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A Graphic Designer with a in interest in Image Making within Branding & packaging


Marks & Spencers Packaging Brief To design a picnic set communicating a theme for Marks & Spencers. Audience Parents who have a disposable income. Aimed at families who want food to be convenient on a family day out. Skills - To apply pattern design to the packaging. - Experiment with screen printing and laser cut. - Use illustration.


Skateboarder Branding Brief To brand Joseph James, a 17 year old competitive skateboarder. Design a logo, identity and promotion pack. Audience 15-23 year olds who skateboard or are keen to start the sport. Also, potential sponsors.

Skills - To experiment with different processes on different materials. - Packaging a promotion pack. - To use illustration.


Tetley Tea Branding & Packaging Brief To re brand and package Tetley Tea. To introduce new ranges to a younger audience whilst still appealing existing customers. Audience Tea drinkers aged 18- 60. Aimed at families, couples, young professionals and students. Skills - To use illustration. - To apply hand-rendered typography. - To experiment with different packaging.


Textile Lookbook (Collaboration) Brief To design a textile homeware range and create a lookbook. Audience For people looking to redecorate or add unique items into their home. 25-40 years old’s with a disposable income. Skills - To use different processes such as embossing. - Layout and typography. - Photography - Packaging & promotion


Stationary Branding (collaboration) Brief To create a unique stationary brand. Audience 25-35 years olds with a disposable income. Skills - Experiment with different materials. - Use processes such as laser cut. - Promoting the product.


Wool Week Promotion (Collaboration) Brief To design the brochure fore Wool Week . Audience Students and artists featured, the sponsors and people interested in the campaign aswell as fashion. Skills - Layout and typography. - Working with photography. - Having specific guidelines.


UK Greeting Cards Brief To design a range of cards that are screen printed and communicate a variation of messages. Audience 18-30 year old’s looking for a handcrafted card at a higher budget. Skills - To use Illustration. - Experimenting with type . - Use screen printing. - Experiment packaging.


Dog Walking Branding Brief To rebrand a dog walking business. To design a logo and form an identity. Audience For people who live in Penzance or in this area who want their dogs walking on a regular basis or every so often. Skills - Packaging and Promotion. - Use Illustration. - Apply pattern design. - Logo design.


Summer Placements HABITAT

DURHAM FRESHER’S WEEK


Context Of Practice The ways semiotics and systems effect people in modern society and the role design play within this.


The End


Emily james