Page 1

branding style guide

revised february 7, 2018


directory 2. table of contents 3. brand assets outline 4. mission statement 5. logos 6. font outline 7. main font 8. secondary font 9. font best practices 10. color palette outline 11. pantone 12. hex 13. RGB 14. CMYK 15. imagery best practice outline 16. social media 17. print ads 18. vignettes 19. product laydowns 20. store faรงade/interior 21. lifestyle 22. graphic design best practice outline 23. print media 24. print media continued 25. email media 2


brand assets 1. mission statement 2. logos


mission statement we sew our reputation into everything we sell

Professional. Timeless. Modern. Cohesive.

4


logos

5


font 1. main 2. secondary 3. best practices


font

main: sanseriffic

1234567890

ABCDEFG HIJKLMNO PQRSTUV WXYZ

abcdefg hijklmno pqrstuv wxyz

24. The quick brown fox jumps over the lazy dog

36. The quick brown fox jumps over the lazy dog

48. The quick brown fox jumps over the lazy dog 7


font

secondary: century gothic

1234567890

ABCDEFG

abcdefg

HIJKLMNO

hijklmno

PQRSTUV

pqrstuv

WXYZ

wxyz

18. The quick brown fox jumps over the lazy dog

24. The quick brown fox jumps over the lazy dog

36. The quick brown fox jumps over the lazy dog

8


font

best practices

main: sanseriffic minimum size heading: 36

point

body: 24 point visuals colors: warm gray 7c or black 7c •

secondary: century gothic minimum size •

heading: 28 point

body: 22 point

visuals •

colors: warm gray 7c or black 7c 9


color palettes 1. pantone 2. hex 3. RGB 4. CMYK


pantone

Warm Gray 7 C

Black 7 C

Warm gray 1 u

7534 c

Cool gray 1 c

427 c

? 540 c

11-0601 tcx

419 C

Tonal seasonal

11


hex

968C83

3D3935

D9D9D6

DBD5CD

D1CCBD

D0D3D4

003057

F4F5F0

212322 12


RGB

150 140 131

219 213 205

0 48 87

61 57 53

217 217 214

209 204 189

244 245 240

208 211 212

33 35 34 13


CMYK

16 23 23 44

38 35 33 92

4248

2378

5 5 15 8

7358

100 57 12 66

000000

86 70 69 95

14


imagery 1. social media 2. print advertisements 3. vignettes 4. product laydown 5. storefront 6. lifestyle


social media 1. instagram best practice

16


imagery 2. print ads best practice

17


imagery 3. vignettes best practice

18


imagery 4. product laydown best practice

19


imagery 5. storefront/interior best practice

20


imagery 6. lifestyle best practice

21


graphic design 1. print media 2. print media cont. 3. email media


print media

23


print media cont.

24


email media

25

Mr. Sid Branding Style Guide  
Mr. Sid Branding Style Guide  
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