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EMILY RICHARDS 348DVA PORTFOLIO 348DVA RICHARDS EMILY


02 04 06 10 14 18 20 Personal Statement

Cyrenians Shop Branding

Design Museum: The Graphics of Miscommunication

Penguin/Pufin Design Award: Wind in the Willows book cover

D&AD: It’s Nice That Student Catalogue

YCN: UGG for men

Degree Show: Catalogue


PERSONAL STATEMENT

#2 EMILY RICHARDS 348DVA

PERSONAL STATEMENT When I receive a new brief, the irst thing I do is research. I ind out what other projects there are that are similar to mine, and I take inspiration from other designers and creatives. When it comes to design, I do not have a speciic style or approach, I tend to do what is best to it the brief. I feel that this allows me to be more creative, as I do not stick to particular styles or mediums.


PERSONAL STATEMENT

#3

EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#4 CYRENIANS: SHOP BRANDING


CYRENIANS: SHOP BRANDING

#5 EMILY RICHARDS 348DVA

Cyrenians shop branding. (Clockwise from above) Shop signage with Camden like painted walls, brightening up the high street and drawing attention to the shops; Refreshed Fashion Store shopping bag; Gosford Record Shop paper bag; Windsor’s Coffee Shop cup; Windsor’s Coffee Shop disposable cup.


EMILY RICHARDS 348DVA

#6 THE GRAPHICS OF MISCOMMUNICATION


THE GRAPHICS OF MISCOMMUNICATION

#7

Advertising campaign for the Design Museum’s new exhibition; ‘The Graphics of Miscommunication’. Miscommunication is taken literally through a poster campaign around London’s public transport routes. Commuters decipher the code using an app on their smart phones (see next page)

EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#8 THE GRAPHICS OF MISCOMMUNICATION


THE GRAPHICS OF MISCOMMUNICATION

#9

CD contains a Video explaining the app.

EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#10 PUFFIN: WIND IN THE WILLOWS


PUFFIN: WIND IN THE WILLOWS

#11

EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#12 PUFFIN: WIND IN THE WILLOWS


PUFFIN: WIND IN THE WILLOWS

Illustrated book cover for Wind in the Willows, inspired by the beautiful nature described in the book. Hand drawn typography and scruffy drawings give the book a childish quality. A tiny motif of Toad’s legs jumping into water is visible on the spine, hinting at the story inside.

#13 EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#14

D&AD

D&AD: IT’S NICE THAT


D&AD: IT’S NICE THAT

#15

‘It’s Nice That Student Catalogue’. The idea: ‘It’s Nice That’ (a design blog) representatives travel to UK universities’ degree shows, looking for the next generation of exciting new artists and designers. The results of their search are published in the ‘Student Catalogue’, which is then distributed to every university visited.

EMILY RICHARDS 348DVA


EMILY RICHARDS 348DVA

#16 D&AD: IT’S NICE THAT


D&AD: IT’S NICE THAT

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EMILY RICHARDS 348DVA


YCN: UGG FOR MEN

#18 EMILY RICHARDS 348DVA

After researching other brands appealing to men, I realised that one of the common components in men’s advertising campaigns is humour. The best way to convey humour is via ilm, as sometimes sarcasm and comedy can be lost in posters. The advert plays on the subject of masculinity.


YCN: UGG FOR MEN

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EMILY RICHARDS 348DVA


DEGREE SHOW: CATALOGUE

#20 EMILY RICHARDS 348DVA

Degree Show Catalogue: for this year’s catalogue we wanted the artwork to be the main focus of each spread. For the pictured spread, I itted the content around the artwork, making the logos the focal point instead of the information.


DEGREE SHOW: CATALOGUE

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EMILY RICHARDS 348DVA


Š Emily Richards 2013


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Integrated Design Portfolio