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BRAND THE BORING

NEWSAGENTS

What do news agents sell?

News agents are often...

Sweets, snacks, newspapers, magazines, cigarettes

Independent, localized , dated aesthetics, for a community, promote deals

Elmwood brief Board 1 Emily James OUGD603


CONCEPT 1

O L I G O P O LY

An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists) Example: Five banks (Barclays, Halifax, HSBC, Lloyds TSB and Natwest) dominate the UK banking sector Elmwood brief Board 2 Emily James OUGD603


CONCEPT 1

M O N O P O LY

-Community chest (sense of community, local shop) -Train stations (where news agents began) -Parking -Water bill (drinks section) -Electricity bill (top up) Elmwood brief Board 3 Emily James OUGD603


CONCEPT 1

Elmwood brief Board 4 Emily James OUGD603

O L IG O

OL IG O

O L I GO

OLIG O

O LI G O

OLIGO


CONCEPT 1

VISUALS

OLIGO

OLIGO

OLIGO

BRUDENELL RO AD

CALL LAN E

B L E N H E I M WA L K

Elmwood brief Board 5 Emily James OUGD603

OLIGO THE HEADROW


CONCEPT 2

AGENT

An Agent is one who acts for, or in the place of, another, by authority from him; one entrusted with the business of another.

Elmwood brief Board 6 Emily James OUGD603


CONCEPT 2

A LIC£NCE TO TILL

Elmwood brief Board 7 Emily James OUGD603


A P P L I C AT I O N

LOGO SHOP

W I N D O W D I S P L AY S - V I N Y L S F LY E R POINT OF SALE P RO M OT I O N C O U P O N S TA N D S

Elmwood brief Board 8 Emily James OUGD603


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