WOOL WEEK A collaborative brief Submission boards Wool Week is a collaborative project with Katie Winter based on editorial design and layout. The brochure was designed for the Wool Week event in the Harvey Nichols store in Leeds. The brochure features artists from Leeds College of Art from various design backgrounds.
The format of the brochure is A5 and photography based. The layout is
important as it needs to look good whilst still communicating the content. To
gain some inspiration into editorial layout, here are some examples. Each page is different so it is important to have looked at a variation of layouts. With
these examples, their is also uniform to the format, layout and typography, which is often informed by the content.
Even though this brief was full on, the time scale was less than a week
therefore their was not a huge amount of time to plan every single page
layout before-hand. After being given over 500 photos and information for
each artist, the content really informed the layout. However, having specific guidelines made the decision process much quicker but also allowed space for creativity.
Working with a real time scale and client meant that feedback was given
The approach taken to each page was based on experimentation and
more professional approach to the design. However because all of the
also crucial not to repeat too many layouts and give each artist a specific
quickly and technically. This was beneficial because it is a less personal and communication was over email it was often hard to understand exactly
what the client wanted. Also, the amendments became too regular and often parts of the content were not controlled by us.
following a similar layout once a successful one was found. However, it was grid to show the work in the best way. The most important aspect taken
from this live brief is that it had a purpose and this is what it would be like in the industry.
The final brochure has 36 pages and features twenty artists. This being a live brief, it
was very beneficial as it meant communicating and pleasing a client. Designing for a real purpose and audience gave this project drive and motivation to make it
successful. Working to such a short time scale meant decisions had to be made
quickly and precisely. Collaborating on this brief definitely made the process easier and showed how teamwork can often bring out the strongest outcome.