Page 1

Brand Guidelines Volume 1: Logo


Contents

Brand beliefs

1

Colours

2

Primary logos

3

How not to use the logo

4

Secondary logo

5

Logo typeface

7

Secondary logo measurements

8


Logo Brand beliefs

Time to Blend brings coffee and taste together to create the perfect blend. Working with the Javanese community we are able to produce high quality instant coffee whilst providing the children of Java with youth clubs and activities.

1


Logo Colours

These are the colours that are applied to the primary and secondary logos. These should not be deviated from.

C 75 M 100 Y 00 K 00

C 00 M 80 Y 95 K 00

C 80 M 10 Y 45 K 00

C 00 M 00 Y 0 K 60

2


Logo Primary logo

This is the logo that should be used for three main purposes: 1. Promotion 2. Website branding 3. By third parties

3


Logo How not to use the logo

The colours should not be applied differently to the logo.

4


Logo Secondary logo

These are the logos each range of coffee. The purposes for these logos are 1. 2. 3. 4. 3.

Promotion Website branding Packaging Additional products By third parties

morning

i n s t a n t c o f f ee

5


Logo Secondary logo

morning

morning

i n s tant cof fee

instant co f fee

6


Logo Logo Typeface

The typefaces used for the primary and secondary logo.

Helvetica light

morning instant c of fee

Adapted Gill Sans regular 7


Logo Secondary logo measurements

Here is the secondary logo measurements for the packaging only.

morning

9pt.

in s ta n t c o f fee

6pt.

3cm

6cm 8


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