VOL. 1 ISSUE 1
above the fold 1
Welcome & our new card line.
Going green & recent expansion.
Transitions in tape & company events.
WELCOME Over the years, our focus expanded to include more environmentally friendly products. We may have been ahead of our time, but today we are renewing our commitment to provide access to beautiful products without excess cost or waste. This year, we are introducing hundreds of new products. We were listening when you asked us for great new Paper Crane Packaging products, new office and smaller bulk packs. We are also launching our Mid-Century Modern, designed by Paper Source. Featuring a strong aesthetic and color palette, our newest collection is a throw-back to the classic, bold style of the 1950s. You come to waste not paper expecting great colors and gorgeous design. Many of your favorites (and ours!) are proprietary designs borrowed from our parent company.
We will continue to give credit where credit is due on some of our note sets and wrap. As a retailer, we are giving you the benefit of incredible knowledge only the best selling Paper Source designs make it into the Paper Crane Packaging line! The majority of waste not paper products have always come from mills that have a commitment to the environment. It’s part of our core values to make choices and provide options to our customers that honor the world around us. We are as confident as we were 15 years ago that beauty and environment responsibility can go handin-hand. Learn more about our practices at our green story. With the simple goal of harnessing this eclectic vibe into beautiful, original patterns on paper, Paper Crane Packaging has created a sensibility that’s at once forwardly vintage, old-fashioned avant garde, and classically nostalgic.
SEND SOME LOVE Here at Paper Crane Packaging we are super excited about our new cards. We’ve been working to expand our current card line beyond just greeting cards and these are some of the fruits of that labor. We’re committed to doing all we can to keep our printing and production in the U.S. and it becomes more and more difficult to source more complicated items but so far, with a little effort, it
seems to be possible. We’ve just about doubled our collection and have created the most new products since our debut. We here at Paper Crane Packaging are so excited to share our brand new line of cards and there’s even more to come. We’ve added lots of new cards, coaster sets, notepads, new recipe cards and more. We will be sure to let you know when the items are in our online store which we expect to be sometime this summer.
PAPER CRANE EMPLOYEE 5555 N. NOWHERE AVE. TUCSON, AZ 85719
for wrap, notes, stickers and more - is created domestically, which means it didn’t travel the world to get to you! Our paper comes from mills As we start a new year, several that practice responsible, sustainable of us have shifted our perspective forestry as certified by objective 3rd on environmental stewardship. For parties. Much of our product is cremany, the choice to “go green” has ated using renewable energy sources, gone from one of preference to one such as hydro power or wind power. of necessity. We are proud of our Our entire line of solid cards, enveheritage, and will continue to look lopes and paper is produced without for new ways to support our ongoelemental chlorine (PCF). Our printing commitment to conservation. ers operate with reduced volatile In the last year, we have reaforganic compound (VOC) emission firmed our dedication to the world and recycle their ink waste. Many of around us, and we will continue to our note sets are handmade from offer beautiful, competitive and ecofriendly products in the years to come. renewable content, usually cotton or bark fiber. Eco-White, made of 100% The foundation for all of our great recycled content with 30% PCW, is wrapping paper, bags and box prodthe base for our printed notes, wrap ucts is paper. Our paper - the base
and bags. We also donate, reuse, and recycle all of our scrap paper. In addition, we have added new labels to our note sets and wrap which feature information about their recycled content. We have nearly completed the bulk transition, offering our line of exclusive solid colors with recycled content containing at least 30% PCW (post-consumer waste). Beginning this year, our luxe papers are also made in the USA and contain recycled content. We have swapped out all of our packing materials to reduce waste (and peanuts), and continue to look for creative ways to reuse packing materials. Encouraging our employees to follow eco-friendly practices is an important part of our business.
TRANSITIONS IN TAPE The best way we can describe washi tape is that it feels like masking tape It comes in patterns and designs that will make even the most dedicated crafters swoon and varying widths to allow you to create some fun and intricate washi tape designs. Washi tape is typically made from natural fibers, such as bamboo or hemp, but most commonly from the bark of trees that are native to Japan (the mulberry), the mitsumata shrub or the gampi tree. Most washi tapes are strong (as strong as duct tape in some cases!) and functional as well as pretty, making them wonderful for both everyday and decorative use.
EXCITING EXPANSION Over the last few years our tiny company has continued to grow and grow expanding into more countries than we ever thought possible! Now we are excited to shared with our Paper Crane family our newest adventure in Australia! We’re extremely excited to be able to bring Paper Crane Packaging products to our Australian customers more easily. We’ve partnered up with a distribution company in Australia called Telegram who just debuted our line at the Australian trade show a few weeks ago. Working with a distributor means that they purchase our products in bulk and import a large quantity into their country at once. This makes it easier for both us and our stores in Australia as it allows the stores that carry us to only pay for shipping within the country rather than having every single order ship overseas. So, in the end, it should allow for our products to become more readily available in Australia. I don’t know what’s in the water down there but we’ve always seen that Australians have an extreme love for bags, tag, wrapping paper and more! You guys are some of our best customers!
UPCOMING EVENTS JUNE
NASHVILLE WRAPS TRADE SHOW
NATIONAL STATIONERY SHOW
BRIDAL EXPO WRAPPING BOOTH
One of the many things we have learned across the years is that a show needs to be... well, “a show”. We realize that you do not take the time and expense to see the same old thing when you come to market. That is why Nashville Wraps takes a great amount of effort to create new and exciting products that will help you create image and profit for your business.
Now in its 67th year, the National Stationery Show is the world’s most comprehensive marketplace for social stationery and related lifestyle products. No other trade fair in the U.S. matches the depth and caliber of stationery selection at the NSS—or serves as the launching pad for so many young, creative businesses each year.
Bridal Expo’s luxury shows allow you and your entire bridal party to sample wedding cake, hear music, meet photographers, talk to wedding vendors face-to-face, sit in a limo, and gain hundreds of wedding ideas. This year we will have a booth at the expo sampling our newest wedding wrap.
Published on Apr 30, 2013