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Emily Libman Phelps Executive Summary An energetic, results-oriented professional with significant communications experience in content creation, media relations and strategic planning. More than eight years experience developing, managing and executing communications campaigns to reach diverse audiences across traditional and social channels, building brand advocates and cultivating meaningful engagement. Education Master of Public Administration – Planning and Economic Development Georgia State University, Atlanta 2011  GPA: 4.0 o Golden Key International Honour Society Member o Pi Alpha Alpha Member, Public Affairs and Administration National Honor Society Bachelor of Arts – Journalism Georgia State University, Atlanta  Minor: Marketing  GPA: 3.4

2004

Communications Communications Specialist March 2012 – Present UPS Atlanta  Accomplishment: Exceeded 2012 UPS My Choice membership registration goals by 16 percent  Accomplishment: Received a PRSA Phoenix Award for the 2012 UPS Peak Campaign plan and execution  Accomplishment: Create Twitter character “Brad the Box” to directly engage consumer followers in two-way conversation resulting in an increase in positive online sentiment  Generated media coverage on AMEX Open Forum blog for UPS small business team in October 2013, securing desirable presence in competitor space  Manage supporting agency by conducting weekly status calls and providing direction that aligns with project and company goals and budget  Create and execute strategic plan for UPS small business segment to increase media coverage by 10 percent  Integrate social media outreach into public relations plans, generating content for Twitter, Facebook, LinkedIn, YouTube and Google+ to tailor communication for UPS’s diverse audiences  Coordinate social media campaigns (Tweet Chats, Facebook polls, etc.) that increase visibility for UPS small business customers  Develop measurement protocol for consistent analysis of outreach success across social and traditional communication channels  Write and distribute case studies that highlight UPS solutions for small business and retail customers to bolster sales and media coverage Communications Project Specialist May 2010 – Feb 2012 Atlanta BeltLine, Inc. Atlanta  Accomplishment: Spearheaded celebrity outreach strategy to engage public figures resulting in support and participation from popular music acts, the Indigo Girls and Shawn Mullins  Drove social media campaign and created short- and long-term marketing strategies to diversify messaging for Twitter and Facebook audiences  Translated complex project language into digestible blogs, social media posts, articles and outreach materials that more easily communicate messages to the public  Conducted qualitative and quantitative analyses to measure campaign success and identify opportunities for growth  Created and implemented social media marketing plan to engage online supporters through online conversation  Managed 2011 fellows by delegating assignments to ensure productivity across communications department  Wrote quarterly newsletter to leverage Atlanta BeltLine news and progress to cultivate internal and external supporters  Streamlined website and E-news content to clearly communicate the benefits and progress of the Atlanta BeltLine Phelps, Page | 1


Intern Jan 2010 – Apr 2010 Park Pride Atlanta  Accomplishment: Promoted Park Pride’s 2010 fundraising event, Pints for Park Pride and sold the highest number of individual tickets while serving on the event committee  Contacted conference sponsors to track attendance and identified sponsor needs for the annual Parks and Greenspace Conference  Used MS Excel to organize event logistics (table assignments, materials, parking vouchers, specialty meals, etc.)  Developed media outreach plan to ensure the conference was promoted to local print and broadcast outlets to generate awareness and increase attendance  Conducted analysis of social media plan and provided recommendations in order to maximize effectiveness of outreach using popular networking devices  Acted as member of EarthShare of Georgia’s Earth Day Party on Land Marketing Committee, providing support to obtain donations for event silent auction and ticket sales Senior Account Executive Jan 2005 – Jan 2009 Weber Shandwick Chicago Clients: Mars Veterinary, Kraft, Ace Hardware, Angels on a Leash, Campbell’s, got milk? Milk Mustache Mobile Tour, Pedigree  Accomplishment: Developed monthly “Did You Know” correspondence to keep clients top of mind with key media which resulted in a 25 percent increase in coverage  Accomplishment: Exceeded media goals on several accounts throughout campaigns. (i.e., Generated more than 55 million impressions for Mars Veterinary year two program, exceeding goal of 35 million by 57 percent)  Accomplishment: Secured and conducted more than 30 TV and radio interviews to communicate client messaging  Acted as spokesperson for the got milk? Milk Mustache Mobile Tour across various media in more than 30 key cities  Planned grassroots events, coordinating with logistics team, clients, city representatives and media in order to create brand awareness and increase visibility  Conducted critical research and analysis of client involvement in media surrounding melamine crisis to best counsel client on response efforts  Media trained junior level staff to ensure consistent messaging for the got milk? Milk Mustache Mobile Tour  Crafted client communications and created digital PowerPoint presentations related to media outreach to manage expectations and evaluate program success  Coordinated event logistics with vendors to provide A/V equipment, décor and signage to assure client satisfaction  Created press materials to include key client messages that also corresponded with media needs  Implemented career development and social fulfillment seminars as member of the Learning Navigator Committee  Developed and executed program events that included overseeing media training, media outreach, logistics coordination, time and money management and client communication Technical Skills  Microsoft Word, Outlook, Excel and PowerPoint  Sysomos (social media analytical tool)  SPSS (statistical software)  WordPress and Squarespace (web editing/blog)

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Phelps Resume