobby took place to get it to its present setup. The theater now continues to produce quality plays with the help of dedicated volunteers.

CURRENT LOGO

PROPOSED LOGO

C O M M U N I T Y

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DESIGN BRIEF

FINAL LOGOS

Client: Pit and Balcony Community Theatre What is the business objective: The objective for this project would be to create a new branding system for the theatre. They want to have a new logo, stationary system, packaging system, and many other novelty items. I would like people to understand what the theatre is all about and why they should go to this theatre versus another local theatre.

C O M M U N I T Y

T H E A T R E

Target Audience: This branding system will target anyone who is interested in theatre or who wants to learn more. The needs for this would be people who want to know as much as they can about the theatre. Competition: This client has a very competitive market. There are many local theatres in the Great Lakes Bay area with well established theatres. With this new branding system there could be great potential for this theatre. Some of the competitors include the Temple Theatre, State Theatre, Bay City Players, The Dow Event Center, Midland Center for the Arts, and many more. Some of the strengths these companies have that separates them is that they are well established and known around the area. Some of their weaknesses include not having a strong logo or not as much advertising for different events. Key Consumer Benefit: The product delivered would very good because it will then show guests what the theatre is all about. It will also show the new logo and will give everyone a new look to establish. The problems that would happen with this are that if the logo changes or any other packaging, people might not recognize it. Support: I believe that this brand development would help out the theatre tremendously because it will give it a new fresh look that would capture the audience.

C O M M U N I T Y T H E AT R E


PROCESS WORK

Helvetica Neue - Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Client: Pit & Balcony Program: Adobe Illustrator

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Objective: This logo was created to make the Pit & Balcony have a fun environment by providing bright colors and a fun typeface. The Pit & Balcony Community Theatre is located in Saginaw, MI and has been around for over 80 years. They provide entertainment and education in the literature, theory and practical application of the science and the art of drama.

Brody D - Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

COLOR VARIATIONS

C O M M U N I T Y T H E AT R E

C O M M U N I T Y T H E AT R E

C O M M U N I T Y T H E AT R E

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C: 0% Y: 49% M: 98% K: 0%

C: 0% Y: 90% M: 84% K: 0%

R: 247 G: 148

R: 239 G: 63

B: 30

B: 55

WEB SAFE : #d17f1c

WEB SAFE: #ce3b34

PANTONE: 144 C

PANTONE: 179 C


STATIONERY SYSTEM Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: To create a fun/ upbeat stationery system that relates to the logo that was designed.


THEATRE TICKETS Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: To create colorful tickets that showcase each of the performances that are being played. Each of the tickets include the longer logo at the top.


POPCORN PACKAGING Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: To create a fun popcorn packaging system that reflects the logo. Each bag comes in a different color to create variety.


MERCHANDISE Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: I wanted to create different merchandise for the Pit & Balcony Theatre. I created a mug, water bottle, and a bag. All of these are very simple and directly focus on the logo.


SIGNAGE Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: To create signage that displays the logo in various elements. I placed the logo on glass, a folder for print, embroidery, and on a cardboard material.


OUTSIDE SIGNAGE Client: Pit & Balcony Community Theatre Program: Adobe Illustrator and Photoshop Objective: I created signage for the theatre utilizing the side of the building as well as putting the logo in the walkway to the entrance. I also put a light green color on the side to dress it up.

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