Issuu on Google+

Emily James

OUGD603

BRIEF 1

WOOL WEEK A collaborative brief Submission boards Wool Week is a collaborative project with Katie Winter based on editorial design and layout. The brochure was designed for the Wool Week event in the Harvey Nichols store in Leeds. The brochure features artists from Leeds College of Art from various design backgrounds.


Emily James

OUGD603

Layout Research

The format of the brochure is A5 and photography based. The layout is

important as it needs to look good whilst still communicating the content. To

gain some inspiration into editorial layout, here are some examples. Each page is different so it is important to have looked at a variation of layouts. With

these examples, their is also uniform to the format, layout and typography, which is often informed by the content.

Wool Week

Board 1


Emily James

Wool Week

OUGD603

Layouts

ARTIST

ARTIST

Even though this brief was full on, the time scale was less than a week

therefore their was not a huge amount of time to plan every single page

layout before-hand. After being given over 500 photos and information for

each artist, the content really informed the layout. However, having specific guidelines made the decision process much quicker but also allowed space for creativity.

Board 2


Emily James

OUGD603

Wool Week

Amendments

Working with a real time scale and client meant that feedback was given

The approach taken to each page was based on experimentation and

more professional approach to the design. However because all of the

also crucial not to repeat too many layouts and give each artist a specific

quickly and technically. This was beneficial because it is a less personal and communication was over email it was often hard to understand exactly

what the client wanted. Also, the amendments became too regular and often parts of the content were not controlled by us.

following a similar layout once a successful one was found. However, it was grid to show the work in the best way. The most important aspect taken

from this live brief is that it had a purpose and this is what it would be like in the industry.

Board 3


Emily James

OUGD603

Final Brochure

The final brochure has 36 pages and features twenty artists. This being a live brief, it

was very beneficial as it meant communicating and pleasing a client. Designing for a real purpose and audience gave this project drive and motivation to make it

successful. Working to such a short time scale meant decisions had to be made

quickly and precisely. Collaborating on this brief definitely made the process easier and showed how teamwork can often bring out the strongest outcome.

Wool Week

Board 4


Wool week boards